UK Digital OOH Handbook 2013/14 by Kinetic Worldwide

2013/14 UK Digital OOH Handbook

For further information on audiences and the media please contact your Kinetic or agency account team.

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Contents Introduction About Kinetic and Grand Visual Digital OOH Insights A Digital Future Open Loop and Accelerator How to Use This Guide 01 02 03 04 05 06 07 08 09 10 11 12 13

Roadside Transport Retail City Centre Airports Healthcare Mobile Media Bar Sport Leisure Education Business Interactive

Appendix Glossary All UK Digital OOH sites

This handbook has been published for information purposes only and the rates quoted are subject to negotiation and availability. The opinions expressed do not necessarily represent the views of Kinetic Worldwide and it should not be taken as a recommendation by Kinetic Worldwide that you take action based on the information. Additionally, Kinetic Worldwide cannot be held responsible for any omissions or errors contained herein. For the most up-to-date rates please contact Kinetic. Published June 2013.

For more information on content creation for DOOH networks please contact Grand Visual.

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Introduction

Welcome to Kinetic’s fifth annual digital Out of Home handbook, produced in conjunction with digital production company Grand Visual. The aim of the handbook is to provide useful insight and reference to all parties involved in the planning, creation and execution of advertising on screens across all environments in the UK’s digital OOH (DOOH) market. Media owner investment in DOOH continues to grow apace and the sector is driving the majority of growth in the OOH medium as a whole. This handbook will guide you through the variety of opportunities from a media, creative and technical perspective. It provides insight into every category from iconic landmarks to national networks and niche targeting. Information provided on each format includes costs, technical specifications and a Kinetic View – our opinion of how this medium can be best utilised for effective brand communication. As the sector evolves and matures so does the creative use of the medium. We have seen a promising increase in near live and dynamic campaigns recently, with more brands choosing to deliver contextually relevant content to audiences on a national scale. We’ve also seen a departure from the traditional two week campaign duration, as brands capitalise on the inherent flexibilities and capacity for time-sensitive and tactical delivery of DOOH. To reflect this shift, this year’s handbook features both two week and one day pricing to provide you with a broader feel for the medium’s entry level costs.

For further information on audiences and the media please contact your Kinetic or agency account team.

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About Kinetic Worldwide

Kinetic Worldwide is the worldâ&#x20AC;&#x2122;s largest planner and buyer of Out of Home media and the global leader in understanding how brands can connect with peopleâ&#x20AC;&#x2122;s lifestyles and the environments they engage with out of the home. We pride ourselves on our objectivity and thought leadership - we have informed and up-to-date views on industry developments, consumer trends and the changing nature of media as we seek to stay constantly at the forefront of the rapidly changing world of global communications. Kinetic is a truly global network, fully owned by WPP and part of the tenthavenue performance marketing division. We have 38 offices in 36 cities across 21 markets and our expertise and insight helps deliver solutions for clients that achieve ambitious brand and communication goals. We have developed centres of excellence in digital and aviation media, research, insight and data, mobile marketing and OOH printing and production. We maximise the impact of our clientsâ&#x20AC;&#x2122; investments through strategic thinking, proprietary tools, and the intelligent application of scale. With the rise of digital OOH media we are seeing parallel growth in technologies that afford greater interaction along with the behavioural changes that will eventually see public multi-screen engagements become innate activities. Our unrivalled expertise and experience in digital OOH media and the environments it impacts places us at the forefront of the development of emerging methods for engaging audiences in a timely and pertinent manner. For more information about Kinetic, please go to www.kineticww.com or follow us on twitter (@kineticww) and other social media platforms.

For more information on content creation for DOOH networks please contact Grand Visual.

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About Grand Visual

Grand Visual is a production and creative technology company offering platforms and services that unlock the communication potential of digital Out of Home media â&#x20AC;&#x201C; where digital experiences intersect with the real, physical world. We combine creative thinking, technology, expertise and production techniques to help brands and agencies target Out of Home audiences across the emerging range of digital media opportunities in the UK and abroad. Our clients are made up of brand teams, creative and media agencies as well as businesses that own or operate public facing environments. Digital inventory has invigorated the OOH advertising channel. The medium has expanded quickly as new inventory and technologies have come into play. This flux has created a medium rich with creative opportunity but one which is still in the early stages of having mature processes, platforms and standards in place. Itâ&#x20AC;&#x2122;s a fantastic space for creativity and innovation but requires specialist support for brands and agencies. Grand Visual has been operating in and helping define this exciting channel since 2005. The past year has seen the continuing trend towards more interactive and dynamic ideas. Social media is now a regular partner to digital OOH and the growth in interactive and digital experiential activations is striking. Our growing body of work and expertise has received considerable recognition in the last year. Accolades have included induction to the Outdoor Hall of Fame, the Outdoor Grand Prix at the Epica Awards, Gold at the Kinsale Sharks, Best Use of Innovation at the Outdoor Planning Awards, silvers from the Creative Circle and various bronzes at the London International Awards. The Grand Visual team is led by founder, Neil Morris and Director of Creative and Technology, Dan Dawson and is based in central London. For more information about Grand Visual, please go to www.grandvisual.com.

For further information on audiences and the media please contact your Kinetic or agency account team.

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Digital Out of Home Insights

Digital OOH insights

Our research shows the future looks pretty rosy for brands who use digital OOH as consumers are quickly embracing a more technology-led version of our future - two thirds of us expect to see digital screens in most city centres in the future and a similar number want to be able to access the internet via digital screens out of the home.

“60% of us agree that digital OOH screens are beneficial anywhere where people have to wait” “40% of us believe interacting with digital OOH is a great way to pass the time whilst travelling” A third even expect digital screens will soon show ads directly targeting them - relevant to them and what they are doing. A quarter expect they will be able to interact with most advertising wherever they see it and even buy a product or service via a digital OOH screen - instant gratification for consumers and instant ROI for brands. Don’t forget the importance of context and location - over half would be more likely to react to digital ads communicating a special offer that is immediately available in a retailer close by and 44% think more favourably about brands that offer something relevant to their location. The proliferation of smartphones and apps is translating into growing confidence amongst consumers and we are seeing more virtual shopping experiences, with advertisers like Argos, Tesco and Ocado all adopting the creation of virtual stores to drive brand activation and purchase.

“Over half of consumers believe direct interaction through screens out of the home has a huge potential for shopping and 70% appreciate the usefulness and convenience of such virtual stores” The popularity of location-based services (LBS) has seen significant growth in the last year; it is estimated that the number of active users of location-based services and apps grew 80% in 2012. We are seeing brands and agencies produce increasingly imaginative campaigns that harness the ability to deliver relevant and useful content to a precisely targeted audience and we envisage bespoke location-based campaigns to eventually dominate the digital OOH arena. The drive towards NFC Activation It is likely that NFC will play a significant role in the future and some key insights from our NFC study with JCDecaux are that whilst NFC delivers strong interaction preferences, results and a valued experience, we still need to see advancements in consumer education and NFC-enabled smartphone penetration before this type of activation enjoys critical engagement. The brands that elicit the most positive interactions do so through a combination of relevance, dynamic content and a strong call to action. QR Codes are a rational interim method of accessing content, but NFC is most likely to prevail in the long term and should

For further information on audiences and the media please contact your Kinetic or agency account team.

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Digital OOH insights

not be discounted. There is immediate demand for mobile coupons and overwhelming consumer positivity about the experience (78% of consumers are positive, 44% rate it as excellent) but education is still an important factor. Various brand and test research has also identified a strong halo effect around the use of digital and technology experiences in OOH. Touch, gesture and activation choices In conjunction with Clear Channel we conducted a study to measure consumer sentiment around a range of interactive technologies and the study found high levels of engagement, long dwell times and an appetite for further interaction. People found interacting with an OOH poster positive and fun with 92% of participants agreeing interaction makes an advert stand out more. 82% also say interactivity makes an ad more engaging. The touchscreen mechanism was the most appealing method to initially interact with 78% more likely to choose touchscreen over, in this example, body motion. Conclusions Consumers are positive about brands that encourage interaction and there is a strong willingness amongst mobile users to interact with brands across content, voucher/ deals, information and data capture. Interactivity and DOOH have the potential to drive the conversion and retention of customers - compelling content is the main driver of interaction for existing customers; deals will help attract new customers. High dwell time locations â&#x20AC;&#x201C; including city centres and malls â&#x20AC;&#x201C; and proximity to the purchase environment are key drivers for consumer interaction and activation.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 9

Interactivity infographic

For further information on audiences and the media please contact your Kinetic or agency account team.

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A Digital Future

Digital OOH has had an exciting year and is now a market that has scale across the country and also one that strongly embraces content, social media, real-time messaging, technology and activation. Significant media owner investment and genuine attempts to be more accountable, measureable and flexible have drawn new brands to the medium and we have seen many dynamic campaigns using touch and smartphone interactivity, gesture recognition, live content, data streams and social media content. In London the market is close to maturity, but we are seeing considerable expansion in roadside opportunities in the key regional cities and we expect this area to grow rapidly within the next year. Mall and rail have been key areas of investment in recent years - new installations at the recently modernised Kingâ&#x20AC;&#x2122;s Cross station in London, the digitisation of the Eurostar terminals at St. Pancras, and the forthcoming digital opportunity at Waterloo have been welcome developments, as is the continued expansion of the D6s format across stations nationwide. Low level growth of large format, iconic sites is also expected, with media owners such as Ocean, Outdoor Plus and JCDecaux widening their distribution across London, and others, including Ocean, MediaCo and Signature filling gaps in major regional cities across the country. Primesight have introduced a national network of digital screens in cinemas all with interactive technologies permanently installed. We also expect JCDecaux, Clear Channel, CBS and others to substantially increase the interactive functionality of their small format, mall and transport networks. Digital technology is significantly reshaping the nature of OOH here are some trends that are making an impact: Interactive 6 sheets We expect to see a growth in the use of interactive 6 sheets in more environments. A number of brands have embraced interactive campaigns creating real engagement, social media tie-ins and data capture while promoting brand advocacy. We expect touch to prevail as the key interaction technique, but camera-based technology is also possible. NFC or QR integration will facilitate content download and brand activation.

LLOYDS TSB Play Sidecar Grand Prix - This interactive touch screen featured on 34 sites nationally and challenged players to collect different icons in the fastest time. Each icon represented a key smart feature of the current account. The game was fully integrated and could also be played across mobile and online platforms.

For further information on audiences and the media please contact your Kinetic or agency account team.

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A Digital Future

People-powered campaigns User generated content (UGC) will become more ubiquitous making consumer engagement with OOH authentic and real through live brand experiences and smartphone interaction. Content generated can be leveraged to connect through to other media platforms including other OOH formats, social media and digital. UGC streamed to digital OOH puts consumers at the heart of any campaign and creates a platform for sharing experiences and social media commentary on a broadcast scale. Grand Visual’s OpenLoop technology allows brands to directly update live content to multiple digital formats at the touch of a button.

MARMITE XMAS LIGHTS Pull your ‘Love It’ or ‘Hate It’ face - The campaign encouraged participants to tell the world what they think of Marmite by uploading their pictures via Marmite’s Facebook page or by using an interactive bus shelter screen. Those taking part were given an allotted time slot to see themselves up in lights. Those who couldn’t make it down to the Capital could still see their ‘face in lights’ via a live webcam and an online gallery on Facebook.

Mobile Interactivity Smartphones will infiltrate all aspects of OOH interactivity and activation. You can expect to see growth in mobile interactive campaigns via QR and NFC as NFC-enabled phone penetration, contactless payments and m-commerce grows. The increased availability and demand for campaign activation is becoming an increasing feature of the UK market. Kinetic has conducted two major insight projects with partners JCDecaux and Clear Channel to understand how interaction and activation works (from Touchscreen to NFC) and has a fuller understanding of how campaigns can activate consumers in the right way. Use of mobile Augmented Reality techniques such as BlippAR and Aurasma is also increasing.

DESPICABLE ME 2 Command the Minions - This mobile controlled campaign delivered an interactive, personalised, geo-specific experience. Mall screens invited consumers to control and personalise the on-screen creative via their mobile phone. Users text any command along with their name to a shortcode and seconds later the minions act out the instruction accordingly with an on-screen thanks to the named participant. A return text links to a copy of the personalised minion film which can be shared socially.

For more information on content creation for DOOH networks please contact Grand Visual.

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A Digital Future

Multi-sensory experiences Multi-sensory creations are gaining popularity as OOH experiences are being made more immersive through the addition of touch, sound and other stimuli. Technology advancements offer strong connections to social media as consumers are keen to share their experiences. 4D projections with sound/smell, lift wraps with smell, sound showers and touchscreens all provide opportunities to enhance the human brand experience. 3 PONY MIXER #DancePonyDance - This socially enabled, dynamic digital OOH campaign was both geo-targeted and sound enabled. Via the mobile app, users could make their own Pony Mashup and share their videos via Twitter, hashtagging their local digital OOH site for a chance to feature on the big screen complete with the participantâ&#x20AC;&#x2122;s twitter handle and dedication.

Urban installations The emergence of smarter cities to galvanise our immediate surroundings has created the landscape and opportunity to communicate directly to the urban, mobile and connected consumer. Urban dwellers expect more from their surroundings and actively adopt brands that enrich their environment. And there is no better way to do this than through OOH. Despite having global connections, peopleâ&#x20AC;&#x2122;s identity is still heavily anchored to the city they live in and through OOH, brands have the opportunity to start conversations amongst these urban communities and become part of the cultural and social landscape. From living art to graffiti walls expect to see an increase in examples of brands creating artistic installations in unexpected places.

LYNX APOLLO Astronauts are the top heroes, become one - The interactive installation allowed boys (and girls) to be the hero astronaut accompanied by two Lynx girls. All the pictures generated by the interactive bus shelters and mall screens were posted to Lynx UKâ&#x20AC;&#x2122;s Facebook gallery where users tagged themselves and shared. As well as the interactive units Lynx hung a 40 foot astronaut in Westfield London. Users could upload their picture by email or text and see their face displayed in the visor of the giant astronaut moments later.

For further information on audiences and the media please contact your Kinetic or agency account team.

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A Digital Future

The future All in all it is an exciting time for digital OOH. Animation allows creative story-telling in a way not possible on static OOH as well as the ability to use and bring dynamic content to life. Brands have the opportunity to be more flexible and real-time in their messaging, with day-part, reactive, contextual and time-sensitive tactical campaigns all possible. Immediacy makes OOH much more relevant to consumers. We’ve seen live reaction to sporting events, betting odds, live tweets and other shared social commentary. And as a consumer, becoming part of the campaign yourself via user-generated copy, sharing photos and experiences to a wider public audience, seems to be gathering momentum as a trend. There were some great examples of this across 2012 with Nike’s user campaign, The Sun’s news campaign and many reactions to the Olympics with dynamic content. Everything Everywhere launched its 4G marketing campaign with a concerted digital OOH campaign reflecting different content according to location and environment. Interactivity is likely to continue to develop. Firstly, touchscreen technology as a natural form of screen interaction is particularly popular and we expect this to continue. We have seen this type of activity move from one-off executions to more national and multienvironment, for example Lloyds TSB activity across roadside and mall locations. We expect this to be combined with mobile interaction to create a “digital take-away” extending the campaign beyond the poster or screen. Mobile interactivity is here to stay as the smartphone becomes more important to everyday lives. Our learnings from interactive and mobile projects show there is a real impetus for touchscreen interaction and the use of mobile to download content or offers. Expect more national campaigns to reflect the media owner investment, the client learnings and consumer flexibility around smartphone use and the continued improvement in quality and dominance of environments to continue to shape the future of digital OOH.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 15

OpenLoop

OpenLoop The extraordinary growth in digital OOH has delivered a medium rich with creative opportunity but still in the early stages in terms of having mature processes, platforms and standards. So while the medium is â&#x20AC;&#x153;digitalâ&#x20AC;? it has been hard to use it in a digital way. Creative and media agencies have been faced with the challenge of delivering on the promise of dynamic, relevant and timely digital creative running across multiple networks and diverse formats. OpenLoop solves this problem. OpenLoop navigates the diversity and nuances of this fast growing media landscape. The dashboard adds the ability to integrate online social media technologies like Twitter and Instagram, universal feeds such as media RSS and RSS, as well as usergenerated images and content. Since launching in July 2012, OpenLoop has already delivered dynamic, digital OOH campaigns in the UK for brands such as Nike, BP, News International and Heineken. For more information about using OpenLoop please go to www.opnlp.com.

