BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
Module Title
Design Practice 3
Doc. Code
06
OUGD301
Ice Cream Parlour
Brief Create the brand for a new Ice Cream Parlour, with an adult target audience. Background The Parlour is aimed at adults to give them a new experience, in an environment they can relax in rather than being surrounded by noisy children. It is stylish and modern, and a place to indulge in a fantastic range of ice cream. It should make the audience want to go back again and again.
Considerations The brand should focus on the adult target audience and what they want.
Target Audience -
Adults ages 21-40 years old Middle/upper class working class Those who want an escape from reality
Tone of Voice Fun, mysterious
Mandatory Requirements
Deliverables
The design must be consistent across the range of designs.
- Logo - Menu - Business Card - Letterhead - Exterior Signage Module Deadline 14/12/2011
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.