Project/Rationale - Concept Statement Brief Title:! LCA Graduation Design! What is the problem? !
1. !
The designs for the existing promo material need a revamp.
! !
2.! !
Students want these as a keepsake, so they need to be reflective of the special occasion.
! !
3.! !
Graduation marks the beginning of going into the real world, which can be a scary thought for students.
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4.!
Must be reflective of LCA and their key messages
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5.! !
Consistency of visual identity must be apparent between all the promotional graduation publicity material.
I intend to (inform/instruct/persuade/educate/promote to) !
inspire
... a group of (identify your specific audience or context) !
graduands
... that (state your message, idea or concept) !
Graduation is not the end; it’s the beginning
In order to achieve this I will produce... (specify at this point in time what you aim to produce, the method of delivery/ distribution/the context in which it will be viewed) Certificate Wallet Ticket Invitation (on screen - via email) Programme Booklet Venue dressing Signage - Exterior & Interior (wayfinding) This will be produced using... (state at least two media that you intend to use) Outdoor