For further information on audiences and the media please contact your Kinetic or agency account team.

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Accelerator

Accelerator In 2010, Grand Visual and Kinetic Worldwide joined forces to launch Accelerator; a dedicated online workflow tool designed to facilitate copy production and distribution for digital OOH campaigns. Accelerator simplifies the delivery process by handling the workflow and communicating with all stakeholders involved at each stage in the digital OOH ad cycle. It manages the initial communication of campaign copy specs and deadlines, the compliance process required by certain networks and the QA of final copy. If necessary, Accelerator is also capable of adjusting, reformatting and converting incorrectly submitted files. Finally, Accelerator distributes the approved copy to the relevant media owners complete with detailed play out instructions whilst providing a full audit trail forâ&#x20AC;¨clients and agencies. In 2012, Accelerator trafficked digital copy for over 150 separate campaigns, totalling 2,500 pieces of copy. We also helped deliver and manage tactical, outcome based campaigns for BP, Holiday Inn, Nike, Ford and Barclays. For more information on trafficking copy for digital OOH networks please go to www.acceleratorww.com.

For more information on content creation for DOOH networks please contact Grand Visual.

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How to use this guide

Types of DOOH

Classifications

Transit

Microdwell

Dwell

In transit environments people are on the move, driving, walking or commuting. Consumers in transit environments are still very receptive to dynamic engagement through animation and entertainment.

In microdwell environments people have more time to consume and absorb screen content. This could be by interacting with a screen or simply slowing down as they pass.

The audience in a dwell environment has the time to consume more content and often have the chance to follow a more complex story or communication.

Dwell-time refers to the average time people spend consuming advertising in the defined space

Types of DOOH Formats DB = Digital Billboard The DB format is categorised as a TRANSIT exposure. The DB format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop. Creative should

On some DB formats creative can be

• • • • •

• • • •

Be consumable and legible at a glance Be static Incorporate a call to action Be limited to one sentence of copy Feature either the brand or logo throughout NB Examples

Updated throughout the day Location specific An idea that uses multiple slots in one loop Delivered dynamically in an ‘as live’ manner over IP

Approval by Media Owner or Site Owner is generally required for copy – disorientating and disturbing imagery should be avoided. JCDecaux Cromwell Road Digital Gateway • Outdoor Plus Vauxhall Cross • Ocean Outdoor Portland Tower

DB+ = Digital Billboard PLUS (using motion) The DB+ format is categorised as a TRANSIT exposure. The DB+ format typically comprises a 7 or 10 second spot rotated with other advertisers as part of a loop. Creative should

On some DB+ formats creative can be

• Be consumable and legible at a glance • Use motion to bring the piece to life without destroying legibility • Feature either the brand or logo throughout • Incorporate a call to action • Be limited to one sentence of copy

• • • •

NB Examples

Updated throughout the day Location specific An idea that uses multiple slots in one loop Delivered dynamically in an ‘as live’ manner over IP

Approval by Media Owner or Site Owner is generally required for copy – disorientating and disturbing imagery should be avoided. Ocean Outdoor Mediawall @ Printworks • Forrest Media Glasgow City Screen

For further information on audiences and the media please contact your Kinetic or agency account team.

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How to use this guide

DP = Dynamic Posters The DP format is categorised as a TRANSIT exposure. In certain environments this expands to MICRODWELL. The DP format normally comprises a 5, 10 or 20 second spot rotated with other advertisers as part of a loop.

Creative should

On some DP formats creative can be

• B e consumable in a few seconds from any point in the piece • Use motion intelligently to engage the viewer • Incorporate ‘cue to view’ moments for key elements like the call to action • Be viewable at close quarters as well as from a distance • Feature the brand or logo either throughout or at a ‘cue to view’ moment

• Updated throughout the day • Location specific • A single execution played out simultaneously on all screens • An idea that works across multiple screens • Delivered dynamically in an ‘as live’ manner over IP

NB Examples

Approval by Media Owner or Site Owner is generally required for copy – disorientating and disturbing imagery should be avoided. JCDecaux Waterloo Motion • Clear Channel LD6 • CBS LCD 6 Sheet

OOH TV = Out of Home Television The OOH TV format is categorised as a DWELL exposure. The OOH TV format normally comprises a 10, 20 or 30 second spot rotated with other advertisers as part of a loop. OOH TV formats normally contain editorial or feature content and this can often be sponsored or branded. Creative should

On some OOH TV formats creative can be

• Be consumable from any point in the piece • Incorporate a call to action • Feature the brand or logo either throughout or at a ‘cue to view’ moment • Deliver a simple narrative • Assume the audience will be present for the full duration copy

• • • • • •

Examples

Updated throughout the day Location specific ‘infotainment’ Used to tell a story using several sections of the loop Delivered dynamically in an ‘as live’ manner over IP Motion graphics and full motion video

Zoom Gym • CBS XTP • JCDecaux Transvision • Ramvision Bluewater Iconic

For more information on content creation for DOOH networks please contact Grand Visual.

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2013/14 Digital Environments

For further information on audiences and the media please contact your Kinetic or agency account team.

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Roadside

01 Roadside | LED 48 sheets

LED billboards located roadside in Central London JCDecaux, Clear Channel, Primesight

Clear Channel

JCDecaux

Primesight

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside | LED 48 sheets

Kinetic view These LED screens are found on London’s arterial routes, in areas prone to heavy traffic and benefit from high dwell-times. They bring another dimension to a standard OOH 48 sheet campaign, offering time-based messaging and copy change flexibility. Strategically positioned to reach a high commuter audience. Use a mix of JCDecaux, Clear Channel and Primesight panels for optimum distribution. Buy multiple spots for a “creative cascade” effect.

Media

Technical - JCDecaux Aspect Ratio

16:9 Landscape

Definition

Standard

Screen Size

6m x 3m

Screen Resolution

480 x 240

Still

Dynamic Update

Standard Spot Length

7.5s

Audience Vehicular No. locations 31 (Combined)

Technical - Clear Channel

Standard campaign cost (2 weeks) £62,000 (Combined)

Aspect Ratio

16:9 Landscape

Standard campaign cost (1 day) £12,800 (Combined)

Definition

Standard

Screen Size

6m x 3m

JCDecaux

Screen Resolution

616 x 330

Loop 60 seconds | Editorial 1 x 7.5s, Ads 7 x 7.5s

Still

Dynamic Update

Standard Spot Length

10s

Clear Channel Loop 60 seconds | No editorial, Ads 6 x 10s

Primesight Loop 60 seconds | No editorial, Ads 6 x 10s

Technical - Primesight Aspect Ratio

16:9 Landscape

Definition

Standard

Screen Size

6m x 3m

Screen Res - H.S. Kens

864 x 432

Screen Res - Cheyne

560 x 288

Screen Res - Finchley

384 x 192

Still

Dynamic Update

Standard Spot Length

10s

For more information on content creation for DOOH networks please contact Grand Visual.

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01 Roadside | The M4 Torch

LED portrait billboards next to the M4 in Central London JCDecaux

Kinetic view

Technical

These high quality LED panels tower above the M4 and the iconic structure draws the attention of the passing audience, adding stature to any campaign and delivering a large audience coming into and out of central London.

Aspect Ratio

4:3 Portrait

Definition

Standard

Screen Size

4.49m x 6.60m

Media

Screen Resolution

448 x 656

Audience Vehicular

Still

No. locations 1

Video

Standard campaign cost (2 weeks) ÂŁ25,000 Standard campaign cost (1 day) ÂŁ6,000 Gross 2 week audience 2.5m (both faces combined)

Flash Dynamic Update

Standard Spot Length

15s

Loop 60 seconds | No editorial, Ads 4 x 15s

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside | The Stratford Sail

LED landscape billboard on the A11 at Stratford, East London JCDecaux

Kinetic view Positioned on the Bow Flyover, A11, this site is head on to inbound traffic from the east travelling towards central London. This impressive structure is located on the edge of the Queen Elizabeth Olympic Park and close to Westfield Stratford City mall.

Media Audience Vehicular No. locations 1 Standard campaign cost (2 weeks) ÂŁ12,000 Standard campaign cost (1 day) ÂŁ3,000 Gross 2 week audience 570,998

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

7.36m x 1.84m

Screen Resolution

736 x 184

Still

Video Flash Dynamic Update

Standard Spot Length

15s

Loop 60 seconds | No editorial, Ads 4 x 15s

For more information on content creation for DOOH networks please contact Grand Visual.

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01 Roadside | Cromwell Road Digital Gateway

9 digital screens dominating the Cromwell Road gateway, London JCDecaux

Kinetic view The Cromwell Road Digital Gateway enables brands to ‘own’ this key gateway to London, engaging audiences with tactical messaging, multiple creatives and digital storyboards. The Cromwell Road Digital Gateway reaches an affluent and influential audience travelling between Central and West London, out to Heathrow Airport and beyond, and can be offered with ultimate flexibility. This recent conversion from backlights to digital offers a fantastic opportunity to occupy a run of 9 screens targeting both inbound and outbound traffic along arguably one of the busiest arterial roads in the UK. We suggest this could be well utilised to accommodate a storyboard style creative.

Media Audience Vehicular No. locations 9 screens Standard campaign cost: full domination (2 weeks) £200,000 Standard campaign cost: full domination (1 day) £40,000 Gross 2 week audience 11m Loop 30 seconds | No editorial, Ads 1 x 30s

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside | Cromwell Road Digital Gateway

Technical - 4 Kings

Technical - Tesco

Aspect Ratio

Bespoke Landscape

Aspect Ratio

Bespoke Landscape

Definition

Standard

Definition

Standard

Screen Size

6.08m x 3.04m

Screen Size

6.08m x 3.04m 18.2m 4.56m

Screen Resolution

608 x 304

Screen Resolution

608 x x304 1824 456

Still

Video

Flash

Dynamic Update

Standard Spot Length

30s

Standard Spot Length

30 30s

Technical - D400

Technical - Original

Aspect Ratio

Bespoke Landscape

Aspect Ratio

Bespoke Landscape

Definition

Standard

Definition

Standard

Screen Size

12.8m x 3.2m

Screen Size

6.08m x x3.04m 12.16m 3.2m

Screen Resolution

1280 x 320

Screen Resolution

608 x x304 1216 320

Still

Video

Flash

Dynamic Update

Standard Spot Length

30s

Standard Spot Length

30 30s

Technical - The i Aspect Ratio

01:01

Definition

Standard

Screen Size

5m x 5m

Screen Resolution

500 x 500

Still

Video Flash Dynamic Update

Standard Spot Length

30s

For more information on content creation for DOOH networks please contact Grand Visual.

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01 Roadside | The Marylebone Tower

LED Portrait screen towering above the Marylebone Flyover, London JCDecaux

Kinetic view

Technical

Viewed heading into the Capital, this iconic tower has recently been converted to a premium digital screen. High dwell times and consistent traffic flow along this main arterial ensures real standout and huge audience impact.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

8.80m x 5.76m

Media

Screen Resolution

880 x 576

Audience Vehicular

Still

No. locations 1 Standard campaign cost (2 weeks) ÂŁ15,000 Standard campaign cost (1 day) ÂŁ3,000 Gross 2 week audience 1m

Video Flash Dynamic Update

Standard Spot Length

30s

Loop 120 seconds | No editorial, Ads 4 x 30s

For further information on audiences and the media please contact your Kinetic or agency account team.

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01 Roadside | Two Towers, West and East

Double-sided premium digital screens on the A4 at Hammersmith and at Aspen Way, East London Ocean Outdoor

Kinetic view This very popular product can be found in both the west and east of London, reaching a large vehicular audience as it is channelled over the Hammersmith flyover, coming into or out of Central London. In the east, the towers are located either side of Aspen Way, reaching a transient commuter audience heading into or out of the City from East London. Both of these installations are synchronised for maximum impact.

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

5m x 7.5m

Screen Resolution

640 x 960

Media

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 2 Standard campaign cost West (2 weeks) £80,000 (Combined Inbound & Outbound) Standard campaign cost West (1 day) £21,000 (Combined Inbound & Outbound)

Flash Dynamic Update

Standard Spot Length

10s

Standard campaign cost East (2 weeks) £70,000 (Combined Inbound & Outbound) Standard campaign cost East (1 day) £18,000 (Combined Inbound & Outbound) Gross 2 week audience (West) 3.8m (Combined Inbound & Outbound) Gross 2 week audience (East) 3.15m (Combined Inbound & Outbound) Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 31

01 Roadside | P10 Hammersmith Broadway

LED Screen on Hammersmith Broadway, London Ocean Outdoor

Kinetic view

Technical

Premium, double-sided portrait LED screen, located on Hammersmith Broadway where it meets Hammersmith Road, a key gyratory connecting affluent areas to major arterial routes in and out of London. The location benefits from three lanes of constantly busy traffic with added dwell-time from traffic signals on approach.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.2m x 5.76m

Screen Resolution

320 x 576

Media

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 1

Flash

Standard campaign cost (2 weeks) ÂŁ22,000 (Combined Inbound & Outbound) Standard campaign cost (1 day) ÂŁ7,200 (Combined Inbound & Outbound)

Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 3.3m (Combined Inbound & Outbound) Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 32

01 Roadside | Holland Park Roundabout

3 x LED 96 sheet billboards at Holland Park Roundabout, London Ocean Outdoor

Kinetic view Ideally located to target consumers on their way home, this triple LED installation hits motorists at one of Central London’s busiest roundabouts, within close proximity to Westfield. One advertiser occupies all three screens at any one time and careful creative use can boost its considerable impact even further.

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

3 x 12m x 3m

Screen Resolution

1024 x 288

Media

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 1

Flash

Standard campaign cost (2 weeks) £40,000 Standard campaign cost (1 day) £12,000

Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 2.8m Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 33

01 Roadside | The Digi-Bridge

2 x LED screens on West Cross Route, A3220 Bridge (Northbound and Southbound), London Ocean Outdoor

Kinetic view

Technical

Situated on the West Cross Route, these unavoidable LED screens act as a beacon to traffic travelling between Holland Park Roundabout and the A40. The bridge is situated adjacent to the main vehicular route into Westfield Shopping Mall and faces four opposing lanes head on.

Media

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

10m x 3m

Screen Resolution

640 x 192

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 2

Flash

Standard campaign cost (2 weeks) ÂŁ18,000 (Combined North & South)

Dynamic Update

Standard campaign cost (1 day) ÂŁ4,500 (Combined North & South)

Standard Spot Length

10s

Gross 2 week audience 1.3m (Combined North & South) Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 34

01 Roadside | West Cross Route Digi-Banner

Digital banner situated on Westfield shopping centre, London Ocean Outdoor

Kinetic view This large digital banner is located on the side of Westfield shopping centre, targeting vehicular traffic in and outbound on the West Cross Route. Highly impactful and well located, this site is certainly for wider roadside audiences, not just Westfield customers.

