FloraCulture w w w . f lorac u lt u reinternational . co m
COOPERATIVA VEILING HOLAMBRA
2012 results show another year of bumper growth
PHALAENOPSIS
Sion bets on young plants as orchid industry continues to expand globally
Business is blooming in Denmark
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Table of Contents
June 2013 Volume 23 Number 6
Holambra grows rapidly in 2012 André van Kruijssen, the newly appointed CEO of Cooperativa Veiling Holambra in Santo Antonio de Posse, Brazil has announced 2012 results showing another year of bumper growth. by Ron van der Ploeg
Sion bets on young plants
Sion chose to switch from saleable Phalaenopsis to young plants because of the product’s stable ranking and a desire to explore potential changes for a progressive future. by Ron van der Ploeg
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Keukenhof retools its Quality Competition
The Quality Competition at Keukenhof this year received a major overhaul. Now that thirty years of VKC (Permanent Judging Committee) history has come to an end, the Keukenhof has introduced a new system for judging its indoor flower shows involving the entire supply chain. by Ron van der Ploeg
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Departments World News Prices International Events Advertising Index
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Biological crop protection
Flower growers in Kenya and Ethiopia have a great deal of experience in biological control of spider mites.
42
by Louise Labuschagne
Flier Systems launches next generation seeding machine
Flier Systems is a family-owned business, spanning three generations and originating in Barendrecht, the Netherlands in 1931. The company assists breeders and propagators in making their operations more efficient and productive by providing a wide range of automation solutions.
48
by Ron van der Ploeg
Columns 16 41 47 51
From the editor Dutch Comfort Miami Certifiable in California Happy Gardening
07 11 17 35 39
FloraCulture International is proud to present a sixteen page supplement on Denmark’s blooming horticultural businesses. In co-operation with Floradania, the joint marketing company of the Danish horticultural industry FloraCulture International has produced a supplement themed on market developments, trends, transport, automation, breeding, young plant production and innovation.
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June 2013 | www.FloraCultureInternational.com
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Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organizations. Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.
FCI’s newest partner this month:
Partners of FloraCulture International
Make acquaintance with ... ANVE represents nursery stock growers from across Italy Italy’s national association for nursery stock exporters (NAEN in English and ANVE in Italian) represents nursery stock growers across the country. To increase its presence in the international market place, NAEN establishes and maintains links with local and national governments, local authorities, regulators, public bodies and other relevant stakeholders. To provide assistance to its members engaged in meeting export control regulations and to involve itself, where appropriate, in the resolving of detailed problems between individual member companies and government departments, NAEN relies on an international network. NAEN organises incoming foreign buyers’ delegations from within the EU and countries such as Russia, Turkey and South Africa. Moreover, NAEN conducts trade missions in emerging markets.
As of July 2012, the European nursery stock association (ENA) has appointed NAEN president, Mr Maurizio Lapponi as its new president for the coming two years. Nursery stock production takes place across Italy, from the northern Piemonte region to southern Sicily. Major production areas are concentrated in Lombardia, Liguria, Tuscany, Puglia and the Marche regions. The sector covers a wide range of crop species including trees, shrubs, aromatic plants, young plants and palm trees that are suited for continental and Mediterranean climates. The association works collaboratively to provide executive, management, sales, marketing, and merchandising support. In addition, NAEN members are offered banking and
insurance services such as customised hail insurances and best deals in bank guarantees. NAEN also spearheads education to the next generation of growers offering them a post graduate master’s degree focused on international business. ||| www.anve.it
Canadian Nursery Landscape Association The Canadian Nursery Landscape Association (CNLA) is a national not-for-profit federation of ten provincial landscape and horticulture associations representing over 3,800 members in the landscape, retail garden centre, and nursery sectors. CNLA is excited to be partnering with FloraCulture International to share information with its members about worldwide trends, and to showcase to the world how successful the horticulture industry is in Canada. The CNLA, with the provincial associations, will develop programmes, undertake initiatives, and form alliances in order to achieve sustainable prosperity for members and stakeholders. A prosperous, professional and ethical industry that is recognised, valued, and utilised by the public, as a result of the environmental, economic, and life-style benefits provided by CNLA member’s products and services. ||| www.cnla-acpp.ca
FloraCulture International and KISAN celebrate their Indian début On November 1, 2012, Pune-based event organiser and renowned publisher, Kisan Forum Pvt. Ltd rolled out the first edition of the E-magazine FloraCulture International India. Kisan Forum has earned a strong reputation in organising KISAN, an agricultural trade exhibition in Pune which takes place in December and attracts over 1 million visitors each year. FloraCulture International India is India’s sole international news publication on horticulture tailored for the Indian reader. It provides news coverage in the areas of production, marketing, automation and technology and market
developments and trends direct from India, as well as international news coverage from an increasingly important Indian perspective. A group of 38,000 registered growers from Kisan’s customer base have had the honour of receiving the first edition of the E-magazine which is set to expand rapidly within the Indian territory and in neighbouring countries alike.
FloraCulture International is proud to have Kisan on board as it represents India’s largest agricultural trade show (327 exhibitors in 2012!)featuring new concepts, technologies and innovations. The 2013 edition of KISAN is scheduled for December 11 to 17, 2013. Venue: the International Exhibition Arena, Moshi Pune-Nashik Highway, Near Bhosari, Pune. ||| www.kisan.in
June 2013 | www.FloraCultureInternational.com
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FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. © 2009 FloraCulture International magazine. All rights reserved. No portion of editorial may FloraCulture International FloraCulture International (ISSN1051-9076) (ISSN1051-9076) is is published published monthly.Worldwide monthly.Worldwide distribution. distribution. © reproduced in any form without written permission of the publisher. Publisher is not liable be ©2009 FloraCulture International magazine. All rights reserved. No portion of editorial may 2009 FloraCulture International magazine. All rights reserved. No portion of editorial may for advertisements using illegally obtained Sendof address changes Publisher to FloraCulture be reproduced in any any form without writtenimages. permission the publisher. is not not liable liable FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. be reproduced in form without written permission of the publisher. Publisher is International magazine, P .O.Box 82, 1850 AB Heiloo, theNetherlands. © for advertisements using illegally obtained images. Send address changes to Quality, innovation, sustainability and logistics are words that 2009 FloraCulture International magazine. All rights No portion of editorial may for advertisements using illegally obtained images. Sendreserved. address changes to FloraCulture FloraCulture FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. by Ron van der Ploeg International P 82, 1850 Heiloo, of theNetherlands. be in anyInternational form without written permission the publisher. Publisher is not may liable © reproducedmagazine, Quality, innovation, sustainability logistics that often appear in our editorial. Th is isand a compliment you, the International magazine, P.O.Box .O.Box 82, 1850 AB AB theNetherlands. 2009 FloraCulture magazine. AllHeiloo, rights reserved. No portion of editorial FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. Quality, innovation, sustainability and logistics are aretowords words that for advertisements using illegally obtained images. Sendof address changes Publisher to FloraCulture © be reproduced in any form without written permission theofpublisher. is not liable often appear in our editorial. Th is is a compliment to you, the fl oriculture industry; the interviewees and contributors remain 2009 FloraCulture International magazine. All rights reserved. No portion editorial may often appear in our editorial. Th is is a compliment to you, the International magazine, P .O.Box 82, 1850 AB Heiloo, theNetherlands. Poised focused betweenon Scandinavia and mainland Europe , the advertisements using illegally obtained images. changes FloraCulture Quality, innovation, and“what logistics are words that FloraCulture International B.V.Send address fl industry; the interviewees and remain “what cansustainability be” rather than isn’t”. Th ekingdom cut flowerof e reproduced inforany form without written permission of the publisher. Publisher is not to liable floriculture oriculture industry; the interviewees and contributors contributors remain Denmark may, despite its relatively size, prove aTh good place International magazine, 82, 1850 AB B.V. Heiloo, theNetherlands. often appear in our editorial. Thsmall isthan isand a “what compliment towords you, the or advertisements using illegally obtained images. Send address changes to FloraCulture FloraCulture International P .O.BoxP.O.Box 82, 1850 AB Heiloo, the Netherlands Quality, innovation, sustainability logistics are that focused on “what can be” rather isn’t”. e cut fl market is diffi cult, but a glimpse of relief is being experienced by to FloraCulture International B.V. focused on “what can be” rather thantime “what isn’t”. The cut flower ower do business at an economically difficult for Europe. Denmark nternational magazine, P.O.BoxT 1850 AB Heiloo, Ron van fl oriculture industry; the interviewees and contributors remain P82, .O.Box ABFtheNetherlands. Heiloo, (31) 7282, 531850 23 522 (31) 72the 