Email Marketing Services
Web marketing and its numerous strategies and solution sets have taken promoting and expanding businesses over the internet to a whole new level. Business owners now find themselves faced with a wide range of choices that can in their unique methodologies drive traffic online towards the business website. Among innovative strategies like search engine optimization, social media marketing and pay per click services, one might downplay the effectiveness of email marketing services. Email marketing is a tried and true method of reaching out to target customers. Its effectiveness lies in its personal and direct approach. As service providers, while we believe in tailor-made solutions, the email marketing services require a few standard aspects that lay the foundation of any successful project. Each step of the end-to-end solutions is thoughtfully planned and executed. Our teams of experts get the best results as we try to meet and exceed business goals. Contact lists Contact lists are imperative to any email marketing strategy. Most businesses will have a set of contacts that can be used as leads for sales and promotions. The services include building upon existing contact lists and finding new contacts for businesses that do not have a ready list. Contact lists are consolidated and placed on a single platform. Data Segmentation An in-depth study helps understand a business and develop campaigns accordingly. Keeping business targets in mind, we sort contacts by the data we have on each one of the contacts. For example we may have categories like campaign interactions, social media activity, website activity data etc. Segmenting contacts helps focus on the right audiences. Subscription forms Subscription forms are used as a direct method that engages target consumers. We develop subscription forms that encourage a positive responsive from those that receive mails as a part of the applied strategy. With these forms, visitors are able to receive mails that are a part of campaigns businesses carry out. Contacts’ Responses Monitoring contact responses and actions is one of the most crucial aspects of email marketing services. Follow up emails are created in accordance with the kind of response encouraged. Content development We develop email content for all our campaigns. Clients are given recommendations regarding providing ecommerce site or website page links in the email content. Any changes and improvements with regards to content are duly noted and worked upon by our team. Monitoring Testing and re-testing are on-going procedures that both maintain and improve your email marketing campaigns. Routine performance analysis is conducted to determine which strategies
encourage better responses. We test the email content to find out what bring in more clicks and ultimately ROI. We believe that the ultimate decision making power and control must be given to the clients. We do not make any changes or apply any methods without prior consultation. We act as marketing partners and let clients decide the final call.