Media

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

14.08m x 8.64m

Screen Resolution

704 x 432

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 1

Flash

Standard campaign cost (2 weeks) ÂŁ15,000

Dynamic Update

Standard campaign cost (1 day) ÂŁ4,500

Standard Spot Length

10s

Gross 2 week audience 724,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 35

01 Roadside | Euston Road Underpass

Landscape digital screens on Euston Underpass, Eastbound and Westbound, London Outdoor Plus

Kinetic view

Technical

Available both east and westbound, these spectacular screens are head on to 4 lanes of traffic on the Euston Road Underpass in the heart of London. Long lines of sight, slow moving traffic and great stand out make these sites unmissable.

Media Audience Vehicular ABCs

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

12.29m x 3.46m

Screen Resolution

1024 x 288

Still

Video

No. locations 2 Standard campaign cost (2 weeks) ÂŁ27,000 (1 face either inbound or outbound) Standard campaign cost (1 day) ÂŁ2,700 (1 face either inbound or outbound) Gross 2 week audience 1.05m ( 1 face either inbound or outbound)

Flash Dynamic Update

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 36

01 Roadside | City of London Gateway

Digital LED facing traffic into the City of London Outdoor Plus

Kinetic view Ideal for targeting City bound traffic is this stand alone landscape installation in Aldgate, where Mansell Street meets Aldgate High Street. An impactful screen reaching a desirable audience in an area with very few other existing OOH opportunities.

Media Audience Vehicular ABCs No. locations 1 Standard campaign cost (2 weeks) ÂŁ20,000 Standard campaign cost (1 day) ÂŁ2,000 Gross 2 week audience 729,000

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

13.5m x 3.5m

Screen Resolution

1088 x 288

Still

Video

Y (Subtle motion only)

Flash Dynamic Update

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 37

01 Roadside | Vauxhall Cross, Bond Way and Nine Elms

Digital 96 sheets on Vauxhall Cross Island, London Outdoor Plus

Kinetic view

Technical

Newly installed these 2 new digital screens have transformed the Vauxhall Cross Island site into a vibrant must have location for targeting a wealth of different audience demographics in and around London. The screens are integrated into a visually appealing structure demonstrating a premium feel.

Media Audience Vehicular ABCs No. locations 2

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

13.82m x 3.46m

Screen Resolution

1152 x 288

Still

Video Flash

Standard campaign cost Bond Way (2 weeks) £20,000

Dynamic Update

Standard campaign cost Bond Way (1 day) £1,500

Standard Spot Length

10s

Standard campaign cost Nine Elms (2 weeks) £30,000 Standard campaign cost Nine Elms (1 day) £2,500 Gross 2 week audience 1.8m (Combined) Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 38

01 Roadside | The A40 Westway

Digital 96 sheet on the A40, London Outdoor Plus

Kinetic view Situated along the A40 this newly installed screen targets traffic heading out of London. High dwell times and a high quality screen enhance this new offering along the A40.

Media Audience Vehicular ABCs No. locations 1

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

13.82m x 3.46m

Screen Resolution

1152 x 288

Still

Video Flash

Standard campaign cost (2 weeks) ÂŁ20,000

Dynamic Update

Standard campaign cost (1 day) ÂŁ2,000

Standard Spot Length

10s

Gross 2 week audience 914,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 39

01 Roadside | The Mille, M4

Portrait LED screen on the M4, London Outdoor Plus

Kinetic view

Technical

This newly introduced digital screen offers an opportunity to target London inbound traffic along the M4. It is currently the first display you will see heading into town along this route.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

5m x 8m

Media

Screen Resolution

304 x 469

Audience Vehicular ABCs

Still

No. locations 1

Video

Standard campaign cost (2 weeks) ÂŁ25,000

Flash

Standard campaign cost (1 day) ÂŁ2,500 Gross 2 week audience 1.8m

Dynamic Update

Standard Spot Length

30s

Loop 90 seconds | No editorial, Ads 3 x 30s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 40

01 Roadside | The Eye, Holborn

Digital 96 sheet in Holborn, London Outdoor Plus

Kinetic view Located on Proctor Street in Holborn, in an area of digital scarcity, this digital 96 sheet is head on to 3 lanes of traffic offering a captive audience as it travels from the City of London to the West End.

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

11.2m x 2.88m

Media

Screen Resolution

1120 x 288

Audience Vehicular ABCs

Still

No. locations 1

Video

Y (Subtle motion only)

Standard campaign cost (2 weeks) ÂŁ15,000

Flash

Standard campaign cost (1 day) ÂŁ1,800 Gross 2 week audience 495,800

Dynamic Update

Standard Spot Length

20s

Loop 80 seconds | No editorial, Ads 4 x 20s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 41

01 Roadside | Chiswick Towers

4 x LED portrait screens on the M4, London Clear Channel

Kinetic view

Technical

With four high quality screens this site covers off inbound and outbound traffic along the highly sought after M4. The contemporary structure offers real stature and promotes additional impact to any campaign.

Media Audience Vehicular ABCs

Bespoke Portrait

Definition

Standard

Screen Size

5.36m x 6.91m

Screen Resolution

448 x 576

Still

Video

No. locations 1

Flash

Standard campaign cost (2 weeks) ÂŁ252,000 total domination Standard campaign cost (1 day) ÂŁ32,000 total domination

Aspect Ratio

Dynamic Update

Standard Spot Length

Gross 2 week audience 1.2m Sold as a domination

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 42

01 Roadside | Chelsea Yacht Club D96

Digital 96 sheet facing traffic towards Chelsea, London Primesight

Kinetic view A highly impactful site in a unique location on London’s Embankment, viewed head-on by traffic travelling towards Chelsea and reaching an elusive, high-end market of over 230,000 people every week.

Media Audience Vehicular ABCs No. locations 1 Standard campaign cost (2 weeks) £15,000 Standard campaign cost (1 day) £3,500

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

11.42m x 2.94m

Screen Resolution

1120 x 288

Still

Video Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 467,000 Loop 40 seconds | No editorial 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 43

01 Roadside | Southern Gateway LED 96

Digital 96 sheet on Elephant and Castle roundabout, London Primesight

Kinetic view

Technical

Located on this major road intersection south of the river at Elephant and Castle roundabout is Primesight’s digital 96 sheet conversion. The site reaches traffic on key arterial routes coming from South East and West London into the City and centre of town. The digital 96 sheet is head-on to 3 lanes of traffic and benefits from a slightly longer line of sight.

Media Audience Vehicular ABCs No. locations 1 Standard campaign cost (2 weeks) £15,000

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

11.42m x 2.94m

Screen Resolution

1120 x 288

Still

Video Flash Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £3,500 Gross 2 week audience 628,211 Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 44

01 Roadside | Southern Gateway Portrait

Portrait LED on Elephant and Castle roundabout, London Primesight

Kinetic view Located on this major road intersection south of the river at Elephant and Castle roundabout is Primesight’s digital portrait conversion. The site reaches traffic on key arterial routes coming from South East and West London into the City and centre of town. The panel targets traffic from the Old Kent Road.

Media Audience Vehicular ABCs No. locations 1 Standard campaign cost (2 weeks) £10,000

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

4.08m x 5.88m

Screen Resolution

400 x 576

Still

Video Flash Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £2,000 Gross 2 week audience 492,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 45

01 Roadside | Portland Tower

Double-sided digital tower on Portland Street, Manchester Ocean Outdoor

Kinetic view

Technical

This head-on double-sided digital tower reaches vehicular traffic on busy Portland Street, in the heart of Manchester.

Media

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.1m x 5.76m

Screen Resolution

256 x 480

Audience Vehicular ABCs

Still

No. locations 1

Video

Standard campaign cost (2 weeks) ÂŁ22,000 (Combined)

Flash

Standard campaign cost (1 day) ÂŁ7,200 (Combined)

Dynamic Update

Gross 2 week audience 619,079

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 46

01 Roadside | Axis @ Hacienda

DB+

Portrait screens on A56, Manchester Ocean Outdoor

Kinetic view Large and impactful full motion format reaching vehicular traffic head-on in both directions, as it travels along the A56 close to the centre of Manchester. The site is near Gmex (Manchester’s International Conference Centre) and is in an area surrounded by bars.

Media

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.1m x 5.76m

Screen Resolution

256 x 480

Audience Vehicular ABCs

Still

No. locations 1

Video

Standard campaign cost (2 weeks) £22,000

Flash

Standard campaign cost (1 day) £7,200

Dynamic Update

Gross 2 week audience 1.1m (Combined)

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 47

01 Roadside | Mancunian Way Tower

Double-sided LED located on Mancunian Way, Manchester MediaCo Outdoor

Kinetic view

Technical

Mancunian Way is Manchester’s busy inner ring road, linking the city centre to major motorway networks, with traffic at a standstill in rush hour. These high impact portrait screens are available to target both audiences into and out of Manchester.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.84m x 5.76m

Media

Screen Resolution

384 x 576

Audience Vehicular ABCs

Still

No. locations 1 Standard campaign cost (2 weeks) £20,000 (Combined) Standard campaign cost (1 day) £1,000 (Combined) Gross 2 week audience 1.6m (Combined)

Video Flash Dynamic Update

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 48

01 Roadside | Mancunian Way Bridge

Head-on LED located on Mancunian Way, Manchester MediaCo Outdoor

Kinetic view This quality landscape screen is head-on and unmissable to a vehicular audience coming into Manchester. Located on Mancunian Way.

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

11.60m x 2.90m

Media

Screen Resolution

1120 x 272

Audience Vehicular ABCs

Still

No. locations 1 Standard campaign cost (2 weeks) ÂŁ14,000 Standard campaign cost (1 day) ÂŁ1,000 Gross 2 week audience 1.6m

Video Flash Dynamic Update

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 49

01 Roadside | Northern Quarter Digital Tower

LED Portrait targeting traffic heading into Manchester city centre City Outdoor

Kinetic view

Technical

Frequently referred to as ‘Miller Street’ this location targets very slow moving traffic in the financial heart of Manchester and should appeal to those targeting white collar workers in general. It is near impossible to miss.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.84m x 5.76m

Media

Screen Resolution

384 x 576

Audience Vehicular ABCs

Still

No. locations 1

Video

Standard campaign cost (2 weeks) £7,500

Flash

Standard campaign cost (1 day) £1,300

Dynamic Update

Gross 2 week audience 708,000

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 50

01 Roadside | Deansgate Digital Tower

Portrait LED screen in Castlefield, Manchester City Outdoor

Kinetic view Situated in the very modern Castlefield area of Manchester, this site is close to the city’s main restaurants and bars. Advertising opportunities are scarce in the immediate area, but this location will ensure stand out.

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

3.84m x 5.76m

Media

Screen Resolution

384 x 576

Audience Vehicular ABC’s

Still

No. locations 1

Video

Standard campaign cost (2 weeks) £7,500

Flash

Standard campaign cost (1 day) £1,300

Dynamic Update

Gross 2 week audience 486,060

Standard Spot Length

10s

Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 51

01 Roadside | CityVision Bullring South

Digital portrait screen facing traffic travelling into the city from A45, Birmingham Signature Outdoor

Kinetic view

Technical

Head on to traffic driving into the city centre from the inner ring road and Coventry Road areas. This location has clear long range visibility and is viewed by traffic heading to the Bullring and the retro Digbeth area of Birmingham city centre.

Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

4m x 6m

Screen Resolution

384 x 576

Media

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 1

Flash

Standard campaign cost (2 weeks) ÂŁ9,000

Dynamic Update

Standard campaign cost (1 day) ÂŁ1,000

Standard Spot Length

10s

Gross 2 week audience 322,392 Loop 50 seconds | No editorial, Ads 5 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 52

01 Roadside | CityVision BroadStreet Twin

Digital portrait screen situated centrally on the Hyatt Bridge over Broad Street, Birmingham Signature Outdoor

Kinetic view Birmingham’s Broad Street is renowned as the city’s main location for bars and restaurants. This area is fantastic to reach the younger audience, drinkers and tourists. A “back to back” location that is either side of a bridge crossing Broad Street itself, this site is viewed by very slow moving traffic and significant pedestrian numbers.

Media

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

4m x 6m

Screen Resolution

384 x 576

Still

Audience Vehicular ABCs

Video

Y (Subtle motion only)

No. locations 2

Flash

Standard campaign cost (2 weeks) £16,000

Dynamic Update

Standard campaign cost (1 day) £1,600

Standard Spot Length

10s

Gross 2 week audience 1.12m Loop 50 seconds | No eitorial, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 53

01 Roadside | CityVision Expressway

96 sheet situated above the Aston Expressway A38(M), Birmingham Signature Outdoor

Kinetic view

Technical

Very much the “Gateway into Birmingham” from the M6 Junction 6, this location enjoys long range visibility. This iconic bridge site is positioned on the A38 Aston Expressway at the junction with Dartmouth Circus ring road.

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

12m x 3m

Media

Screen Resolution

1184 x 288

Audience Vehicular ABCs

Still

Video

Y (Subtle motion only)

No. locations 2 Standard campaign cost (2 weeks) £15,000 (both sides) Standard campaign cost (1 day) £1,800 (both sides) Gross 2 week audience 1.5m

Flash Dynamic Update

Standard Spot Length

10s

Loop 40 seconds | No editorial. Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 54

01 Roadside | Birmingham Express

LED portrait billboard next to the A38M into central Birmingham CBS Outdoor

Kinetic view New from CBS Outdoor, Birmingham Express is situated on the primary arterial route (Aston Expressway – A38M) into Birmingham city centre from the M6. The site offers advertisers a premium digital screen with unobstructed sight lines from the seven lanes of inbound/ outbound traffic and the opportunity to reach the 25.6 million cars that travel along the Aston Expressway every year.

Media Audience Vehicular ABCs

Technical Aspect Ratio

Bespoke Portrait

Definition

Standard

Screen Size

5.12m x 7.165m

Screen Resolution

448 x 576

Still

Video Flash

No. locations 1

Dynamic Update

Standard campaign cost (2 weeks) £15,000 (both sides)

Standard Spot Length

10s

Standard campaign cost (1 day) £1,800 (both sides) Gross 2 week audience 1.5m Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 55

01 Roadside

Site 76

Kinetic view

Sales

CBS Outdoor

Type

Location

London

M4 Silver Screen Sales

Ocean Outdoor

Type

Location

London

Site 76 is CBS Outdoorâ&#x20AC;&#x2122;s first roadside digital OOH site in London, located on the busy M4. The landscape screens, set back from the road, target traffic going to and from Heathrow and the west from central London on the M4, and reach over 130,000 people every day.

Kinetic view This well presented screen on the M4 elevated section benefits from long visibilty and is of magazine quality resolution. It is the last digital roadside site seen before reaching Heathrow Airport. Advertisers have exclusivity on the site, rather than sharing the location.

Eastern Motion

Kinetic view

Sales

Ocean Outdoor

Type

Location

London

This tower is visible off-side to three lanes of traffic on the A13, a key arterial road. Reaching over 1 million people every fortnight, the site is loacted on the route connecting Canary Wharf and east London vehicular traffic to Essex.

