2009 CHAMPIONS TOUR OFFICIAL MEDIA GUIDE - Section 9: Corporate Marketing

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Even though he didn’t win in 2008, World Golf Hall of Fame member Nick Price still finished 10th in the Charles Schwab Cup standings.

Section

9 corporate marketing


PGA TOUR Corporate Marketing ­­

Accusplit

Aleve

Avodart

Official Pain Reliever of the PGA TOUR

Bank of America Affinity Credit Card

Official Sponsor of the PGA TOUR and Champions Tour

Boston Hannah

Provider of the PGA TOUR and Champions Tour MasterCard

Carey International

Official Transportation Company of the PGA TOUR and Champions Tour

Bridgestone

Publisher of Official Annuals for the PGA TOUR and Champions Tour

Official Tire of the PGA TOUR and Champions Tour

CDW

Charles Schwab & Co.,

Official Technology Partner of the PGA TOUR

Official Investment Firm of the PGA TOUR and the Champions Tour and Sponsor of the Charles Schwab Cup

Custom House

Delta Air Lines, Inc.

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9

corporate marketing

Official Pedometer of the PGA TOUR and Champions Tour

Coca-Cola

Official soft drink of the PGA TOUR, Champions Tour and Nationwide Tour

DePuy Mitek

Official Mobile Health and Fitness Provider of the PGA TOUR and Champions Tour

Eastman Kodak

Official Sponsor of the PGA TOUR and Champions Tour

Official Foreign Exchange Provider of the PGA TOUR, Champions Tour and Nationwide Tour

Official Airline of the PGA TOUR and Champions Tour

Dow Chemical

DTN/Meteorlogix

Official Chemistry Company of the PGA TOUR, Champions Tour, Nationwide Tour, and Tournament Players Clubs

FedEx

Official Shipping Company of the PGA TOUR and Sponsor of the FedExCup

Official Forecaster of the PGA TOUR and Champions Tour

Forbes

An Official Sponsor of the PGA TOUR and Champions Tour

For more information, visit PGATOUR.com/info/company/partners

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PGA TOUR Corporate Marketing (cont.)

General Mills (Nature Valley Granola Bars) Official Natural Energy Bar of the PGA TOUR, Champions Tour and Nationwide Tour

Official Car of the PGA TOUR

Golf Digest Publications

Official Golf Publication of the PGA TOUR and Champions Tour

Hawai`i Tourism Authority

Official Sponsor of the PGA TOUR, Aloha Season and the Champions Tour

JELD-WEN

Michelob ULTRA

John Deere & Company

Official Golf Course Equipment Supplier of the PGA TOUR

Lending Tree

MasterCard

Official Mortgage and Home Lending Partner of the PGA TOUR and Champions Tour

Official Payment System of the PGA TOUR

Mitsubishi Electric

Official Beer of the PGA TOUR

NAMG

Official High Definition Television of the PGA TOUR and Champions Tour and Official Large Outdoor Video Display Provider of the PGA TOUR

Official Car Rental Company of the PGA TOUR and Champions Tour

Nationwide

Sponsor of the Nationwide Tour

corporate marketing

Ketel One Vodka

Proud supporter of PGA TOUR charities Proud supporter of World Golf Hall of Fame induction weekend Preferred vodka of TPCs

Humana

Official Health Benefits Provider of the PGA TOUR and Champions Tour

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Official Door, Window and Millwork Provider of the PGA TOUR and Champions Tour Proud Partner of THE PLAYERS Championship

Getty Images

Official Photographic Services Provider of the PGA TOUR and Champions Tour

Section

Jani-King

Official Cleaning Company of the PGA TOUR and Champions Tour

National Car Rental

General Motors Corporation (Buick)

Authorized Operator of the PGA TOUR Partners Club

Norwegian Cruise Line

Official Cruise Line of the PGA TOUR  and Champions Tour

For more information, visit PGATOUR.com/info/company/partners pgatour.com

Champions  Tour 2009 Guide

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PGA TOUR Corporate Marketing (cont.)

