Kinetic Magazine Spring 2016

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BODY CARE, SUPPLEMENTS, SUPERFOODS

Issue 3, Spring/Summer 2016


Contents >

P3 - Must Stock Summer Essentials We highlight seasonal bestsellers from JASON, the #1 natural range for all the family

Issue 3

P4-5 - A Guide to JASON Hair Care Ever wondered how to recommend JASON hair products to your customers? Wonder no more!

P6 - Festival Essentials Multi-use products from Dr Bronner’s that are a must at times when you have to travel light!

P7 - New Product Launch - Dr Bronner’s Toothpastes Find out more about this new product launch!

P8-9 - Avalon Organics New & Improved Formulas Rebranded and reformulated skincare from Avalon

P10-11 - Alba Botanica AcneDote We share with you the secret to clearer skin, naturally!

P12-13 - Giovanni 2Chic Hair how-tos from the salon quality meets natural formulas brand

P14-15 - An Interview with Elizabeth Barbalich Lucy Rose caught up with the Antipodes Founder

P16-17 - How to Paint Your Nails Like a Pro

Dear Readers,

A look at the new 7 Free Nail Polish from Pacifica

Welcome to the Spring issue of our Kinetic Magazine. We’ve had an amazing first quarter, and hope you have too. Continuing on the magazine is one project we are really relishing here at Kinetic, and we’ve had such positive feedback from you, our loyal retailers.

P18-19 - Kinetic New Products Showcase

In this issue, expect more of the same - seasonal trends, new product launches (turn to our centrespread!), rebrands, beauty tips, must-stocks and recipes.

That is the question! 5 top tips for a little daily detox

We’d love to know what you think of the magazine, so why not drop me a line - marketing@kinetic4health.co.uk and if you have anything to contribute to the next issue - be it photos, a question, a recipe or even an article, please get in touch.

Must-stock products for your no stress section

Turn to our centrespread to learn all about our NPD

P20-21 - Travel Health Essentials Top tips on how to stay well this summer, and must-stock products

P22-23 - Hay Fever Helpers Allergy season is upon us, we look at natural remedies

P24-25 - To Detox or Not to Detox P26-27 - Magnesium: The Mighty Mineral Read all about why magnesium is so important in our bodies

P30-31 - Stress: 7 Top Tips for a Healthy Nervous System

P28-29 - Superfoods for Super Beauty Our favourite superfoods and must-stock products

P32-33 - The Lowdown on Saturated Fats Confused as to whether they’re good or bad? Read on!

P34-35 - Protein Power!

Enjoy!

The different types of protein powder on the market and must-stock products

Best wishes, Rebecca

P36 - Contact & Contents

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Summer Essentials JASON Sun Care - Family SPF45 Sunscreen WHY STOCK IT? The best selling, multi-award-winning suncare from JASON. The Family SPF45 is a non-greasy, tearfree, water-resistant formula that provides the broad spectrum UVA/UVB protection necessary for the whole family. Helps protect skin from sun burn and reduces harmful free radical damage caused by the sun’s ultra-violet rays. Enriched with vitamin E, shea butter and antioxidant green tea extract to nurture and moisturise the skin.

98% Aloe Vera Gel WHY STOCK IT? This concentrated, non-oily moisturising gel naturally delivers instant dry skin relief. With 98% organic aloe vera to sooth dry, irritated, sun damaged or newly shaven skin, with an added boost of nourishing allantoin and vitamin B5 to replenish and recondition.

Coconut Oil

tanicals, including bamboo powder, calcium carbonate, sodium bicarbonate (baking soda) and silica. Helps prevent tartar buildup whilst gently whitening and brightening your smile. Natural grapefruit seed and perilla seed extracts help fight damaging sugar acids while natural peppermint oil powerfully freshens your breath.

Lavender Roll-On and Naturally Fresh Men’s Deodorant WHY STOCK IT? Roll-on and Stick Deodorants clinically proven to provide all-day odour protection. effectively controls odour for long lasting protection. Naturally sourced corn and rice starches neutralise odour whilst grapefruit seed extract known for its antimicrobial properties helps fight odour-causing bacteriaand nourishing vitamin E helps calm and soften underarms.

WHY STOCK IT? The beauty all-rounder that is here to stay! Smells of summer, and can be used in a multitude of ways - nourish and smooth dry skin for silky limbs this summer; tame frizzy hair, protect hair from UV and help minimise breakage and split ends; and moisturise dry lips. The list goes on and on! On the body, for best results apply to slightly damp skin after bathing or showering. For frizzy hair, after washing, drying and styling, rub a small amount into the palms of your hands then lightly work it in. For dry or damaged hair, before shampooing, pre-treat hair by working a small amount into the weak, damaged ends. Leave it on for half an hour. Then wash thoroughly using a non-moisturizing shampoo with warm water.

Smoothing Sea Kelp Shampoo Pure, natural revitalising Smoothing Sea Kelp Shampoo gently cleanses as it revives natural manageability with super-enriched multiple vitamins and botanical extracts. Nourishing vitamin E moisturises without weighing hair down whilst a powerful antioxidant blend of vitamins A & C and botanical extracts helps fight environmental stressors. Revitalised and nourished, your hair bounces with healthy shine and effortless manageability. Enriched with sea kelp, ginseng root & kukui nut oil.

PowerSmile Toothpaste WHY STOCK IT? All natural whitening toothpaste featuring an exclusive blend of natural polishers and stain-fighting bo-

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Flat/Lack of

Fragile → Thin2Thick

Body → Volumising Lavender

Sensitive Scalp ← Fragrance Free Sensitive Scalp ← Gluten Free

What is your main hair concern?

Flat, Lack of Body Volumising Lavendeer→

Fine/Thin Itchy/Flakey

which Hair Care to Recommend

Hard to Manage ← Vitamin E

What is your main hair concern?

Dandruff ← Anti-Dandruff

What best describes the condition of your hair? What is your main hair concern?

Normal

Dull/Lack of Shine ← Supershine

Dry/Itchy Scalp ← Normalising Tea Tree Colour Maintenance ← Henna Colour Protect

Hard to Grow Long ← Long & Strong Jojoba

Dry/Damaged

Damaged & Weak ← Restorative Biotin

What is your main hair concern?

Dry & Stressed ← Moisturising Aloe Vera

Frizzy ← Smoothing Sea Kelp


Festival Essentials Great British Summertime is synonymous with festivals and camping. Whilst we don’t always have the weather one would hope for when attending the these colourful audio-visual carnivals that go on for days, there’s no dampening the Great British spirit. To keep spirits even more lifted and skin, souls and senses enlivened, we recommend these must-pack festival essentials from Dr Bronner’s and give you a step by step guide on how to use them to get the most from your magic soap! Dr Bronner’s Liquid Soap - you can use this for so much more than washing your body at a festival or when camping. Wash your crockery and cutlery, clothes wash, or clean your vegetables before preparing a salad or cooking them. The list goes on. Overdone it the night before? Whilst boiling water for your morning brew, set a little aside in a bowl, add a few drops of your favourite scent and soak your flannel in it. Place over your face and lie down for a revitalising makeshift spa-camping experience. Stay put till your tent stops spinning! For all the aforementioned uses, why not pack the Citrus Soap?

walking/dancing/standing a lot at festivals - show your feet some love!), face, knees and elbows. As most of us prefer to travel light for festivals and camping trips, you can utilise this product for lips and even as a light-hold hair styling product. Dr Bronner’s Toothpaste - up until recently, we’d have said pack a peppermint Dr Bronner’s Liquid Soap and brush your teeth with this, however we’re delighted to finally bring to you the Dr Bronner’s Toothpastes. Available in Peppermint, Anise and Cinnamon, all leave your mouth feeling fresh and clean.