The Spire

Kinetic view

Sales

Outdoor Plus

Type

Location

London

These double-sided large format portrait screens are located on a major arterial route between the Hanger Lane Gyratory and Gypsy Corner, and reach a busy vehicular audience as they travel between West London and the centre of town.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 56

01 Roadside

The Western Wonder Sales

Primesight

Type

Location

London

Birmingham M6 North and Southbound Sales

Kong Media

Type

Location

Birmingham

Kinetic view This screen is head on to three lanes of traffic coming into the capital from the west on the A40 that leads directly onto the Marylebone Road and the heart of the city. The site benefits from good length of view and slow moving drivers will see multiple copy rotations as they reach its junction location.

Kinetic view Europeâ&#x20AC;&#x2122;s largest LED billboard dwarfs the environment on arguably the busiest motorway stretch in the UK next to the famous RAC control centre at the M5-M6 intersection in Birmingham.

M6 Digital Tower

Kinetic view

Sales

Clear Channel

Type

Location

Birmingham

This double-sided digital tower is situated between junctions 8 and 9 on the M6, between Walsall and West Bromwich, reaching traffic heading to and from Central Birmingham, the NEC and Birmingham Airport.

M5 Tower

Kinetic view

Sales

Ocean Outdoor

Type

Location

Birmingham

Double-sided digital tower situated between junctions 1 and 2 of the M5, west of Birmingham outside of the city centre, but facing heavy traffic into and out of Birmingham, with a gross audience of over 2m per fortnight.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 57

01 Roadside

Southside D48 Sales

Signature

Type

Location

Birmingham

Brighton Smartscreen Sales

Maxx Media

Type

Location

Brighton

Kinetic view Digital 48 sheet facing traffic travelling away from the Bullring and New Street Station. Targets all traffic heading to the Mailbox and Paradise Circus.

Kinetic view This digital screen reaches a vehicular and pedestrian audience heading into Brighton.

Cuckoo Wharf

Kinetic view

Sales

Third Space Media

Type

Location

London

This digital 96 sheet site reaches citybound vehicular traffic, going left by the site along Cuckoo Road/ Heartland Parkway relief road in Birmingham. Whilst not in the city centre, this well-presented screen provides potential for time-sensitive and creative copy.

CityVision SouthSide Sales

Signature Outdoor

Type

Location

Birmingham

Kinetic view Coming soon, this bridge location greets traffic coming into Birmingham onto the Five Ways roundabout from the wealthy area west of Hagley Road. The Broad Street entertainment district is also nearby this high impact location.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 58

01 Roadside

CityVision Bullring North Sales

Signature Outdoor

Type

Location

Birmingham

Kinetic view Coming soon, this portrait screen will be situated above the entrance to the Debenhamâ&#x20AC;&#x2122;s car park at the Bullring shopping centre. As well as targeting all traffic heading into Birmingham New Street Station, this location offers long range visability and is viewed head on by traffic travelling into the city centre.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 59

01 Roadside

Roadside digital OOH sites, UK

Map courtesy of Google Maps

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 60

Transport

OOH TV

02 Transport | Transvision

Large format LED screens at major rail termini nationwide JCDecaux

Kinetic view

Technical

Reaching millions of commuters each week at key stations across the UK, Transvision continues to entertain with a powerful combination of full motion ads and compelling relevant content provided by Sky. JCDecaux continue to invest in this format, with screens being upgraded across the Capital and a new location in Brighton expected this year.

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

5.3m x 2.6m

Media

Screen Resolution

960 x 480

Still

Video

Audience Commuters No. locations London = 16 National = 23 (from October 2013) Standard campaign cost London (2 weeks) £96,000 Standard campaign cost National (2 weeks) £115,000

Flash Dynamic Update

Standard Spot Length

20s

Standard campaign cost London (1 day) £24,000 Standard campaign cost National (1 day) £23,000 Gross 2 week audience N/A Loop 6 minutes | Editorial 4 x 35s, Ads 11 x 20s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 62

02 Transport | Rail Digital 6 Sheet (D6)

LCD screens at London and national rail termini JCDecaux

Kinetic view Located in the highest footfall areas at the busiest stations, these screens provide a great opportunity for showcasing fully animated ads to an extensive and valuable audience on the move. Reach can be extended into key complementary cities by the inclusion of CBS’s Rail LCDs, or below ground in London and Glasgow with CBS’s London Underground LCDs and Primesight’s Glasgow Subway screens.

Media

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

65”

Screen Resolution

720 x 1280

Still

Audience Commuters

Video

No. locations 120 nationally, 60 London

Flash

Standard campaign cost London (2 weeks) £54,000

Dynamic Update

Standard campaign cost London (1 day) £10,200

Standard Spot Length

Standard campaign cost National (2 weeks) £90,000 Standard campaign cost National (1 day) £16,800 Gross 2 week audience N/A Loop 30 seconds | No editorial, Ads 6 x 5s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 63

02 Transport | Rail LCD 6 Sheet

HD quality LCD screens at national rail termini CBS Outdoor

Kinetic view

Technical

CBS have introduced 31 high quality LCD screens across 21 of its highest footfall rail stations. Located either in the main ticket hall or concourse, this has been a welcome development enhancing both the reach and cover of the national digital OOH offering. The package works effectively as an accompaniment to the JCDecaux national rail digital 6 sheet offering. Capable of showcasing fully animated copy similar to screens of the same type located on the underground and at JCDecaux rail stations.

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

1080 x 1920

Still

Media

Video

Audience Commuters

Flash

No. locations 31 Standard campaign cost (2 weeks) £17,110

Dynamic Update

Standard Spot Length

Standard campaign cost (1 day) £2,790 Gross 2 week audience N/A Loop 30 seconds | No editorial, Ads 6 x 5s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 64

02 Transport | LCD 6 Sheet

HD quality LCD screens on the London Underground CBS Outdoor

Kinetic view Located across busy ticket halls and corridors at key London Underground stations, this network of screens provides a great opportunity for showcasing fully animated ads to an extensive and valuable audience on the move. Campaigns on these screens – the most frequently viewed digital format in this environment – can be extended above ground by the inclusion of CBS’ and JCDecaux’s rail digital 6 sheets.

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

1080 x 1920

Still

Media

Video

Audience Commuters

Flash

No. locations 100 (standard network pack)

Dynamic Update

Standard campaign cost (2 weeks) £72,660

Standard Spot Length

Standard campaign cost (1 day) £11,080 Gross 2 week audience 13.6m Loop 20 seconds | No editorial, Ads 4 x 5s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 65

OOH TV

02 Transport | Cross Track Projection (XTP)

HD projections on platforms at major London Underground stations CBS Outdoor

Kinetic view

Technical

Providing a large scale format for advertisers to engage with passengers looking for distraction as they wait for trains, Cross Track Projection can be found on tube platforms across the London Underground network. The addition of relevant and engaging editorial content partnerships take advantage of the high dwell-time in these locations, as does the growing use of dynamic updates.

Media Audience Commuters No. locations 60 (standard network pack) Standard campaign cost (2 weeks) ÂŁ60,000

Aspect Ratio

16:9 Landscape

Definition

High

Screen Size

3.7m x 2.08m

Screen Resolution

1280 x 720

Still

Video

Flash

Dynamic Update

Standard Spot Length

20s

Standard campaign cost (1 day) ÂŁ10,697 Gross 2 week audience 5.7m Loop 2 minutes | Editorial 1 x 20s, Ads 5 x 20s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 66

02 Transport | Digital Escalator Panels (DEP)

HD quality DEPs on the London Undergound CBS Outdoor

Kinetic view The digital escalator format, found at key stations across Zone 1 of the London Underground network, perfectly captures the travelling audience’s attention. The series of screens provide a versatile canvas for some remarkably engaging and creative content, and continue to be highly popular with advertisers.

Media Audience Commuters No. locations 18 x runs (standard network pack) Standard campaign cost (2 weeks) £145,530

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

23”

Screen Resolution

720 x 1280

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £20,270 Gross 2 week audience 10.7m Loop 90 seconds | No editorial, Ads 9 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 67

02 Transport | Euston Motion

Nine interconnected digital screens at London Euston Station JCDecaux

Media

Kinetic view

Technical

Euston Motion is a unique installation of screens dominating Euston Station and reaching a large and affluent commuting audience. There have been some great examples of advertisers using this creative canvas to maximum effect. Sequential movement and mobile interactivity with the rail audience below is also possible.

Media Audience Commuters No. locations 1 Standard campaign cost (2 weeks) ÂŁ30,000 Standard campaign cost (1 day) ÂŁ6,000

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

9 x 6m x 1.6m

Screen Resolution

608 x 160

Still

Video

Flash Dynamic Update

Standard Spot Length

20s

Gross 2 week audience 2.7m Loop 80 seconds | No editorial, Ads 4 x 20s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 68

02 Transport | Waterloo Motion

40m x 3m full motion digital screen at London Waterloo Station JCDecaux

Artist’s impression - launching September

Kinetic view Waterloo station is the gateway to the south with 1.5 million commuters passing through each weekday. With an average 19 minute dwell time, clients can showcase content across the entire screen or split the screen into equal segments, creating a story board or displaying a recurring message, depending on your creative needs. One of the largest and most impactful OOH digital screen launches the UK market has seen.

Media Audience Commuters No. locations 1 Standard campaign cost (2 weeks) £50,000 Standard campaign cost (1 day) £10,000

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

40.3m x 2.8m

Screen Resolution

6720 x 480

Still

Video

Flash Dynamic Update

Standard Spot Length

20s

Gross 2 week audience 4.8m Loop 80 seconds | No editorial, Ads 4 x 20s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 69

OOH TV

02 Transport | Verifone VNET

Screens and entertainment systems within London black cabs Verifone

Kinetic view

Technical

A growing network of screens within black cabs in London, with full audio-visual capabilities. The network benefits from a recent content agreement with Sky News, offering passengers up-to-date news bulletins throughout their journey. Wi-fi enabled and NFC possible.

Media Audience Business and leisure No. locations 3,000 cabs with 1500 screens Standard campaign cost (2 weeks) £30,000 Standard campaign cost (1 day) £3,000

Aspect Ratio

4:3 Landscape

Definition

Standard

Screen Size

15”

Screen Resolution

640 x 480

Still

Video

Flash Dynamic Update Standard Spot Length

30s

Audio

Gross 2 week audience 534,000 Loop 14 minutes | Editorial 8 x 75s, Ads 8 x 30s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 70

02 Transport | Primevision LCD

LCD screens on the Glasgow Subway network Primesight

Kinetic view High quality LCD screens at 11 of the busiest stations on the Glasgow Subway. These screens dominate their surroundings, making a considerable impact in a small environment. Sites are located in corridors leading to and from the platforms, ticket areas and across track. Content includes sports, world and local news. Strong mobile phone signal on the subway network offers potential for more interactive communication.

Media Audience Commuters No. locations 20 (standard network pack) Standard campaign cost (2 weeks) ÂŁ11,500 Standard campaign cost (1 day) ÂŁ1,500

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.67m x 1.2m

Screen Resolution

1080 x 1920

Still

Video

Flash

Dynamic Update Standard Spot Length

Gross 2 week audience 520,000 Loop 25 seconds | No editorial, Ads 5 x 5s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 71

02 Transport | Glasgow DEP

HD quality DEP screens at Glasgow’s three main train stations Primesight

Kinetic view

Technical

In the heart of Glasgow’s retail and business districts, this network delivers an unavoidable message to shoppers and commuters as they enter or exit the Underground. Currently located at Buchanan Street, St Enoch and Hillhead stations, these three locations provide cover of 50% of all users of the system.

Media

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.46m x 0.58m

Screen Resolution

1080 x 1920

Still

Audience Commuters

Video

No. locations Buchanan Street 22, St Enoch 16, Hillhead Station 10

Flash

Standard campaign cost (2 weeks) £12,000

Dynamic Update

Standard campaign cost (1 day) £1,500

Standard Spot Length

10s

Gross 2 week audience 332,000 Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 72

02 Transport

Euston DEP

Kinetic view

Sales

JCDecaux

Type

Location

Euston Station

An opportunity to own this tunnel leading to Euston rail station from the London Underground system, comprising a run of digital escalator panels and a full tunnel wrap for a solus advertiser. Ideally situated to capture the travelling audienceâ&#x20AC;&#x2122;s attention as they arrive or leave the station. Can be bought in conjunction with Euston Motion for a full station domination, or with London Underground DEPs for a wider campaign.

Volo TV Sales

KBH

Type

OOH TV

Location

GWR Trains

Newcastle Metro Sales

CBS Outdoor

Type

Location

Haymarket Station

Go North East Bus Screens Sales

CBS Outdoor

Type

OOH TV

Location

Buses

Kinetic view Screens on the back of headrests on seats within the Entertainment Carriage of 54 Great Western trains servicing London to Bristol, Cardiff, Oxford, Cornwall and Devon. A range of opportunities from in-programme banner advertising to programme sponsorship available.

Kinetic view Landscape digital screens above the escalator runs on the Newcastle Metro. Currently only available at Haymarket Station, but offering scope for eye-catching content on this key regional transport system.

Kinetic view Network of 157 small screens inside buses covering Newcastle, Durham and Middlesbrough areas.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 73

02 Transport

Taxi tops Sales

Verifone, Brightmove Media

Type

Location

London

Kinetic view Coming soon is this new screen format to be found on top of black taxi cab roofs in London. After many years of trying, the screens have been given approval from TFL and will show static ads in a loop, capable of geotargeting and live feeds. Numbers are expected to grow over 2013 and beyond.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 74

02 Transport

Transvision & Rail D6 sheets, London & UK

Transvision D6

Maps courtesy of Google Maps

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 75

02 Transport

London Underground digital OOH screens

DEP LCD XTP

Map courtesy of London Underground

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 76

Retail

03 Retail

Mall D6 sheets, UK

Map courtesy of Google Maps

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 78

03 Retail | Mall Digital 6 Sheets (D6)

HD quality LCD screens in malls JCDecaux

Kinetic view This popular format is now available at major malls and shopping centres across the country, including Bluewater, Birmingham’s Bullring and Trinity Leeds, engaging shoppers and families in a relaxed frame of mind. Sites are well located in areas of high footfall; shoppers typically spend over two hours in this environment. Combine with other shopping mall D6 products for optimum distribution.

Media Audience Shoppers No. locations 250 panels in 29 malls (Standard weight) Standard campaign cost (2 weeks) £175,000 Standard campaign cost (1 day) £35,000

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

65”

Screen Resolution

720 x 1280

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 75m Loop 30 seconds | No editorial, Ads 3 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 79

03 Retail | Mall Digital 6 Sheets (D6)

HD quality LCD screens in malls Clear Channel

Kinetic view

Technical

A network of 250* digital 6 sheets across top shopping malls, including The Trafford Centre in Manchester, Meadowhall in Sheffield and Merry Hill in Birmingham. Shoppers typically spend up to 2 hours in this environment, in a relaxed state of mind and with a propensity to spend. Creative richness is enabled through full motion video.

Media Audience Shoppers No. locations 250* panels (Standard weight) Standard campaign cost (2 weeks) £150,000 Standard campaign cost (1 day) £29,500

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

65”

Screen Resolution

1080 x 1920

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 10.9m Loop 60 seconds | No editorial, Ads 6 x 10s *Total universe: 350 panels

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 80

03 Retail | M-Vision

Portrait LED screens spread nationally across key UK shopping mall environments JCDecaux

Kinetic view A recent development introduced into a number of major malls nationwide. This network helps bring impact and stature to the retail environment primarily through the size of each screen and the prominent positioning within the mall. To date there are currently 8 screens across 8 different malls with more to be introduced during 2013 and into 2014.