Outback Steakhouse

PGA TOUR Spa Laterra

PricewaterhouseCoopers, LLC

PGA TOUR Spa Laterra

Official Professional Services Firm of the PGA TOUR and Champions Tour

Sentient Jet Membership

Official Private Jet Provider of the PGA TOUR and Champions Tour

PODS

Official Moving and Storage Company of the PGA TOUR and Champions Tour

Pro-Caps Laboratories

Official Vitamin and Mineral Supplement of the PGA TOUR and Champions Tour

Rolex

Official Timekeeper of the PGA TOUR

Sirius XM Satellite Radio

Southern Company

Official Satellite Radio of the PGA TOUR

Official Energy Company of the PGA TOUR and Champions Tour

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corporate marketing

Official Restaurant of the PGA TOUR and Champions Tour

Starwood Hotels & Resorts

Official Hotels and Resorts of the PGA TOUR and Champions Tour

Tiffany & Co.

Official Awards and Gift Provider of the PGA TOUR and Champions Tour

Transitions Optical

Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour

Travelers

Official Property Casualty Insurance Provider of the PGA TOUR and Champions Tour

For more information, visit PGATOUR.com/info/company/partners

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PGA TOUR Retail Licensing ELECTRONIC ARTS

Interactive games for PlayStation, Nintendo 64 and personal computers

FOREFRONT GROUP, INC. Golf bags and travel covers GAME (THE)

Headwear, apparel, corporate catalogue

GEAR FOR SPORTS Men’s and women’s golf apparel, excluding outerwear GEM DANDY

Leather belts and accessories

GOLF & TENNIS PRO SHOPS PGA TOUR Superstores GRAEME BAXTER Official landscape artist, and official GOLF GALLERIES artist for The Presidents Cup 2005, 2007, 2009 GREG NORMAN COLLECTION Men’s and women’s apparel HARBRO, LLC Playing cards and drizzle sticks IMG SPORTS LICENSING

Domestic licensing agency

IMPERIAL HEADWEAR

Headwear, hat and T-shirt combo

INTERPAK SYSTEMS, INC. Cleansing wipes J PATTON SPORTS

Holographic labels, digitized photos, logo reference database

PGA TOUR Official Licensees – Domestic

MARK-IT GOLF Golf accessories

ACCUSPLIT Pedometers

MERCURY LUGGAGE

ACUSHNET Golf balls (Titleist, Pinnacle)

MICKELSON GROUP, INC. Golf magnifying sportscopes SPORTSCOPE

AHEAD, INC.

Headwear, apparel, golf accessories

ART & FRAME DIRECT, INC. Outdoor casual furnishings ASHWORTH, INC. Men’s and women’s apparel Bermuda Triangle PGA TOUR wines Ventures BOBBY JONES Men’s and women’s apparel BRIDGESTONE SPORTS Golf balls BUFFALO TURBINE

Debris blowers

CMC CUSTOM GIFTS Golf accessories COLUMBUS GOURMET

Specialty foods and candy

CROCS, INC. Men’s, children’s footwear and accessories CUTTER & BUCK Men’s and women’s apparel DELUXE FINANCIAL Checks SERVICES, INC.

pgatour.com

MICKI ELAINE

Luggage, garment bags and accessories

Handbag hangers

NIKE GOLF Apparel and golf balls NORTH AMERICAN Partners Club calendars AFFINITY CLUBS OGIO INTERNATIONAL, INC. Travel bags, coolers, blankets OXFORD APPAREL Men’s and women’s apparel