Dr Bronner’s Lavender Hand Sanitizing Spray - a must-have for all festival-goers, this will help you avoid picking up germs, bugs and other nasties in those toilets that resemble the bog of eternal stench after just one day of use. Can also be used as a deodorant/body spray. Dr Bronner’s Body Balm - use to soothe dry skin anywhere - on your hands, feet (you’ll be

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Vitamin C

for summertime skincare Formerly known as Vitamin C Renewal, the Intense Defense with Vitamin C range from Avalon Organics helps fight environmental aggressors such as UV rays and pollution. These agents create free radicals on the skin that cause premature signs of visible ageing. Studies have shown that antioxidants can neutralise these damaging free radicals. The Intense Defense collection of skincare products balances with vitamin C, white tea and lemon bioflavonoids to help defend skin and support its natural cellular renewal cycle.

• Boosts your skin’s own defence against UV exposure (Dermatological Surgery, 2008 & Journal of the American Academy of Dermatology, 2012 & The Journal of Clinical and Aesthetic Dermatology, 2010). Vitamin C is more beneficial when added to a blend of other antioxidants and cell-communicating ingredients. For this reason, Avalon Organics have blended white tea and citrus bioflavonoids. It is thought that applying white tea to the skin inhibits the activity of matrix metalloproteinases (MMP). MMP levels increase with age, and this so collagen and elastin perform their assigned task of maintaining your skin’s freshness while they stop functioning as appetizers for wrinkle-inducing, firmness-reducing enzymes. MMP, or. All skin contains MMP, which is healthy, but the amount increases with age. Unfortunately, increased levels of MMP means the molecule gobbles up collagen and elastin in our skin. White tea can help delay this.

Vitamin C provides potent antioxidant protection in skincare, shielding skin from damaging free radicals. The most abundant forms of free-radical damage are environmental factors we can’t escape—think sun damage, pollution and oxygen—that assault skin on a daily basis, but

Bioflavonoids have the ability to neutralize reactive oxygen species by donating one of their electrons, thus stabilizing the molecule and breaking the oxidative chain.This can result in visible signs of healthy, more vibrant skin. It’s important to remember that all antioxidants, including vitamin C, are vulnerable to destabilizing when exposed to air and light (Skin Research and Technology, 2008). So always store in the right conditions and use before the best before date to ensure you are using efficacious and stable products! It’s also important to mention that vitamin C forms are effective in lower concentrations, so don’t get caught up in the belief that only higher strengths are beneficial for skin. Research has shown that concentrations as low 0.6% provide antioxidant and anti-aging benefits to skin (Skin Research and Technology, 2008).

that’s where topical vitamin C has been proven to help (Dermatological Surgery, 2008 & Dermatology Research and Practice, 2012).

Without question, vitamin C is a powerful tool in your anti-ageing arsenal. For best results, use as part of a skincare regimen that includes a daily broad-spectrum sunscreen.

Vitamin C in skincare products can have a multitude of positive effects, including• Reduce the appearance of age spots and hyperpigmentation, and other types of sun damage, such as premature lines and wrinkles. • Boost collagen production, thus firming the skin • Reduce inflammation and irritation • Fade post-breakout red marks by improving skin’s natural healing response • Increase the effectiveness of your sunscreens

New Look Packaging and Reformulation for Avalon Organics Skincare 8


Skincare Focus: Acne

Acne is commonly associated with teen skin, but more and more women are also experiencing the condition. For teens, when we hit puberty, testosterone levels in both boys and girls can increase, which causes an overproduction of sebum from our sebaceous glands. We need sebum in our For acne or skin prone to blemishes skin as it acts as a natural moisturiser, and breakouts, look for products to but when too much is produced our target these problems. Natural ingredients that may be beneficial for this

HOW DOES ACNEDOTE WORK?

skin issue include Willow Bark Extract, Aloe Vera, Chamomile, Salicylic Acid, Tea Tree Oil, Honey, Lemon and Oatmeal. Do not look for products to “dry out” the skin as this will only cause the affected areas to produce more oil in the long term, and also do not be scared to use products that contain the right types of oil, as oil balances oil in the skin. Besides from Tea Tree, you may also wish to consider Bergamot, Clove and Lavender. Always remember that what you put in your body affects your skin as well as what you put on it. Limit caffeine and alcohol intake, don’t smoke, and drink water like it is going out of fashion. Acne can be caused by deficiency in Zinc and Essential Fatty Acids. Good sources of zinc include shellfish such as oysters, beef and lamb, spinach, cashews and pumpkin seeds. Make sure you eat a healthy, balanced diet with lots of oily fish to provide EFAs, along with a spectrum of colourful, antioxidant-packed fruits and vegetables.

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Try Alba Botanica’s AcneDote to Remedy Acne in Teens and Adults Alike Acne at any age is no fun at all. Whether going back to school with breakouts and blemishes, or a stressed out adult experiencing hormonal acne, Alba Botanica’s range of products, AcneDote, is formulated especially to target breakouts, blemishes and acne in skins of all ages.

pores can become clogged, leading to spots. In our 20s and 30s, hormones (both sex and stress) can be unbalanced and this tends to manifest itself in breakouts and blemishes around the chin and jawline. Many mainstream brands formulated to treat breakouts and acne contain alcohol. This can be very drying on the skin, and can leave it feeling tight, too tight for comfort! Whilst alcohol may help dry up sebum, it can send our sebaceous glands into overdrive as they try to compensate for the lack of sebum in the skin. In the long run, alcohol-containing skincare may infact make breakouts and acne skin worse.

On the Spot

AcneDote contains 2% Salicylic Acid, naturally derived from Willow Bark Extract, along with skin soothing ingredients such as Aloe and Chamomile to calm inflammation and redness. Salicylic Acid works by thoroughly cleaning the skin’s surface and also helps to slough away dead skin cells. Note, this is no quick fix and it can take three weeks or longer for skin to respond to this regimen.

with a cotton pad after cleansing.

cleansed face morning and evening.

3) For problem areas and individual spots, apply Invisible Treatment Gel a targeted treatment to help zap zits on contact, delivering clearer skin in just four hours*. Dries clear. To use, apply directly to blemishes morning and evening using a cotton wool bud, and even more frequently if necessary.

5) 2 - 3 ­ times a week, use the Face & Body Scrub, formulated with ground walnut shell. This exfoliator gently foams to help scrub away oil, dirt and pore­ clogging dead skin cells. Gentle enough to be used daily, if necessary.

4) Many customers complain that their skin is dry even though they are suffering from acne. This is where the Oil Control Lotion comes in. It’s light enough to keep skin oil­and shine­free, but delivers enough moisturisation to take away any feeling of tightness in the skin. To use, apply to a freshly

THE ACNEDOTE SKINCARE REGIMEN 1) A good skincare regimen starts with a decent cleansing product. Deep Pore Wash is just this ­a gentle foaming was to help fight breakouts. To use, apply to wet face using small, upward circular motions, massaging into a foamy lather. Rinse thoroughly. In the evening, to ensure all pollutants, makeup and bacteria are removed from your skin, we recommend a double cleanse. 2) After cleansing, tone with Deep Clean Astringent. This product cleans deep down in the pores, neutralising acne­causing bacteria and reducing breakouts in just eight hours*. Apply

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The Alba Botanica AcneDote range is dermatologically tested, non­ comodegenic, 100% Vegetarian. With NO: Animal Testing, Artificial Colors, Artificial Fragrances, Parabens, Phthalates, Sodium Lauryl Sulfate or Sodium Myreth Sulfate *clinically tested


how to get

Styling with Giovanni is simple and effective - natural meets salon quality hair care

2chic Hair 1.