Media Audience Shoppers No. locations 8 screens Standard campaign cost (2 weeks) ÂŁ63,000 Standard campaign cost (1 day) ÂŁ12,600

Technical Aspect Ratio

9:16 Portrait

Definition

Standard

Screen Size

7m x 9m

Screen Resolution

720 x 1280

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 7,500 Loop 60 seconds | No editorial, Ads 6 x 10

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 81

03 Retail | LCD 6 Sheet (Westfield)

HD quality LCD screens in Westfield London and Stratford City CBS Outdoor

Kinetic view

Technical

These LCD screens reach a high-spending, desirable audience at both Westfield London and Westfield Stratford City, offering the potential for POS targeting, tactical messaging or promotional campaigns. The screen units have been developed to complement each centre’s individual architecture and environment.

Media Audience ABC1 Shoppers No. locations 100 screens - 50 at each mall (standard network pack) Standard campaign cost (2 weeks) £55,000 Standard campaign cost (1 day) £8,000

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

1080 x 1920

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 2.8 m Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 82

03 Retail | Canary Wharf LCD

HD quality screens in Canary Wharf Shopping and Business Centre, London Canary Wharf Digital

Kinetic view Twenty double-sided screens located across this premium shopping centre housing over 200 premium shops, bars and restaurants. Good opportunity to reach this highly affluent audience in a relaxed mood, whether they are shopping, socialising or just taking a break from work. The weekend offers a slightly different audience, but a consistently bustling environment.

Media Audience ABC1 Shoppers and Office Workers No. locations 20 (standard network pack) Standard campaign cost (2 weeks) £10,000 Standard campaign cost (1 day) £1,500

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

46”

Screen Resolution

1080 x 1920

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 2.4m Loop 60 seconds | Editorial 1 x 10s, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 83

03 Retail | LED Large Format Westfield London

High quality, large-scale LED screens in Westfield London CBS Outdoor

Atrium Landmark

Entrance Landmark

Centre Spectacular

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 84

03 Retail | LED Large Format Westfield London

Kinetic view Large format, premium quality screens in prominent locations across high footfall areas of Westfield London shopping centre, delivering impact to this affluent shopping audience.

Media Audience ABC1 Shoppers No. locations 3 Gross 2 week audience 1m

Atrium Landmark Standard campaign cost (2 weeks) £5,650

Technical - Atrium Landmark Aspect Ratio

4:3 Landscape

Definition

Standard

Screen Size

4.35m x 3.32m

Screen Resolution

544 x 416

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Technical - Entrance Landmark

Standard campaign cost (1 day) £1,322

Aspect Ratio

Bespoke Portrait

Loop 60 seconds | No editorial, Ads 6 x 10s

Definition

Standard

Screen Size

4.5m x 5.5m

Screen Resolution

448 x 554

Still

Video

Entrance Landmark Standard campaign cost (2 weeks) £8,050 Standard campaign cost (1 day) £1,332 Loop 40 seconds | No editorial, Ads 4 x 10s

Centre Spectacular Standard campaign cost (2 weeks) £11,760 Standard campaign cost (1 day) £1,932 Loop 2 minutes | No editorial, Ads 6 x 20s

Flash Dynamic Update

Standard Spot Length

10s

Technical - Centre Spectacular Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

13m x 4.55m

Screen Resolution

1280 x 448

Still

Video

Flash Dynamic Update

Standard Spot Length

20s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 85

03 Retail | LED Large Format Westfield Stratford City

High quality, large scale LED screens in Westfield Stratford City, London CBS Outdoor

Meridian Square

Four Dials

North Star

Stratford Skyline

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 86

03 Retail | LED Large Format Westfield Stratford City Kinetic view Reaching a busy shopping and leisure audience, these four large landscape screens can be found on the external walkways and entrances to and from Westfield Stratford City, the largest urban retail development in Europe. Ideal for both branding and POS purposes, these sites can also lend themselves to interactive executions.

Media Audience ABC1 Shoppers No. locations 4 Gross 2 week audience 1.4m

Meridian Square

Stratford Skyline

Standard campaign cost (2 weeks) £14,025

Standard campaign cost (2 weeks) £9,500

Standard campaign cost (1 day) £2,004

Standard campaign cost (1 day) £1,214

Loop 40 seconds | No editorial, Ads 4 x 10s

Four Dials

North Star

Standard campaign cost (2 weeks) £17,500

Standard campaign cost (2 weeks) £8,500

Standard campaign cost (1 day) £3,750

Standard campaign cost (1 day) £1,357

Loop 2 minutes | No editorial, Ads 6 x 20s

Loop 40 seconds | No editorial, Ads 4 x 10s

Technical - Meridian Square

Technical - Stratford Skyline

Aspect Ratio

Bespoke Landscape

Aspect Ratio

Bespoke Landscape

Definition

Standard

Definition

Standard

Screen Size

12m x 3m

Screen Size

18.6m 3.6m

Screen Resolution

1120 x 280

Screen Resolution

1736 x 336

Still

Video

Y (Subtle motion only)

Video

Dynamic Update

Standard Spot Length

10s

Standard Spot Length

10s

Flash

Technical - Four Dials

Technical - North Star

Aspect Ratio

Bespoke Landscape

Aspect Ratio

Bespoke Landscape

Definition

Standard

Definition

Standard

Screen Size

19.5m x 6.6m

Screen Size

6m x 1.7m

Screen Resolution

1596 x 616

Screen Resolution

3840 x 1080

Still

Video

Flash

Dynamic Update

Standard Spot Length

20s

Standard Spot Length

10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 87

03 Retail | Eat Street @ Westfield

LED screen located on the main pedestrian covered walkway at Westfield London Ocean Outdoor

Kinetic view

Technical

Located outside the entrance to Westfield and targeting arriving pedestrian shoppers and socialisers, the Eat Street screen has proven popular with advertisers not only for its size, stature and positioning, but for its capacity for interactive campaigns, and even live events.

Media Audience ABC1 Shoppers No. locations 1 Standard campaign cost (2 weeks) ÂŁ18,000 Standard campaign cost (1 day) ÂŁ5,400

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

12.1m x 4.5m

Screen Resolution

1536 x 576

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 540,000 Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 88

03 Retail | Westfield Point

Digital LED structure located on the roundabout outside Westfield London Ocean Outdoor

Kinetic view This unique three-sided digital structure is well placed for those wanting to target Westfield as a destination, but is not as vehicular-focused as Ocean’s Bridge site.

Media Audience Shoppers, Vehicular ABCs No. locations 1 Standard campaign cost (2 weeks) £8,000 Standard campaign cost (1 day) £1,500

Technical Aspect Ratio

16:9 Landscape

Definition

Standard

Screen Size

8.6m x 4.8m

Screen Resolution

448 x 240

Still

Video

Y (Subtle motion only)

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 727,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 89

03 Retail | The Wall @ Westfield

Quality LED screens outside Westfield London Ocean Outdoor

Kinetic view

Technical

A unique hybrid ownership opportunity, offering two high specification digital screens and a vinyl wrap. This site reaches a high volume audience from Shepherdâ&#x20AC;&#x2122;s Bush overground, underground and bus stations, as well as shoppers for Westfield London.

Media Audience ABC1 Shoppers No. locations 1

Bespoke Landscape

Definition

Standard

Screen Size

2 x 12m x 3m

Screen Resolution

768 x 192

Still

Video

Y (Subtle motion only)

Flash

Standard campaign cost (2 weeks) ÂŁ60,000 (production of vinyl is additional) Standard campaign cost (1 day) N/A

Aspect Ratio

Dynamic Update

Standard Spot Length

Bespoke

Gross 2 week audience 1.6m Full 2 week ownership

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 90

03 Retail | Bluewater Iconic

OOH TV

Large screen in the event centre at Bluewater shopping mall, Kent Ramvision

Kinetic view This 20 metre screen overlooks restaurants and bars at the entrance to the cinema and event centre at Bluewater shopping mall in Greenhithe, Kent. Reaching an affluent retail and leisure audience, its long dwell time also makes it a good location for interactive activity.

Media Audience Shoppers No. locations 1 Standard campaign cost (2 weeks) ÂŁ12,000 Standard campaign cost (1 day) ÂŁ1,500

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

5.76m x 3.60m

Screen Resolution

960 x 600

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 1m Loop 60 seconds | No editorial, Ads 6 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 91

03 Retail | Digital Mall Network

Digital landscape mall screens Outdoor Plus

Kinetic view

Technical

A national network of landscape digital screens, each screen measures 4m x 1m and covers a number of major malls such as Meadowhall, Bluewater and the Bullring Birmingham. Both their positioning and size offer a unique opportunity in busy retail environments with the focus on the highest footfall malls. This conversion of static panels into digital screens has added another worthwhile option for perspective advertisers.

Media Audience Shoppers No. locations 40 Standard campaign cost (2 weeks) ÂŁ60,000

Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

3.84m x 0.96m

Screen Resolution

576 x 144

Still

Video

Flash Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) ÂŁ6,300 Gross 2 week audience 6.1m Loop 50 seconds | No editorial, Ads 5 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 92

03 Retail | DSM Network

Large format digital HD screens with full audio in shopping malls Limited Space

Kinetic view Large digital screens with full zonal sound in 8 malls by October 2013, all ranked in the UK top 40. Advertisers have full ownership of the screens and extend their creative messaging and impact by vinyl wrapping the screen surround. The screens also have the capacity to integrate touch and gesture based interactivity.

Media Audience Shoppers No. locations 8 Standard campaign cost (2 weeks) ÂŁ64,000 (including production of the vinyl wraps) Standard campaign cost (1 day) N/A

Technical Aspect Ratio

16:9 Landscape

Definition

High

Screen Size

138â&#x20AC;?

Screen Resolution

1920 x 1080

Still

Video

Flash Dynamic Update Standard Spot Length

Bespoke

Audio

Gross 2 week audience 8m Full 2 week ownership

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 93

03 Retail | atmAd

Technical - Attract

ATM screen displays atmAd

Aspect Ratio

4:3 Landscape

Definition

Standard

Screen Size

8” - 14”

Screen Resolution

800 x 600

Still

Video

Standard Spot Length

10s

Technical - In Transaction Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

8” - 14”

Screen Resolution

700 x 340

Still

Video

Standard Spot Length

Technical - Thank You Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

8” - 14”

Screen Resolution

700 x 340

Still

Video Standard Spot Length

Technical - Receipt

Kinetic view

Aspect Ratio

Providing an intimate one-to-one communication on a national scale, atmAd’s four stage offering is unique and engaging. Campaigns can target by gender, location, day-part and weather specific conditions through powerful propriety software. Calls to action can be enabled through the national distribution of coupons via the receipt. This is available at the UK’s top two supermarkets Tesco and Asda, in addition to numerous high street, petrol station and convenience store locations.

Bespoke Landscape

Definition Screen Size

74mm x 31mm

Screen Resolution

448 x 190

Still

Video

Media

Standard Spot Length

Audience All adults No. locations 3,000* (Standard weight) Standard campaign cost (2 weeks) £93,000 Standard campaign cost (1 day) £19,500 Total printed receipts 1,100,000 Loop 40 seconds | Editorial normal ATM content, Ads 4 slot: Attract, In-transaction, Thank You and Printed Receipts * Total universe: 9,000

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 94

03 Retail | National Forecourt LED Network

OOH TV

AMScreen LED display on forecourts nationally AMScreen

Kinetic view This national digital network reaches the UK’s valuable commuter on the move. The network offers superb flexibility and speed of campaign delivery - it can be planned and bought on time of the day/ week, geographically as well as offers tactical live feeds. The network is ideal for rapidly driving national awareness and works hardest for confectionary, drink, entertainment, media and motor brands. Forecourt groups include BP, Esso, Shell, MRH, Moto and Welcome Break.

Technical Aspect Ratio

16:10 Landscape

Definition

Standard

Screen Size

19”

Screen Resolution

1440 x 900

Still

Media

Video

Audience Motorists and shoppers

Flash

Dynamic Update

Standard Spot Length

10s

No. locations 1,910 Standard campaign cost (2 weeks) £115,869 Standard campaign cost (1 day) £11,113 Gross 2 week audience 45m Loop 110 seconds | Editorial 60s, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 95

OOH TV

03 Retail | National Convenience LED Network

AMScreen LED display in convenience stores nationally AMScreen

Kinetic view

Technical

Growing network of screens located at the point of purchase in convenience stores across the UK, including Spar, Premier and Londis. A good opportunity for advertisers to reach ‘topup’ shoppers in the heart of the local community with time-sensitive and relevant messaging.

Media Audience Shoppers No. locations 584 Standard campaign cost (2 weeks) £40,856 Standard campaign cost (1 day) £2,918

Aspect Ratio

16:10 Landscape

Definition

Standard

Screen Size

19”

Screen Resolution

1440 x 900

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 10m Loop 110 seconds | Editorial 60s, Ads 5 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 96

03 Retail

The Life Channel Sales

The Life Channel

Type

Location

National

Monster Media Sales

Monster Media

Type

Location

National

Harrods Sales

Harrods

Type

Location

Harrods

Burton Digital Entertainment Network Sales

Confero

Type

OOH TV

Location

Nationwide Burtons stores

Kinetic view Network of 368 small landscape screens without audio, located at 16 local shopping centres across the country.

Kinetic view Monster Mediaâ&#x20AC;&#x2122;s range of unique, interactive products include storefronts, monster walls and kiosks. Available in key cities and a range of environments across the UK, the inclusion of augmented reality, touch or gesture-based interactive technologies will amplify any traditional OOH campaign, entertaining and engaging a captive audience.

Kinetic view A network of digital plasma screens and media walls available by department throughout Harrods, to promote in-store and associated products. Full animation possible, but no audio.

Kinetic view Available across 70 Burtons stores UK wide, reaching 18-40 year old men, these are interactive digital jukeboxes, with ads interspersed. Full AV copy works best.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 97

03 Retail

The Co-operative Sales

rmi

Type

OOH TV

Location

Nationwide Co-operative Supermarkets

Martin McColl Sales

Primesight

Type

OOH TV

Location

Nationwide Martin McColl Stores

Post Office Sales

rmi

Type

OOH TV

Location

Nationwide New live Post Offices

AMScreen WHSmith Travel LED network Sales

AMScreen

Type

OOH TV

Location

Nationwide WHSmith Travel hubs

Kinetic view Screens at the checkout of around 2,800 Co-operative stores nationwide. Content mainly instore promotions, no sound. TV ads not suitable, short animated promotions will work best.

Kinetic view 2,700 screens located at the till point of 1,270 Martin McColl stores. The network is mute, so short animated promotions will work best. Content includes trade promotions and Martin McColl marketing. EPOS data available.

Kinetic view Screens at the counters of over 370 Post Offices nationwide, with high dwell-time. The network is mute, so short animated promotions will work best. Content includes trade promotions and Post Office marketing.

Kinetic view 228 screens in 146 key WHSmith stores at major airports, rail terminals and motorway service stations, reaching valuable consumers on the move. Screens are located at the till point, and content includes customer information and WHSmith promotions as well as ads. The network is mute.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 98

03 Retail

The Big Screen Sales

Clear Channel

Type

OOH TV

Location

Manchester Trafford Centre

Kinetic view The Big Screen at Manchesterâ&#x20AC;&#x2122;s Trafford Centre is located in the busiest area of this large destination mall. It is audio enabled and lends itself to experiential tie ups.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 99

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 100

City Centre

04 City Centre | London and Edinburgh D6 (RD6)

DB DP

Text 6 sheets, London and Edinburgh Digital Text Clear Channel

Kinetic view

Technical

These digital 6 sheets are located within inner London boroughs only and within proximity to retail, transport hubs and affluent city centre areas. They have recently been introduced to Edinburgh, located on Princes Street in the heart of the city. With RSS feed capacity and NFC tags incorporated, they offer great creative scope for social media interaction and time-sensitive messaging.