53 Netherlands 23 521 often appear in our editorial. Th is is a compliment to you, the market is diffi cult, but a glimpse of relief is being experienced the pot and bedding plant growers with the spring sunshine having Quality, innovation, logistics are words thatexperienced by P.O.Box 82, 1850 AB Heiloo, the Netherlands market issustainability difficult, but aand glimpse of relief is being by der Ploeg represents ana innovative, open and robust economy highly dependent Ron van FloraCulture International B.V. focused on “what can be” rather than “what isn’t”. The cut flower T (31) 72 53Administration: 23 522 F (31) 72 53 23 521 P.O. Box 612, Circulation FBW Woerden fl oriculture industry; the interviewees and contributors remain the pot and bedding plant growers with the spring sunshine having made well-timed appearance in Europe. often appear in our editorial. Th is is a compliment to you, the Ron van T (31) 72 53 23 522 F (31) 72 53 23 521 the pot and bedding plant growers with the spring sunshine having der Ploeg on international trade. Many countries in“what theis world have a strong der Ploeg P .O.Box 1850 ABtheHeiloo, the Netherlands market isonthe diffi cult,can butbe” a glimpse of relief being by and FloraCulture International B.V. Circulation Administration: FBW Woerden P.O. Box 612, 3440 AP82, Woerden, Netherlands focused “what rather than isn’t”.experienced The cut flower made aa well-timed appearance in floriculture industry; interviewees and contributors remain Circulation Administration: FBW Woerden P.O. Box 612, made well-timed appearance in Europe. Europe. Ron van friendly trading relationship with the Danes, which issunshine proved having bybythe T (31) 72 53 23 522 F (31) 72 53 23 521 the pot and bedding plant growers with the spring P .O.Box 82, 1850 AB Heiloo, the Netherlands 3440 AP Woerden, the Netherlands T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl market is diffi cult, but a glimpse of relief is being experienced FloraCulture International B.V. Working backwards in this issue; in East Africa, Ethiopia’s focused on “what can be” rather than “what isn’t”. Th e cut fl ower der Ploeg 3440 AP Woerden, the Netherlands strong contingent of Danish horticultural businesses at horticultural Ron van 82, 1850 Circulation Administration: FBW Woerden P.O. Box 612, made well-timed appearance Europe. T (31) 53 23 522 F(anabel@fl (31) 72 53 23 34 84International 31Evans 393Netherlands 34 84 32 521 552 info@fbw-woerden.nl Editors: Anabel oracultureinternational.com) the potabut and bedding plant growers with the spring sunshine having P.O.Box AB 72 Heiloo, Working backwards in this issue; in Africa, explosive flaoriculture growth being reined back,Ethiopia’s but in another market is diffi cult, glimpse of relief isisin being experienced by T (31) 34 84 31the 393 F (31) 34 84 32 552 info@fbw-woerden.nl der Ploeg FloraCulture Working backwards in this issue; in East East Africa, Ethiopia’s Dennis trade shows worldwide. AP Woerden, the Netherlands Ron van Circulation Administration: FBW Woerden P.O. 313, Box 612, Editors: Anabel Evans (anabel@fl oracultureinternational.com) Ron van der Ploeg (ron@fl oracultureinternational.com) made a well-timed appearance in Europe. T (31) 72 53 Business 233440 522 F (31) 72 53 23 521 explosive fl oriculture growth is being reined back, but in another snippet of news received from David Gray it appears that the pot and bedding plant growers with the spring sunshine having address: ECA Office 140-21, Legmeerdijk Seriese Editors: Anabel Evans (anabel@floracultureinternational.com) explosive floriculture growth is being reined back,industry but in another der Ploeg Dennis ornamental horticulture and gardening T (31) 34der 84Ploeg 31 393 F (31) 34 84Box 32 552 Working backwards this issue; in aEast Africa, Ethiopia’s 3440 AP Woerden, the Netherlands Dennis Ron van (ron@fl oracultureinternational.com) Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, madeDenmark’s Circulation Administration: FBW Woerden P.O. 612,info@fbw-woerden.nl snippet of from David Gray it appears that logistics East received Africa are receiving boost. He writes thathave if been a well-timed appearance inin Europe. 1431 Seriese RonGB vanAalsmeer der Ploeg (ron@fl oracultureinternational.com) snippet ofinnews news received from Davidin Gray itplant appears that Seriese known for their longstanding tradition pot production, their Editors: Anabel Evans (anabel@fl oracultureinternational.com) explosivein floriculture growth is being reined back, but in another T (31) 34Netherlands 84Postbus 31David 393 1081, FGray, (31) 34Chris 84BB 32 552 info@fbw-woerden.nl Editorial team: Edward Bent, Beytes, Lotte Arturo Croci, Hans De Vries, Kerry Herndon, HelenBjarke, Moody, Working backwards in this issue; in East Africa, Ethiopia’s 3440 AP Woerden, the logistics East Africa are receiving a boost. He writes that infrastructure, communications and transport are the key to Postal address: 1430 Aalsmeer Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, logistics in East Africasystems, are receiving a boost.business He writesapproach that if ifthe and Dennis supply chain management innovative Ron van der Ploeg (ron@fl oracultureinternational.com) snippet of news received from David Gray it appears that Editors: Anabel Evans (anabel@fl oracultureinternational.com) Hans De Vries, David Gray, Kerry Herndon, Helen Moody, Petitjean, Marta Pizano, Leaora Policar, Jennifer White Marie-Françoise explosive fl oriculture growth is being reined back, but in another T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl infrastructure, communications and transport are the key to the development of horticulture and economies in general the news Working backwards in this communications issue; in East Africa, Seriese T (31) F (31) 297Kerry 365 366 Hans297 De 769 Vries,095 David Gray, Herndon, Helen Moody, infrastructure, and Ethiopia’s transport are the key to the Dennis well-oiled logistics. Editorial team: Edward Bent, Chris Beytes, LottePolicar, Bjarke,Jennifer Arturo Croci, explosive logistics East Africa arefrom receiving aGray boost. Hegeneral writes that ifnew Ron der Ploeg (ron@fl oracultureinternational.com) Petitjean, Marta Leaora Marie-Françoise Founding editor: Debbie Hamrick snippet ofin news received David itin appears that Editors: Evansvan (anabel@fl oracultureinternational.com) development of horticulture and economies the of: new roads linking Addis Ababa with Nairobi; a proposed floriculture growth is being reined but in SerieseAnabel FBW Pizano, Woerden P.O. Box 612,Jennifer White Circulation Administration: Petitjean, Marta Pizano, Leaora Policar, White Marie-Françoise development of horticulture and back, economies inanother general the news news Claudia Dennis Hans De Vries, David Gray, Kerry HelenBjarke, Moody, infrastructure, communications and are toifnew the Editorial team: Edward Bent, ChrisHerndon, Beytes, Lotte Arturo Croci, snippet of news Founding editor: Debbie Hamrick Cover: California Pack Trials logistics in East Africa areGray receiving atransport boost. writes that Ron van der Ploeg (ron@fl oracultureinternational.com) of: new roads linking Addis Ababa with Nairobi; aa the proposed railway line on the Kenyan Coast from Addis Ababa tokey Lamu; a received from David it appears thatHe Stokreef 3440 AP Woerden, the Netherlands Seriese Founding editor: Debbie Hamrick of: new roads linking Addis Ababa with Nairobi; proposed new Claudia There are many reasons to do business in Denmark and therefore Petitjean, Marta Pizano, Leaora Policar, Jennifer White Marie-Françoise development of horticulture and economies in general the news Claudia Hans De Vries, David Gray, Kerry Herndon, Helen Moody, Cover: California Pack Trials Publisher: FloraCulture International B.V. infrastructure, communications and transport are the key to the Editorial team: Edward Bent, Chris Beytes, Lotte Bjarke, Arturo Croci, railway line on the Kenyan Coast from Addis Ababa to Lamu; new railway line from Tanzania to Uganda; Delta Airlines about logistics in East Africa are receiving a boost. He writes that if Stokreef T (31) 34 84 31 393 F (31) 34 84 32 552 info@fbw-woerden.nl Angie Cover: California Pack Trials railway International line on the Kenyan Coasttofrom Addisa Ababa topage Lamu; aa Stokreef FloraCulture is transport proud present sixteen Founding editor: Debbie Hamrick Duffree of:start new roadsline linking Addis Ababa with Nairobi; aAirlines proposed new Petitjean, Marta Pizano, Leaora Policar, Jennifer White infrastructure, Marie-Françoise Publisher: FloraCulture International B.V. (jaap@fl oracultureinternational.com) development of horticulture and economies in general the between news Hans De Vries, DavidRon Gray, Kerry Herndon, Helen Moody, new railway from Tanzania to Uganda; Delta about to direct fl ights between Nairobi and Atlanta; a deal communications and are the key to the Editors: van der Ploeg (ron@floracultureinternational.com) Publisher: FloraCulture International B.V. Claudia new railway line from Tanzania to Uganda; Delta Airlines about supplement ondirect Denmark’s blooming horticultural industry. Innew coCover: Pack railway line onlinking the Kenyan Coast from Addis Ababa to Lamu; a Founding editor: Debbie Hamrick (jaap@fl oracultureinternational.com) T (31) California 20 61 82 666 FTrials (31) 20 61 81 333 of: new roads Addis Ababa with Nairobi; a proposed Stokreef Petitjean, Marta Pizano, Leaora Policar, Jennifer White Marie-Françoise to start fl ights between Nairobi and Atlanta; a deal between Kenya’s Astral Aviation and Etihad Crystal Cargo for the Nairobidevelopment of horticulture and economies in general the news Editorial team: Chris Beytes, Lotte Bjarke, Arturo Croci, (jaap@floracultureinternational.com) to start direct fl ights between Nairobi and Atlanta; a deal between Claudia operation with Floradania, the joint marketing company of the Publisher: FloraCulture International B.V. new railway line from Tanzania to Uganda; Delta Airlines about Cover: California Pack Trials T (31) 20 61 82 666 F (31) 20 61 81 333 Printer: Hollandia Printing, Heerhugowaard railway line on the Kenyan Coast from Addis Ababa to Lamu; aDanish Founding editor: Debbie Hamrick Kenya’s Astral Aviation and Etihad Crystal Cargo for the NairobiAbu Dhabi route; should all have positive eff ects on the economic of: new roadsKenya’s linkingAstral AddisAviation Ababa with Nairobi; a proposed new Stokreef Audrey Gerber, Marie-Françoise Petitjean, John Sutton and T (31) 20 61 82 666 F (31) 20 61 81 333 and Etihad Crystal Cargo for the NairobiClaudia horticultural industry, we have produced aand supplement themed on ArturoCalifornia (jaap@fl oracultureinternational.com) to start direct flCoast ights between Nairobi Atlanta; athe deal between Publisher: FloraCulture International B.V. Printer: Hollandia Printing, Heerhugowaard Designer: Hollandia Media Productions