Get Sexy Tousled Waves with Giovanni 2Chic Ultra Moist Hair Care The sun will strip your hair of its natural oils and vitality. Get sexy, tousled waves with Giovanni Ultra Moist. An easy to wear, easy to prepare style that will take you from day till night till dawn. 1. Wash and condition hair with Ultra Moist Shampoo and Conditioner 2. Apply Ultra Moist Leave In Conditioner from mid tips to ends of hair and comb through 3. Apply Dual Action Protective Leave-In Spray, then scrunch to accentuate your natural waves. You can also used heating tongs, hairpin curls or even rollers. 4. Once a week use the Deep Deep Moisture Hair Mask.

2.

Get Voluminous, Bombshell Hair with Giovanni 2Chic Ultra-Volume Hair Care

If you suffer from flat, limp hair, and whatever product you use just seems to weigh it down. Try Giovanni Ultra Volume. 1. Apply a minimal amount of Ultra Volume Leave In Conditioner & Styling Elixir from the mid-shaft downwards. 2. Apply a good pump of Foam Styling Mousse to damp or dry hair, scrunching it in at the crown. The citrus dries up any excess oils, whilst the papaya butter moisturises and adds body 3. For even more body, and to counteract humidity, apply Big Body Hair Spray to the roots, wrap a small section of your hair round a big brush, and target your hairdryer at the roots. 12

3.

Get Your Sleekest, Straightest Hair Ever with Giovanni 2Chic Ultra Sleek Hair Care Brazilian Phytokeratin and Argan Oil help to manage and condition your hair to create shine, sleekness and sophistication. 1. Wash and condition as usual with Giovanni 2Chic Ultra-Sleek Shampoo and Conditioner. 2. Blot hair dry with a towel. 3. Dispense a small pump of 2Chic UltraSleek Leave-In Conditioner & Styling Elixir, applying from mid shaft to ends and the lightest touch at the top. 4. Spray with Flat Iron Styling Mist and blow dry with a large nylon and boar bristle brush to smooth strands. 5. Heat your straightening irons and section off hair and straighten in small sections. #beautytip work from the back at the bottom of your hairline to the front to ensure you don’t miss any sections in the straightening process!

4.

For Hairstyles that Hold Try Eco Chic Style

The original line from Giovanni has several expert styling products, perfect for any up-dos or short hairstyling needs. 1. After shampooing and conditioning, apply Natural Mousse Hair Styling Foam to damp hair. 2. Style hair as desired, utilising Styling Glue Customer Hair Modeler for areas that require more work. 3. For extra firm hold, use L.A. Firm Hold Hair Spritz to finish off. 13


Skin Brightening & Tone Correcting Serum, Hosanna H20 Intensive Skin-Plumping Serum is water based serum for my thirsty skin, Rejoice Light Facial day cream, and then Immortal Natural SPF hand & Body moisturiser. Sounds complex but this is my very simple daily skincare regime! I then apply a good dusting of our amazing new Mineral Foundations, followed with the Skin Brightening Mineral Powder, and finish with a flourish of Hungry Like the Wolf blood red lippy.

So many customers love the Divine Face Oil, what makes it so special? Divine Face Oil, Organic Avocado Oil & Rosehip is one of Antipodes hero products loved by many Antipodes Ambassadors around the globe. Divine Face Oil gives a lift to tired, stressed and sun-damaged skin and helps to deliver antioxidants and essential nourishment. Divine Face Oil features the superior collagen-boosting action of avocado oil that helps reduce the appearance of lines, age spots and scars. It is scientifically shown to stimulate synthesis of collagen production in human skin cells by up to 51%*. (* Trinity Bioactives: Independent Blind Study In-Vitro Scientific Investigation into the Effects of Antipodes Products on the Production of Type I Collagen in Human Skin Fibroblast Cells in Culture).

with Antipodes Founder Elizabeth Barbalich,

founding director and creator of international green beauty brand Antipodes has had from the very start, back in 2006: “A desire to create premium scientifically validated organic beauty products from fully sustainable sources which can be used everyday by everyday women”.

We identified a significant market opportunity to produce skincare products that were certified organic and sourced from natural compounds that could also stand up to robust scientific scrutiny. My background is in pure science therefore I’m a firm believer in the importance of scientifically validating the Antipodes beauty products. My desire is to create premium scientifically validated organic beauty products from fully sustainable sources which can be used every day by everyday women. Along with our Research & Development team, we identified a significant market opportunity to produce skincare products that were certified organic and sourced from natural compounds that could also stand up to robust scientific scrutiny. Scientific validation has been the number one priority of the company ever since.

What makes Antipodes different to other organic & natural brands? Scientific validation has been the number one priority of the company ever since. Antipodes has invested over $400K in Research and Development within 3 years, and has secured a government Ministry of Science and Innovation grant, which matches our investment dollar for dollar. Antipodes combines in vitro laboratory investigations with human clinical trials to investigate product formulations involving New Zealand-sourced bioactive botanical ingredients. These independent tests have shown Antipodes products to significantly stimulate collagen production at a cellular level. More collagen means more youthful skin - plumper, smoother, healthier. Alongside the science is the real proof – rave reviews from customers - that Antipodes products are improving the appearance and health of their skin. Natural raw ingredients are proving to have properties that synthetic anti-ageing ingredient claim – such as skin firming, skin brightening and reduction of wrinkles. We have invested hundreds 14

My desire is to create premium scientifically validated organic beauty products What does the future hold for Antipodes in the UK with regards to new products etc?

The UK market is exciting and dynamic, and also incredibly competitive. Consumers are seeking scientifically validated products, and quality is top of agenda for many people. Our focus is on the development of products with a long life in the market, and genuine science, so whilst we are aware of trends, we don’t react to them. What I do predict is that brands with a strong culture will become more revered, (like Antipodes!) as women are searching for a brand that is aligned with their lifestyle, ethos and beliefs, whilst being results oriented, and fun to use.

Her pure, honest skincare that delivers outstanding results has found favour with women of all ages right around the world: Antipodes is now sold in nine countries and some 300 stores throughout its homeland New Zealand. Many products in the Antipodes range have received international awards for performance, but Elizabeth is also often complimented on the brand’s creativity: the poetic names of products, the enticing mixes of exotic fragrances and the beautiful packaging design.

What led you to set up Antipodes?

an interview

of thousands into pure scientific in-vitro investigations on our end formulations, combined with human clinical trials. Whilst this has been a major focus and investment for us, we have carved a niche as a brand known for its scientific positioning. Antipodes combines in vitro laboratory investigations with human clinical trials to investigate product formulations involving New Zealand-sourced bioactive botanical ingredients. These independent tests have shown Antipodes products to significantly stimulate collagen production at a cellular level. More collagen means more youthful skin - plumper, smoother, healthier. Alongside the science is the real proof – rave reviews from customers that Antipodes products are improving the appearance and health of their skin.

Which is your favourite Antipodes Product that you could not leave home without? As owner of Antipodes Scientific Organic beauty brand, it’s hard to name just one Antipodes product. I love the Hallelujah Lime & Patchouli Cleanser to remove excess sebum and nourish my skin, before applying Apostle 15


s ’ t a Wh r u o in Y ? h s i l o p l i na

Adding a pop of colour to your nails can be the crowning last step to complete your outfit, or maybe you just like how clean your nails look with a hint of colour on them. However, what most nail polish lovers don’t think about whenever they get their nails done at the salon or give themselves a manicure at home, is that most popular nail polish brands contain rather harmful ingredients to make your nails look colourful.

Here we share how to paint your nails like a pro Think about what happens when you go for a manicure at the salon.

5. After rinsing thoroughly and patting dry, apply your favourite moisturiser to your hands (remember you won’t be able to do this for an hour or so afterwards!) 6. Now’s the time to apply the nail polish base coat. Always check the instructions of your particular product, but non-toxic base coats tend to take around 2-3 minutes to dry. 7. Next apply the first layer of colour nail polish, and leave for as long as the instructions say. 8. Follow up with a second coat of nail polish 9. Apply the top coat. Try not to touch anything for an hour to ensure no smudging!

