International Marketing project: Strategy for Taco Bell to enter Vietnam market

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TACO BELL



#1 COMPANY BACKGROUND • •





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Process






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Consumer Behaviors • •

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PRODUCT • • • •


PRICE


PROMOTION •

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PLACE

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PROCESS

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PHYSICAL EVIDENCE


PEOPLE


References Consumer Lifestyles in Vietnam. (2016). Euromonitor.com. Retrieved 22 May 2016, from http://www.euromonitor.com/consumer-lifestyles-in-vietnam/report Culture On Eating Habit Of Vietnamese People English Language Essay. (2016).Uniassignment.com. Retrieved 22 May 2016, from http://www.uniassignment.com/essay-samples/english-language/culture-on-eating-habit-ofvietnamese-people-english-language-essay.php Facebook thống kê số lượng người dùng mỗi ngày tại Việt Nam - FPT Siêu tốc. (2016).Fptsieutoc.com. Retrieved 22 May 2016, from http://fptsieutoc.com/tin-tuc/facebookthong-ke-so-luong-nguoi-dung-moi-ngay-tai-viet-nam-2070 Fast Food in Vietnam. (2016). Euromonitor.com. Retrieved 22 May 2016, from http://www.euromonitor.com/fast-food-in-vietnam/report Foodservice Profile - Vietnam - Agriculture and Agri-Food Canada (AAFC). (2015). Agr.gc.ca. Retrieved 22 May 2016, from http://www.agr.gc.ca/eng/industry-markets-and-trade/statisticsand-market-information/agriculture-and-food-market-information-by-region/southeastasia/foodservice-profile-vietnam/?id=1418754265043 a


References Inc., A. (2016). Vietnam Market Research Report - Eating behaviours of Vietnamese singles | Q&Me. Qandme.net. Retrieved 22 May 2016, from https://qandme.net/vietnam-report/Eatingbehaviours-of-Vietnamese-singles.html Inc., A. (2016). Vietnam Market Research Report - Fast food eating behavior and popular chains | Q&Me. Qandme.net. Retrieved 22 May 2016, from https://qandme.net/vietnam-report/Fastfood-eating-behavior-and-popular-chains.html Inc., A. (2016). Vietnam Market Research Report - How do Vietnamese take care of their health? | Q&Me. Qandme.net. Retrieved 22 May 2016, from https://qandme.net/vietnam-report/Howdo-Vietnamese-take-care-of-their-health.html Xu hướng của người tiêu dùng Việt Nam hiện nay. (2016). Doanhnhanvietnam.org.vn. Retrieved 22 May 2016, from http://www.doanhnhanvietnam.org.vn/noidung/20130403092147/xuhuong-cua-nguoi-tieu-dung-viet-nam-hien-nay.htm Best time to visit Vietnam - weather by month - climate - seasons. (2016). Selectiveasia.com. Retrieved 22 May 2016, from http://www.selectiveasia.com/vietnam-holidays/weather


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