new railway line from Tanzania to Uganda; Delta Airlines about Cover: Pack Trials Abu Dhabi route; should all have positive eff ects on economic development of East Africa in the medium to long term. railway line on the Kenyan from Addis Ababa to Lamu; a Stokreef Jennifer Zurko Croci Printer: Hollandia Printing, Heerhugowaard Abu Dhabi route;trends, should all have positive effects on breeding, the economic market developments, transport, automation, young Arturo FloraCulture T (31) 20 61 82 666 F (31) 20 61 81 333 Kenya’s Astral Aviation and Etihad Crystal Cargo for the Nairobi(jaap@fl oracultureinternational.com) Designer: Hollandia Media Productions Cartoonist: Bas Kohler to start direct fl ights between Nairobi and Atlanta; a deal between Publisher: International B.V. development of East Africa in the medium to long term. Arturo new railway development line from Tanzania to Uganda; Delta Airlines about Founding editor: Debbie Hamrick Croci Designer: Hollandia Media Productions of East Africa in the medium tomany long term. Croci oracultureinternational.com) plant production and innovation. Included interesting Printer: Printing, Heerhugowaard Abu Dhabi route; shouldand all have positive effCargo ects onfor the economic T (31) 20Hollandia 61Bas 82 Kohler 666 F (31) 20 61 81 333 Cartoonist: Kenya’s Astral Aviation Etihad Crystal the Nairobi(jaap@fl In the presidential opening of the International Orchid to start direct flTaiwan, ights between Nairobi and Atlanta; a are deal between Publisher: FloraCulture Cartoonist: Bas KohlerInternational Arturo company profiles, a comprehensive sector overview of thisOrchid magnificent Designer: Hollandia Productions development of East Africa in the medium to long term. Hollandia Abu Dhabi route; should all have positive eff ects on the economic TCroci (31) 20 61 (jaap@floracultureinternational.com) 82Printer: 666 F (31) 20 61 Printing, 81Media 333 Heerhugowaard In Taiwan, the presidential opening of the International Show is an indication in itself about the pride the nation takes in Kenya’s Astral Aviation andpresidential Etihad Crystal Cargo for the NairobiIn Taiwan, the opening of the International Orchid Arturo Scandinavian country andAfrica tips to find afor specific product. 16 pages, over Cartoonist: Bas Kohler Designer: Hollandia Media Productions Europe, Africa, Asia/Pacifi c development of East in the medium to long term. Printer: Hollandia Printing, Heerhugowaard Show is an indication in itself about the pride the nation takes its orchid innovations, in particular their phalaenopsis exports. Abu Dhabi route; should all have positive eff ects on the economic Printer: Habo DaCosta Croci Show is an indication in itself about the pride the nation takes in in 20.000 copies.... great stories. Page 19. Lotte Hollandia Arturo In Taiwan, the presidential opening of the International Orchid Cartoonist: Bas Kohler Europe, Africa, Asia/Pacifi c International Accounts Management: Designer: Media Productions its orchid innovations, in particular for their phalaenopsis exports. Th e Breeder Open Days in the Netherlands for the number one in developmentitsoforchid East Africa in the medium to long Designers: SDA Print + Media, Bjarke Europe, Africa, Asia/Pacifi c Aryen Bouwmeester Croci innovations, in particular for term. their phalaenopsis exports. Lotte Show is an indication in in itself about pride the nation takes inin International Management: Dennis Seriese Accounts (dennis@fl oracultureinternational.com) In the presidential opening ofkey; the International Orchid Cartoonist: Bas Kohler Th eeTaiwan, Open Days the Netherlands for the number one cut flBreeder owers were, conversely, very lowthe quality the renowned Lotte Copy correction and sub-editing: Vanessa Heinrich Bjarke International Accounts Management: Th Breeder Open Days in the Netherlands foralso theisin number onethe in Business not blooming invery Denmark but Brazil, Bjarke Europe, Africa, Asia/Pacifi c its is orchid innovations, particular for their phalaenopsis exports. Dennis Seriese (dennis@fl oracultureinternational.com) Angie Duff ree (angie@fl Show ispoint, anonly indication inin about the pride the nation takes in tenth cut fl owers were, conversely, low key; quality is the renowned selling however, especially for those Dutch rose growers In Taiwan, the presidential opening ofitself the International Orchid Cover photograph: Ronoracultureinternational.com) van der Ploeg Dennis Seriese (dennis@fl oracultureinternational.com) cut fl owers were, conversely, very low key; quality is the renowned Lotte largest economy in the world. 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Show is an indication in itself the pride theby nation takes innumber Bjarke Duffree (angie@floracultureinternational.com) selling existence point, however, especially for those Dutch rose growers fields, upcoming sport events such as the World Cup in 2014 and Lotte Africa,Angie Dennis Seriese (dennis@fl oracultureinternational.com) cut fl owers were, conversely, very low key; quality is the renowned International Accounts Management: T(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 Offi ce Manager: Claudia Stokreef Th e Breeder Open Days in the Netherlands for the number one in the Europe, Asia/Pacifi c whose existence is being threatened by current economic conditions. its orchid innovations, in particular for their phalaenopsis exports. Bjarke T(31)20 61 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 whose existence is being threatened by the current economic conditions. Olympic Games in 2016, Brazil will stay focus of attention in the Marta Piza- Accounts Lotte Angie ree (angie@fl oracultureinternational.com) selling point, however, especially for those Dutch rose growers Dennis Seriese (dennis@fl oracultureinternational.com) OfficeDuff Manager: Claudia Stokreef (claudia@fl oracultureinternational.com) cut fl owers were, conversely, very low key; quality is the renowned International Management: Quality is also the overwhelming message of our substrates Th e Breeder Open Days in the Netherlands for the number one in Europe, Africa, Asia/Pacific Marquez Office Manager: Claudia Stokreef Bjarke node years. The country’s rapid growth, fuelled by foreign investment Marta PizaT(31)20 61oracultureinternational.com) 82 666 F (31)20 61 81 333 M(31) 62 21 65 220 whose existence is being threatened by economic conditions. Angie Duff ree (angie@fl oracultureinternational.com) (claudia@fl FloraCulture International B.V. selling point, however, especially for those Dutch rose growers Dennis SerieseInternational (dennis@fl Quality is the overwhelming message of our special. Th e RHP Foundation is guiding the “will to improve” of cut flcoming owers were, conversely, very low key; quality iscurrent the renowned Marta PizaAccounts Management: node Marquez (claudia@floracultureinternational.com) oracultureinternational.com) Quality is also also the overwhelming message ofornamental our substrates substrates and a construction boom, has boosted Brazil’s flowerofand node Marquez Offi Manager: Claudia Stokreef T(31)20 61 82 666 F (31)20 61 333 M(31) 62 21 65 220 FloraCulture International B.V. P .O.ce Box 82, 1850 AB Heiloo, the81Netherlands whose existence is being threatened by current economic conditions. Angie DuffreeFloraCulture (angie@fl oracultureinternational.com) special. Th e RHP Foundation is guiding the “will to improve” 50 affi liated companies. And where substrates control of growth selling point, however, especially for those Dutch rose growers International, FloraCulture International B.V. special. Th e RHP Foundation is guiding the “will to improve” of Marta Pizaplant industry. thethe Veiling Holambra Cooperativa in Antonio (claudia@fl Quality isAt also overwhelming message ofconditions. our substrates Offi ce Manager: Claudia Stokreef P .O. Box 82, 1850 AB Heiloo, the6223 Netherlands T (31)72 53oracultureinternational.com) 23 522 F (31) 72 53 521 63 03 99 450 T(31)20 61 82 (31)20 61 81 333 M(31) 21 65M 220(31)313, 50 affi liated companies. where substrates control of is from our sight, the crop protection series by Santo Louise whose existence is being threatened byAnd current economic node Marquez Business address: ECA Office 140-21, Legmeerdijk P666 .O. F Box 82, 1850 AB Heiloo, the Netherlands 50hidden affi liated companies. And where substrates control of growth growth de Posse (not far from São Paulo) the outlook for floral products Marta PizaFloraCulture International B.V. special. Th e RHP Foundation is guiding the tobyimprove” of (claudia@fl T (31)72 53oracultureinternational.com) 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 Italy, Southern France: Quality isfrom also the overwhelming message of “will our substrates OffiMarquez ce Manager: Claudia is our the protection series Labuschagne focuses on sustainable programs to assist in optimum 1431 GB Aalsmeer node T (31)72 53Stokreef 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 is hidden hidden from our sight, sight, the crop cropof protection series by Louise Louise continues to liated look promising because increasing incomes and Marta PizaWilliam oracultureinternational.com) P.O. Box 82, 1850 AB Heiloo, the Netherlands 50 the affi companies. And where control ofinin growth FloraCulture International B.V. Italy, Southern France: Arturo Croci (arturo@fl oracultureinternational.com) special. The RHP Foundation is the to improve” of (claudia@fl Labuschagne focuses on sustainable programs to assist optimum control above the ground. Sustainability also“will goes hand handrising Quality is also overwhelming message of guiding oursubstrates substrates Postal Postbus 1081, 1430 BB Aalsmeer, the Netherlands Italy,address: Southern France: de Marquez Armellini Labuschagne focuses on sustainable programs to assist in optimum production. André van Kruijssen, Holambra’s newly appointed CEO William T (31)72 53B.V. 23 522Bjarke F Heiloo, (31) 72 53 23 521 M (31) 63 03 99 450 is hidden from our sight, the crop protection series by Louise P .O. Box 82, 1850 AB the366 Netherlands Arturo Croci (arturo@fl oracultureinternational.com) Scandinavia: Lotte (lotte@fl oracultureinternational.com) 50 affi liated companies. And where substrates control of growth FloraCulture International control above the ground. Sustainability also goes hand in hand with the vision and hard work of Meiny Prins, managing director special. Th e RHP Foundation is guiding the “will to improve” of William T (31) 297 769 095 F (31) 297 365 M (31) 62 21 65 220 Arturo Croci (arturo@floracultureinternational.com) control above theresults ground. Sustainability also goes hand in hand Armellini has announced 2012 another ofassist bumper growth. Armellini Italy, Southern France: Labuschagne focuses onshowing sustainable programs to in director optimum T (31)72 23 522 F (31) 728350 53 23 521 M (31) 63 03 99 45021 48 7550 Scandinavia: Lotte