1. Firstly, remove any nail polish that is currently on your nails. 2. Then soak your hands to soften cuticles and make it easier to remove any hard skin or to push back your cuticles. 3. Next, clip, file and buff your nails. Buffing helps ensure that there is a good smooth surface to apply the nail polish base coat to. 4. For an extra indulgent affair, use a facial exfoliator to treat your hands. 16

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On-Trend Beauty New Product Developments

JASON is a man’s man after all! Introducing Forest Fresh All-In-One Men’s Body Wash - designed to remove dirt, sweat and odour from the body, face and fair. With Aloe Vera to prevent dryness, Cedarwood, Pine and Eucalyptus OIls to provide a fresh, manly, outdoorsy scent. Also available in the range are a Deodorant Stick, clinically proven to provide all-day odour protection, with zinc ricinoleate, corn starch and baking soda to neutralise odour. JASON Sea Salt Mouth Rinse is a unique oral care product that cares for your entire mouth. Features Dead Sea Salt, a cool all-natural Cool Mint flavour along with a tried-and-true blend of natural extracts to cares for your whole mouth and helps to: • neutralise sugars that cause cavities • fight the buildup of bacteria that causes bad breath • soothes irritated gums • relieves the symptoms of dry mouth

All Avalon Organics products have undergone a packaging renovation and are re-launching some lines with new & improved formulas. Highlights include the new Wrinkle Therapy collection, with Rosehip Oil and Hyaluronic Acid in every formula, and clinically proven to reduce fine lines, wrinkles and crow’s feet. Vitamin C Renewal and Lavender Luminosity are now known as Intense Defense and Brilliant Balance. Intense Defense offers the same formulas; antioxidant-intensive formulas for daily defence against visible ageing caused by sun exposure and other environmental stressors, whilst Brilliant Balance, with Lavender, Prebiotics and Cucumber Extract in every formula, offers new & improved hypoallergenic formulas that gently cleanse and balance sensitive skin, unveiling natural radiance. New on the hair care front Damage Control Therapy Hair Care with Argan Oil to rejuvenate stressed or damaged hair. These products: penetrate and nourish the hair shaft, sealing in and replenishing moisture; reduce friction and shield hair from heat when brushing and styling; help hair resist the visual signs of age, maintaining a soft, shiny, healthy-looking appearance.

New Body in the Buff exfoliator feature gentle botanical cleansers combined with natural exfoliating ingredients for soft, smooth, and freshly cleansed skin. All natural, biodegradable exfoliants – no

Pioneering Supplements & Delicious Superfood Launches

plastic microbeads to wash down the drain and harm marine ecosystems; scrubs, lathers and cleans in one simple step; biodegradable and hypoallergenic. New Fast Fix Sheet masks are convenient, single-use sheet masks. Individually-wrapped, serum-soaked paper masks contour to your face to deliver concentrated doses of active botanical ingredients. In as little as 5 minutes, skin experiences a powerful beauty-enhancing treatment. Masks are natural, hypoallergenic and biodegradable.

Dr Bronner’s Toothpastes will be launching at the show. With 70% organic ingredients, Dr Bronner’s low-foaming formula has no synthetic detergent foaming agents, is fluoride-free, vegan and cruelty-free, with no artificial colours, flavours, preservatives, or sweeteners - none! This simple yet effective toothpaste stimulates mouth, teeth, gums and tongue, leaving them fresh and clean. Made in a 100% recyclable box and tube. Available in peppermint, cinnamon and anise flavours. Help reduce plaque and whiten teeth, brush teeth thoroughly with Dr. Bronner’s All-One Toothpaste and floss twice a day. Feel mouth-gums refreshed-renewed and tingly clean!

Pacifica NEW 7 Free Nail Polish is long lasting and void of many chemicals that one would find in traditional nail polish. Amazing vibrant colours that go on smooth and stay put. Plus a wide 100% vegan brush for easier application. 7 FREE Nail Polish means that Pacifica Nail Colours are formulated without parabens, phthalates (dibutyl phthalate), toluene, xylene, camphor, formaldehyde, resin, and animal ingredients. Kale Detox Deep Cleaning Face Wash, is a foaming, sulphate-free and effective cleanser that helps prevent blemishes and breakouts. Fortified with super green phytonutrients including kale, seaweed and blue seakale along with tropical benefits of mangosteen and coconut water.

Alcohol-free Reishi Extract with 1000mg per serving of the mushroom of immortality. Alcohol-free Sambucus Original Cherry and Orange flavours, a super-concentrated with 12,000mg per serving of sambucus. Plant-based Calcium Magnesium formula with 500/250 mg per serving of calcium/magnesium. Derived from Red Algae & Seawater, containing 72 trace minerals and with a delicious vanilla cream flavour.

New large size format for 8 best-selling products from the range: Vitamin B12 500ug (methylcobalamin) Complex 100 capsules Vitamin D3 2,000iu Complex 100 capsules Cranberry 300mg 100 capsules Garlic 500mg 100 capsules Milk Thistle 500mg 100 capsules Rhodiola 300mg 100 capsules Turmeric 350mg 100 capsules Life Drink 454g

SuperFood 60 is a complex of over 60 powerful ingredients to offer energy and immune support, 18 essential vitamins and minerals, 3500mg per serving, and gluten, yeast and dairy free. With a fruit and veggie antioxidant blend featuring invigorating herbs and extracts, an immune support blend with vegetable, fruit and mushroom extracts and ingredients supplying key phytonutrients. The perfect energiser to keep the body nourished. This is a convenient alternative to a super-charged multivitamin for those who don’t like to swallow tablets. Drink it straight or add it to your favourite beverage.

Organic Food Bar Active Greens contain 11g of raw organic protein, including 4000mg of an exclusive green superfood blend with Spirulina, Wheat and Barley Grass and Blueberry and Raspberry. There’s also 7g fibre per bar, which is 28% of the recommended daily intake for adults.

With one of the most comprehensive herbariums in the world, Nature’s Answer® has identified Mother Nature’s unique botanical fingerprint on over 800 plant reference standards. Utilizing Advanced Botanical Fingerprint Technology™, these authenticated samples each serve as the standard by which all incoming raw materials are judged.

Chocolate Covered +Probiotics - The world’s best-selling organic active greens bar now available covered in a thick coating of organic non-dairy Belgium chocolate. The planet’s best green superfoods elevated to gourmet dessert standards. Perfected for your discerning palate.

Using carefully-controlled extraction techniques, Nature’s Answer capture the holistic balance of each herb and the value is passed on to you, the consumer, who can be assured that the product in your hand is authentic, safe, effective, holistically balanced, and of course… Nature’s Answer®.

The latest addition to the Active Greens collection are Chocolate Covered +Protein and Chocolate Covered +Probiotics: Chocolate Covered +Protein contains a whopping 15g of protein per bar!

Nutiva are bringing a coconut butter - all the goodness of coconut oil but without the coconut taste and smell - and an organic hazelnut spread with 450g omega-3, 5g fibre and 3g protein per serving.


Travel Health

Essentials Top Tips for Travel Health

wherever possible. After being out in the sun apply an aftersun product. Look for ingredients such as Aloe Vera, Calendula and Chamomile. Many commercial insect sprays are full of harmful chemicals, such as DEET, which are best avoided. We can deter mosquitos and other insects from biting us through using body care products that contain lavender, tea tree or citronella, and eating garlic can also mask the scent that attracts mossies to take a bite!

your immune supporting supplement(s) and probiotics can also help prevent and treat gastrointestinal upset (traveller’s diarrhoea).

Getting away for a bit of summer sun is no doubt relaxing and beneficial to our health, but long haul flights, traveller’s tummy and alien bacterium are all potential pitfalls that can have a detrimental effect on our health, not to mention our enjoyment of the holiday. Here are some top tips to ensure optimum health wherever you are travelling to this summer.

