User Experience and Service Design Portfolio

Page 22

UX/UI, and Service Design Portfolio
KIMIA ASGARI
I am Kimia Asgari A Multidisciplinary designer +49 176 3633 7142 kimia.asgari@gmail.com 1
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Content Dental Spa .... 4 Poster for MS international Day .... 24 Logo for Enlight art studio .... 25 Graphic Designs App Workshop Product Design Bachelor & Masterthesis Vinyflex App ....12 Lichtcampus .... 18 Lighting Fixture - Sanctum of Plant .... 20 Lighting Fixture for harbor of Wismar .... 22 3

Dental Spa

Tehran Dental Spa

2015

This project was my bachelor thesis. I tried to study and analyze the ex perience of people in the dentistry atmosphere and offer a solution in a research-based design process.

The old 3 levels residential building, located in a rich district of Tehran is chosen to be turned into a dental spa. This complex offers spa and massage service besides dental treatment for the patients. There is also a Teahouse where people can order different herbal teas to drink. Therefore they will get men tally and physically relaxed before their dental treatment process.

PROBLEM ?

80% of the participants are afraid of dentistry.

Are you afraid of dentistry?

Are you afraid of dentistry?

YES NO

YES NO

This 80% go to dentistry less than 2 times per year.

How often do you go to dentistry per year ?

Participants are 50 people.

every 2 years 1 time per year 2 times per year more than 2 times

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Persona Story

Nima is a singer, guitar player and, a member of a POP-ROCK band. He is so professional in his job. He should really pay attention to his appearance and style because of his live perfor mances.

Nima has an important performance on a TV show program at the weekend but, just recognized that his teeth are in an inappropriate situation and need professional cleaning in dentistry. He is not sure if he can get an appoint ment this week. He had to do it at least one time per year but he rarely visits a dentist as he has bad memories from dental clinics since childhood. Normally he goes to dentistry whenev er he feels pain which is too late! If he would have two dental checkups per year, then he doesn’t need to pay too much money for dental treatment and wouldn’t suffer from tooth pain!

She is a residence of Faham, a small village near Tehran and she drives 25km to her office every day which takes up to 1.5 hour per way due to traffic jam The way makes her tired besides her stressful job!

Nadia has a case about custody and should go to the court to defend the mother’s right today which is so stressful and in the afternoon she has a den tistry appointment. She had to leave her house earlier in order not to stock in a traffic jam so, she slept less and the court session has made her so tired, too. She doesn’t like dental treatment and the anesthesia and the pain after it that remains for a couple of hours. Moreover, she has to drive back home and again there will be a traffic jam. She wishes if something would help her be more relaxed.

MS. Nadia Rahimi, 40 Lawyer MR. Nima Zand, 26 Musician
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SOLUTION : Reduced Stress

Reduced stress is a benefit often gained through massage. Stress can be both physical and mental. Stress can physically occur within muscles after injury or overuse causing a buildup of tension resulting in an increase in pain. Stress can occur mentally due to restricted move ment, pain or the Fear. Mental stress is caused by a hormone called cortisol which can also increase anxiety and depression. Where small amounts of stress can be good for a person, too much stress can cause pain, fear of returning to sport of injury and self-doubt.

The physiological effects that most commonly occur during a massage to help reduce stress include increased endorphins, serotonin and dopamine, decreased cortisol and increased tissue elasticity. An increase in endorphins, serotonin and dopamine occurs during a massage to reduce stress.

Shiatsu massage is best for people who want to feel relaxed and relieve stress, pain, and tension. It’s a Japanese type of massage that: promotes emotional and physical calm and relaxation. helps to relieve stress, anxiety, and depression

Dental Spa
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Swedish massage is a gentle type of full-body massage that’s ideal for people who: are new to massage, have a lot of tension, are sensitive to touch. It can help release muscle knots, and it’s also a good choice for when you want to fully relax during a massage.

Hot stone massage is best for people who have muscle pain and tension or who simply want to relax. This type of therapeutic massage is similar to a Swedish massage, only the massage therapist uses heated stones in lieu of or in addition to their hands. It eases muscle tension, improves blood flow, and relieves pain by using heated stones. Hot stone massage may help ease muscle tension, improve blood flow, alleviate pain, promote relaxation and, relieve stress.

Some herbal teas can help take the edge off occasional stress and anxiety, while others may be better used as a routine complementary therapy for an underlying condition.

Chamomile: This daisy-like flower is synonymous with calm, making chamomile among the most well-known stress-soothing teas.

Kava: A Pacific Islands ritual tea, kava is widely used as an anxiety remedy.

Peppermint: This classic garden plant can be used for more than just seasoning. Some research suggests that the aroma may reduce feelings of frustration, anxiety, and fatigue.

Lavender: Lavender is widely known for its mood-stabilizing and sedative effects. But Researchers in 2010 found that it may be as effective as some medications at relieving anxiety.

Valerian: Valerian root is commonly used as an herbal remedy for insomnia and other sleep disorders. It may help relive anxiety-related sleeplessness. One research which has been publiched on Global journal on health sceince found that valerian extract reduced anxiety in women undergoing a medical procedure.

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Dental Spa Ground floor 1st floor Children Waiting Adault Waiting room SPA Waiting room SPA Waiting room Single Massage room Single Massage room Double Massage room teahouse Kitchen Staff Lockers Childeren Dental room 8
2nd floor Children Waiting room Surgery Waiting room Surgery room Adult Dental room VIP waiting & Dental room Storage CEO Room sterilization room Staffroom Staff Lockers Adult Dental room 9

Dental Spa

Renders of Spa and Teahouse

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Persona

UX Design

VINYFLEX App is a project based on android and ios platforms for the sales representatives of this manufacturer to have a faster and easier interaction and communication with the company. It can be used to check the availability of products and place orders.