Bjarke (lotte@fl oracultureinternational.com) LB Text &53 Idé, Søndervej 10, Hundslund, Denmark T(45) 30 affi is hidden from our sight, the crop protection series by with Louise P.O. Box 82, Dennis 1850 ABSeriese Heiloo, the Netherlands with the and hard work of Prins, managing of Priva, whose accomplishments have been rewarded the liated companies. And where control ofyear growth (dennis@floracultureinternational.com) Scandinavia: Lotte Bjarke (lotte@floracultureinternational.com) with the vision vision and hardsubstrates work of Meiny Meiny Prins, managing director William In 2012, Holambra’s turnover increased by 13.4% to over 405 million Arturo Croci (arturo@fl oracultureinternational.com) control above the ground. Sustainability also goes hand in hand Italy, Southern France: LB Text & Idé, Søndervej 10, 8350 Hundslund, Denmark T(45) 21 48 75 30 South America: Marta Pizano de Marquez (marta@fl oracultureinternational.com) Labuschagne focuses on sustainable programs to assist in optimum T (31)72 53 23 522 F (31) 72 53 23 521 M (31) 63 03 99 450 of Priva, whose accomplishments have been rewarded with the Businesswoman of the Year award. is hidden from our sight, the crop protection series by Louise Angie Duffree (angie@floracultureinternational.com) Armellini LB Text & Idé, Søndervej 10, 8350 Hundslund, Denmark T(45) 21 48 75 30 real (about of Priva, whose accomplishments have been rewarded with the €160 million). Page 8. William Scandinavia: Lotte Bjarke (lotte@fl oracultureinternational.com) with the vision and hard work of Meiny Prins, managing director Arturo Croci (arturo@fl oracultureinternational.com) South America: Marta Pizano de Marquez (marta@fl oracultureinternational.com) Horti Tecnia Ltda., Calle 85 No20-25 Of. 202B, Bogotá, Colombia control above the ground. Sustainability also goes hand in hand Italy, Southern France: Businesswoman of the Year award. LabuschagneBusinesswoman focuses on sustainable programs Miguel de Marta Leon (info@floracultureinternational.com) SouthMendes America: Pizano de Marquez (marta@floracultureinternational.com) Armellini of the Year award.to assist in optimum Paul William LB Text & Idé, 10, 8350 Hundslund, Denmark 21 48 75control 30 ofthe Priva, whoseSustainability accomplishments havehand been rewarded withdirector Scandinavia: Lotte (lotte@fl Horti Ltda., Calle 85 No20-25 Of.hortitec@unete.com 202B, Bogotá, T(45) Colombia T (57) 15 30 20Søndervej 36Bjarke F (57) 12 36 oracultureinternational.com) 25 54 with the vision and hard oflogistics Meiny Prins, managing Arturo (arturo@fl oracultureinternational.com) Sustainability crosses overwork into under the subject ofthe above ground. also goes in hand (31) 6Tecnia 81543366 Horti Tecnia Ltda., Calle 85 No20-25 Of. 202B, Bogotá, Colombia BlackCroci M Armellini of this isthe also the country on which producer Paul South America: Marta de36Marquez (marta@fl oracultureinternational.com) Businesswoman ofthe Year award. LB Text & Idé,20 Søndervej 10,12 8350 Hundslund, Denmark T(45) 21 48 75with 30 Speaking T (57) 15 30 36oracultureinternational.com) F Pizano (57) 25 54 hortitec@unete.com Miami: William Armellini(William@fl oracultureinternational.com) of Priva, whose accomplishments have been rewarded with the Scandinavia: Lotte Bjarke Sustainability crosses over into logistics under the subject of eCommerce since streamlining of shipments isorchid a key outcome the vision andBrazil, hard work of Meiny Prins, managing director Paul Italy, Southern France: T (57) 15 (lotte@fl 30 20 36 F (57) 12 36 25 54 hortitec@unete.com Black Sustainability crosses over into logistics under the subject of Sionwhose isBusinesswoman betting. FCI sat down with company owner Eric Moor, Black Horti Tecnia Ltda., Calle 85 No20-25 Of. 202B,21 Bogotá, Colombia South America: Marta Pizano deDenmark Marquez (marta@fl oracultureinternational.com) Miami: William Armellini(William@fl oracultureinternational.com) USA, Canada, Central America: of the Year award. LB Text & Idé, Søndervej 10, 8350 Hundslund, T(45) 48 75 30 eCommerce since the streamlining of shipments is a key outcome resulting from using this tool. Auctions around the world also of Priva, accomplishments have been rewarded with the Arturo Croci, (acearturo@yahoo.it) Miami: William Armellini(William@floracultureinternational.com) eCommerce since thepresented streamlining shipments isHorticultural a key outcome Paul who earlier year, was withofworld the Dutch T (57) 15 30 20 36 F (57) 12 36 25oracultureinternational.com) 54 hortitec@unete.com Sustainability overthe intoAuctions logistics under the subject of Horti Tecnia Ltda., Calle 85 No20-25 Of.Lucas 202B, Bogotá, Colombia USA, Canada, Central America: Paul Black (pblack@ballpublishing.com) Nicholas South Marta Pizano de Marquez (marta@fl resulting from using this tool. around the world also facilitate sales and is not leaving Businesswoman ofthis thedirect Yearcrosses award. Scandinavia: Lotte Bjarke (post@lottebjarke.dk) BlackAmerica: USA, Canada, Central America: resulting from using this tool.virtual Auctions around the worldthem also Entrepreneur Award. Moor explained how a new generation Paul Miami: William Armellini(William@fl oracultureinternational.com) eCommerce since theand streamlining of shipments is a key them outcome T (57) 15Idé, 30 20 36 F Of. (57) 12 36 25Publishing, 54 Lucas hortitec@unete.com Paul Black (pblack@ballpublishing.com) Nicholas (lnicholas@ballpublishing.com) Ball 622 Town Road, Sustainability crosses over into logistics under the subject ofof Horti Tecnia Ltda., Calle 85 No20-25 202B, Bogotá, Colombia facilitate direct sales the virtual world is not leaving behind; FloraHolland persists in its ambition to strengthen the LB Text & Søndervej 10, 8350 Hundslund, Denmark Black Paul Black (pblack@ballpublishing.com) Lucas Nicholas facilitate direct salesare andhelping the virtual world international is not leaving them Lucas Brazilian orchid growers to boost sales. In Paul USA, Canada, Central America: resulting from using this tool. Auctions around the world also Miami: William Armellini(William@fl oracultureinternational.com) (lnicholas@ballpublishing.com) Ball Publishing, 622 Town Road, PO Box 1660, West Chicago, IL 60186, United States eCommerce since the streamlining of shipments is a key outcome T (57) 15 30 20 36 F (57) 12 36 25 54 hortitec@unete.com behind; FloraHolland persists in its ambition to strengthen marketplace for Europe, a continuation of the Dutch auctions’ Sustainability crossesFloraHolland over into logistics under the subject to of strengthen the 21 48 75 30 Nicholas T (45) (lnicholas@ballpublishing.com) Ball Publishing, 622 Town Road, Black behind; persists in its ambition the and Lucas the Holambra area, 20 growers arevirtual currently growing Sion orchids Paul Black (pblack@ballpublishing.com) Lucas Nicholas facilitate direct sales and the world is outcome not leaving them USA, Canada, Central America: PO Box West States Lucas William T(1)6 301660, 23 13 675 Chicago, F(1)6 30 IL 2360186, 15 254United resulting from using this tool. Auctions around the world also Miami: Armellini(William@fl oracultureinternational.com) marketplace for Europe, a continuation of the Dutch auctions’ long history of achievement. eCommerce since the streamlining of shipments is a key USA, Canada, Central America: Nicholas PO Box 1660, West Chicago, IL 60186, United States marketplace for Europe, a continuation ofBrazil the Dutch auctions’ Nicholas the outlook is FloraHolland promising. “Most growers inworld have Dutch roots Dr. Sun (lnicholas@ballpublishing.com) Publishing, 622 Town Road, behind; persists in its the ambition to strengthen the Paul Black (pblack@ballpublishing.com) T(1)6 30East: 23 13 675Policar F(1)6(eyal@fl 30 23Ball 15 254 Lucas Nicholas Eyal oracultureinternational.com) facilitate direct sales and thearound virtual world is not leaving them USA, Canada, Middle Central long history of achievement. resulting from using this tool. Auctions also Black (pblack@ballpublishing.com) T(1)6 30America: 23 13 675 F(1)6 30 23 15 254 long history of achievement. Jing Xian Paul Lucas and a long history in horticulture. Brazil has 180 million people with PO Box 1660, West Chicago, IL 60186, United States marketplace for Europe, a continuation of the Dutch auctions’ (lnicholas@ballpublishing.com) Ball 622 Town Road, Middle East: Eyal Policar (eyal@fl oracultureinternational.com) T (972) 54 42622 97 002 F Road, (972) 86 58Publishing, 19 07 behind; FloraHolland persists in its ambition to strengthen the Paul Black (pblack@ballpublishing.com) Lucas Nicholas To end at the beginning, in the Sunshine State of California, Chris facilitate direct sales and the virtual world is not leaving them Nicholas Ball Publishing, Town Middle East: Eyal Policar (eyal@floracultureinternational.com) Lucas São Paulo, Brasilia and Rio de Janeiro as economic powerhouses. The T(1)6 30Eiji 2342 1397 675 F(1)6 30 IL 23 15 254 long history of achievement. PO Box 1660, West Chicago, 60186, United States T (972) 54 002 F (972) 86 58 19 07 Japan: Yoshikawa (callems@world.odn.ne.jp) marketplace for Europe, a continuation of the Dutch auctions’ (lnicholas@ballpublishing.com) Ball Publishing, 622 Town Road, To end at the beginning, in the Sunshine State of California, Chris Beytes has a well-penned article bringing to life the behind; FloraHolland persists in its ambition to strengthen the Nicholas PO Chicago, IL 60186, United T Box (972)1660, 54 42West 97 002 F (972) 86 58 19 07 States To orchid end at the beginning, in the Sunshine State of California, Eyal Lucas Brazilian business, however, isthe still in its infancy withChris crop Middle East: Eyal Policar (eyal@fl oracultureinternational.com) T(1)6 30 23 13 675 F(1)6 30 23 15 254 Japan: Eiji Yoshikawa (callems@world.odn.ne.jp) EMS Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo 156-0043, Japan long history of achievement. PO Box 1660, West Chicago, IL 60186, United States Beytes has a well-penned article bringing to life the California Pack Trials, which, like auctions, marketplace for Europe, a continuation of the Dutch auctions’ Policar T (1)6 30 23 13 675 F (1)6 30 23 15 254 Nicholas Japan: Eiji Yoshikawa (callems@world.odn.ne.jp) Beytes a well-penned article bringing to life the Eyal arehas double of Holland. the greenhouse T675 (972) 5432 42 97 002 F(81) (972) 86 58 Eyal30 23 13 To end atsometimes the beginning, in have thethat Sunshine State in of But California, Chris Middle East: Eyal Policar (eyal@fl EMS Inc., 2-22-8 Matsubara, 156-0043, Japan T (81) 33 F 33Setagaya-ku,Tokyo 32 oracultureinternational.com) 27 19 93307 T(1)6 3075 23756 15 254 California Pack Trials, which, like the are another institution that a long history long times historythat of achievement. Policar Miami: William Armellini (william@floracultureinternational.com) EMS F(1)6 Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo 156-0043, Japan California