YOU ARE INVITED TO THE FUTURE OF MEN’S UNDERWEAR.
ACCOUNTS
02
APAC
GROUPON
MARKAVIP
BEYOND THE RACK
HAUTELOOK
MODNIQUE
BONOBOS*
1SALEADAY
RUE LA LA
FAB*
JACK THREADS*
SCOUTMOB
GILT CITY
KARMALOOP*
VAU.LT by BUY.COM
GILT GROUPE
LIVING SOCIAL
ZULILY* * Co-label opportunity
FACTS
GLOBAL MARKET
KINGS UNDERWEAR
Global Knit Underwear & Nightwear Market expected to reach $70.85 Billion by 2015
Over 25,000 units sold in all 50 States
The market remains constant with population as the products are “necessity items”
Endorsed by GQ for our Boxer Briefs.
Hanesbrand is the industry leader at 7% Market Share for Men’s
Average Order Value $84
Victoria’s Secret has 38% Market Share for Women’s
04
2.5% conversion rate [industry average is 1.25%]
Less than 2% returns and exchanges
25% Repeat or Loyal Customers
FUTURE
ESSENTIALS
06
THE
HYBRID ADAPT, RESPOND, CREATE. +
360
degrees
INNOVATION
Tank-top neckline for no visibility.
+ +
+ Comfortable and versatile fit.
Shoulder cut, less fabric and a better fit under both dress & polo shirts.
BRANDING
LOGOS Stacked Logo, Crown trademark, Comfort Is Kings motto, Crown + innovation mark and Crown X co-label mark.
+
X 09
ABOUT
WORKING TOGETHER
Kings Underwear is interested in working with your company in the following ways: COLIN KING
Founder & CEO Colin works with his team of designers, manufacturers, developers and advisors to run the international brand: Kings Underwear. His passion and vision to create the best men’s underwear company in the world is the foundation for his team and the company. He’s worked in the ecommerce fashion & apparel industry for over 7 years. Colin graduated from The Martin J. Whitman School of Management at Syracuse University in 2006, with a B.S. in Marketing & Entrepreneurship and currently resides in Boston, MA.
10
CO-LABEL Branding and adding to your company’s offering and capabilities in the underwear, socks and undershirt categories.
PARTNERSHIP Merging operations to be an in-house brand and department for your company.
Thank you.