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“ “ “ “ It’s a refreshing change from the kind of magazines at present. It has perceptive and intelligent, thought provoking articles on subjects, ranging from politics to literature to history and humanities in general. The best part of the magazine is that it challenges the notions of the prevailing mainstream culture.
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Noam Chomsky
Kindle has set up a trend of taking up interesting and relevant issues and of dealing with them in a radical and rigorous fashion. I hope that the Kindle team will be able to keep this going for a long time to come.
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The magazine has been a welcome regular source of lively and informative commentary and discussion.
Nandita Das
Shyam Benegal
Kindle tries to highlight an issue in all its nuances and goes beyond the mainstream to focus on stories, voices, people and lives that need to be documented. My best wishes.
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Binayak Sen
“ A critical and consistent look at media that goes beyond the odd content analysis or polemic is sorely needed but rarely happens. It requires the study of structures, of ownership, of the social role of media, of government policy and more. It also requires data and discussion, reflection and introspection. Kindle’s sustained efforts place it amongst the few.
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P. Sainath
About
Kindle Magazine
In the last five years that have gone by since the magazine’s inception, Kindle has been able to establish the difference between journalism and journalism that makes a difference. As an independent magazine that has created a multi-layered intellectual platform for the youth, Kindle did find the challenges of questioning the status quo and cutting through the red tape that bit harder, but the results were all the more satisfying. It is in Kindle’s existence and following that one can prove that modern India has both the space and the inclination for a culture that is not merely consumerist and mass-dispensable. In our monthly issues, since inception, we’ve had a number of successful stories that have been provocative, unique and reflective of the nation’s youth. From sedition to drug abuse, from article 377 to science fiction, from the environment to social networking – Kindle has tried to constantly push the envelope and put across an honest, candid and fair voice of reason. One must also mention the luminaries and stalwarts who have communicated to the youth of the nation using Kindle as a platform. They include: Noam Chomsky, Shyam
Benegal, Medha Patkar, Valmik Thapar, Pandit Birju Maharaj, Gulzar, Mohsin Hamid, Arundhuti Roy, Sarnath Banerjee, Vishal Bharadwaj, Anand Patwardhan and William Dalrymple to name a few. Our aim is to whole-heartedly live up to the name of the magazine by endeavoring to ‘kindle’ the minds & spirits of the Indian youth. We want to give them a platform for self-expression and self-realization, and the courage and means to be a part of a counter culture opposed to all standardizing mainstream forces. Our prospective readers-who are deeply impressionable and who have every reason to remain mostly fascinated, also live in the age of information overload, where more lucrative, more ‘free’ and more exciting choices are already presented to them; In such a scenario, ‘Kindle’ will have its uses. By knocking constantly on their ‘intellect’ and not their ‘instincts’-we will try to find tiny peepholes, and windows that open into their own selves. We believe they will eventually open their doors to us.
From an advertiser’s point of view, Kindle should be a good media choice in the magazine segment for the following reasons: Kindle caters to an audience which is socially and politically sensitive. Since Kindle is not a current affairs magazine per se, readers typically collect issues of the magazine to keep as archives. Kindle is present in a large number of school, college and institutional libraries across the country. Kindle Magazine’s digital version is available on all platforms; including iOS, Android and Windows. Kindle has conducted workshops with more than 15,000 students across the country in 4 years. We boast of a subscriber base of 6000 readers. Kindle has conducted several youth events such as quizzes, debates, panel discussions, book launches, road shows over the past five years which have been very well attended. Our events give advertisers a chance to leverage their brands by their presence as sponsors or advertisers. Kindle being a national magazine; it is available in various book store chains like A.H. Wheelers & Co. Pvt Ltd (covering major Railway junctions across the country), Oxford book store , Crossword , Starmark etc. It is also available for sale at pavement shops across the nation. Some of the brands who have associated with us in the past include Dollar Industries Ltd , Birla Century Textiles , Weekender Clothing , Swissotel Kolkata, Idea Cellular, Mahindra Two Wheelers, DSMS Durgapur , Neotia Institute of Management Technology and Science (NITMAS) , Birla Institute of Management Technology (BIMTECH ) Noida ,Cream & Fudge Factory, Pizza Corner , Coffee World , Birla Institute of Futuristic Studies and many more.
Outreach Kindle reaches the youth through a number of outreach activities . Some of them are enumerated below :
Owlscope: Xrays of a Republic
International Documentary Film Festival Kindle Magazine organised its first international documentary film festival titled “Owlscope: Xrays of a Republic”, spread across several venues of the city, including Nandan, Oxford Bookstore, Mocha, Weaver’s Studio, Shisha and many campuses like Loreto, Presidency, Jadavpur University and others. The festival took place from 5th to 8th April, 2013 and received a footfall of more than 1200 people.