corporate marketing

KRAVET INC. Print and woven fabrics

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KOMBI Men’s golf gloves

Section

PGA TOUR Retail Licensing continues to expand the presence of the PGA TOUR brand in the consumer marketplace through the addition of strategic license partners domestically and internationally. With over 80 licensees world wide, the PGA TOUR brand is becoming firmly established as the premier global brand in golf. Several new concepts are in the developmental stages, with expected delivery to market in 2009-2010. PGA TOUR Superstores are continuing to gain national prominence as a premier off-course golf retailer. With 10 stores averaging more than 55,000 square feet each, the chain is revolutionizing the golf-retail industry. With plans to double the number of stores over the next few years, this licensee is truly transforming the golf specialty retail experience. Perry Ellis International continues to expand the presence of PGA TOUR and Champions Tour-branded apparel on a national scale. Currently, the brands are selling in more than 3,000 department stores in the U.S., including JC Penney, Macy’s and other fine retailers. PGA TOUR Airport Shops, operated by The Paradies Shops, are firmly established as the nation’s premier airport golf retailer. With 38 stores in 36 locations, the stores are seen by more than 200 million travelers annually. Several new stores are in the developmental phase and will open in 20092010. In 2007-2008 PGA TOUR Experiences established itself as a premier golfservices provider offering its customers PGA TOUR-branded golf vacations, tournament packages, turn-key corporate outing services and a network of TOUR Academies. Internationally, PGA TOUR-branded merchandise continues to gain a strong foothold around the world. Global Brands Group (the PGA TOUR’s international licensing representative) has successfully enlisted a wide range of new licensees in Europe, Asia and the UK. Growth prospects for the coming years are very encouraging. In Japan, our master licensee (Bonmax) continues its pattern of steady sales growth. PGA TOUR-branded products are now available in more than 770 shop-in-shops and golf clubs throughout Japan.

PARADIES SHOPS (THE) PGA TOUR airport shops PERRY ELLIS INTERNATIONAL Men’s apparel PGA TOUR ACADEMY

Instruction and fitness centers

PGA TOUR EXPERIENCES

Vacations, tournament packages, corporate events

SABONA OF LONDON, INC.

Wrist bracelets for men and women

SCOTT MEDLOCK FINE ARTS Limited edition prints of Jack Nicklaus STERLING CUT GLASS Award pieces and glass Items

Champions  Tour 2009 Guide

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PGA TOUR Retail Licensing (cont.) STONEHOUSE PUBLISHING

Framed golf course photography

SUN MOUNTAIN SPORTS Outerwear taylormade-adidas golf Golf apparel TEAM EFFORT INCORPORATED Golf accessories and club head covers TERVIS TUMBLER

Beverage tumblers and mugs

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corporate marketing

TOD WAGENHALS, INC. Collectible miniature golf bag TOTAL KIDS WEAR INTERNATIONAL

Infant, toddler, youth apparel and accessories

PGA TOUR Official Licensees – International AXXEL MARKETING PTE, LTD. Accessories BONMAX COMPANY, LTD. PRO TOUR INC. - master licensee for Japan Blenheim. Mints Confectionery, LTD GEM-DANDY-SAN MARCO Accessories GLOBAL BRANDS GROUP

International licensing agency

TRENDS INTERNATIONAL Calendars

INTER CITY WATCHES

Watches/watches gift

TRU TURF EQUIPMENT Golf course equipment

K&R-ESP CORPORATE PREMIUM

Bags and accessories

K&R-ESP RETAIL

Bags and accessories

TWINS ENTERPRISE, INC. Co-branded headwear with other sports leagues/entities UNDER ARMOUR, INC. Men’s and women’s golf apparel

KRAVET, INC. Print and woven fabrics

W.C. BRADLEY COMPANY Official licensee for the PGA TOUR STOP, scorecards, pin flags

KUMKANG SHOE Apparel COMPANY, LTD.

WOLF MANUFACTURING CO. Travel accessories, including travel blankets and pillows

ORIENTEX INDUSTRIES, INC. Apparel and accessories

ZELOSPORT, LLC

Board game

ZERO RESTRICTION Technical outerwear ZOUIRE MARKETING GROUP The PGA TOUR preferred corporate merchandiser provider

PANWEST

Sporting goods

PARIS GENEVE, INC.

Loungewear and sleepwear

PETER BLACK Golf gift and accessories PF CONCEPTS Corporate gifts PRIMESPORT Apparel and accessories SECOND CHANCE, LTD. Training aids and accessories SHIN KONG SPINNING Apparel COMPANY, LTD. TOTAL KIDS WEAR Children’s apparel INTERNATIONAL TRELKE Golf shoes TRENDS INTERNATIONAL Calendars Zelosport, LLC

Board game

PGA TOUR Superstore, located in Roswell, GA

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