Phil Mickelson won twice in 2008, in Los Angeles at the Northern Trust Open and in Fort Worth, TX, at the Crowne Plaza Invitational at Colonial. He has won 34 times, tied for 13th all-time with Vijay Singh. He finished seventh in the 2008 FedExCup standings.
Section
8 CORPORATE MARKETING
PGA TOUR Corporate Marketing
Accusplit
CORPORATE MARKETING
Official Pedometer of the PGA TOUR and Champions Tour
Bank of America Affinity Credit Card
Boston Hannah
Carey International
Official Transportation Company of the PGA TOUR and Champions Tour
Official Mobile Health and Fitness Provider of the PGA TOUR and Champions Tour
Eastman Kodak
Official Sponsor of the PGA TOUR and Champions Tour
Bridgestone
CDW
Official Tire of the PGA TOUR and Champions Tour
Charles Schwab & Co.
Official Technology Partner of the PGA TOUR
Official Investment Firm of the PGA TOUR and the Champions Tour and Sponsor of the Charles Schwab Cup
Custom House
Delta Air Lines, Inc.
Section
Coca-Cola
Official soft drink of the PGA TOUR, Champions Tour and Nationwide Tour
DePuy Mitek
Avodart
Official Sponsor of the PGA TOUR and Champions Tour
Publisher of Official Annuals for the PGA TOUR and Champions Tour
Provider of the PGA TOUR and Champions Tour MasterCard
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Aleve
Official Pain Reliever of the PGA TOUR
Official Foreign Exchange Provider of the PGA TOUR, Champions Tour and Nationwide Tour
Official Airline of the PGA TOUR and Champions Tour
Dow Chemical
DTN/Meteorlogix
Official Chemistry Company of the PGA TOUR, Champions Tour, Nationwide Tour, and Tournament Players Clubs
FedEx
Official Shipping Company of the PGA TOUR and Sponsor of the FedExCup
Official Forecaster of the PGA TOUR and Champions Tour
Forbes
An Official Sponsor of the PGA TOUR and Champions Tour
For more information, visit PGATOUR.com/info/company/partners
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PGA TOUR
2009 Guide
pgatour.com
PGA TOUR Corporate Marketing (cont.)
General Mills (Nature Valley Granola Bars) Official Natural Energy Bar of the PGA TOUR, Champions Tour and Nationwide Tour
Getty Images
Official Photographic Services Provider of the PGA TOUR and Champions Tour
Official Car of the PGA TOUR
Golf Digest Publications
Official Golf Publication of the PGA TOUR and Champions Tour
JELD-WEN
Official Door, Window and Millwork Provider of the PGA TOUR and Champions Tour Proud Partner of THE PLAYERS Championship
John Deere & Company
Official Golf Course Equipment Supplier of the PGA TOUR
MasterCard
CORPORATE MARKETING
Michelob ULTRA
Humana
Official Health Benefits Provider of the PGA TOUR and Champions Tour
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Ketel One Vodka
Proud supporter of PGA TOUR charities Proud supporter of World Golf Hall of Fame induction weekend Preferred vodka of TPCs
Hawai`i Tourism Authority
Official Sponsor of the PGA TOUR, Aloha Season and the Champions Tour
Lending Tree
Official Mortgage and Home Lending Partner of the PGA TOUR and Champions Tour
Official Payment System of the PGA TOUR
Mitsubishi Electric
Official Beer of the PGA TOUR
NAMG
Official High Definition Television of the PGA TOUR and Champions Tour and Official Large Outdoor Video Display Provider of the PGA TOUR
Official Car Rental Company of the PGA TOUR and Champions Tour
Section
Jani-King
Official Cleaning Company of the PGA TOUR and Champions Tour
National Car Rental
General Motors Corporation (Buick)
Nationwide
Sponsor of the Nationwide Tour
Authorized Operator of the PGA TOUR Partners Club
Norwegian Cruise Line
Official Cruise Line of the PGA TOUR and Champions Tour
For more information, visit PGATOUR.com/info/company/partners
pgatour.com
PGA TOUR
2009 Guide
8-3
PGA TOUR Corporate Marketing (cont.)