Aspect Ratio

Text Portrait 9:16

Definition

Text High

Screen Size

Text 72”

Screen Resolution

Text x 1920 1080

Still

Text Y

Media

Video

Text Y (subtle motion only)

Audience All adults

Flash

Text

No. locations 102

Dynamic Update

Y Text

Standard campaign cost (2 weeks) £66,300

Standard Spot Length

Text 10s

Standard campaign cost (1 day) £12,000 Gross 2 week audience 4m Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 102

04 City Centre | The Screen @ Canary Wharf

DB+

Text format LED screen Canary Wharf, London Large Text Ocean Outdoor

Kinetic view This large landscape LED is located in London’s Canary Wharf, just outside the tube station and in a high footfall area surrounded by cafes and restaurants. It reaches an affluent business audience on weekdays and a quality retail and leisure audience at weekends. Relevant editorial content is provided by Reuters.

Technical Aspect Ratio

Text Bespoke Landscape

Definition

Text Standard

Screen Size

Textx 3m 6m

Screen Resolution

Text x 336 640

Still

Text Y

Media

Video

Text Y

Audience ABC1 Adults

Flash

Text Y

No. locations 1

Dynamic Update

Text Y

Standard campaign cost (2 weeks) £15,000

Standard Spot Length

Text 10s

Standard campaign cost (1 day) £4,500 Gross 2 week audience 1.37m Loop 60 seconds | Editorial 2 x 10s, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 103

04 City Centre | Manchester City Screen

DB+ DB

Text quality large format LED screen, Manchester High Text Forrest Media Group

Kinetic view

Technical

This large LED screen, with full motion, overlooks Piccadilly Gardens in the centre of Manchester and enjoys a lengthy viewing distance and long dwell-time. It reaches a bustling pedestrian audience of young people, shoppers and city centre workers.

Media Audience Young people, shoppers and city centre workers No. locations 1 Standard campaign cost (2 weeks) ÂŁ7,000 Standard campaign cost (1 day) ÂŁ900

Aspect Ratio

Text Bespoke Landscape

Definition

Text Standard

Screen Size

Text x 6.05m 8.96m

Screen Resolution

Text x 594 880

Still

Text Y

Video

Text Y

Flash

Text Y

Dynamic Update

Text Y

Standard Spot Length

Text 10s

Gross 2 week audience 4m Loop 2 minutes | No editorial, Ads 12 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 104

04 City Centre | The Screen @ Trinity Leeds

DB+

Text Portrait screen, Trinity Leeds shopping centre Text Ocean Outdoor

Artist’s impression

Kinetic view Located in this recently refurbished central Leeds location and on the exterior of the brand new Trinity Leeds shopping mall, the site can be seen head on from Commercial Street and near head on from Albion Street. This pedestrian only location should be maximised by using the screen’s full motion capability.

Media Audience Top professionals, modern families and influencial youths No. locations 1 Standard campaign cost (2 weeks) £15,000 Standard campaign cost (1 day) £4,500

Technical Aspect Ratio

Text Bespoke Portrait

Definition

Text Standard

Screen Size

Text x 6.1m 3.4m

Screen Resolution

Text x 512 288

Still

Text Y

Video

Text Y

Flash

Text

Dynamic Update

Text Y

Standard Spot Length

Text 10s

Gross 2 week audience 1.46m Loop 60 seconds | No editorial, Ads 6 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 105

04 City Centre | Liverpool Media Wall

DB+ DB

Text Quality LED media wall, Liverpool Text Ocean Outdoor

Kinetic view

Technical

This arresting LED media wall in the centre of Liverpool and opposite Liverpool Lime Street station, delivers huge impact to all passing. The screen has recently undergone a £1m upgrade making it one of the most technologically advanced. Utilise its full motion capabilities with bold graphics for maximum results.

Aspect Ratio

Text Bespoke Landscape

Definition

Text Standard

Screen Size

Text x 6.72m 30.7m

Screen Resolution

Text x 336 1536

Media

Still

Text Y

Audience Vehicular ABCs

Video

Text Y

No. locations 1

Flash

Text Y

Standard campaign cost (2 weeks) £18,000

Dynamic Update

Text Y

Standard campaign cost (1 day) £5,400

Standard Spot Length

Text 10s

Gross 2 week audience 1.7m Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 106

04 City Centre | The Screen @ New Street

DB+

Textmotion portrait screen outside the Bullring shopping centre, Birmingham Full Text Ocean Outdoor

Kinetic view This full motion digital screen is located in the heart of Birmingham city centre, overlooking the Bullring on New Street, reaching a busy shopping audience. The site dominates this pedestrian area and is visible from all major exits/approaches to the Bullring shopping centre. Excellent quality screen with long length of exposure.

Technical Aspect Ratio

Text Bespoke Portait

Definition

Text Standard

Screen Size

Textx 7.5m 5m

Screen Resolution

Text x 468 312

Media

Still

Text Y

Audience ABC1 shoppers

Video

Text Y

No. locations 1

Flash

Text

Standard campaign cost (2 weeks) ÂŁ18,000

Dynamic Update

Text Y

Standard campaign cost (1 day) ÂŁ5,400

Standard Spot Length

Text 10s

Gross 2 week audience 1.05m Loop 60 seconds | No editorial, Ads 6 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 107

04 City Centre | Birmingham Super Motion

DB+ DB

Textmotion landscape screen above Bullring shopping centre, Birmingham Full Text BlowUP Media

Kinetic view

Technical

Overlooking the square outside the Bullring shopping centre in the heart of Birmingham, is this quality full motion, landscape format screen. It reaches a busy pedestrian audience of 75,000 every day as they shop in the heart of the city.

Aspect Ratio

Text Bespoke Landscape

Definition

Text Standard

Screen Size

Text x 6.95m 8.78m

Screen Resolution

Text x 418 528

Media

Still

Text Y

Audience ABC1 shoppers

Video

Text Y

No. locations 1

Flash

Text

Dynamic Update

Y Text

Standard Spot Length

Text 10s

Standard campaign cost (2 weeks) ÂŁ17,500 Standard campaign cost (1 day) ÂŁ2,500 Gross 2 week audience 1.05m Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 108

04 City Centre | The Screen @ St. Enoch’s

DB+

Text Landscape screen outside St. Enoch’s shopping centre, Glasgow Text Ocean Outdoor

Kinetic view Buchanan Street is the busiest pedestrianised shopping area of Glasgow, hosting the likes of Karen Millen, The White Company, Hugo Boss and the infamous Princes Square shopping mall. Although only visible down one side of Buchanan Street, and from a shorter distance from Argyle Street, its size ensures its impact. It dovetails well when purchased in conjunction with Primesight’s Underground digital network.

Technical Aspect Ratio

Text Bespoke Landscape

Definition

Text Standard

Screen Size

Text x 6.1m 12.8m

Screen Resolution

Text x 480 1024

Media

Still

Text Y

Audience ABC1 shoppers

Video

Text Y

No. locations 1

Flash

Text

Dynamic Update

Text Y

Standard Spot Length

Text 10s

Standard campaign cost (2 weeks) £18,000 Standard campaign cost (1 day) £4,500 Gross 2 week audience 1.23m Loop 60 seconds | No editorial, Ads 6 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 109

04 City Centre | Glasgow City Screen

DB+ DB

Text quality large format LED screen, Glasgow city centre High Text Forrest Media

Kinetic view

Technical

This large portrait format LED screen with full motion capabilities overlooks busy Renfield Street. It reaches vehicular traffic, plus city centre workers and socialisers in the heart of Glasgow.

Aspect Ratio

Text Bespoke Portrait

Definition

Text Standard

Screen Size

Text x 8.74m 6.27m

Media

Screen Resolution

Text x 858 616

Audience All adults

Still

Text Y

Video

Text Y

Flash

Text Y

Dynamic Update

Text

Standard Spot Length

Text 10s

No. locations 1 Standard campaign cost (2 weeks) ÂŁ7,000 Standard campaign cost (1 day) ÂŁ900 Gross 2 week audience 3.5m Loop 2 minutes | No editorial, Ads 12 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 110

04 City Centre

Cardiff Big Screen

Kinetic view

Sales

Cardiff Council

Type

DB+

Location

Cardiff

Situated in the pedestrian part of the city centre, on Queen Street, this site achieves an estimated footfall of up to 90,000 per day. It reaches workers and shoppers in the heart of Cardiff and typically appeals to a mix of local and regional advertisers.

Daylite LED

Kinetic view

Sales

Daylite LED

Type

Location

London

These twin portrait screens on Cromwell Road are one of two developments from Daylite LED, along with an LED portrait screen on Kensington High Street. This twin installation consists of two identical ultra high quality screens facing traffic towards Knightsbridge and further towards Piccadilly. 10 more new locations are planned by the end of the year.

Mediawall @ the Printworks Sales

Ocean

Type

DB+

Location

Manchester

Kinetic view Due to go live in Summer 2013, this large full motion digital screen will be located in the centre of Manchester, reaching shoppers and those enjoying Manchesterâ&#x20AC;&#x2122;s nightlife. Artistâ&#x20AC;&#x2122;s impression

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 111

04 City Centre

City Centre digital OOH sites, UK

Map courtesy of Google Maps

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 112

Airport

05 Airport | Digital Airport Panels

HD quality LCD panels (Heathrow, London Luton, Edinburgh, Glasgow & Aberdeen) JCDecaux Airport

Kinetic view

Technical

JCDecaux Airport offer these high quality LCDs across Heathrow, London Luton, Edinburgh, Glasgow and Aberdeen airports. Screens are distributed throughout the airports at check-in, arrivals, in departure lounges, in retail walkways and adjacent to flight information displays. These sites complement Eye’s Digital Eyelites at Gatwick, Stansted, Manchester, Belfast International and East Midlands airports.

Media Audience Airport travellers No. locations 285 screens Standard campaign cost (2 weeks) £65,000

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”, 46”, 40”

Screen Resolution

768 x 1360

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £9,285 Gross 2 week audience 2.26m Loop 50 seconds | Editorial 1 X 10s, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 114

05 Airport | Carousel Airport Panels

Portrait screens at Airport Carousels, Heathrow JCDecaux Airport

Kinetic view JCDecaux Airport’s Carousel Airport Panels are the latest digital opportunity at Heathrow, reaching arriving passengers across all terminals. Ideally located at baggage reclaim, these 40” portrait screens offer the potential for destination and time specific copy, matched to the origin of arriving flights.

Media Audience Arriving passengers No. locations 71 (58 baggage belt, 13 flight information displays) Standard campaign cost (2 weeks) £45,000

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

55”, 40”

Screen Resolution

768 x 1360

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £6,428 Gross 2 week audience 1.33m Loop 50 seconds | Editorial 1 x 10s, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 115

05 Airport | Heathrow Gateroom Panels

HD quality LCD screens at gaterooms, Heathrow JCDecaux Airport

Kinetic view

Technical

Found in gateroom and gate seating areas, these LCD panels are well placed to maximise the long dwell-time in this environment. Target either the entire Heathrow audience, or choose terminal specific campaigns. The T5 pack is sold separately.

Media

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

768 x 1360

Still

Audience Departing travellers

Video

No. locations 117

Flash

Standard campaign cost (2 weeks) £32,500

Dynamic Update

Standard campaign cost (1 day) £4,642

Standard Spot Length

10s

Gross 2 week audience 1.3m Loop 50 seconds | Editorial, 1 X 10s, Ads 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 116

05 Airport | HEX DAPs

HD quality LCD screens, Heathrow Express airport stations JCDecaux Airport

Kinetic view Succession of impactful screens reaching a captive audience of all Heathrow Express travellers. Sites are located along main walkways of the Heathrow Express that join the airport to the train.

Media

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

768 x 1360

Still

Audience Heathrow Express travellers

Video

No. locations 63 screens

Flash

Standard campaign cost (2 weeks) £26,000

Dynamic Update

Standard campaign cost (1 day) £3,715

Standard Spot Length

10s

Gross 2 week audience 219,000 Loop 50 seconds | Editorial 10s, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 117

05 Airport | HEX Motion

HD quality LCD screens, Heathrow Express airport stations JCDecaux Airport

Kinetic view

Technical

Providing scope for creative and engaging content, these screens target all Heathrow Express travellers. Similar in format to the digital escalator panels on the London Underground network, the sites entertain the passing audience as they use escalators, walkways or lifts. The ability to wrap the walls around the screens offers increased creative possibilities and impact.

Media Audience Heathrow Express travellers No. locations 169 screens Standard campaign cost (2 weeks) £24,000 (vinyl wrap is additional) Standard campaign cost (1 day) £3,428

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

22”, 32”

Screen Resolution

768 x 1360

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Gross 2 week audience 219, 000 Loop 50 seconds | Editorial 1 x 10s, Ads 4 x 10s Note: Additional costs apply for vinyl wrap

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 118

05 Airport | Digital Airport Panels (Luton)

Digital Airport screens and Media Wall, London Luton Airport JCDecaux Airport

Kinetic view London Luton airport is the UK’s fifth largest passenger airport, reaching both leisure and business travellers. JCDecaux’s DAPs reach all departing passengers, with frequency throughout their journey. Sites are located across the whole airport, at check-in, in walkways, departure lounges and on the main escalator to passport control. Available separately, the Digital Media Wall at London Luton airport dominates the main corridor to check-in. Advertisers receive dual display on either side of the airport flight information.

Technical - DAPs Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

42”

Screen Resolution

768 x 1366

Still

Media - DAPs

Video

Audience Airport travellers

Flash

No. locations 76

Dynamic Update

Standard campaign cost (2 weeks) £6,000

Standard Spot Length

10s

Standard campaign cost (1 day) £666

Technical - Media Wall

Gross 2 week audience 183,000

Aspect Ratio

Bespoke Portrait

Loop 50 seconds | Editorial 1 x 10s, Ads 4 x 10s

Definition

High

Media - Media Wall Audience Airport travellers No. locations 2 Standard campaign cost (2 weeks) £2,500

Screen Size Screen Resolution

1920 x 2160

Still

Video

Flash

Standard campaign cost (1 day) £357

Dynamic Update

Gross 2 week audience 169,000

Standard Spot Length

10s

Loop 40 seconds | Editorial 1 x 10s, Ads 3 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 119

05 Airport | Eurostar Arrivals/Departures

Two networks of screens at the Eurostar Terminal at St. Pancras International, London JCDecaux Airport

Kinetic view

Technical

JCDecaux Airport extend their reach of international audiences through their digital network at the Eurostar Terminal at St. Pancras. This format is seen by an exclusive and captive audience of cosmopolitan travellers either as they wait to depart London, or immediately as they arrive in the capital. Screens are synchronised for maximum impact.

Media Audience Eurostar travellers No. locations 20 Standard campaign cost (2 weeks) £33,000

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”

Screen Resolution

768 x 1360

Still

Video

Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) £4,570 Gross 2 week audience 374,000 Loop 50 seconds | No editorial, Ads 5 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 120

05 Airport | Heathrow Terminal 5 Towers

Full motion LED screens, Heathrow Terminal 5 Heathrow

Kinetic view These consist of seven large landscape LED screens at Heathrow Terminal 5. These impactful screens are located both landside and airside, reaching an affluent international audience. The screens are not shared with any other advertisers, offering significant potential for bespoke creative content.

