Macro Elements/Symbolic Codes and Conven6ons For the PBR&B/Alterna6ve R&B Genre.
PBR&B Genre For our music video we will be making a video to fit the PBR&B also referred to as Alterna6ve R&B Genre. Make up and Costume: for this genre is dark clothing and make up, dark/dim ligh6ng, the ac6ng is slow and mysterious as the music is generally slow. The general costume for this genre is stereotypical teenage clothing such as all black, skinny jeans, oversized jackets, gold jewelry, heavy/ dark make up.
Macro Elements Se0ng: most of the music videos in the PBR&B genre are set at a house party, in a club, out on the street. The ligh6ng is always dim or dark, could use ligh6ng to symbolize certain things such as red to highlight the devil and evil. Narra4ve: mostly house par6es or a journey to somewhere
Alessia Cara – Here Directed by
LiPle make up
Skirt, legs out
All clothing is stereotypical for a teenage house party.
Dark skinny jeans
Ripped skinny jeans – showing skin
Ripped black top – showing skin
Playing with her hair
Kitchen, house party
Dim ligh6ng, pink colors
Backwards hat
Teenager stereotypical clothing, top and jeans
Jeremih S J Cole – Planes Directed by
Skin 6ght, underwear/ swimming costume
Released -‐ 2015
Strippers Blue 6nted color
Underwear, liPle clothing, liPle covered
The Weeknd – Cant feel my face Directed by Grant Singer
Bright colors behind him to make him stand out on stage
Released -‐ 2015
Black skinny jeans
Different hair style, never seen before, alterna6ve, symbolic
All black clothing
The Weeknd – Tell your friends Directed by Grant Singer
Released -‐ 2015
All black clothing, gold chain
Dim/soS ligh6ng, The Weeknd blends in
Heavy make up, symbolizing the devil
Red hair, different, alterna6ve
All dark clothing, a clerical collar (white collar) what vicar’s wear – contrasts the devil sugges6ng hair and make up
The Weeknd – The Hills Directed by Grant Singer Released – 2015
Red ligh6ng to again symbolize the devil and evil
Heavy make up
Symbolized as devil
Heavy dark make up
LiPle clothing/ liPle covered
The Weeknd – Cant feel my face
Same man from other music videos, symbolic?
Blurred back ground, focused on close up of mans face
The Weeknd – King of the fall Released -‐ 2014
Town, urban area, London, chav, teenagers
Dark clothing besides coat, colorful, cartooned
Urban area, gate, town, teenagers, associated with places to do drugs and drink
Black choker, stereotypical teenage girl
LiPle make up but s6ll dark, black
Over sized black jacket
Why are these codes and conven4ons used to create different representa4ons and gain audience a<en4on? The music videos within the PBR&B genre mostly all show the representa6on of teenagers at house par6es, drugs, chavs, etc. This shows their target audience are teens and they gain their aPen6on through relatable means such as the house par6es and clothing.
What are their effects on the audience? Different music can create different moods within the listener, this genre can effect the audience on what they want to do such as go to par6es and do drugs.