Outback Steakhouse
PricewaterhouseCoopers, LLC
Official Professional Services Firm of the PGA TOUR and Champions Tour
Sentient Jet Membership
Section
PGA TOUR Spa Laterra PGA TOUR Spa Laterra
PODS
Official Moving and Storage Company of the PGA TOUR and Champions Tour
Pro-Caps Laboratories
Official Vitamin and Mineral Supplement of the PGA TOUR and Champions Tour
Rolex
Official Timekeeper of the PGA TOUR
Sirius XM Satellite Radio
Official Private Jet Provider of the PGA TOUR and Champions Tour
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CORPORATE MARKETING
Official Restaurant of the PGA TOUR and Champions Tour
Southern Company
Official Satellite Radio of the PGA TOUR
Starwood Hotels & Resorts
Official Hotels and Resorts of the PGA TOUR and Champions Tour
Tiffany & Co.
Official Awards and Gift Provider of the PGA TOUR and Champions Tour
Official Energy Company of the PGA TOUR and Champions Tour
Transitions Optical
Official Eyewear of the PGA TOUR, Champions Tour and Nationwide Tour
Travelers
Official Property Casualty Insurance Provider of the PGA TOUR and Champions Tour
For more information, visit PGATOUR.com/info/company/partners
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PGA TOUR
2009 Guide
pgatour.com
PGA TOUR Retail Licensing
Pedometers
ACUSHNET Golf balls (Titleist, Pinnacle) AHEAD, INC.
Headwear, apparel, golf accessories
ART & FRAME DIRECT, INC.
Outdoor casual furnishings
ASHWORTH, INC. Men’s and women’s apparel Bermuda Triangle Ventures
PGA TOUR wines
BOBBY JONES Men’s and women’s apparel BRIDGESTONE SPORTS Golf balls BUFFALO TURBINE
Debris blowers
CMC CUSTOM GIFTS Golf accessories COLUMBUS GOURMET
Specialty foods and candy
CROCS, INC. Men’s, children’s footwear and accessories CUTTER & BUCK Men’s and women’s apparel DELUXE FINANCIAL SERVICES, INC.
pgatour.com
FOREFRONT GROUP, INC. Golf bags and travel covers GAME (THE)
Headwear, apparel, corporate catalogue
GEAR FOR SPORTS Men’s and women’s golf apparel, excluding outerwear GEM DANDY
Leather belts and accessories
GOLF & TENNIS PRO SHOPS
PGA TOUR Superstores
GRAEME BAXTER GOLF GALLERIES
Official landscape artist, and official artist for The Presidents Cup 2005, 2007, 2009
GREG NORMAN COLLECTION Men’s and women’s apparel HARBRO, LLC
Playing cards and drizzle sticks
IMG SPORTS LICENSING
Domestic licensing agency
IMPERIAL HEADWEAR
Headwear, hat and T-shirt combo
INTERPAK SYSTEMS, INC.
Cleansing wipes
J PATTON SPORTS
Holographic labels, digitized photos, logo reference database
KOMBI Men’s golf gloves KRAVET INC.
Print and woven fabrics
MARK-IT GOLF Golf accessories MERCURY LUGGAGE
Luggage, garment bags and accessories
MICKELSON GROUP, INC. Golf magnifying sportscopes SPORTSCOPE MICKI ELAINE
Handbag hangers
NIKE GOLF
Apparel and golf balls
NORTH AMERICAN AFFINITY CLUBS
Partners Club calendars
OGIO INTERNATIONAL, INC.
Travel bags, coolers, blankets
OXFORD APPAREL Men’s and women’s apparel PARADIES SHOPS (THE)
PGA TOUR airport shops
PERRY ELLIS INTERNATIONAL Men’s apparel PGA TOUR ACADEMY
Instruction and fitness centers
PGA TOUR EXPERIENCES
Vacations, tournament packages, corporate events
SABONA OF LONDON, INC.
