BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD30
Semester
Module Title
Doc. Code OUGD30
Brief/Session/Document Title LCAD GRADUATE FASHION SHOW BRANDING 2013
0 6
Brief Design the visual identity and promotional material for Leeds Graduate Fashion Show 2013.
Background / Considerations The third year fashion students are beginning to organise their annual fashion show for 2013. We would like to give one/or a collaborative group of the third year graphics students the opportunity to get on board and come up with an innovative and dynamic concept for the graphics for the event. In previous years the two fashion pathways (fashion design and fashion innovation) have organised two separate events, however this year we will be organising a joint event consisting of a fashion show and exhibition at the same venue. This year we will be hold the event at the newly opened Canal Mills. Canal Mills is an old textile factory recently converted into an events space. We would like the history and character of the space to be used as direction for the concept of the graphics. The link for the website is shown below http://canalmills.com
Target Audience Industry Professionals Individuals we would like to invite to the event as VIPs, these are our main audience and the people we are out to make a positive lasting impression on. Sponsors When contacting the sponsors we will need an identity for the event to show that we are serious and the event will be done in a professional manor. Family members People related to students who will also be invited to attend the event.
Tone of Voice Clear, concise, professional, cutting edge, contemporary – Despite the rustic feel to the venue our vision for the interior of the event is clean and minimal.
Mandatory Requirements
Deliverables
The Course, Institutionʟs Name and year of Visual identity Graduation evident within design work. Social media online presence Promotional material (Posters, flyers, Promote the fashion event. sponsor invites, gifts) Print collateral (Invites – possibly Use the history and character of the conceptual, Tickets, Letter heads, location as direction for the concept. business cards) Signage & Wayfinding for the event
Studio Deadline
Module Deadline May 2013
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.