Pack Trials, which, like the auctions, auctions, Policar structures are state of the art, fitted with heating and coolingChris systems Japan: Eiji Yoshikawa (callems@world.odn.ne.jp) Beytes has ainstitution well-penned article bringing to lifein the T (972) 42 97756 002 (972) (81) 3354 32 75 FF(81) 33 86 32 58 27 19 93307 East Africa: David Gray (gray@africaonline.co.ke) To end at the beginning, in the Sunshine State of California, Middle East: Eyal Policar (eyal@fl oracultureinternational.com) are another that have a long history presenting innovative ideas and quality products. China: Dr Sun Jing Xian (consultingflower@yahoo.com.cn) Eyal T (81) 33 32 75 756 F (81) 33 32 27 933 are importantly another institution thathave have enough a long history in to pay their bills. We Niranjan and most people money EMS Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo 156-0043, Japan California Pack Trials, which, like the auctions, Japan: Eiji Yoshikawa (callems@world.odn.ne.jp) Policar East Africa: David Gray (gray@africaonline.co.ke) South Africa: Cilla Lowen (cilla@fl oracultureinternational.com) Beytes has a well-penned article bringing to life the T (972) 54 42 97 002 F (972) 86 58 19 07 presenting innovative ideas and quality products. To end at thepresenting beginning,innovative in the Sunshine State of California, Deshpande India: Deshpande (team@kisan.com) East Niranjan Africa: David Gray (gray@africaonline.co.ke) ideas and and quality products.Chris Eyal have from Brazil are preparing T (81) 33 32 75 756 (81)(cilla@fl 33Setagaya-ku,Tokyo 32 27 933 arereturned anotherPack institution that have a long history inour business plan. By EMS Inc., 2-22-8 156-0043, Japan South Africa: Lowen oracultureinternational.com) T (27) 22 4857058 FF(27) 22 4857415 California Trials, which, the auctions, Japan: (callems@world.odn.ne.jp) PolicarEiji Yoshikawa Beytes has just a well-penned article bringing tolike life the T (91) 20 302 52Cilla 000Matsubara, South Africa: Cilla Lowen (cilla@floracultureinternational.com) Eiji Eyal 2014,Pack we will hopefully bethe able to start local young East Africa: David Gray (gray@africaonline.co.ke) presenting innovative ideas and quality products. T (81) 33 75 756 (81) 334857415 32156-0043, 27 933 Japan (27) 22 32 4857058 FF(27) 22 are another institution that have a long history in plant production in EMS Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo Anabel Evans, Editor California Trials, which, like auctions, Yoshikawa Policar T (27) 22 4857058 F (27) 22 4857415 Eiji FloraCulture International (ISSN1051-9076) is published monthly. the Holambra area.” Page 12. history Eiji 33 32 75South Cilla Lowen (cilla@floracultureinternational.com) East (gray@africaonline.co.ke) presenting innovative ideas and quality products. T (81) 756Africa: FAfrica: (81)David 33 32 Gray 27 933 Anabel Evans, Editor are another institution that have a long in Yoshikawa Worldwide distribution. ©2009 FloraCulture International magazine. Anabel Evans, Editor Yoshikawa FloraCulture International (ISSN1051-9076) is published monthly. All rights No portion of editorial may be reproduced in any T (27)Africa: 22 4857058 F reserved. (27) 22 4857415 FloraCulture International (ISSN1051-9076) isInternational published monthly. South Cilla Lowen (cilla@fl oracultureinternational.com) East presenting innovative ideas and quality products. Worldwide distribution. ©2009 FloraCulture magazine. EijiAfrica: David Gray (gray@africaonline.co.ke) form without written permission of the publisher. Publisher is not Worldwide distribution. ©2009of FloraCulture International magazine. All rights reserved. No portion editorial may be reproduced in any Anabel Evans, Editor T (27) 4857058 F reserved. (27) 4857415 liable for22 advertisements using22 illegally obtained images. may Sendbe address changes to Yoshikawa South Africa: Cilla Lowen (cilla@fl oracultureinternational.com) All rights Nopermission portion of of editorial reproduced in any form without written theAB publisher. Publisher is not FloraCulture International (ISSN1051-9076) is published monthly. Eiji FloraCulture International magazine, P.O.Box 82,1850 Heiloo, the Netherlands. form without written permission of the publisher. Publisher is notto liable F for(27) advertisements using illegally obtained images. Send address changes Anabel Evans, Editor distribution. ©2009 FloraCulture International magazine. T (27) 22 4857058 22Worldwide 4857415 Yoshikawa liable for advertisements using illegally obtained images. Send address changes to Cilla Lowen Eiji FloraCulture International (ISSN1051-9076) is published monthly. FloraCulture International magazine, 82,1850 AB may Heiloo, the Netherlands. All rights reserved. NoP.O.Box portion of editorial be reproduced in any FloraCulture International magazine, P.O.Box 82,1850 AB Heiloo, the Netherlands. Worldwide distribution. ©2009 FloraCulture International magazine. oshikawa Cilla Lowen form without written permission of the publisher. Publisher is notAnabel Evans, Editor International (ISSN1051-9076) published monthly. FloraCulture isis published monthly. All rights(ISSN1051-9076) reserved. No portion of editorial may reproduced in any liable for advertisements using illegally obtained images. Sendbe address changes to Cilla Lowen FloraCulture
Editorial & Administration Offices Editorial Editorial & & Administration Administration Offi Offices ces ‘Concordia res&parvae crescunt’ Editorial Administration Offices Editorial & Administration Offices Editorial & Administration Offices Editorial & Administration Offices
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Worldwide distribution. ©2009 FloraCulture International magazine. Worldwide ©2013 FloraCulture International magazine. form without written permission of the publisher. is not FloraCulture International magazine, P.O.Box 82,1850 AB Heiloo, Publisher the Netherlands. All rights Noportion portion editorialmay may reproduced in any All rights reserved. No ofofeditorial bebe reproduced liable forreserved. advertisements using illegally obtained images. Send address changes to form without written permission of theof publisher. Publisher not the Netherlands. inFloraCulture any form without written permission the publisher. International magazine, P.O.Box 82,1850 AB is Heiloo, liable for advertisements using illegally using obtained images. Send address changes to Publisher is not liable for advertisements illegally obtained images. Cilla Lowen FloraCulture magazine, International P.O.Box 82,1850 AB Heiloo, the Netherlands. Send addressInternational changes to FloraCulture magazine, Postal address: Postbus 6001554_06_Colofon.indd 6 1081, 1430 BB Aalsmeer, the Netherlands. illa Lowen
Cilla Lowen
Ron van der Ploeg, editor ron@floracultureinternational.com
6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6 6001554_06_Colofon.indd 6
06_Colofon.indd 6
27-04-2009 13:08:58 27-04-2009 13:08:58 27-04-2009 13:08:58
27-04-2009 13:08:58 June 2013 | www.FloraCultureInternational.com 7 27-04-2009 13:08:58
27-04-2009 13:08:58
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Auctions André van Kruijssen, the newly appointed CEO of Cooperativa Veiling Holambra in Santo Antonio de Posse, Brazil has announced 2012 results showing another year of bumper growth. In 2012, Holambra’s turnover increased by 13.4% to over 405 million real (about €160 million).
Holambra grows rapidly in 2012
by Ron van der Ploeg
P
erspectives in the demand for floral products look promising because of increasing incomes and rising production. Holambra is a leading player in Brazil’s flower industry. Located halfway between Holambra City and Santo Antonio de Posse, not far from São Paulo, Brazil, the Veiling Holambra Cooperative occupies an area of 92,000 square meters, where more than 30% of the green plants and flowers traded in the Brazilian market are marketed.
Fifth year of impressive growth Veiling Holambra director, André van Kruijssen, (left) said, “There has also been a strong start to the current financial year with a 11% increase of turnover.”
www.FloraCultureInternational.com | June 2013
Commenting on the results, Veiling Holambra director, André van Kruijssen, said: “2012 has been the
fifth year of impressive growth in a row. We achieved a turnover which was ahead of our business plan. Our continued growth reflects our dedication to the standard of products we provide our clients and the commitment of our staff.” In terms of volume, the Holambra cooperative sold 252 million flowers and plants with roses, lilies and Alstroemeria representing 37%, 12% and 11% of the cut flower turnover respectively. In pot plants, potted Phalaenopsis, Kalanchoe and potted Lilium have a 25%, 11% and 5% share in turnover respectively. Last year, a total of 164 million stems of cut flowers and 88 million pot plants were marketed. Growers enjoyed good results seeing
their average prices increase by 5%. “There has also been a strong start to the current financial year with a 11% increase of turnover,” said Van Kruijssen.
Daily auction
The union makes the force. Some 15 years ago there were 7 flower auctions in the Netherlands with only two surviving today. Nearly all auctions have merged to strengthen their market position. When asked about the situation in Brazil, Van Kruijssen commented, “It is estimated that the Cooperativa Veiling Holambra has a 30% market share. The Cooperativa Cooperflora, our biggest competitor, has a turnover of 88 million real. Other competitors are the flower markets in the cities. There is a general feeling that we should work together, but we still continue to be competitors and differentiate ourselves in the marketplace. The Cooperativa Veiling Holambra, for example, has a much larger range of products and runs a daily auction with three clocks. And we can offer our customers extra facilities such as processing areas and offices.”
Two-way path
Providing a complete range of cut flowers and pot plants is key for the Holambra auction, said Van Kruijssen .”To broaden our range of products we follow a two-way path. We encourage our 325 members to set up new productions but we will also open a new, 15,000m2 cash and carry store in April 2014.” In a fast changing world, traditional ways of communication seem to be out, while online is in. Holambra
responds appropriately. “There’s a heavy investment online. Our online sales system, CVI, in intermediary sales (representing 60% of our business) represents the majority of our digital investment while plans are underway to start our own Veiling Holambra webshop. Further spending on our online presence along with future growth and more efficiency are the key issues in our long term business plan,” concluded Van Kruijssen. |||
Located halfway between Holambra City and Santo Antonio de Posse, not far from São Paulo, Brazil, the Veiling Holambra Cooperative occupies an area of 92,000 square meters.