Katechism A series of Inter-Collegiate Quiz Competition Sept 2009 : At St. Xavier’s College Auditorium, Kolkata Jan
2010 : At BK Birla Centre for Education , Pune
Sept 2010 : Gyan Manch, Kolkata Oct
2010 : OUAT Auditorium, Bhubaneswar
Sept 2011 : At St. Xavier’s College Auditorium, Kolkata Oct
2011 : At Oxford Bookstore, Bhubaneswar
Round Table Conference August 2010 : 1st Round Table Conference, at Town Hall, Kolkata – Debate on “India, Pakistan the peace process & the way forward”. With eminent speakers : Mani Shankar Aiyar, Farooq Sheikh, Suhel Seth, Shabnam Hashmi, Parnab Mukherjee, Taimur Rahman, Raza Rumi. July 2011 : 2nd Round Table Conference, at Town Hall, Kolkata – Debate on “Arrested Voices”. With eminent speakers : Dr. Abhisekh Manu Singhvi, Dr. Binayak Sen, Tarun Tejpal, Anand Patwardhan, Tarun Vijay, Aruna Roy, Anuradha Bhasin Jamwal, Ilina Sen, Parnab Mukherjee.
Oxford Events Talk shows : Debate on several topics like – LGBT Rights Twitter the cult of micro-blogging Relevance of Gandhi in modern times Censorship in India Should we feel guilty while downloading? World without America
Documentary Film Screening Mullaitivu Saga - By S.Someetharan Ram Ke Naam/ In The Name of God - By Anand Patwardhan Gonzo - The life & work of Dr. Hunter S. Thompson Food Inc.
Quiz Competition Cricket Quiz – By Samaresh Shah Bollywood Quiz – By Gautam Bajoria
Miscellaneous Tabish Khair’s launch of latest book “How to fight terror from the missionary position” Tarun Tejpal’s launch of latest book “Valley of Mask”. Followed by a discussion with the author and Aparna Sen Launch of a Graphic Novel, HUSH – By Pratheek Thomas Theatre Performance, Mrittyu Sankramito – By Arko Mukhopadhayay Release of Short Stories – By Various Novice Writers Workshop on Creative Branding – By Arthur Cardozo
Sponsored Fests Kindle has sponsored various fests in Schools, Colleges & Independent organizations as a Magazine Partner or as a Gift Partner. Some of the sponsored events are : Odyssey – Birla High School for Boys Spectrum – NIFT Spring Fest – IIT, Kharagpur Festronix – IEM Umang – Bhawanipore Gujrati Education Society Derozio – Presidency College Tempest – Marine Engineering Research Institute Insignia – St. Xavier’s Aisec – Painting Competition & Exhibition Lok – Theatre performance Whole Nine Yards – Film Festival Inkd Actorism – Film Festival
Brands who have associated with us in the past :
Rate Card : PARTICULARS
AMOUNT (per month)
Strip Horizontal
` 12,000/-
Strip Vertical
` 14,400/-
Full Page
` 24,000/-
Bookmark
` 30,000/-
Double Spread
` 36,000/-
Center Double Spread
` 42,000/-
Inside Front / Inside Back Cover
` 48,000/-
Back Cover
` 60,000/-
PARTICULARS DETAILS Paper used throughout the magazine
LWC Newsprint ,65 gsm
Covers (Matt Laminated)
Imported Art Paper,170gsm
Bookmark
Imported Art Paper,300gsm
Bookmark Size
20cm x 5cm
Magazine Size
26.7 cm x 19.05 cm
Full Page Ad / Back Cover
26.7 cm x 19.05 cm
Bleed Full Page Ad/Back Cover
27.7 cm x 20.05 cm
Double Spread Ad
26.7 cm x 40.10 cm
Double Spread Bleed Ad
27.7 cm x 41.10 cm
Strip Horizontal
6.7 cm x 19.05cm
Strip Vertical
26.7. cm x 4.76cm
Resolution
500 dpi
Format
Tiff
DEADLINE FOR ARTWORK: The deadline for receiving the advertisement artwork is on 15th of every month.
DELIVERY: Send CD/DVDs to Ink Publications Pvt Ltd,15 India Exchange Place Kolkata 700 001. Files up to 10MB can be emailed to: advertising@kindlemag.in.
PAYMENT OPTIONS : All cheques and drafts should be made in favour of : INK PUBLICATIONS PVT LTD payable at Kolkata.
www.kindlemag.in