Design Strategy Presentation

Page 1

SUMMER IS OVER SO WHAT HAVE I BEEN UP TO......


WORKING FOR PENNIES

/RUGBY SCHOOL SPORTS CENTRE /CHILDRENS MULTIACTIVITY COURSE LEADER /6 WEEKS


WEDDING IN FRANCE

/MAID OF HONOUR AT SISTER’S WEDDING IN FRANCE /2 WEEKS (GONE)



DISSERTATION PROPOSAL “ASSESS THE PANOPTIC MEASURES ‘APPLE’ USES IN ORDER TO MEET THE NEEDS OF THE CONSUMER AND REMAIN A SUPERBRAND.”


DISSERTATION PROPOSAL

/LIBRARY RESEARCH /READING /TEXT SELECTION


/EMAIL RICHARD (DISSERTATION TUTOR) /ON THE RIGHT TRACK


/STORE VISIT TO APPLE /LONDON /LEICESTER


/DIALOGUE WITH APPLE STORE DESIGNER


DISSERTATION PROPOSAL INTRO Brief explanation of title. PANOPTICISM Prison structure, Media/Spectacle, Surveillance theories. Bentham, Foucault, Deleuze, Baudrillard, Batchen, Lyon. CONSUMERISM Marketing relationship, Consumer needs, Culture jamming, Consumption, Motivation. Burnays, Foucault, Lasen, Marx. BRANDING Avertising, Profit fall, Branding: communities, name value, trust, symbollic meaning, implication on self, status. Marx. APPLE Application of the above to the brand Apple.

/ROUGH CHAPTER STRUCTURE TO PRESENT AT FIRST TUTORIAL


INDEPENDENT RESEARCH

/BRANDING BRIEF /LOCAL CLOTHING STORE /DESIGNS ON PAPER


INDEPENDENT RESEARCH

/PROGRESS WITH INITIAL DESIGNS /USE AS BRIEF FOR LEVEL 6


/SOLD WORK AT: END OF YEAR SHOW, UNITY DAY


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF: RESEARCH/INITIAL DESIGNS


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/REPUBLIC TEE BRIEF


INDEPENDENT RESEARCH

/ACTIVE CARGO WEBSITE /BEST WORK TO DATE /PURCHASED DOMAIN WWW.KIRSTYFRUIN.COM


ONLINE PRESENCE

/TWITTER /PINTEREST /TUMBLR /CARGO /ETSY /USED TO KEEP DESIGN ALIVE


INDUSTRIAL DIALOGUE

/EMAIL STUDIOS /NO RESPONSE


STUDIO VISIT

/PROPELLOR STUDIO VISIT, RUGBY /SAW FIRST HAND HOW THEY WORK /WEB DESIGN


PROFESSIONAL SKILLS PLAN

/TO HELP DETERMINE DIRECTION, LOOKED AT BLOG AND PAST WORK ENJOYED MOST.


PROFESSIONAL SKILLS PLAN


PROFESSIONAL SKILLS PLAN


PROFESSIONAL SKILLS PLAN WHAT DO I WANT TO BE? A GRAPHIC DESIGNER WITH AN INTEREST IN BRANDING AND IDENTITY BUT LIKES CHALLENGE OF AN ARRAY OF BRIEFS. WHO DO I WANT TO WORK FOR? SMALL (NON-CORPORATE) DESIGN STUDIO. WORK ON A DIVERSE SELECTION OF BRIEF TYPES. WHAT KIND OF WORK DO I WANT TO PRODUCE? /EDITORIAL /BRANDING & IDENTITY /PRINT /TYPE /LAYOUT /COLOUR


NEGOTIATED BRIEFS


1

‘ONCE I LIVED IN CAPITALS’ ISTD. /DESIGN A ‘COLLECTABLE’ CELEBRATION OF POETRY /TYPOGRAHPIC FOCUS /PRINT BASED (HOW CAN PUSH INTO DIGITAL) AND EXPERIMENT WITH FORMAT & PAGNATION

NEGOTIATED BRIEFS


2

‘TEE DESIGN FOR REPUBLIC’ /PRODUCE AND PROMOTE A RANGE OF TEE DESIGNS TO BE SOLD IN REPUBLIC. /PROMOTE NEW COLLECTION USING ISTD ‘DOING MY NUT IN BRIEF’ /PRINT BASED, BRAND AWARENESS, TYPOGRAPHIC

NEGOTIATED BRIEFS


3

‘FASHION GRADUATE COLLABORATION’ /BRAND IDENTITY FOR GRADUATING FASHION STUDENT LAVINIA ROWLAND /BRANDING & IDENTITY

NEGOTIATED BRIEFS


4

‘VOGUE TAKES OVER TOPSHOP’ /PRODUCE A FULLY INTEGRATED CAMPAIGN PROMOTE THE MONTHLY NIGHT EVENT TO BE HELD AT TOPSHOP IN LEEDS /TYPE & LAYOUT, COLOUR CONSIDERATIONS

NEGOTIATED BRIEFS


5

‘PENGUIN DESIGN AWARD 2012’ /CHOOSE A PENGUIN BOOK TO DESIGN A NEW COVER FOR A NEW GENERATION OF READERS. /RE-DESIGN THE CONTENTS OF THE BOOK TO MAKE IT MORE APPEALING AND INTERESTING FOR A YOUNGER AUDIENCE TO READ. /PRINT, PUSH INTO DIGITAL, IMAGE BASED WORK

NEGOTIATED BRIEFS


6

‘CHANGE MAKERS’ ISTD. /CREATE AND PRODUCE A DESIGN SOLUTION THAT PERSUADES DESIGNERS TO CONSUME LESS, REDUCE WASTE AND BE MORE EFFICIENT WIH THE PLANET. /USE AND EXPLORE AN APPROPRIATE RANGE OF APPLICATIONS ACCROSS MEDIA (PRINT, DIGITAL)

NEGOTIATED BRIEFS


7

‘TYPOGATEAUX COLLABORATION’ /COLLABORATION WITH OLIVIA CHAPMAN /USE TYPOGRAPHIC SKILLS AND ACQUIRED KNOWLEDGE TO ENTER THE BAGD COMPETITION. /EXPERIMENTAL TYPOGRAPHY, VISUAL FORMAT

NEGOTIATED BRIEFS


8

‘INPRESS DESIGN STUDIO’

/ESTABLISH INPRESS AS A DESIGN COLLECTIVE (WHO ALSO SELL CREATIVE PRINTED MATTER) /BRAND IDENTITY MATERIAL /PRODUCE PROMOTIONAL MATERIAL FOR THE EVENTS

NEGOTIATED BRIEFS


9

‘HOPE CLOTHING REBRAND’ /REDESIGN THE BRAND IMAGE OF THE THREE CHAIN STORE SPEICALISING IN MENS AND WOMENS CLOTHING. /BRANDING & IDENTITY: LOGO DESIGN, WEB DESIGN, BUSINESS CARDS, STORE LAYOUT, PACKAGING, CLOTHING LABELS, PRODUCT CATALOG, RECIEPT PAD.

NEGOTIATED BRIEFS


10

‘COLLABORATION WITH C.BOURKE’ /DESIGN A RANGE OF PERSUASIVE MATERIAL TO DISTIBUTE TO POTENTIAL STUDIOS, VISITS, PLACEMENTS, EMPLOYERS. /PRINT BASED, AID PPD DEVELOPMENT, DESIGN FOR DEISGNERS

NEGOTIATED BRIEFS


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