Veiling Holambra installs giant LED display On Wednesday morning April 17, Cooperativa Veiling Holambra in Santo Antonio de Posse, Brazil switched on what it says is “the first giant Light Emitting Diode (LED) display at a flower auction”. Mounted just above the product entrance to the auction hall, the giant display is drawing buyer crowds for its brightness and detail. This installation sets the pace for the entire industry. “We are proud to unveil our LED screen,” said Veiling Holambra director André van Kruijssen. The LED display is slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality that can be viewed from any angle throughout the display horizon without color shift or image distortion. For the project, a Chinese company delivered a 16,7 meters long and 4 meters high LED screen displaying three auction clocks which run parallel to each other. Van Kruijssen called the project “yet another milestone project for our cooperative”, nearly four after the opening of the new premises of Veiling Holambra.
The LED display is slim, ultra-lightweight, energy efficient, and feature a bright, seamless, high resolution picture quality.
June 2013 | www.FloraCultureInternational.com
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Dutch Comfort
World News
by Jaap N. Kras
The Netherlands
If the cap fits...
Ciccolella customers walk away empty-handed Hundreds of customers of the former Ciccolella Group are being left with nothing after the Italian floral wholesale exited bankruptcy on February 19, 2013. The trustee overseeing Ciccolella’s bankruptcy said there are no funds or property left to distribute to creditors.
A diligent inquiry into the financial affairs of the debtor reveals that ABN Amro and ABN Amro Commercial Finance have filed a €22 million claim. The tax authorities and the UWV (the office for reintegration into the labour market and temporary income) have huge claims as well. A total of 800 creditors have filed a claim. The sale of a small part of the company didn’t result in substantial sums. Ciccolella was one of the largest players in the European flower and plant trade with a turnover of € 346 million in 2010 and 250 personnel. It has been active in both the retail and wholesale segments of the market. Companies that are being swept away in a flood of Ciccolella debts are: Ciccolella Holding International B.V., Diskoflora B.V., Disva Garden Center Plants B.V., FloraRetail B.V., Flower Plant Partners B.V., FPP Bloemen B.V. - Hort-Beauty, FPP Planten B.V., BJM ter Haar, FPP Services B.V., Leliveld Group B.V., Top Flora International, Sierex, Fresh Discount, Leliveld Holding Sierteelt B.V., Top Plant Service, The Plantery, De Plantenservice Aalsmeer, Sardoflor B.V., Sardoflor Export, Springflower Holding B.V., Triangle Software B.V., Walhalla Holding B.V., Zurel Flowers B.V., Zurel Logistics B.V., Zurel Group B.V. and S.Zurel & Co. |||
Recently I expressed my deep concerns over the fast changing floral industry and especially the bankruptcies of the floral wholesalers Ciccolella and Florimex early this spring. The collapse of these two giant wholesalers may be considered as an omen in a business world with increasing interest in combining parts of the B2B chain. In an effort to sell as directly as possible to consumers, middlemen such as wholesalers are squeezed out and eventually three players will survive: breeder, grower and retailer. The retailing industry can roughly be divided into two categories: big box stores/supermarkets offering a huge assortment of goods and services, and specialised retailers (florists), that fill in the demand for unarranged flowers as well as for individually created floral arrangements for weddings, funerals and special events. The wave of wholesale foreclosures could also serve as a warning bell that supermarket chains might have gone too far by putting constant pressure on their suppliers (bouquet makers) to reduce wholesale pricing. Please don’t get me wrong. Supermarkets have also brought many good things. They opened new markets and mass consumption would never have been possible without the contribution of an efficiently working and logistically well-oiled retailing industry. Another truth, however, is that independent shops were forced to close their doors. Many independent grocers, for example, are in crisis due to the continued growth in the number of out-of-town shopping centres, supermarkets and retail parks. Here there is a lesson to be learnt from vegetable growers. They too grow perishable products but seem (probably a better verb to use is force) capable of producing repeatable quality and products for more or less the same price. A price, that is clearly better than the one flower and plant growers receive. The powerful supermarkets dominate the vertical supply chains from producing to consuming. Supermarkets dictate the prices, delivery conditions, payment conditions, quality standards and even the taste of the consumers. Small farmers and unique products don’t fit into that kind of business. Too small margins can invite producers to harmful behaviour. Sometimes the labour conditions in developing countries are terrible. Child labour and an unacceptable use of pesticides may cause serious problems. Beware of fair trade labels as they can be highly misleading. Fresh eggs are not always fresh, meat scandals, and the outbreak of E coli bacteria are often the result of the pressure supermarkets put on their suppliers to produce as cheaply as possible. In the 1970s we learned that the more an economy grows the more power passes from producer to consumer. Over the last decades, however, a handful of supermarkets and fashion stores have gained most of the economic power, dictating consumers what to eat and what to wear. Flowers and plants are diverse, multi-function products. Florists continue to play a vital role. At this moment, the market share of European florists is around 50 to 60% of the total sales of ornamental products. In this context, a florist is the producer of a consumer ready product. Breeders and farmers will further specialise to produce for the mass market (finished product) or the florists (semi-finished product).
Jaap N. Kras jaap@floracultureinternational.com
June 2013 | www.FloraCultureInternational.com
11
12
Orchids Sion chose to switch from saleable Phalaenopsis to young plants because of the product’s stable ranking and a desire to explore potential changes for a progressive future. The key to being successful is taking calculated risks while adopting an open business approach and supply chain practices. “The world is your marketplace,” says company owner Eric Moor.
by Ron van der Ploeg
Sion bets on young plants as orchid industry continues to expand globally I
n January, the Dutch junior minister of economic affairs, Ms Sharon Dijksma, honoured Eric Moor with the 2013 Dutch Horticultural Entrepreneur Award. On winning, the proud award recipient said that receiving this award was a recognition for his life-long passion for and dedication to horticulture. When asked where this passion for horticulture came from, he answered, “It might have something to do with the fact that, despite being the son of a grower, I wasn’t brought up in the Westland, the nation’s famous horticultural region. I grew up in the suburbs of the city of Delft. The friends of my childhood and youth lived in the city and lacked agricultural background. I soon found out that most city dwellers are completely disconnected from the realities and values of horticulture and that both farmers and growers have to deal with prejudices from the wider society, who tends to associate farmers and growers with dirty, smelly and unskilled jobs. In an instinctive reaction, I wanted to prove that today’s agriculture, including ornamental horticulture, is comprised of innovative companies using state-of-the-art technologies and is a rapidly evolving industry. The first step was to spread the message, the second to invite people to my company and participate in seminars and workshops. By winning a prestigious award you automatically become a kind of ambassador to the sector, which makes it easier to tell
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“By 2014, we will hopefully be able to start local young plant production in the Holambra area,” said Eric Moor.
people what is really happening in our industry.”
Criticism
Moor added that a constant urge to prove himself probably also played a crucial role. “I was kicked out of school when I was 16. Later, I
followed several courses and I took the bull by the horns by building a business without being held back by the lack of a college degree. Now that I am getting older, having clarity about my desires is quite liberating because you stop trying to prove yourself to everyone.
One single strong desire, however, remains and that is serving the horticultural industry at large, being a really involved, committed person to the horticultural community. But if you stand out you will always be subject to criticism, especially in the Westland area where people sometimes misunderstand your true intentions and think that you are merely striving to be in the centre of attention. A growing number of industry peers, however, start to really appreciate my work, realising that the sector needs strong advocates.”
A patient guy
The aforementioned award recognises progressive growers who embrace technology and modern production practices, market innovatively, deliver strong customer service and demonstrate industry leadership. FCI was curious to know what Moor himself thought was his biggest accomplishment. “Winning the Dutch Horticultural Entrepreneur Award shows that Sion’s openness in business relationships pays off. At Sion, knowledge sharing is natural, while in others companies the
old dictum “knowledge is power” reigns. When I first started to openly share the work that we do, people thought I had gone crazy and couldn’t understand why I was giving up hard-earned knowledge, when it is one of our key sources of personal advantage. My own experience is that cooperation and open discussions with competitors can be very rewarding. But first, one will have to give before getting something in return and that requires an awful lot of patience. In this context, I believe that one of my biggest accomplishments is being a patient guy.”
Eric Moor: ”By winning a prestigious award you automatically become a kind of ambassador to the sector, which makes it easier to tell people what is really happening in our industry.”
The Next Step in Orchids
Transparency and peer-to-peer learning as The Next Step In Orchids as evoked by their own company’s motto. According to Moor the motto also refers to a well-defined supply chain management to develop new retail concepts. “One good example would be the shop in shop concepts where Sion, as one of the Decorum brand owners, takes space in a garden centre or retail store and is responsible for ensuring that
the plant tables are well-stocked and clean, as well as placing new products on display. Currently, we have three of these retail concepts running in Belgium, the Netherlands and Germany. In some cases we even signed a three year contract with retailers and that’s an absolute first in our business.” The Next Step in Orchids also means constantly offering customers something new. Customers expect experiences and you have to constantly reinvent yourself through innovation whether this is by launching a new website for mobile devices, offering a Taiwan trip to your customers, opening your breeding department or participating in the annual Flower Trials.”
Clear performance goal When Sion started in orchids 20 years ago, it immediately set up its own breeding programme, which eventually led to an extensive line of orchid varieties. In 2008, the company decided to start up the production of young plants. “Way back, there was a strong level of competition with 12 young plant suppliers,” recalled Moor. He con-
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Orchids tinued, “Right from the start, we had set a clear performance goal: being among the top 3 or top 4 young plant suppliers within three years. ‘Helped’ by over production and the financial crisis, Sion managed to reach the number 3 position.” As a result, it was decided to stop their own production of finished plants. “We want to stay away from our customer’s business. To date we have around 3ha of flowering plants of which the lion’s share is used for testing purposes. It now represents no more than 20% of our turnover. We closed one of our last production facilities in Rijswijk only recently to really show that Sion’s focus is on young plants and not on flowering ones.”
