COURSE FACTSHEET
English Plus Digital Marketing Who is this course for?
Included in the price
This course is designed for students who either work in the digital media or creative industries now, or plan to in the future. Combine general English with lessons focusing on marketing and digital media, and develop language for use across the areas of marketing, new media, digital communication and creative technologies.
Key Facts Start dates: 7 October, 4 November 2019; 6 January, 3 February, 2 March, 6 April, 5 May, 1 June, 6 July, 3 August, 7 September, 5 October, 2 November 2020 Locations offered:
Brighton
Level: Kings Level 4 (Lower Intermediate) Length: Minimum 2 – maximum 12 weeks Lessons: 28 lessons (21 hours) per week — 20 language lessons per week (15 hours), 8 Digital Marketing lessons per week (6 hours). Minimum age: 16 Average age range: 18 – 30 Maximum class size: 14 Learning outcomes: à Fluency of English production and development of receptive skills à Development of specialised marketing and digital media knowledge à Practical experience of a UK creative industries business
à2 8 lessons per week àW elcome Information Pack àP lacement test on arrival, weekly progress tests and regular homework àC ourse materials àU se of Computer Learning Centre àA ccess to Classmate, the Kings online learning platform
à Wireless internet in College à Optional weekly lecture programme à Optional guided self-study sessions à Regular accompanied visits to companies or institutions à Two free social activities per week à End-of-course certificate (90% or higher attendance required)
Course structure and content
Digital Marketing
In the mornings, students have General English lessons to improve the overall level of their English language. In the afternoons they are part of a specialised digital marketing class.
These lessons will focus on marketing, digital media and new technologies. All relevant aspects of English within this context are covered. The course will also include trips to local companies and businesses relevant to the course.
The course will also include trips to local companies and businesses relevant to the course. Skills developed 1. Language: eading àR àL istening àC omprehension àV ocabulary
àW riting àS peaking àG rammar àP ronunciation
à Social media marketing à Digital strategy à Real-life business case studies àN ew technologies and communication systems àB randing and advertising àO nline campaign development àC reative software and the digital media workplace àB usiness and marketing terminology àU se of creative technologies in a commercial context The total module content covers a 12-week syllabus, which will be repeated throughout the year.
Monday
Tuesday
Wednesday
Thursday
Friday
9.00 – 10.30
General English
General English
General English
General English
General English
11.00 – 12.30
General English
General English
General English
General English
General English
13.30 – 15.00
Discussion: how is an awareness of user experience vital to the success of digital media?, Vocabulary: usability, accessibility, humancomputer interaction, information architecture and associated technical language to describe elements of user experience design
Grammar: describing the process of concept to design. (past, present, future, predicting) Skills: Interpreting a brief: How can the elements be interpreted in different ways? How can the language used help minimise misinterpretation?
Educational visit: Visit to local web design company. Introduction to the structure and roles of an established web design business. How do the roles interact and work together effectively? Who has the biggest impact on final product? Designers or Programmers?
Project management: Groups work to produce a pitch for Digital design contracts. Using your own experience and knowledge gained from the course, how can you effectively communicate your vision of how to most effectively meet the suggested brief?How is a timeline created and monitored. What are the aspects of your critical path analysis?
Free time
1981 08/19
Sample timetable (exact class times may vary)
COURSE FACTSHEET
Creative Brighton
Watch the film
This course gives students an insight into the structure and working practices of the digital media industries in one of the most exciting and creative locations in the UK. It provides the opportunity to see how one of the fastest growing global industries functions in a real-life context.
The course combines language learning with exciting practical skills in media production, creating augmented reality and social media marketing. Have a look at our film of students Landy Zhang and Capucine Cuirassier in Brighton.
At certain times of year, students may have the opportunity to attend creative events such as the Brighton Digital Festival. Kings Brighton staff are always happy to help point students in the direction of other local creative meet-ups and workshops that take place across the city year-round.
Meet the teacher — Liz Tuck Liz is the lead teacher on the English Plus Marketing and Digital Media course at Kings Brighton and has been teaching, managing and developing courses for 20 years in the UK and overseas, including Spain, Italy and Vietnam. She has a Masters in Education (Applied Linguistics), a Trinity Diploma (TESOL) and CIM Marketing module.
In addition to her qualifications, Liz has a wealth of experience working in management roles including marketing courses, leading teams, managing customer relationships and building business. She has taught Business courses to both English and Academic students, and perhaps most importantly has great enthusiasm for how digital media is evolving in the business and marketing world.
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I would like to say that Kings creates opportunities for students to fulfill their creative and personal aspirations. I have done quite a lot of projects, such as web and app design, planning and shooting marketing videos, creating VR teaching systems and specific marketing case studies. All of these consisted of my most cherished and brilliant working experiences in England.
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Landy Zhang, from China, studied English Plus Marketing and Digital Media at Kings Brighton