Media Audience Airport travellers No. locations 7 Standard campaign cost (2 weeks) ÂŁ60,000 per face (ÂŁ120,000 for all 3 faces)

Technical Aspect Ratio

Bespoke Landscape

Definition

Standard

Screen Size

7 x 14m x 3m

Screen Resolution

1408 x 336

Still

Video

Flash Dynamic Update Standard Spot Length

Bespoke

Gross 2 week audience 854,000 No editorial, Full ownership

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 121

05 Airport | National Eyelites

HD quality LCD screens in Gatwick, Manchester, Stansted, East Midlands and Belfast airports Eye

Kinetic view

Technical

Eye offers these quality digital panels at Gatwick, Manchester, Stansted, East Midlands and Belfast International airports. Screens are distributed throughout the airports at check-in, in departure lounges, in-retail walkways and adjacent to flight information displays. These sites complement JCDecaux Airport’s DAPs at Heathrow, Luton, Edinburgh, Glasgow and Aberdeen airports. Eye has made these and other relevant airport sites interactive through the launch of Eye Amplify, a technology agnostic platform that enables NFC, QR and SMS mobile interaction.

Media Audience Airport travellers No. locations 92

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57”, 46”, 40”

Screen Resolution

1080 x 1920

Still

Video Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (2 weeks) £45,000 Standard campaign cost (1 day) £1,607 Gross 2 week audience 2.97m Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 122

05 Airport | Digital Landmark Network

HD quality LCD screens at Gatwick, Manchester and Stansted airports Eye

Kinetic view Located in areas of high dwell-time across Gatwick, Manchester and Stansted airports are these quality, landscape, full motion screens. This format is ideal for both large scale brand awareness, or point of purchase prompts. Sites can be bought by airport, or as a national network of seven screens.

Media Audience Airport travellers No. locations 7

Technical Aspect Ratio

Bespoke Landscape

Definition

High

Screen Size

3.9m x 1.2m

Screen Resolution

1920 x 540

Still

Video Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (2 weeks) ÂŁ28,000 Standard campaign cost (1 day) ÂŁ2,000 Gross 2 week audience 2.7m Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 123

05 Airport | Gatwick Grand

HD plasma screen, Gatwick South Arrivals Hall Eye

Kinetic view

Technical

This dominating landscape screen at Gatwick South terminal reaches all arriving passengers, plus some departing. Its size and full motion capabilities provide an impactful and creative canvas.

Aspect Ratio

Bespoke Landscape

Definition

High

Screen Size

Media

Screen Resolution

992 x 192

Still

Audience Airport travellers

Video

No. locations 1

Flash

Standard campaign cost (2 weeks) ÂŁ10,500

Dynamic Update

Standard campaign cost (1 day) ÂŁ750

Standard Spot Length

10s

Gross 2 week audience 538,500 Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 124

05 Airport | Digital Arrivals Network

HD LCD screens at Baggage Reclaim across Gatwick, Stansted and Manchester airports Eye

Kinetic view This network of screens at the Baggage Reclaim points across Gatwick, Stansted and Manchester airports is perfectly placed for tapping into the mood and mindset of arriving passengers. The screens offer very high dwell-time and the potential for real-time communication.

Media

Technical Aspect Ratio

Bespoke Landscape

Definition

High

Screen Size Screen Resolution

1920 x 540

Still

Audience Arriving passengers

Video

No. locations 68

Flash

Standard campaign cost (2 weeks) ÂŁ38,000

Dynamic Update

Standard campaign cost (1 day) ÂŁ2,714

Standard Spot Length

20s

Gross 2 week audience 1.35m Loop 80 seconds | No editorial, Ads 4 x 20s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 125

05 Airport | Departure Lounge

HD quality LCD screens, London City Airport London City Airport

Kinetic view

Technical

Integrated within 12 columns covering the whole departure lounge of London City Airport and offering a long dwell-time, these synchronised LCDs deliver high frequency of message to this predominantly business audience.

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

46”

Screen Resolution

768 x 1366

Media

Still

Audience Airport travellers

Video

No. locations 24

Flash

Standard campaign cost (2 weeks) £14,900

Dynamic Update

Standard campaign cost (1 day) £980

Standard Spot Length

10s

Gross 2 week audience 125,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 126

05 Airport | Terminal Digital Network

HD quality LCD panels, London City Airport London City Airport

Kinetic view These screens are integrated within 6 columns in the terminal concourse, adjacent to checkin. They are highly visible to both arriving and departing passengers, at this predominantly business orientated airport.

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

46”

Screen Resolution

1080 x 1920

Media

Still

Audience Airport travellers

Video

No. locations 12

Flash

Standard campaign cost (2 weeks) £11,750

Dynamic Update

Standard campaign cost (1 day) £773

Standard Spot Length

10s

Gross 2 week audience 250,000 Loop 40 seconds | No editorial, Ads 4 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 127

05 Airport

Airport Partners Screens Sales

Eye

Type

Location

National Airports

Heathrow Express TV Sales

JCDecaux Airport

Type

OOH TV

Location

LDN Heathrow Express

London City Airport Gate Lounges Sales

London City Airport

Type

Location

LDN City Airport

London City Airport Jet Centre Digital Screens Sales

London City Airport

Type

Location

LDN City Airport Jet Centre

Kinetic view A growing range of digital screens available at UK regional airports including Bristol, Liverpool, Newcastle and Southampton. Screens are landscape format. Expansion to other regional airports continues, with an emphasis on local and regional advertisers.

Kinetic view LCD screens in the Heathrow Express train carriages targeting passengers on their 15 minute journey to and from the airport. Content is Sky News with sound (except in quiet carriages). Spot advertising and content sponsorship opportunities are available.

Kinetic view Situated in 14 gate lounges across London City Airport, this network of 28 HD quality screens reach a predominantly business audience and offer long dwelltime in an uncluttered environment.

Kinetic view Two digital screens reaching the very exclusive private jet audience. Sites located in the reception / security and arrival areas.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 128

05 Airport

London City Airport Central Search Digital Network Sales

London City Airport

Type

Location

LDN City Airport

BA T5 Digital Lounge Sites Sales

BA Media

Type

Location

BA First Class Lounge

Kinetic view These four 70â&#x20AC;? synchronised digital screens reach 100% of departing passengers head on as they complete the airport search procedures at London City Airport.

Kinetic view Screens located in the BA First Class lounge used by First Class or Executive Club gold card holders and the Club lounges, used by club card holders; traditionally a very hard-to-reach audience. N.B This must be bought in conjunction with another BA media format (i.e online or inflight).

Adlux private jets

Kinetic view

Sales

Adlux

Type

Location

Private jet centres across UK

Adlux offer a network of single and larger videowall screens in the luxury lounge areas of private jet centres across the country, including Farnborough, Biggin Hill, London Luton and Stansted, targeting this exclusive premium audience.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 129

05 Airport

Major digital airport sites, UK

Map courtesy of Google Maps

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 130

Destination formats

06 Healthcare

AMScreen Healthcare Sales

AMScreen Media Sales

Type

OOH TV

Location

Nationwide doctorâ&#x20AC;&#x2122;s surgeries, hospitals, pharmacies and dental practices

Baby TV Sales

Baby TV

Type

OOH TV

Location

Nationwide antenatal clinics

The Life Channel Sales

rmi/The Life Channel

Type

OOH TV

Location

Nationwide doctorâ&#x20AC;&#x2122;s surgeries

Pro Vision Sales

Pro Vision

Type

OOH TV

Location

Nationwide hospitals

Kinetic view The healthcare network offers a great opportunity to reach patients in credible environments such as GP surgeries and hospitals where an average dwell time of 20 minutes ensures advertising exposure. These environments provide an opportunity to engage an audience in a receptive mind-set when mental and physical well-being for themselves and their families is front of mind.

Kinetic view Screens in waiting areas of 125 antenatal clinics nationwide, accounting for 68% of all UK births. With 4.5m viewers and an average dwell time of 78 minutes, the engaging and relevant content reaches expectant mothers and their partners as they wait for appointments. TV ads or infomercials work best. Interactive kiosks are also available to further the communication.

Kinetic view Over 6.2 million visitors each month in a captive, trusted and health-related environment. A network of 2,000+ sites throughout the UK. Landscape screens can be found in GP surgery waiting rooms and some hospitals with sound/subtitling available on all screens.

Kinetic view Pro Vision supply 200 NHS trust hospitals across the UK with screens delivering bespoke health and customer information content, combined with advertising. Screens are located in high dwell departments; A+E/Out Patients and Fracture units. Campaigns are typically sold on an annual basis.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 132

07 Mobile Media

Digivans Sales

iDOOH Media Group, Mobile Media, Media Displays, Ambient Media, Promogroup

Type

OOH TV

Location

Nationwide

Digibikes Sales

Media Displays, Mobile Media

Type

OOH TV

Location

Nationwide

Kinetic view Mobile screens for use at events, store openings or bespoke targeting with the benefit of creative flexibility and sound. These screens also offer potential for live feeds, interactive technologies and audience measurement software.

Kinetic view Mobile screens for use at events, store openings or bespoke targeting with the benefit of creative flexibility and sound, and the potential for live feeds and interactive technologies.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 133

08 Bar | Socialite

High definition LCD screens in bars Clear Channel

Kinetic view

Technical

A network of 280 HD, LCD digital screens, located in bars across key cities, in proximity to social hubs (e.g. restaurants and cafes). These include the Alphabet Bar, London, the Walkabout chain and fashionable bars in Manchester, Liverpool and Birmingham. Sites are located in prominent locations within the bar, reaching an affluent audience as they relax with friends. Capable of streaming full motion and dynamic video.

Media

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

40”

Screen Resolution

768 x 1366

Still

Video

Audience 18-34 year-olds

Flash

No. locations 280

Dynamic Update

Standard campaign cost (2 weeks) £35,000

Standard Spot Length

10s

Standard campaign cost (1 day) £4,200

Audio

Gross 2 week audience 1.3m Loop 60 seconds | No editorial, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 134

08 Bar

Sky Pub Sales

Sky Media

Type

OOH TV

Location

Nationwide

Half Minute Media Sales

Half Minute Media

Type

OOH TV

Location

Nationwide

Trendyvend Sales

Trendy Media

Type

OOH TV

Location

Nationwide

Kinetic view Screens in around 40,000 bars nationwide. Separate ads from in-home complement top quality sports content. High impact TV ads work best.

Kinetic view 700 landscape format digital screens positioned at the back of the bar in Yates, Walkabout and Belushiâ&#x20AC;&#x2122;s. Proprietary systems detecting and replacing broadcast advertising on the main sports screens around each pub. 30 second TV spots run alongside pub promotions, music and sport content. Ads run a minimum of 5 x per hour on a minimum of 3 screens per venue.

Kinetic view Sampling and full vending units located in male and female washrooms of bars and nightclubs including Jazz Cafe, Gilgamesh, Juju and Playground @ The Hilton. Screens within the units carry TV-style ads with sound. Campaigns can be sampling only, screen only, or both. Current tally is 600 screens with live feed capabilities, with 800 units anticipated by the end of 2013.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 135

09 Sport

Concourse TV Sales

Sports Revolution

Type

OOH TV

Location

Nationwide Football Stadiums

LED Jumbotrons Sales

Sports Revolution

Type

Location

Nationwide Football Stadiums

LED Perimeter Boards Sales

Sportfive Sports Revolution Sportseen

Type

Location

Premiership football clubs

Kinetic view Screens in the concourse areas of Premiership and Championship clubs. Content is shown pre-match and half time, and includes live matches. Can run TV ads with sound or a number of on-screen banner options. Has potential for interactive opportunities.

Kinetic view Giant LED screens normally at gallery level at football stadiums. Ads normally run before, at half-time and after final whistle.

Kinetic view Digital perimeter boards at UK and international stadiums including Premier League, reaching large TV audiences.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 136

10 Leisure | Health Club D6s

Health club digital screens with full audio Boomerang

Kinetic view New network of 120 HD screens in 75 health and fitness clubs across the UK, reaching an estimated audience of 1.5m people per fortnight. Screens are located in high footfall areas in reception and on the main gym floor. The chains covered include Pure Gym, Top Notch and Energie, and the number of venues covered is expected to reach 100 by the end of the year.

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size Screen Resolution

1080 x 1920

Still

Media

Video

Audience ABC1 Adults

Flash

No. locations 120 displays across 75 locations

Dynamic Update

Standard campaign cost (2 weeks) ÂŁ42,000

Standard Spot Length

10s

Standard campaign cost (1 day) ÂŁ4,200 Gross 2 week audience 1.5m Loop 60 seconds | Editorial 1 x 10s, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 137

OOH TV

10 Leisure | Gym TV

Gym digital screens with full audio Zoom Media

Kinetic view

Technical

Screens with full audio in 635 gyms nationwide, including David Lloyd, Virgin Active and Fitness First. Content is music channel incorporating either TV ads or dynamic posters with music backdrop. Live updates are also possible.

Aspect Ratio

16:9 Landscape

Definition

Standard

Screen Size Screen Resolution

Media Audience ABC1 Adults No. locations 3,250 screens in 635 gyms Standard campaign cost (2 weeks) ÂŁ45,000 Standard campaign cost (1 day) ÂŁ4,500

1024 x 576

Still Video

Flash Dynamic Update

Standard Spot Length

30s

Audio

Gross 2 week audience 7m Loop 60 minutes | Editorial, Ads 2 x 30s ads per advertiser per 60 minute loop (hourly ad loop content is variable)

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 138

10 Leisure | Cinema Digital 6s

HD screens in the foyers of cinemas Primesight

Kinetic view 122 HD screens in the foyer areas of cinemas nationally including Odeon, Vue, Empire, Showcase and Cineworld chains, reaching a young mobile audience and families in a high dwell environment and relaxed mindset. The screens also incorporate a broad range of interactive technologies and are sound enabled - these are listed in the Interactive section of this handbook.

Media Audience Cinema goers No. locations 122 Standard campaign cost (2 weeks) ÂŁ97,500 Standard campaign cost (1 day) ÂŁ10,400

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.68m x 1.22m

Screen Resolution

1080 x 1920

Still

Video

Flash

Dynamic Update

Audio

Standard Spot Length

10s

Gross 2 week audience 2.8m Loop 50 seconds | No editorial, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 139

10 Leisure

TONI&GUY.TV Sales

Hub Digital Networks

Type

OOH TV

Location

Nationwide Hair Salons

Blink TV Sales

Blink TV

Type

OOH TV

Location

Nationwide Concert Tours & Festivals

Screen Activation Sales

Screen Activation

Type

OOH TV

Location

Festivals/Music venues

Saximo concert AV/TV Sales

Saximo Media, Hub Digital Networks

Type

OOH TV

Location

Music and live show events

Kinetic view Over 1,500 screens located at cutting and washing stations or at reception in 253 Toni&Guy hairdressing salons nationwide. Accountable opportunity to reach ABC1 women in a relaxed frame of mind, with a long dwell-time.

Kinetic view High quality giant LED screens either side of the stage at concerts. Adverts are shown before the main act. Choose the event to fit your audience. TV ads work well with sound.

Kinetic view Giant LED screens at concerts or music festivals across the UK, including O2 Academy venues and X Factor shows. Choose the event to fit your audience. TV ads work well with sound.