My Role: UX research and design

WHO?

Sales representatives of Vinyflex all over Iran.

Why? To decrease phone calls, saving time and energy, have a faster ans easier inquiry, and order process. When? At the time, the sales representa tive wants to ask about a product or place an order.

How? They just need internet and a smartphone to easily download the app from vinyflex website install and use it.

MR. Ali Tehrani, 33

The main product distributor of Vinyflex in Tehran

He needs to call the headquarter 10-15 times a day to ask for the availability of products and sometimes the lines are busy and he should wait and call several times.

MR. Saeid Karimi , 45 Sales representative in Isfahan

He is directly in touch with the customers and needs to make a call and ask for availa bility of the products each time that people in his shop want to buy something.

Information
APP
Vinyflex App 2018
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Vinyflex
Login/ Register Search page Sidebar menu available product Place order Get notification unavailable product Profile New Screen Slide Sidebar Action Button All Products Favourites Logout Orders Notifications Sign up confirmation by admin Login Information Architecture 13

The startup screen from where you can log into the app using your email address or sign up for a new account.

User signs up for a new account

The user’s request is sent to the adminstration in order to be processed and confirmed.

UX DesignAPP Wireframing
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On the sidebar the user can have access to different personal sections like profile, notifications, etc.

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App UI Design

UX DesignAPP
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The LICHTCAMPUS is a transdisciplinary platform for research, experiment and exchange on what light can do. The University of Applied Sciences Wismar invited aca demics, professionals and industries to present their approach on light as material, tool and medium. Hosted by the Master Degree Course of Architectural Lighting Design, the LICHTCAMPUS provided a framework of critical debate on light as the innovation driver of the 21st Century.

My Role: a member of registration and welcome group and also in charge of holding and supporting the Trilux workshop.

Participants: 212 Universities: 8 Individual Participants: 39

Countries of Origins: Austria, China, Colombia, Denmark, Germany, India, Iran, Japan, Korea, Mexico, Nepal, The Netherlands, Poland, Russia, Schwe den, Spain, Tunisia, Turkey, USA Lectures: 10 Workshops: 7 Roundtables: 2 Productions: 10 Sites: 12 Presentations: 24 Visitors in the streets: around 1.200

to St. Marien Church only: 800

Organization
workshop
LICHTCAMPUS March 2019
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Visitors
www.2019.lichtcampus.net

The “Polylux” was an overhead projector produced in the German Democratic Republic. It also functioned as a generic name for overhead projectors in the GDR _ 1.

For LICHTCAMPUS production, Hartung | Trenz offered to work with overhead projectors and bro ken glasses. It was a group work in st.Nikolai church in Wismar, Germany.

Head of Production: Hartung | Trenz

Participants: Kimia Asgari, Tatiana Shanina, Arturo Jonas Mercado Reyes, Joel Eliseo Laurino, John Allan Turner, Anja Schwenzer, Julia Wiesinger, Hannah Stanzel.

lichtcampus
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POLYLUX workshop
2019

2018

I joined this challenge during my master studies in Wismar, I designed and made a luminaire based on a song.

First,I created a scenario for my chosen songs, then I had some mockups to finalize the materials.

Finally, I made our own Fixture snd presented it by the harbor of Wismar.

“Angel” is a song by English trip hop group, Massive Attack. It features lead vocals and songwriting from Horace Andy.

Harsh but Romantic! 3D on the meaning behind Angel : “As with many of the tracks [on Mezzanine (name of the album)], it deals with relation ships: what you expect from a woman and what you actually get back” [Vox Magazine – May 1998]

www.youtube.com/watch?v=xiK2JlBpzvI

Materials and techniques

PRODUCT DESIGN
Transforming Music, Light and the old Harbor Luminaire Design Location: Kai & Kate catering in Wismar harbor. My chosen song
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Concept

Mussel shells are the solution. They are from the Baltic Sea and related to the habor. They are a kind of food so, related to the restaurant and their form repre sents the wings of an Angel.

Mockups

A combination of cold & warm lights to represent the harshness of music and the romantic sense of the poem.

Hidden angel in the darkness
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Sanctum of Plant

A Modular lighting fixture 2018

Inspired by Mandala geometries, this 2 functional wall-mounted luminaire was designed. There are 4 modules of this fixture that allows the user to create ge ometrical patterns with light beams Which instils a sense of a sanctum for the plant on the shelf.

JUL 2018

The body of the fixture can be made both from MDF or PVC sheets and the wire and power supplier are integrated into the back part.

Based on the Motto ‘Together we are stronger than MS’, I designed this poster that shows other people of the society with black footprints stand next to MS patients in rows to support them. in the first line we also see prints of mobility aid and wheelchair. Orange is the official colour For MS.

DESIGN
PRODUCT
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Poster for MS international day

JUL 2018

Based on the Motto ‘Together we are stronger than MS’ I designed this poster that shows oth er people of the society with black footprints stand next to MS patients in rows to support them. in the first line we also see prints of mobility aid and wheelchair.

Orange is the official colour For MS.

DESIGN 24
POSTER

Inspired by the meaning of Enlight and customers, the logo has been de signed.

Enlight Art studio Logo and business card 2020 Enlight is a specific Photography studio for newborn, children and pregnancy photo shooting, based in Tehran, Iran.
LOGO DESIGN 25

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