A challenging task
Diversifying from the production of saleable plants to young plants was a challenging task. “Challenging because those who were previously my fellow growers had now become my customers. This is a totally different relationship, which slowly but steadily truly evolved into partnerships. Taking your customers out to Taiwan twice a year really makes a difference. By travelling together, sitting next to each other in a bus, a plane or even in a karaoke bar you really start to get to know each other better. People have now grown accustomed to our customer approach and they know that they can visit our breeding department to select their preferred variety.” Moor stated that it was equally challenging to guarantee top quality year-round. “Like all typical production companies we had our fair share of growing problems in the beginning and they really brought out the competitive streak in us. We always like to do better than our peers and to excel. Last but not least, it was challenging
Phalaenopsis ‘Marillion’.
because former colleagues were now presented with an invoice. Asking them to pay money was not always easy especially in the case of bankruptcies. However, we are proud that we even managed to keep a good business relationship with those companies who were forced to close their doors.”
Turbulent picture
Meanwhile, the economy continues to sputter through recession. Waiting for payments can put a strain on a company’s cash flow. “You know that there will always be people who misuse your company by ordering plants just when they need to fill in production gaps. At first, the world orchid market was growing very fast. Then we reached market saturation where young plants were offered at any prize. Over the last 3 years, there has been a better balance between supply and demand; nobody grows too many plants anymore. As for Sion, we now grow our young plants entirely on contract, which means that plants for the 2013/2014 season have already been sold.”
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Phalaenopsis ‘Pokerface’.
Moor painted a rather turbulent picture of the Dutch orchid industry. “Companies are waiting on the side line with only one major new orchid greenhouse complex under construction this year. Moreover, mixed crop growers producing different type of orchids such as Miltonia, Cambria or tropical indoor plants like Anthurium switched completely to Phalaenopsis. In 2012, there was a 15% growth in volume, more than the market can absorb. This year, we expect another 10% expansion. Everybody knows these growth rates are too high but, on the other hand, when you are losing money year after year in other orchids or different flowering plants, the choice is easily made.” He is happy to see that innovation continues to thrive despite the stuttering economy. “We constantly see new colours and the big news of the moment are the big lip orchids. Regarding pot sizes, 12 cm continues to be the most commonly used size. Sales of 15cm pots are sluggish, as the bigger sizes might be too expensive in these economically difficult times.
The production of 6cm pots has stabilised, while smaller orchids are now grown in 9cm pots. Another trend is the Waterfall type and the Phalaenopsis 'Singolo', the first single-flowered orchid’.”
Mapping the world orchid industry
Today, up to 25% of Sion’s clients are abroad of which 25% to 30% are overseas customers. “I believe that in the near future almost all growth will take place outside Europe with Brazil, the United States, China and India having huge potential,”, says Moor. He adds,” In Europe, Turkey is one of the emerging markets and this is somewhat to the detriment of Dutch growers who will lose market shares to the Turkish.” Reflecting on the world orchid business, Moor said that the Netherlands continue to occupy pride of place with estimated sales of 150 to 160 million plants annually. Orchid sales in the United States represent 25 to 30 million plants and the country has the potential to grow up to 50 million plants. The US orchid
stores in China. “The sales’ numbers are impressive, varying from 20 to 50 million plants per year,” said Moor. However, retailing is a completely new idea for the Chinese growers, so it’s like the beginning stages of a long education process where language is a big issue. As for Japan, the situation on the market is stable. “Some orchid growers swapped orchids for vegetables which are very expensive in Japan,” commented Moor.
Brazil
Phalaenopsis ‘Wild Peach’.
business is poised to grow from 25 to 50 million plants per year. The country hosts a number of highly professional orchid companies with Dutch style greenhouses and equipment, and are producing European style orchids. Especially
the Taiwanese growers in the US have difficulties to compete with this standardised retail product. Like the Taiwanese, the Chinese are not really sophisticated in a retail sense, notwithstanding all the newly built luxury goods
Meanwhile, Sion is betting on Brazil where a new generation of orchid growers will help boost international sales. Located near Holambra, 20 growers are currently growing Sion orchids and the outlook is promising. “Most growers in Brazil have Dutch roots and a long history in horticulture. Brazil has 180 million people with São Paulo, Brasilia and Rio de Janeiro as economic powerhouses. The Brazilian orchid business,
The big news of the moment are the big lip orchids.
however is still in its infancy with crop times that are sometimes double that of Holland. But the greenhouse structures are state of the art, fitted with heating and cooling systems and most importantly people have enough money to pay their bills. We have just returned from Brazil and are preparing our business plan. By 2014, we will hopefully be able to start local young plant production in the Holambra area. Plans are also underway to open a Taiwan office. Taiwan hosts a large number of orchid breeding companies and launches every year many new varieties. Some of these are a great addition to our current range of orchids. This was a good enough reason for us to start an office there that will be headed by our own Taiwanese sales representative.”
The world is your marketplace
International orchid growing is a fascinating area according to Moor. He pondered over the number of beautiful, ‘five star’ greenhouses in Africa, Asia and other parts of the world built in one year, but where relatively few have a high profile in the second year. Feeling uncomfortable about such a scenario, he calls for a global approach. “This might be something to pick up on for the next generation of Dutch orchid growers, who are more willing to travel and speak their languages. The problem with these turn-key projects is that they are built by investors who in general don’t have a clue about greenhouse production. Dutch growers could start helping these investors, maybe in return for some company shares. So I continuously invite these youngsters to tap into new potential markets abroad. There are plenty of business opportunities ahead. The world is your marketplace!” |||
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World News
Tulip ‘General Stanislaw Maczek’ in full bloom (Photo credits: Joanna Widaj).
Poland Tulips and diplomacy by Alicja Cecot On April 25th , Professor Andrzej Maczek, named a new tulip in honour of his father, General Stanislaw Maczek, a Polish World War II tank commander. The name giving ceremony took place at the Dutch Embassy in Warsaw, Poland during a Queen’s Day reception to celebrate the official birthday of Her Majesty Queen Beatrix and the investiture of Prince Willem-Alexander as King of the Netherlands. The party was hosted by the Dutch Ambassador to Poland, Mr Marcel Kupershoek and was both a horticultural and diplomatic event of importance. It was attended by highranked members of the Polish parliament, representatives of the government, the army and the President’s Chancellery as well as other representatives of foreign embassies in Warsaw. Mr Andrzej Maczek was delighted to have a tulip named after his father, General Maczek, who played such a prominent role in the liberation of the Dutch city of Breda by the Polish 1st Armoured Division 70 years ago. The general was an outstanding commander, fighting at the head of his division (nicknamed ‘Black Devils’), as a part of the Allied Powers, on the Western Front of World War II. Among his many successes were: the battle
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of Falaise in France, the liberation of Ghent (Belgium) and the liberation of Breda (with no civil victims). Tulipa ‘General Stanislaw Maczek’ is bred by Jan Ligthart of Ligthart Bloembollen from Den Helder, the Netherlands. ‘General Stanislaw Maczek’ has red-white flowers (the colours of the Polish flag, the flag of Breda and the Dutch province of Noord-Brabant, where the city of Breda is located) and belongs to the Triumph group. Breeder Jan Ligthart explained it has been bred by crossing the varieties ‘Liverpool’ and a seedling of ‘Strong Gold’. It has genes of ‘Lustige Witwe (‘Merry Widow’) of 1942 – very popular in the past – which has red-white flowers too (but clearly differs from ‘General Stanislaw Maczek’). According to Mr Ligthart the new cultivar, which is suitable for flower forcing,
From left to right: Prof. Andrzej Maczek, Jan Ligthart (breeder), Marcel Kurpershoek (the Dutch Ambassador to Poland) signing the certificate of the new cultivar (Photo credits: Alicja Cecot).bloom (Photo credits: Joanna Widaj).
offers several benefits: the plants (stems) are strong, resistant to diseases and the cut flowers have an excellent vase life. The Agricultural Counsellor of the Dutch Embassy in Warsaw, Mr Toine van Poppel informed people that many‘General Stanislaw Maczek’ tulips will be planted in Breda this autumn so that they bloom in different places in the town in 2014 – the year that marks the 70th anniversary of the liberation of Breda. During the ceremony a certificate of registration of the variety by the Royal Dutch Bulb Growers Association (KAVB) was signed. |||
by William Armellini
Miami
‘I have your back’ The other night at my local bar, a man came in acting jittery and just a bit odd. Since this is a very local place it was obvious to me that he was new and yet he acted very friendly. He was flirting with the bartenders and was a bit overzealous as well. After some time he came over and sat next to me and we started chatting. He told me that 36 hours ago he was in Afghanistan and had just arrived back to the States. He ended up here because he had fallen asleep on the train and failed to get off in Orlando and the next stop was Miami. Making the best of the situation he hailed a cab and told him to take him to the nearest bar. So now here he was, a world away from where he was only hours before, a very violent place. He also told me to correct him if he got out of line with the bartenders and I said these words to him. “I have your back”. Those words were more powerful than I ever imagined. To him these words were a bond and I could see him relax and take comfort in knowing that I was looking out for him. As the night went on he told me some of his stories but he did not really want to talk about what was happening “over there”.
The Netherlands Keukenhof welcomes 848,985 visitors On Sunday May 20, 2013, Keukenhof closed its doors. Overall, Holland’s world-famous spring gardens did exceptionally well this year despite the cool and wet spring weather. No less than 848,985 flower lovers from around the world flocked to the colourful gardens with an increasing number of visitors from Germany, the UK, the US and Asia.