Flying means being in close proximity to a lot of people, but in fact you are more likely to pick a bug up in the airport than on the airplane. Ensuring you get adequate sleep before you fly and drinking enough water and remaining hydrated throughout the flight will help your immune system stay strong and fight off any potential illness. Prior to your travel you may wish to take an immune support formula to bolster your immunity. Look for ingredients such as vitamin C, Astragalus, Garlic and Elderberry. You may also wish to consider an Omega-­3 as supplementation with this increases the activity of white blood cells that fight dangerous bacteria, preventing infection Omega-­3 also protects the lungs from respiratory tract infections, which occur in 20% of all Travellers[1].

we are accustomed to eating at home, and are often very rich which can overburden our digestive system. Digestive enzymes and probiotics are a great way to support your digestive system. We also might not be eating as healthily

Kinetic’s Travel Health Offering Ener-C Terranova Astragalus, Elderberry & Garlic Complex Barlean’s Omega Swirl Terranova Digestive Enzyme Complex Jarro-dophilus Terranova Living Multinutrient JASON Mineral SPF JASON Aloe Vera Gel JASON Quit Bugging Me

Sunburn is a common issue when traveling to warmer climates. In addition to applying suncream, diet and supplements may also be beneficial in preventing and recovering from sunburn. Eating antioxidant-­rich foods or taking supplements can aid the skin’s resistance to harmful UV rays and also help skin heal. Be sure to apply SPF when out in the sun for prolonged periods of time, stay out of the sun between 11am and 3pm, when the sun’s rays are at their strongest, and stay covered up

as we normally do at home, due to limited food variety or foods not quite to our taste. For this reason, you may wish to consider a multi­vitamin and mineral to ensure your body is receiving all the essential nutrients. Continuing to take

Off the plane and to the hotel, where you will no doubt be (over)eating and drinking all day and night. The foods can be considerably different to what 20

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What is

HAY FEVER? Hay fever is an allergy to pollen from grass, hay, trees or weeds. Those allergic to tree pollen suffer with symptoms early Spring, grass and hay Spring/Summer and weeds any time from Spring through to Autumn. Pollens all contain proteins which cause antibodies to release histamine which in turn causes cells in the nasal cavity, sinuses and eyes to become irritated and inflamed. Whether we suffer from hay fever or not is all down to our immune systems. Also, the chance that you will suffer from hayfever are greater if your parents suffer from hay fever or asthma.

H

ay fever symptoms are the

result of our immune system reacting to harmless pollen particles in the same way as our immune system would respond to harmful antigens. An antigen is any substance that causes your body to produce antibodies, ‘Y’ shaped proteins that protect our bodies from infection and disease. In this immune response, immunoglobulin E antibodies (IgE) detect the pollen ‘antigens’ and activate mast cells and T helper cells (specifically type 2 or Th2 cells). The increase of Th2 cells and the mast cell histamine release in the mucosa and peripheral blood result in inflammation, hay fever symptoms and atopic conditions. This reaction within the body results in aggravating symptoms such

as sneezing, itchy and watery eyes, running nose, and itchy skin. In layman’s terms, little pieces of pollen enter our body, our body thinks it is under attack, releases antibodies and histamine which in turn causes inflammation of our cells creating the aforementioned symptoms. Two essentials hay fever sufferers should not leave the house without are: sunglasses, the bigger the better as they are acting as a barrier to prevent pollen entering the eyes; and tissues, because nobody likes an unprepared snuffler/ sniffler/sneezer on public transport, in the office or in the pub!

Kinetic Hay Fever Essentials Terranova Quercetin Nettle Complex - may help support healthy inflammatory response to environmental allergens, especially in the respiratory tissue. Nature’s Answer Eyebright Herb - may help prevent secretion of fluids and relieves discomfort from eyestrain or minor irritation. Good for allergies, itchy and/or watery eyes and runny nose. Helps to combat hay fever. Nature’s Answer Nettle Leaf - acts as a diuretic, expectorant, pain reliever and tonic. Dr Bronner’s Body Balm - apply around your nostrils and eyes to help capture and prevent pollen particles from entering the body. 22


3 4 5 That is the Question!

Five Top Tips for a Little Daily Detox The to detox or not to detox question still divides many individuals, experts included. Some say that although your liver is a well-functioning organ designed to detoxify your body of moderate amounts of toxins, such as alcohol and inorganic matter, if you live a stressful life, in the city, and consume a far from perfect diet (including trans fats, artificial sweeteners, colours and the like), then your body may well thank you for a detox. Others argue that there is little scientific evidence to back up the notion of detoxing, and that your body is a detoxifying machine - regularly expelling and processing impurities through not just your liver, but also your kidneys, lungs and intestine.

W

1

Whatever camp you sit in for detoxing, there are little steps than can be taken every day to help your body keep itself as pure as possible. Here are our five top tips for a little daily detox Eat organic whole foods - this is important not because of the nutrient density of foods, but rather to avoid pesticides used on non-organic produce, and artificial flavours, sweeteners and

colours used in processed foods. Ensure you eat at least five portions of fruit and veg a day, taking in a broad spectrum of colours, as part of a varied balanced diet. Foods that can help your body’s detoxifying pathway include greens, such as wheat grass, barley, spirulina, chlorella and alfalfa, an coconut oil.

2

Drink lots of water - this point often divides opinion also, however drinking more water aids your body’s elimination process by keeping your bowels well-lubricated.

24

[1] Schütz K, Carle R, Schieber A. Taraxacum–a review on its phytochemical and pharmacological profile. J Ethnopharmacol. 2006 Oct 11;107(3):313-23. Epub 2006 Jul 22. Review.

To DETOX or Not to DETOX,

Terranova Green Purity

Exercise daily - get moving! Even just a brisk walk for twenty minutes will get your lymphatic and circulatory system going.

Super-Blend is deeply nourishing to avoid nu-

trient loss which is sometimes associated with detox. It is also the perfect product to use for ongoing detox on a daily basis. With Dandelion Leaf; Watercress and Kale, both healthy sources of sulphur compounds associated with detox; Parsley Leaf, a traditional kidney and urinary tract tonic; Beet Juice & Greens, with high levels of carotenoids; Burdock Root: rich in prebiotic compound inulin, associated with maintaining a healthy gut and immune function; and Turmeric Root, Coriander Leaf, Artichoke Leaf, Wheat Grass Juice and Cordyceps.

Support your gut - eat plenty of fermented foods, such as kefir and sauerkraut, for healthy gut flora, or alternatively take a probiotic. Get as much deep sleep as possible - our body detoxifies itself at night, and our own circadian rhythm is set so as the deeper sleep cycles occur before midnight. It’s during these periods that the magic happens within our body.

Kinetic DETOX Essentials Nature’s Answer Dandelion Root

Amazing Grass Alkalise & Detox

For centuries, parts of the entire dandelion plant have been used to help with a wide range of maladies. It promotes bowel regularity and good hydration levels in the body. And, its famous derivative, dandelion tea, has been used to help with joint discomfort. Dandelion supports bile production, and bile helps transport toxins out of the body. Dandelion is also believed by some to help the body’s immune system.[1]

- includes a proprietary combination of organic, non-GMO wheat grass, barley grass, alfalfa, spirulina, spinach, and broccoli, plus a carefully-selected combination of herbs, spices, fruit and vegetables— including over 12 cleansing ingredients— to help restore your pH balance and rid your body of harmful toxins.

25


Magnesium: The Mighty Mineral

Magnesium is essential for over 300 critical metabolic reactions that take place within our bodies, including both structural and functional roles. Magnesium ranks fourth in overall abundance within the body, but intracellularly is second, with potassium coming in first. Around 25g of magnesium is contained within the average person, 60% of this in the skeleton, 27% in muscles, 6% inside other cells and the remaining 7% outside our cells

improve countless aspects of health. These include insomnia, depression, hypertension, cardiovascular disease, endothelial dysfunction, diabetes, osteoporosis, migraine headaches, and asthma. Magnesium can contribute towards improving sleep quality, calming the nervous system, improving brain function, preventing metabolic syndrome in newborns, and treating ADHD and hyperactivity.

