Introduction •
Four The term "m-commerce" stands for mobile commerce, and it’s the browsing, buying and selling of products and services on mobile devices. In other words, it's a complete online shopping experience, but with all the convenience of being on a cellphone or tablet. As an example, this is Volusion's free mobile store offering to all merchants using our ecommerce software.
Why M-commerce •
This also leads us to the conclusion that concepts such as responsive design and a mobile-friendly user experience are all important for your business' m-commerce success. The most basic reason is that more and more people now own smartphones and tablets and are connected to the Internet using these devices.
Smarter Chatbots and Mobile Messengers •
Many merchants and eCommerce businesses are warming up to the idea of using headsets that render projections to customers’ reality. Very soon, buyers can expect AR headsets to display how certain outfits will look on them before they make the choice. From home décor to makeup and complex products and tools, AR is set to blur the divide between real and virtual for skeptical shoppers.
The Augmented Reality Revolution •
Many merchants and eCommerce businesses are warming up to the idea of using headsets that render projections to customers’ reality. Very soon, buyers can expect AR headsets to display how certain outfits will look on them before they make the choice. From home décor to makeup and complex products and tools, AR is set to blur the divide between real and virtual for skeptical shoppers.
Progressive Web APPs •
Progressive web apps (PWAs) are fast reimagining the mobile web especially future trends in mobile commerce. PWAs use modern web capabilities to deliver a native app like experience for users. But the selling point of PWAs is their ability to bring the best of the web and native applications to users.
Automated m-Commerce •
Digital commerce and marketing automation have always been in synergy. But in the past couple of years, automation has evolved to apply the essentials of marketing and enable selling on autopilot. There are a plethora of marketing automation tools catered specifically towards eCommerce.
Voice Activated Search • Customers and users are now addicted to voice commands with Siri and Cortana being their mobile genies. Voice activation technology is being used in high-tech cars and homes and it should certainly be a part of users’ mobile app experiences. Voice activated search further reduces the friction in the task of searching and buying products. Allowing them to speak to your app and build their shopping cart, will bring you one step closer to conversion.
Future Of m-Commerce •
As mobile commerce leapfrogs in the online digital commerce space, retailers have to use technology and research to make mobile shopping as easy and convenient as its desktop counterpart.
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Some of these technologies may be in their nascent stage but they will soon become the accepted standard for mobile commerce. Businesses that adopt the changes early will gain an edge over the competition and delight their customers with a never-seen-before shopping experience.
Benefits Of M-Commerce
• Kirby D. Cochran is the CEO of Global Connection Network who provides the help in m-commerce through which you can increase the customer retention and better engagement.