Project/Rationale - Concept Statement Brief Title:! Fedrigoni - ‘A Place for Paper’ What is the problem? !
1. !
Need the target audience to come Fedrigoni rather than their competitors
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2.!
The versatility, ultra functionality and benefits of the paper need to be shown.
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3.!
Need to make the paper more appealing and interesting.
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4.! !
The medium of paper needs to be kept alive, with competition from the digital age.
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5.!
Attract new potential customers in order to increase profits.
I intend to (inform/instruct/persuade/educate/promote to) !
promote and inform,
... a group of (identify your specific audience or context) !
fashion labels, boutique publishing houses and business with global reputations
... that (state your message, idea or concept) !
Fedrigoni should be their paper of choice
In order to achieve this I will produce... (specify at this point in time what you aim to produce, the method of delivery/ distribution/the context in which it will be viewed) Web Site Promotional Posters This will be produced using... (state at least two media that you intend to use) Screen print Paper craft Emboss Deboss Foiling Photography