Reduce body fat

We have already touched on several factors magnesium is involved in that contribute to fat reduction – regulation of glucose/ insulin sensitivity, stress hormone reduction, decreasing inflammation and maximising protein synthesis. All of these aid fat loss, particularly fat around the middle – abdominal fat.

ATP production

Without magnesium, it is impossible for the body to produce adenosine tri-phosphate, the universal currency of energy within the body. Magnesium provides stability in ATP by creating a complex with the molecule by binding to the phosphate groups.

As an active individual or athlete there are even more reasons why you may wish to supplement your diet with magnesium -

Ion transport

Magnesium is required for ions, such as potassium and calcium, to cross cell membranes. This means it is responsible for a healthy-functioning nervous system, a regular heart beat and muscle contractions.

Faster recovery

Increase anabolic hormones

Magnesium helps with muscle cramps and spasms associated with endurance exercise. Athletes partaking in prolonged exercise may become magnesium deficient because of increased magnesium losses in sweat. The more anaerobic the exercise, the great the movement of magnesium from plasma into erythrocytes.

Magnesium is crucial for fat metabolism and therefore production of testosterone. Studies have also shown increased growth hormone and IGF-1 levels with adequate magnesium intake.

Get stronger

Harder workouts

Research has shown that taking magnesium during periods of resistance training makes you stronger. A study found that a group that took 8mg of magnesium per kg of body weight a day improved strength significantly compared to a control group who only trained.

A study has shown that taking magnesium supplements not only allowed athletes to run at maximum intensity for longer but also the athletes had increased VO2 max.

Immune function

Maximise protein synthesis

Magnesium supports immune function, and low immunity can hamper post-workout recovery by taking our body’s focus away from muscle repair.

Our bodies need sufficient magnesium in order for protein synthesis to occur. Magnesium is necessary for the activation of amino acids and the attachment of mRNA to the ribosome. Research has shown a positive correlation between magnesium levels and lean tissue growth rates, i.e. protein synthesis.

Improved flexibility

Tight muscles are loosened in the presence of magnesium. Low magnesium results in a buildup of lactic acid which causes pain and tightness in muscles.

Decrease inflammation to improve heart health According to many medical professionals, magnesium deficiency is uncommon. However the blood serum test used by most doctors to diagnose magnesium deficiency is not an accurate measure, due to the fact that only 1% of the body’s magnesium content is found within blood serum. The body is set up to maintain magnesium levels in blood serum within a tight range, so it’s possible that magnesium levels in the blood appear normal whilst elsewhere there is deficiency. A more revealing test is the EXA test which measures magnesium levels within the cells.

also a good source. It’s important to point out however that due to intensive farming practices many soils (organic included) are nutrient-poor, and inorganically-grown vegetables contain almost no vitamins and minerals. This means most people will benefit from magnesium supplementation of their diet. The recommended daily intake of magnesium for adults is 420mg for men and 320mg for women. Athletes trying to build lean muscle mass should be aware that high protein intake can inhibit the absorption of magnesium, 1g of protein per pound of bodyweight is a good maximum to follow. Furthermore, high protein diets also contribute to increased loss of magnesium through urination. Likewise, refined and processed foods, and sugars can upset magnesium balance within the body. The best diet one can follow includes a rainbow of vegetables, low GI fruits, whole grains and moderate amounts of lean protein for the majority of the time. Besides protein, dietary fibre, zinc, vitamin D, high fat diets and calcium rich foods also all decrease the body’s ability to absorb magnesium, and high levels of zinc and vitamin D increase the body’s need for magnesium.

Groups at increased risk of deficiency include those with renal or gastrointestinal disorders, alcoholics and the elderly. There are no definitive symptoms to suggest magnesium deficiency but weakness, fatigue, loss of appetite, muscle tremors and spasms, nausea, vomiting and changes in personality may all suggest magnesium deficiency. In athletes, a lack of increased strength from one workout to the next suggests poor recovery which may be an indication of a lack of magnesium in the body. Magnesium makes up part of the chlorophyll molecule – the green pigment that gives plants their colour. Therefore, green leafy vegetables are a great source of magnesium, and whole grains, nuts and meats are

Being part of so many enzymatic reactions in the body it goes without saying that magnesium can 26

Alkalisation

Inflammation of all tissues in the body increases oxidative stress, cardiovascular tissue included. Hard workouts with inadequate recovery can contribute to heart disease. A study has found that magnesium deficiency leads to increased inflammation in the body, affecting blood vessels, cardiovascular and intestinal tissues.

Magnesium helps restore the body’s pH balance and reduces lactic acid, which is partially response for Delayed Onset Muscle Soreness (DOMS).

Stronger bones

We always associate calcium with building stronger bones however without sufficient amounts of vitamin D and magnesium available, calcium is useless. Magnesium activates the pathway in the body which converts vitamin D into its active form that helps with calcium absorption and bone building. Magnesium is also involved in the hormone reaction pathway that leads to the release of calcitonin, a hormone which preserves bone structure and pulls calcium out of the blood and soft tissues and back into bones where it belongs. Magnesium also suppresses parathyroid hormone, which breaks bone down.

Improve insulin sensitivity

Having insufficient magnesium in the body makes it difficult to lose weight and build lean mass as the body’s sensitivity to insulin is significantly decreased. This is a vicious circle as increased insulin resistance means additional loss of magnesium.

Lower cortisol levels

As previously mentioned magnesium calms the nervous system and inhibits the release of stress hormone norepinephrine, whilst removing excess cortisol to bring levels back to normal.

Kinetic Magnesium Products: Nature’s Answer Liquid Magnesium Glycinate, Jarrow Magnesium Optimizer, Terranova Magnesium Calcium 2:1 Complex 27


Blueberries

Pumpkin

are high in antioxidants vitamin C and polyphenols (specifically anthocyanins) which help fight against free radical damage in the body.

flesh and seeds are extremely nutritious. The flesh is high in fibre as well as vitamins C and E, magnesium and potassium, along with a variety of carotenoids – one of the most abundant natural sources of these phytonutrients. Carotenoids protect against various cancers, heart disease and promote eye health. Pumpkin Seeds are rich in omega-3 and -6 essential fatty acids and zinc, all of which are essential for good skin, and are also rich in l-Tryptophan which has anti-depressant properties.

Broccoli

Superfoods

for super beauty!

With so many food fads and trends in today’s market, it can be difficult sometimes to separate the wheat from the chaff (note wheat is definitely not a superfood - far from it!) To stand a chance of recognising what’s a superfood and what’s just another clever marketing ploy, we must first understand what a superfood is. A superfood is a food which is richer and denser in phytonutrients than your average food and has positive health benefits with few/no negatives. The problem with the term superfood is that there is no standard set, no minimum bar that the food has to pass to become super. But, without a doubt, some foods are more nutritious, just like some are more delicious, than others! It’s important that we eat a well balanced diet to maintain our wellbeing, healthy weight and to let our bodies perform at their very best. Some superfoods that are easy to consider adding to your diet (you may even be eating them already!) are-

is a good source of the anti-oxidants vitamin C and carotenes, which help protect against many degenerative diseases, including cancer and heart disease, may slow the ageing process and support the immune system.

Spinach

Oily Fish

is an excellent source of Iron, vitamins K, A, C , B9 and E, beta carotene and minerals, spinach has anti-inflammatory anti-cancer and immune boosting properties and promotes good eye health.

such as Salmon; high in Omega-3 fatty acids, which help prevent and reduce inflammation, a key cause of ageing. Omega-3s also help prevent depression and protect against the onset of dementia.