Wrist bracelets for men and women
SCOTT MEDLOCK FINE ARTS Limited edition prints of Jack Nicklaus
Checks
STERLING CUT GLASS
PGA TOUR
2009 Guide
Award pieces and glass Items
8-5
CORPORATE MARKETING
ACCUSPLIT
Interactive games for PlayStation, Nintendo 64 and personal computers
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PGA TOUR Official Licensees – Domestic
ELECTRONIC ARTS
Section
PGA TOUR Retail Licensing continues to expand the presence of the PGA TOUR brand in the consumer marketplace through the addition of strategic license partners domestically and internationally. With over 80 licensees world wide, the PGA TOUR brand is becoming firmly established as the premier global brand in golf. Several new concepts are in the developmental stages, with expected delivery to market in 2009-2010. PGA TOUR Superstores are continuing to gain national prominence as a premier off-course golf retailer. With 10 stores averaging more than 55,000 square feet each, the chain is revolutionizing the golf-retail industry. With plans to double the number of stores over the next few years, this licensee is truly transforming the golf specialty retail experience. Perry Ellis International continues to expand the presence of PGA TOUR and Champions Tour-branded apparel on a national scale. Currently, the brands are selling in more than 3,000 department stores in the U.S., including JC Penney, Macy’s and other fine retailers. PGA TOUR Airport Shops, operated by The Paradies Shops, are firmly established as the nation’s premier airport golf retailer. With 38 stores in 36 locations, the stores are seen by more than 200 million travelers annually. Several new stores are in the developmental phase and will open in 20092010. In 2007-2008 PGA TOUR Experiences established itself as a premier golfservices provider offering its customers PGA TOUR-branded golf vacations, tournament packages, turn-key corporate outing services and a network of TOUR Academies. Internationally, PGA TOUR-branded merchandise continues to gain a strong foothold around the world. Global Brands Group (the PGA TOUR’s international licensing representative) has successfully enlisted a wide range of new licensees in Europe, Asia and the UK. Growth prospects for the coming years are very encouraging. In Japan, our master licensee (Bonmax) continues its pattern of steady sales growth. PGA TOUR-branded products are now available in more than 770 shop-in-shops and golf clubs throughout Japan.
PGA TOUR Retail Licensing (cont.) STONEHOUSE PUBLISHING
Framed golf course photography
SUN MOUNTAIN SPORTS
Outerwear
taylormade-adidas golf Golf apparel
PGA TOUR Official Licensees – International AXXEL MARKETING PTE, LTD. Accessories BONMAX COMPANY, LTD.
Section
8
CORPORATE MARKETING
TEAM EFFORT INCORPORATED Golf accessories and club head covers TERVIS TUMBLER
Beverage tumblers and mugs
TOD WAGENHALS, INC.
Collectible miniature golf bag
TOTAL KIDS WEAR INTERNATIONAL
Infant, toddler, youth apparel and accessories
TRENDS INTERNATIONAL
Calendars
PRO TOUR INC. - master licensee for Japan
Blenheim. Mints Confectionery, LTD GEM-DANDY-SAN MARCO
Accessories
GLOBAL BRANDS GROUP
International licensing agency
INTER CITY WATCHES
Watches/watches gift
K&R-ESP CORPORATE PREMIUM
Bags and accessories
K&R-ESP RETAIL
Bags and accessories
UNDER ARMOUR, INC. Men’s and women’s golf apparel
KRAVET, INC.
Print and woven fabrics
W.C. BRADLEY COMPANY
KUMKANG SHOE COMPANY, LTD.
Apparel
TRU TURF EQUIPMENT Golf course equipment TWINS ENTERPRISE, INC.
Co-branded headwear with other sports leagues/entities
Official licensee for the PGA TOUR STOP, scorecards, pin flags
WOLF MANUFACTURING CO. Travel accessories, including travel blankets and pillows ZELOSPORT, LLC
Board game
ZERO RESTRICTION
Technical outerwear
ZOUIRE MARKETING GROUP The PGA TOUR preferred corporate merchandiser provider
ORIENTEX INDUSTRIES, INC. Apparel and accessories PANWEST
Sporting goods
PARIS GENEVE, INC.
Loungewear and sleepwear
PETER BLACK Golf gift and accessories PF CONCEPTS
Corporate gifts
PRIMESPORT
Apparel and accessories
SECOND CHANCE, LTD.
Training aids and accessories
SHIN KONG SPINNING COMPANY, LTD.
Apparel
TOTAL KIDS WEAR INTERNATIONAL
Children’s apparel
TRELKE Golf shoes TRENDS INTERNATIONAL
Calendars
Zelosport, LLC
Board game
PGA TOUR Superstore, located in Roswell, GA
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PGA TOUR
2009 Guide
pgatour.com