ABOUT
KINSEY COX Growing up, I could always be found drawing in front of the TV or fighting my brother over whose turn it was next on the computer. Back then I never thought that what I loved most would be what I would do as a career for the rest of my life. In high school, I thought I’d pick photography as my profession, but when I took a graphic arts class I realized I could combine my love of art and the skills I picked up from being the daughter of a tech geek to have a future in graphic design. From there my journey began. I always thought I’d gravitate toward branding – and I did – but more than that I discovered a huge passion for packaging design. Working in three dimensions combines my passions for fine art and graphic design while appealing to that nerdy geometry geek in me. I was fortunate enough to have an amazing professor who introduced me to this specific aspect of graphic design, and every year since my love and excitement for packaging grows. While I do have a favorite area of graphic design, I strive to be versatile and excel in many areas of design, and I enjoy them all! Overall, I’m just really excited to kick my future in gear.
CONTENTS
ONE Hands On TWO Scale Zone THREE Main Squeeze FOUR It’s Not a Label FIVE Watermann SIX SciatiCAN SEVEN Vocab City
ONE
Hands On PACKAGING
The challenge for Hands On was to completely change the target audience for a given toy and then package it to then fit that audience and purpose. Hands On is an Etch A Sketch targeted toward people ages 45 and up suffering from arthritis of the hands. The goal for the design was to be reminiscent of the audience’s childhood but also support the new purpose and features of the toy. The packaging for Hands On was designed to be eye-catching and fun, while also being functional. The product can sit on a shelf or hang in the isles. The design is heavily inspired by 50’s and 60’s designs and styles. The colors and typography were carefully selected to appeal to the targeted audience, while also hinting at the Etch A Sketch brand. The illustrations of hands are also inspired by the design of the 50’s but serve the purpose of demonstrating the product’s use. Along with the re-purposed toy, reusable adhesive screens are included to be placed on the Etch A Sketch screen and then executed like a challenge by the user.
The die line is roughly 19” x 22”.
TWO
Scale Zone PACKAGING
Targeted toward people 15-50, Scale zone is a kit for beginner reptile owners. The challenge of this project was to make an intriguing and unique package that could contain five components within it. The goal of the design was to be different than competitors and based more on design than imagery. Fashion design was very influential in creating the scale pattern for the package. The end result was made to look like scales of reptiles in earth tones. The inserts that hold each component (ie: sand, food dish, food) match the outer design and conform to the structure of the package. Because Scale Zone is all about reptiles, the package structure and design was intended to represent reptiles and the environment they live in. This kit is made for desert reptiles, so the color scheme is warm, dark tones.
The die line is about 34” by 36”.
Scale Zone includes dried crickets, a food and water bowl, a daylight bulb, stones to climb on, and terrain specific sand. For items like the bulb which do not have a label, all relevant information for the consumer is included on the insert the object came in. The inserts are designed to fit the structure of the package perfectly to ensure a tight fit and maximum usage of space.
THREE
Main Squeeze BRANDING | PACKAGING
In the world of alcoholic beverages, nutrition is not a huge priority. Main Squeeze begs to differ. Targeted toward young drinkers ages 21-30 who are health conscious, Main Squeeze strives to remember the good ol’ lemonade stand days. The design challenge for Main Squeeze was to be fun but also mature and sophisticated.“Natural” is a characteristic not only applied to the product but also to the design. The solution was a simple yet fun and fresh design overall. Black is the primary base color used in the designs, with the addition of bursts of bright colors that match with the flavor of the drink. The logo was designed to communicate the name of the company, Main Squeeze, through text and imagery. The six pack cases of both Original and Variety are made of recycled material and remain consistent with the brand’s identity. All original photography was used for the packaging designs to add to the authenticity the company strives for. For each different flavor drink, the logo stays the same except for the color of the lemon, which changes to coincide with the flavor of the drink. Same goes for the awning-like neck labels. This keeps a consistent look among all drinks while differentiating each flavor drink from one another.
FOUR
It’s Not A Label AD CAMPAIGN
This campaign is targeted toward both kids with learning disabilities and parents of kids with LD (Learning Disabilities). The campaign is meant to inspire the audience to see LD not as a label or something negative but just as a part of what makes that person who they are. The ads present childlike things like crayons, lollipops, and paint to get the younger audience to connect personally and to get the adult audience to think of their children and their education. The poster is meant to be a reminder and encourager to kids and teachers as they enter the classroom. It is colorful and stands out, making it hard to ignore. The in-class interactive banner gets the class working together and coming together as one as the children draw themselves to make a class portrait. The Facebook page is meant for the parents and teachers, giving them access to the poster and banner and keeping them connected to other parents and teachers. Here they can make inquiries about any questions they have, upload photos of their students drawings, and just stay connected and supporting.
FIVE
Watermann Gallery
WEBSITE LAYOUT | PROMOTIONAL MEDIA This is a website for a small art gallery. The challenge was to make an intriguing yet simple layout and design so as to not overpower the artwork at the gallery. The design mimics the architecture of the gallery and the brand identity as seen in their logo, and the layout is meant to be easy to navigate. The final design used minimal color, mostly grays, with a splash of color being the photos. The line work and triangle designs are inspired by the logo of the gallery and the architecture. This geometric theme remains consistent throughout the whole project.
As seen in this full layout, the identity and style is used in every possible way, from framing devices to information and photo organization.
SIX
SciatiCAN
HUMAN CENTERED APP SciatiCAN is an app that helps people who suffer from sciatica pain connect with others like them, find activities around them suitable for their condition, and find exercises and stretches to help them get their body back to a healthy state. The primary objective of this app is to help people restore their life back to how it was when their physical pain didn’t restrict them. It is a user based app designed for a friend that was interviewed. Designing the app to include all of its facets while still looking cohesive and inviting was one of the main objectives. Some of the goals of designing this app were to communicate a friendly and encouraging environment while still looking minimalistic and stylish. SciatiCAN is unlike other sciatica apps out there. It offers more than just exercises; it offers community. The name of the app is a play on the name of the condition the whole app is centered around. It implies a positive and encouraging outlook on an otherwise negative condition. The color green was used as the primary color of the app because green communicates growth and wellness.
EXERCISES The exercise feature of the app allows the user to search for exercises specific to their condition. Because there are four primary types of sciatica, the exercises are separated according to the type of sciatica it helps. Once an exercise is chosen, the user can either follow the steps listed or follow along with the video.
LOCATION In this location based feature of the app, the user can look at a map to find locations around them they would like to visit or they can search in a list view. Once a location is found, a description is given detailing what activities and opportunities are offered, how large the area is, and hours the location is open to the public.
The yoga mat promotes healthy living and encourages app users to be active. The t shirt encourages a positive and optimistic outlook for those who suffer from sciatica.
SEVEN
Vocab City CHILDREN’S APP
The objective of this project was to create an iPad app for children that is both fun and educational. Vocab City is a vocabulary game that teaches kids vocabulary in a more comprehensive and interactive way. Targeted toward all the super hero loving kids out there,Vocab City uses the super hero theme to accomplish the app’s purpose. The design is meant to reflect this super hero theme using a comic book kind of style. Vocab City uses the super hero theme because kids love to be the hero who save the day, which gives them a reason to play a game about vocabulary. Kids can customize their hero and play multiple levels, saving the city one level and one vocab word at a time. The design is inspired by traditional comic book illustration styles with half tones and bright, vibrant colors. The app and the charades Action Cards are for the child to use, and the cape is a product the parent can do with the child. They all work together to create a fun, enjoyable, and in-depth way of vocabulary edutainment.
THANKS!