Green and White Tea

Tomatoes

contain phytonutrients catechins, that helps protect the skin and prevent sunburn, and polyphenols, which may help prevent and even reverse age spots and pigmentation on the skin. Both these chemicals protect against heart disease, cancer and stroke.

are rich in Vitamin C and lycopene, a powerful antioxidant that helps fight free radicals. Also high in beta carotene, which may promote mental alertness and slow conditions like Alzheimer’s.

Kinetic’s Superfoods & Supplements for Super Beauty: Terranova Beauty Complex, Nature’s Answer Liquid Vitamin E, Terranova Omega 3-6-7-9, Terranova CoQ10, Amazing Grass ORAC Green Superfood 28

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stress less How to

[1] http://www.ncbi.nlm.nih.gov/pmc/articles/PMC2738337/ [2] http://www.livestrong.com/article/487642-vitamin-c-dosage-to-reduce-cortisol/

Stressed in the city? Tired of typing? Moody in meetings? The stress of work, combined with the often sedentary nature of our jobs, does our immune system no favours but did you know that our stress levels are not dictated by the activity we are doing, but how we react to the situation. Our reactions are governed by our nervous system, and there are several things we can do to support a healthy nervous system function:

1 2 3 4 5

6 7

30

7 Top Tips for A Healthy Nervous System Function

Kinetic’s Must-Stock Stress Supplements

Exercise regularly, or at least be active. Even a 20 minute walk every day is better than nothing. The stress of being cooped up in an office all day can reduce your energy and concentration. This stress can also greatly reduce immunity and feelings of wellbeing as a result. Why not take a walk in your lunch hour? Even gentle exercise will increase blood flow to the brain, which will improve cognitive function and boost energy levels naturally. . Yoga is incredibly good for improving your all round health, but also does amazing things for your nervous system.

Nature’s Answer Liquid vitamin B-Complex

Reduce coffee and other stimulants. Coffee may provide immediate improvement to energy and concentration, but it will eventually leave you fatigued and lacking focus. Swap coffee for green tea to have a more gentle stimulating effect with the added benefit of antioxidants. Don’t smoke. Ever. If you’re a smoker in times of stress, realise that you are actually having a detrimental effect on the situation! Smoking affects the neurotransmitters in your brain, including serotonin, dopamine and GABA.

-

Some research indicates B-complex vitamins are linked to improved mood and that B vitamins are important for sleep and the formation of several important neurotransmitters associated with stress.[1]

Nature’s Answer Celery Seed -Celery seed does a great job at keeping stress hormones in the blood at a healthy level. When stress hormones are neutralized, blood vessels can expand and pass more blood throughout the body, relieving the overall increased pressure.

Terranova Smooth Synergy - Featuring Avena Sativa is one of the most soothing and gentle tonics for supporting healthy nerves. In addition to gramine and avenin, milky oat seeds are a rich source of nerve tonifying B-vitamins and minerals. Also in high quantities is Ashwaghanda Root which, like ginseng and rhodiola, has historically been used for its adaptogenic properties and may support energy metabolism and nervous system health.

Sleep. A lot. Our circadian rhythm dictates that the most regenerative hours of sleep are those before midnight. Whilst in some jobs and lifestyles, bed before midnight is not possible every night, at least try to make it 2-3 times a week. Set priorities, and focus on one task at a time. As we get older, our multitasking functions decrease, and recently the media has denounced the idea of multitasking as increasing efficiency. Make a to-do list of everything, prioritise tasks, and set realistic deadlines. Eat a balanced diet; ensure you eat a lot of sources of B-vitamins, fresh fruits and vegetables in a wide spectrum of colours, and stay hydrated. Find ways to manage stress. Stress has been found to be a contributing factor to many health concerns and conditions such as insomnia, IBS, high blood pressure, and low immunity to name a few. Stress levels at work can escalate when racing to meet a deadline or dealing with a disgruntled customer. Try to implement stress management techniques throughout your work day to keep stress levels under control. Examples of these strategies include taking a lunchtime walk, performing 5 minute breathing exercises or improving time and project management skills.

31

Ener-C - When the body is exposed to significant amounts of stress, it releases the hormone, cortisol. Cortisol is directly linked to the release of insulin, immune processes, and other pertinent bodily functions. When there is an over-saturation of cortisol in the body, muscle tissue can decrease in mass, cognitive processes are hindered, and other important bodily processes take a toll. Studies suggest that healthy vitamin C supplementation can neutralize the amount of cortisol being produced by the body.[2]


We’ve had it drummed into us for years: saturated fats are bad for you. The fact is, all saturated fats are not created equal. Some saturated fats occur naturally, whilst others are hydrogenated. This process artificially manipulates vegetable and seed oils by adding hydrogen atoms whilst heating the oil, producing a rancid, thickened oil that really only benefits processed food shelf life. These unsaturated fats, artificially manipulated into saturated fats, are also called trans fats, have been touted as healthy and heart friendly for years by vegetable oil companies in whose best interest it was to promote them as such. But trans fats are not healthy, and they have been ousted as the villain, however much confusion remains over other saturated fats, coconut oil included.

What’s So Special About Coconut Oil? Coconut oil is packed full of the good fats that your body needs. It’s also so easy to incorporate into your diet. The medium chain fatty acids in coconut oil are digest more easily that the fats in say butter or eggs and when ingested at surplus requirement are not stored sent directly to the liver to be converted to energy. This raises the metabolism which will contribute to weight loss. Coconut oil is also used by the body to make hormone substances which control blood pressure, and aids absorption of several different nutrients. It is also anti-fungal, anti-inflammatory and antibacterial.

which has anti-viral, anti-bacterial, and anti-protozoa properties.[1] Monolaurin is a monoglyceride that can actually destroy lipid coated viruses such as: • HIV, herpes • Measles • Influenza virus • Various pathogenic bacteria • Protozoa such as giardia lamblia Lauric acid is a powerful virus and gram-negative bacteria destroyer, and coconut oil contains the most lauric acid of any substance on Earth! Capric acid, another coconut fatty acid present in smaller amounts, has also been added to the list of coconut’s antimicrobial components. This is one of the key reasons you should consider consuming coconut oil, because there aren’t many sources of monolaurin in our diet. But the health benefits of coconut oil don’t stop there.[2] Coconut oil is also about 2/3 medium-chain fatty

[1] Defaunation Effects of Medium Chain Fatty Acids and Their Derivatives on Goat Rumen Protozoa https://www.jstage.jst.go.jp/browse/jgam/

on Saturated Fats

[2] Coconut Oil & Saturated Fats Can Make your Healthy - Dr Mercola http://articles.mercola.com/sites/articles/archive/2010/10/22/coconut-oil-and-saturated-fats-can-make-you-healthy.aspx

The Lowdown

acids (MCFAs), also called medium-chain triglycerides or MCTs. These types of fatty acids produce a whole host of health benefits. Coconut oil is nature’s richest source of these healthy MCFAs. By contrast, most common vegetable or seed oils comprise long-chain fatty acids (LCFAs), also known as long-chain triglycerides or LCTs. Let me tell you why these long-chain fatty acids are not as healthy for you as the MCFAs found in coconut oil: LCFAs are more difficult to breakdown and require enzymes, whilst MCFAs permeate cell membranes and do not require any enzymes to break them down prior to utilisation MCFAs are easily digested, LCFAs are a burden on the digestive system; MCFAs are sent directly to the liver rather than being stored as body fat, LCFAs are stored as fat MCFAs stimulate metabolism, leading to weight loss LCFAs can be deposited within your arteries in lipid forms such as cholesterol. What About Hemp Oil?

Rich in protein, omega-fatty acids and fiber, hemp has a nutty-tasting seed with a wide variety of uses. Hemp is loaded with all 20 amino acids (including the 9 essential), it’s a densely nutritious food and an excellent addition to the diet of anyone looking for plant-based protein. The protein found in hemp seed is very digestible, making it a great choice for sensitive diets.