Kinetic view Saximo offer large format screens with sound at the X Factor and Britainâ&#x20AC;&#x2122;s Got Talent live shows, reaching a female-biased core of 14-24 year olds. Other opportunities include music events and the Bournemouth air festival.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 140

10 Leisure

AMScreen Powerleague Sales

AMScreen Media Sales

Type

OOH TV

Location

Nationwide Powerleague Circuit

Goals Football Centres Sales

Boomerang

Type

OOH TV

Location

Nationwide Goals Soccer Centres

ADI Group Sales

ADI Group

Type

OOH TV

Location

Nationwide events

NEC Media Sales

NEC Media

Type

Location

Birmingham NEC

Kinetic view Powerleague helps to reach a large audience of young men and juniors in a sporty mindset, focused on football, fitness and fun in five-a-side football venues across the UK. The screens are placed in reception area, and captures visitors as they enter and leave the centre. Brands can entertain and interact with this hard to reach, highly mobile audience.

Kinetic view 84 x 50” landscape plasma screens located in 42 Goals Football Centres nationwide. Content includes five-aside league standings, local fixtures and internal club promotions. 30” copy is scheduled to run 4 times an hour.

Kinetic view Providers of a wide range of large, high quality temporary and mobile screens for use at events, or as part of experiential activity.

Kinetic view 8 plasma screens located within the piazza of Birmingham’s National Exhibition Centre. Target by specific event and audience.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 141

10 Leisure

Gaming Zones Sales

Admedia

Type

OOH TV

Location

Nationwide High Street Gaming Stations

Acentic, Hotel TV Sales

Hub Digital Networks

Type

OOH TV

Location

Hotels nationwide

Kinetic view Reach 15-30 year old gamers in dedicated Gaming Zones located on high streets and specially set up zones around the UK. Provides a mixture of ‘free to play’ and ‘pay to play’ games available. Advertising opportunities include video streamed ad trailers, screen savers, gaming event sponsorship, online, e-marketing and social media tie ins.

Kinetic view The opportunity to reach business and leisure travellers via TV screens in hotel rooms at nearly 40,000 four and five star hotels across the UK. Options available include branding of the Welcome Page or Entertainment Main Menu, and hotel groups include Hilton, De Vere and Intercontinental chains.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 142

11 Education | Eighteen-24

Text National D6 network in student unions Text Redbus Media

Kinetic view Growing network of quality D6s found in Students’ Unions across the country including Imperial, LSE, Warwick, Birmingham, Manchester and Leeds universities. Screens are located in prominent positions within the Union buildings reaching 18-24s as they relax in the cafes, restaurants and bars. 125 locations currently available, all able to run real-time content updates. Screens can be bought in conjunction with Popcorn’s University screens for maximum reach of the youth audience.

Media Audience 18-24 year-olds No. locations 125 Standard campaign cost (2 weeks) £31,250

Technical Aspect Ratio

Text Portrait 9:16

Definition

Text High

Screen Size

Text 55”

Screen Resolution

Text x 1920 1080

Still

Text Y

Video

Text Y

Flash

Text

Dynamic Update

Y Text

Standard Spot Length

Text 10s

Standard campaign cost (1 day) £5,000 Gross 2 week audience 4.1m Loop 60 seconds | Editorial 1 x 10s, Ads 5 x 10s

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 143

11 Education | University D6

DB DP

Textquality portrait screens in universities HD Text Popcorn Media

Kinetic view

Technical

Portrait screens located in the Students’ Unions of 70 UK universities including King’s College London, Durham and Loughborough. Screens can be bought in conjunction with Redbus’ Eighteen-24 network for maximum reach of the youth audience.

Media Audience 18-24 year-olds No. locations 70 Standard campaign cost (2 weeks) £28,000 Standard campaign cost (1 day) £3,500 Gross 2 week audience 7.26m

Aspect Ratio

Text Portrait 9:16

Definition

Text High

Screen Size

Text 42”

Screen Resolution

Text x 1280 720

Still

Text Y

Video

Text Y

Flash

Text

Dynamic Update

Y Text

Standard Spot Length

Text 10s

Loop 50 seconds | Editorial 1 x 10s, Ads 4 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 144

11 Education

Subtv

Kinetic view

Sales

Subtv

Type

OOH TV

Location

Nationwide University Student Unions

Youth Media Sales

Youth Media

Type

OOH TV

Location

Universities

Screens with full audio in student union bars in 88 universities nationwide, reaching a third of the 18-24 year old UK population. Content is music and live sport. Subtv can run TV ads or sidebars during sports and event coverage. Online integration and experiential activity are also possible.

Kinetic view Interactive desktop platform â&#x20AC;&#x201C; Youthwire is installed on PCs across UK universities and colleges, creating a regular dialogue with students.

The Life Channel

Kinetic view

Sales

The Life Channel

Type

OOH TV

Location

Nationwide Schools

Over 900,000 students and 60,000 teachers see the channel everyday. Screens are located in key dwelling areas of over 1,800 schools and colleges throughout the UK. The network now incorporates external screens that are viewable to parents and the public. Screens have sound and subtitling, brands must be appropriate for the school environment.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 145

12 Business | Lift Lobby Screens

Digital screen network in London offices ECNlive

Kinetic view

Technical

Network of quality digital screens in areas of high dwell within premium office lift lobbies in Central London. Locations include The Gherkin, Tower 42 and Canada Square. Ads share the space with live TFL transport updates, news, sport, weather and other relevant content. Live updates and content sponsorship possible. Currently offering 110 buildings across the City, Canary Wharf and the West End of London.

Media Audience AB adults No. locations 110 Standard campaign cost (2 weeks) ÂŁ71,500

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size Screen Resolution

768 x 1360

Still

Video Flash

Dynamic Update

Standard Spot Length

10s

Standard campaign cost (1 day) ÂŁ7,150 Gross 2 week audience 11.8m Loop 2 minutes | Editorial 6 x 10s, Ads 6 x 10s

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 146

12 Business

Renew

Kinetic view

Sales

Renew

Type

OOH TV

Location

City of London

Renewâ&#x20AC;&#x2122;s network of screens are located roadside on 100 double-sided newspaper recycling pods across Londonâ&#x20AC;&#x2122;s Square Mile, and reach City professionals as they walk to and from work, or in their lunch hour. The Renew Channel is content-led and includes relevant, constantly updated news and commentary from Bloomberg and LSE.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 147

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 148

Interactive

13 Interactive | Roadside and Mall Interactive Digital 6 Sheets

INT

Interactive screens for roadside and mall environments Clear Channel, JCDecaux

Clear Channel

JCDecaux

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 150

13 Interactive | Roadside and Mall Interactive Digital 6 Sheets

Kinetic view Standard 6 sheet sites can be transformed with the incorporation of these interactive screens available from JCDecaux and Clear Channel. The screens offer a full range of interactive technologies including touch, gesture recognition, facial recognition or augmented reality, and react to ambient light to ensure they operate well in all weather conditions.

Media Standard No. locations 10 Content development and vinyl wrap costs are additional

Interactive Roadside or Mall D6 Standard campaign cost (2 weeks) approx ÂŁ10,000 net per site

Technical - Interactive Roadside D6 JCDecaux Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.68m x 1.21m

Screen Resolution

720 x 1280

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Possible on request

Technical - Interactive Mall D6 JCDecaux Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.68m x 1.21m

Screen Resolution

720 x 1280

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Possible on request

Technical - iD6 Clear Channel Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

55â&#x20AC;?

Screen Resolution

1080 X 1920

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Possible on request

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 151

13 Interactive | Mall Interactive 6 Sheets

INT

Interactive touch screens at Westfield London CBS Outdoor

Kinetic view

Technical

CBS have introduced four permanently available touch screens into Westfield London shopping centre, to further engage an ABC1 audience who are actively seeking entertainment and inspiration. They provide an ideal showcase for brands to provide a deeper communication to consumers in a receptive mindset.

Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

57â&#x20AC;?

Screen Resolution

1080 X 1920

Media

Touchscreen

No. locations 4

Gesture

Standard campaign cost (2 weeks) ÂŁ26,460

Image Capture

Augmented Reality

Content development costs are additional

Audio

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 152

13 Interactive | Interactive Eyelites

INT

Interactive screens at Gatwick, Manchester and Stansted airports Eye and Monster Media

Kinetic view Eye have partnered with Monster Media to deliver these well placed interactive Eyelites in the departure lounge of Gatwick, Manchester, Stansted, East Midlands and Belfast City airports. The long dwell time in the lounge areas provide the ideal environment for consumers to interact with these sites. The screens also incorporate the latest range of interactive capabilities including touch and camera based technologies. Interactive sites can be sold as part of a national Eyelite package or individually.

Media No. locations 20 interactive Eyelites within a campaign of 90 standard Eyelites Standard campaign cost (2 weeks) ÂŁ45,000

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

70â&#x20AC;?

Screen Resolution

1080 x 1920

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Content development costs are additional, this is based on sharing the screens in a loop of four advertisers. Full domination costs available on request.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 153

13 Interactive | Airport Interactive Monster Wall

INT

Interactive media walls at Manchester and Gatwick airports Eye and Monster Media

Kinetic view

Technical

Currently available at Manchester Airport, Gatwick North and coming soon to Gatwick South terminal, these large scale walls utilise Monster Media technology to provide a canvas to create an interactive virtual world. Its range of capabilities includes multi-touch, gesture recognition, mobile interaction and augmented reality and with full audio available.

Media Standard No. locations 2 Standard campaign cost (2 weeks) ÂŁ15,000 per screen

Aspect Ratio

16:9 Landscape

Definition

High

Screen Resolution

1920 x 1080

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Content development costs are additional

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 154

13 Interactive | Interactive Cinema Digital 6 Sheets

INT

Interactive screens in cinema foyers Primesight

Kinetic view The whole of Primesightâ&#x20AC;&#x2122;s digital screen network in cinema foyers is fully interactive and ready to activate. Currently 122 HD screens in the foyer areas of cinemas nationally including Odeon, Vue, Empire, Showcase and Cineworld chains, reaching a young mobile audience and families in a high dwell environment and relaxed mindset. The screens incorporate Microsoft Kinect technology for gesture control, as well as touch, sound and NFC technologies.

Media No. locations No minimum, budget or campaign led Standard campaign cost (2 weeks) ÂŁ2,500 (one screen)

Technical Aspect Ratio

9:16 Portrait

Definition

High

Screen Size

0.68m x 1.22m

Screen Resolution

1080 x 1920

Touchscreen

Gesture

Images Capture

Augmented Reality

Audio

Content development costs are additional

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 155

13 Interactive | Mobile Interactive Digivans

INT

Mobile digivans incorporating interactive technologies idooh media group

Kinetic view

Technical

Particularly useful for targeting places where other media doesnâ&#x20AC;&#x2122;t exist, these mobile digivans include a range of camera-based and touch screen interactive technologies. Vans can be deployed tactically for PR and experiential uses, or combined with sampling and distribution methods.

Media Standard No. locations 1

Aspect Ratio

16:9 Landscape

Definition

Standard

Screen Resolution

1024 x 576

Touchscreen

Gesture

Image Capture

Augmented Reality

Audio

Standard campaign cost (2 weeks) ÂŁ950 per site per 8 hr day Content development costs are additional

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 156

13 Interactive

CityLive Sales

MediaCo

Type

INT

Location

Manchester

Kinetic view A network of 20 interactive touchscreens around Manchester with built in NFC, facial recognition software and RSS feed/weather widgets. The network will include real-time audience optimisation software which will allow automated real-time media scheduling. Launching Autumn 2013 and reaching 2.3m per week.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 157

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 158

Appendix

Glossary

6 Sheet

Standard portrait poster size. Most common format in the UK, commonly seen on bus shelters and roadside.

48 Sheet

Standard billboard size. Landscape, half the size (length) of a 96 sheet.

96 Sheet

Standard billboard size. Largest of the standard landscape formats.

Augmented Reality (AR)

A type of virtual reality that aims to duplicate and enhance the world’s environment in a computer or mobile screen.

Buying Flexibility

Traditional OOH media normally has fixed two week periods where advertising can be booked in specified packs. Buying flexibility identifies the ways the sales company allows the media to be bought, for example by time-of-day.

Digital Billboard. Nearly always large format LED billboards. They are roadside and tend not to be animated.

DB+

Digital Billboard Plus. The same as a Digital Billboard with the added benefit of allowing for full motion creative copy.

Dynamic Poster. An electronic poster, normally in portrait format, able to display full motion video. Primarily located where people are on the move.

Geo-fencing

Geo-fencing is a technology that allows an advertiser to select a geographic point using latitude and longitude information and then to create a virtual “fence” around that point of a given radius to deliver a digital communication to a particular audience.

Gesture recognition

Gesture recognition technology is an interactive technology allowing users to interact with content on screen using natural body movements such as pointing and waving.

Gross 2 week period

The total number of people expected to pass the panel or network of panels in an average two week period.

Provides a resolution that is substantially higher than that of a standard screen.

In-charge

Period during which an OOH campaign will be displayed. Also denotes the start date of a booked campaign.

Landscape

A digital screen in horizontal orientation.

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 160

Glossary

LCD

Liquid Crystal Display. Screens capable of displaying high quality images with sufficient brightness even with quite high levels of ambient light.

LED

Light Emitting Diode. In the digital OOH context the only technology currently capable of displaying high intensity images in direct daylight.

Loop

Many networks run content that repeats itself at regular intervals. This is commonly called the loop length. Editorial content may change per loop, but ads will remain the same.

Multi-sensory experience

Sensory branding is a type of advertising that appeals to all the senses in relation to the brand. OOH campaigns have incorporated images, sound, touch, taste and even smell to appeal to audiences.

Multi-touch

Touch sensitive surface able to recognise the presence of two or more points of contact on the same screen.

OOH

Out of Home. Traditionally posters and billboards were generically called Outdoor. All media OOH is not Outdoors. Not all OOH sites are necessarily outdoors.

OOH TV

Mimics TV screens and runs TV style ads, with the option of audio.

OTS

Opportunity To See. An OOH media term used to identify the fact a person was within view of a panel on one occasion. Average OTS determines the average number of times people are exposed to the advertising during a campaign.

Out-of-charge

Date at which a campaign will stop being displayed. Also a period when location is not available for advertising, in order to be refurbished, for example.

Portrait

A digital screen in vertical orientation.

Primary audience

The predominant audience to the format. Many networks attract different audiences depending on day and time of day or are applicable to a number of niche audiences.

Sales

The company responsible for selling and delivering advertising campaigns on the screens or network. Usually the sales contract is exclusive to one company.

Standard campaign cost

The cost of booking a standard campaign as summarised in the media section of the format listings. For other package costs, please consult your Kinetic account team.

User-generated content

User-generated content (UGC), also known as consumer generated media (CGM) or usercreated content (UCC), refers to publicly available media content produced by audiences and end-users.

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 161

Location of digital OOH sites, Major UK Cities

Roadside

City Centre

Transport

Airport

Retail

Map courtesy of Google Maps * Excludes smaller malls and some in-store environments

For further information on audiences and the media please contact your Kinetic or agency account team.

www.kineticww.com +44 (0)20 7150 6000 162

For more information on content creation for DOOH networks please contact Grand Visual.

www.grandvisual.com +44 (0)20 3205 0011 163

kinetic 24 - 28 Bloomsbury Way London WC1A 2SL

t +44 (0)20 7150 6000 www.kineticww.com

Grand Visual t +44 (0)20 3205 0011 London House, 9A Margaret Street www.grandvisual.com London W1W 8RJ