How About Flax Oil? Flax oil contains more Omega-3 fatty acids than any other botanical in the world. Yet that high content of extremely degradable fats means it can spoil if not handled just right. Over-pressing of flax oil is common, which unduly heats the oil, damages its integrity, diminishes its nutritional value, and ruins its naturally nutty flavor. Barlean’s proprietary, truly cold-pressed technology protects the perishable flax oil from the damaging effects of heat, light and oxygen. Barlean’s organic, pure flax oils are sourced from premium North American flaxseed only, are packaged in opaque bottles to prevent oxidation, and are freshness dated to ensure the very highest quality and best taste.

Cultivated for thousands of years throughout Asia and the Middle East before finally making its way to Europe and then the Americas, hemp is an extremely versatile and hardy plant. Its many uses include food products, textiles, building materials, bio-plastics, auto parts and more. Hemp is not to be confused with marijuana. Although the two plants are related, hemp products contain only trace levels of THC (less than 10ppm) and will not cause a psychoactive effect. It was once widely grown in the United States for its fibre.

Coconut contains lauric acid, a medium-chain fatty acid also found in human breast milk. Lauric acid makes up about 50% of coconut oil. Your body converts lauric acid into monolaurin, Kinetic Essential Oils: Nutiva coconut OIl, Nutiva Hemp Oil, Barlean’s Fortiflax product 32

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Kinetic’s Protein Supplements

A whey and casein blend provides a delayed time-release delivery of protein, thanks to whey being digested rapidly and casein being more slowly digested in the body.

protein P

POWER

rotein powders are the hottest sports nutrition product since electrolyte-rich sports drinks. Once reserved for body builders and those wanting to bulk up, more people are utilising the power of protein powders for various reasons, including • growth, either through adolescence or building muscle • when starting to work out or increasing workout intensity or frequency – the body needs protein to recover and repair thus preventing injury • immune support – protein is essential for making antibodies • recovery from injury - the body needs protein to repair itself and accelerate healing • vegetarian or vegan-ism - it can be difficult to get enough protein into the diet when meat, chicken, fish, dairy and eggs are eliminated, so protein powders are an easy way to compensate for this • trying to lose fat, whether overweight or cutting a leaner figure

and cons -

Whey is a water soluble milk protein containing all essential amino acids and many of the non-essential, and available in three forms; > Isolate – provides a high yield of protein (around 90%) and contains a low level of allergens, i.e. lactose. > Hydrolysate – means in effect the whey is predigested, however it is thought to be less efficient once inside the body. There are also questions about the purity of Whey Hydrosylate as the processing methods may give rise to the occurrence of aspartic acid (a component of aspartame) and glutamic acid (MSG). > Concentrate – the cheapest option, with higher carb and fat levels than the others, but also the least altered form of whey. When buying whey protein powders you should always watch out for sweeteners of both the natural and artificial variety, and ideally look for whey sourced from grass-fed animals.

When selecting the right protein powder always look for the best quality, not the most expensive product with the best marketing campaign! Learn to read ingredients lists, look for organic, always non-GMO, and minimal additional ingredients. Now, let’s look at the different types of protein and weigh up the pros

Casein is the other dairy protein and unlike fast-digested whey, it is slow to be digested. This makes it a good choice for spiking protein synthesis and also hunger management.

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Amazing Grass Raw Reserve Greens & Protein - 14g of protein per serving from a protein blend of organic brown rice, organic hemp seed, organic quinoa and organic pumpkin seed

Egg protein powder is a good source of vitamins A, B and D, and vitamin E if the chickens are grass-fed. Egg protein powders are around 80% protein, with 9% leucine, the amino acid that stimulates muscle building after eating. The only protein powder with more leucine is whey (around 15%.) A typical serving of 30g provides around 25g protein, the equivalent of four eggs, however 20g of fat would also be consumer in four eggs unless you were to remove the yolks (which in my opinion is a real waste as they are so wholesome and full of goodness!)

Amazing Grass Amazing Meal - 16g of protein per serving from a protein blend of organic quinoa, organic pumpkin seed, organic brown rice and organic hemp protein Nutiva Organic Hemp Protein - 15g of raw organic hemp protein per serving. With 50% protein, 26% fiber (90% insoluble, 10% soluble), magnesium, iron and zinc, and beneficial fats, our Hemp Protein 15g is one of nature’s perfect superfoods. One serving provides 15 grams of raw organic protein and 8 grams of fiber (32% DV).

Hemp protein powders contain all the amino acids, including the non-essential ones. It is also a source of essential fatty acids, making it a good option for vegetarians and vegans. When looking to buy hemp protein powder always look for one that is hexane-free. Hemp is not the best protein powder for shakes and smoothies, but does work well in recipes and foods such as pancakes, muffins and oatmeal. Hemp protein powders are also rich in fibre, containing around 90% insoluble and 10% soluble fibre.

Nutiva Organic Hemp Protein Hi Fiber - 11g of raw organic hemp protein per serving. With 37% protein, 40% fiber (90% insoluble, 10% soluble), magnesium, iron and zinc, and beneficial fats, our Hemp Protein Hi-Fiber is one of nature’s perfect superfoods. One serving provides 11 grams of raw organic protein and 12 grams of fiber (48% DV). Nutiva Hemp Shakes - 10g of raw organic hemp protein per serving, 20% of the DV of fibre and the bonus of good-for-you essential fatty acids, all wrapped up in delicious chocolate and vanilla flavours.

When looking for a brown rice protein powder it’s important to search out one that is sprouted. This process includes the bran and endosperm layers and means that the amino acid profile is improved and becomes whole. Rice bran also contains over 100 known antioxidants! For those whom taste is an issue, rice protein is one of the most palatable of protein powders – it’s easier to blend and less chalky. Also look for a bio-fermented product, which means the plant’s own natural enzymes are used to create a final product with considerably more bio-available protein is left in the final product.

Jarrow Brown Rice Protein - 12g of brown rice protein per serving, available in original or vanilla, chocolate or mixed berry flavours. Jarrow Whey Protein - 17g of protein, 8g of amino acids, 4g of BCAAs per serving Jarrow Iso-Rich Soy Protein - 25g of soy protein per serving

Pea protein comes from yellow split peas and has an incredible 98% digestion rate. It’s satiating, making a good protein to aid weight loss. The down side with pea protein is although it may contain the full spectrum of amino acids, it can often be very low in cysteine and methionine, the sulphur-containing amino acids, but high in lysine. For this reason, many products blend rice and pea protein together, as brown rice protein is high in cysteine and methionine but low in lysine.

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Kinetic Natural Products Distributor Central Park Central Way London NW10 7FY Email: sales@kinetic4health.co.uk Tel: +44 (0) 8450 725 825 Fax: +44 (0) 8450 725 826 www.kinetic4health.co.uk

P3 - Must Stock Summer Essentials P4-5 - A Guide to JASON Hair Care P6 - Festival Essentials P7 - New Product Launch P8-9 - Avalon Organics New & Improved Formulas P10-11 - Alba Botanica AcneDote P12-13 - Giovanni 2Chic P14-15 - An Interview with Elizabeth Barbalich

24-25

P16-17 - How to Paint Your Nails Like a Pro

26-27

P18-19 - Kinetic New Products Showcase 28-29

30-31

P20-21 - Travel Health Essentials P22-23 - Hay Fever Helpers

32-33

P24-25 - To Detox or Not to Detox P26-27 - Magnesium: The Mighty Mineral P30-31 - Stress: 7 Top Tips for a Healthy Nervous System

34-35 P28-29 - Superfoods for Super Beauty

36-37

P32-33 - The Lowdown on Saturated 38-39Fats P34-35 - Protein Power!


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