I learned that he had no place to stay until the morning when he could catch the train back to Orlando. I offered to take him to a hotel and pay for his room, which he accepted, however, we could not find a room that night. He told me that while he appreciated my kind gesture he preferred to sleep outside. I thought to take him home, even though there is little space available, but he insisted that I drop him off in a secluded area by the train station. I did not feel good at all about this and with much trepidation I did as he asked. I never heard from him again but it made me think long and hard about the paradox of war. As I sit comfortably in our home surrounded by our dogs I cannot comprehend the absurdity of those that want to harm and kill each other or us. I am sure that living in a war zone, while trying to carry on a ‘normal’ life, is just not something I can relate to as an American or as a human. I cannot imagine one minute being in a war zone with real danger around every corner and then hours later in a Gap, or at any mall store where the only threat is being asked, “May I help you”
At the 2013 Keukenhof show, visitors could see a spectacular flower mosaic of the Big Ben and the Tower Bridge made of more than 50,0000 flower bulbs referring to this year’s UK theme which was a resounding success attracting a record of UK visitors. One of the highlights of the 64th edition of Keukenhof was the opening ceremony conducted by Dutch Economic Affairs minister, Henk Kamp on Wednesday March 20, 2013. Next year Keukenhof will be open from March 20 to May 18. The 2014 theme will be Holland. |||
William Armellini. Editor Flowersandcents.com Williee@williee.com
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World News The Netherlands New book gives comprehensive overview of ornamental geophytes by Dr. Henk Gude (PPO Bloembollen, Boomkwekerij & Fruit, Wageningen UR) As a an applied researcher working for more than 25 years in flower bulb research, I only realized how welcome the book ‘Ornamental Geophytes’ was when it was published: it had been 20 years since the last treatise on flower bulbs (The Physiology of Flower Bulbs, by LeNard and De Hertogh, 1993) was published. The editors, who rather use the scientifically correct term ornamental geophytes to cover the various bulbous, tuberous and corm producing ornamental crops, have selected today’s most relevant topics in flower bulb research and have invited the leading scientists in the various disciplines to write their contributions. The result is a comprehensive treatise that presents not only the latest advances in the traditional scientific disciplines, but also describes state of the art production methods of flower bulbs and bulbous flowers, advances in sustainable production and the latest developments in the globalization of flower bulb production and chains. The book is, therefore, of interest to a much wider reader public than only researchers. Anyone involved in the industry, from growers to breeders, people working in the production chain, as well as staff members of growers organizations or ministries will benefit from the information presented in this book. A number of chapters review the progress made in the more basic scientific disciplines: taxonomy and phylogeny by A.W. Meerow, the biodiversity of geophytes by R. Kamenetsky, breeding and genetics by J. van Tuyl et al., biotechnology for the modification of horticultural traits by K. Kamo et al., florogenesis by R. Kamenetsky et al. and dormancy by H. Okubo. As an applied scentist, my interest was inspired particularly by the chapters with a more practical character: botanical and horticultural aspects by H. Okubo and D. Sochacki; propagation by A. Bach and D. Sochacki; production chain, forcing physiol-
ogy and flower production systems by W. B. Miller and postharvest by M. Reid and C.-Z. Jiang. The chapter on sustainable production and integrated management by G. Chastaigner et al. is of special significance. The international group of authors provides an excellent overview of the problems and challenges that industry and scientists face in meeting society’s requirements for sustainable and environmentfriendly bulb production. The editors’ vision becomes apparent in a remarkable number of chapters dedicated to globalization: in seven chapters globalization, in general, is described, and specific crops, production methods and chains in southern hemisphere countries and warmer climate regions are discussed. The combination of these chapters and the more technical chapters takes the globalization of flower bulbs to a higher level: the bulb industry in the traditional production areas benefits from the knowledge on specific crops and production chains from the ‘new’ producing areas, while the latter can adopt the latest developments on sustainable and environment-friendly bulb production from the traditional bulb producing countries. In the final chapter R. Kamenetsky, G. Chastaigner and H. Okubo present their own vision on the employment of new scientific tools and techniques, sustainable production systems, the role of applied research, knowledge transfer and research-industry interactions, globalization, the conservation of natural resources and education. The subtitle of the book perfectly reflects the content: from basic science to sustainable production. |||
2013
DenmarkGuide FloraCulture
FloraCulture International is proud to present a sixteen page supplement on Denmark’s blooming horticultural businesses. In co-operation with Floradania,thejointmarketingcompany of the Danish horticultural industry FloraCultureInternationalhasproduced a supplement themed on market developments, trends, transport, automation, breeding, young plant productionandinnovation.Includedare many interesting company profiles, a comprehensivesectoroverviewofthis magnificentScandinaviancountryand tipstofindaspecificproduct.16Pages, over 20.000 copies.... great stories!
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CountryProfile With an annual production of approximately 400 million plants, 70% of which are exported, Denmark ranks as the world's second-largest exporter of potted plants. The export adventure took its beginning at the end of the 1930s but the seeds were sown long before that.
How ornamental plants from Denmark conquered the world Think globally and act responsibly Adapting the production to new market situations is one challenge, another is coping with upcoming, current issues in terms of sustainability and environmental consciousness setting new standards for implementation of recirculating irrigation systems, biological pest control etc. |||
A long-standing tradition of excellence The Danish pot plant industry dates more than 100 years back and is the evidence of a longstanding production tradition characterised not only by experience, commitment and innovation but also by a unique setup throughout the whole value chain.
by Lone Taklo, Floradania Marketing
The first hesitant steps towards exporting pot plants to Belgium were stopped by the Second World War but in the years after the situation changed and Denmark expanded its export activities to include Sweden, England and Germany. At the end of the 1950s and up the 1960s visionary companies specialised in exports of pot plants became more numerous and exports of Danish pot plants to Scandinavia and Europe culminated in 1972 when Denmark joined the European Union. Yet the logistic aspect with an effective and professional distribution system also played an important part and manifested the Danish position at the European map. |||
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2013
DenmarkGuide
Niche products Parallel to the product development that takes place, a lot of effort is also put into niche products. This specialisation is another dominant feature of Denmark’s ornamental plant production. |||
Visionary growers Denmark’s horticultural sector was built by visionary entrepreneurs. Very early, the growers in Denmark understood that success is simply not doled out but it must be earned through hard work, persistence, educational commitment, and even a little good luck and timing. The successful performance at the export markets was also due to the Danish growers’ testing new plants and ability to provide considerable and homogenous plants. The close collaboration between research units and nurseries is a dominant feature of Danish horticultural business and the continuing product development was and still is one of the absolute strengths of the business. “In recent years, the range of ornamental plants has grown. 1981 was no exception to this trend, customers increasingly continue to ask for ornamental plants. If we from the Danish side want to stay an attractive supplier to the European market, we must encourage growers, as actively as possible, to commit themselves to the necessary product development and adaptation,” said Erik Graff Kristensen, nursery owner and chairman of GASA AARHUS at the annual general meeting in February 1981. |||
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Young Plants Production and exports of young plants is another vital part of Denmark’s ornamental horticulture and gardening industry and is a natural consequence of the innovation strategy and development which has characterised the business reality especially from first ’90 years. So what is needed to keep up the good work also in future is imagination and innovation. |||
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CountryProfile
Bravely facing challenges During the 1970s and 1980s the Danish export adventure suffered the first defeats in terms of energy crises consequences, a quickly growing competition from other pot plant producing countries as well as tough regulations for the national pot plant producers. This reality now became a living condition to which Danish growers had to adapt but the industry faced the new
situation and acted accordingly. Some of the new arms against a blue ocean of challenges were e.g. climate control
MPS Certification – naturally Being subject to complex global conditions the industry has still managed to reflect and focus on its own strengths and create new possibilities. So what corresponds to approx. 50 % of the total Danish cultivation area is MPS certified. MPS is an international environmental cooperation in the green business and a guarantee towards the stakeholders that the company in question is aware of its responsibility and a trustworthy and central player in the ornamental plant field and related industries. |||
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and energy saving devices. “Since Denmark joined the EU, nurseries have demonstrated an extraordinary ability of adaptation and flexibility that has surprised a lot of people outside the industry. Having experienced two energy crises, we have still managed the transition from a protected market to an international market with almost no restrictions. “It has been necessary continuously to make investments to secure a modern and competitive production machinery. Adapting to new production methods, better use of the space, investments in energy saving measures and a broader assortment, the greenhouse sector has succeeded in manifesting its position as a value creating business,” said Poul Madsen, nursery owner and chairman of GASA DANMARK at the annual shareholder committee meeting in March1981. |||
2013
DenmarkGuide
Ex-Plant A/S
Our Breeding, Your Success Established in 1995, Ex-Plant A/S is a privately owned Danish company specialised in research, development and breeding of ornamental and edible plants. Two years ago Ex-Plant moved to its present location in Glamsbjerg on the western part of FunenwherethecompanysharesaddressandpremiseswiththenurseryofOfferMadsenA/S (www.offermadsen.dk).Thissetuphascreatedrealsynergythatbenefitsbothcompaniesin terms of sales and daily business operations. Ex-Plant’s mission is to develop attractive plants for the international flower market and the major part of the development work is dedicated to ornamental plants such as. Capsicum, Exacum, Senecio and Solanum. Overthepastfewyears,aninterestinallfoodslocalspurredthegrowingpopularityofurban farming. This has resulted in intensive innovation efforts in edible peppers and today the biggest potential in terms of growth lies within this field. OneofthecorevaluesandstrengthsofEx-Plantisspecialisationinpremiumqualityniche-type products. The thorough knowledge of a limited number of products is of great advantage towards the customers in connection with the technical support to growers worldwide.
Odensevej 32, DK-5620 Glamsbjerg, Denmark T +45 66 18 96 22 F +45 66 18 96 23 E info@ex-plant.com I www.ex-plant.com
The distribution takes place worldwide – in terms of European customers directly while a network of professional agents take care of the overseas contacts. The aim is to prepare the agentstoasuccessfulfollow-upjobatcustomersduringtheentireproductionprogramme. CarstenLethisconsideredthefigureheadofthecompanywhileadedicated,autonomousstaff, specialisationandhighperformanceinallaspectsarecrucialelementsintheEx-Plantsuccess story. Carsten says, “The dialogue and feedback from growers are essential to our product innovation, which is inspired by the demands in the market.” In total Ex-plant operates in 30- 35 countries while 70 % of the turnover is still realised in Europe. “Wearelookingforwardtosupplyingyouwithouruniquegeneticsandtherebybecomeapart of your successful business,” concluded Leth.
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Plant Partners A/S
For a growing and dynamic floricultural industry Bent Larsen.
Kristian Knudsen.
Founded in February 2006 by Bent Larsen and Kristian Knudsen, Plant Partners A/S is a dynamic, innovative sales company specialising in the import and export of tissue culture plants, cuttings, seedlings, semi-finished plants as well as added value concept solutions. Based on the wishes of our customers, we develop and compile unique, saleable solutions in close collaboration with the parties concerned. Our strength is our high level of flexibility and commitment during the development,productionanddeliveryphases.Weprideourselvesonbeing areliableandprofessionalpartnerwithpersonalinvolvementinprojects from start to finish. Professional and personal advice Throughclosecontactandprecisecoordinationofthetransportation,we make deliveries to all parts of the world safely and efficiently. We are an active partner throughout the process, from the moment a product is ordered until the end product is safely in the hands of the customer. Professional and personal advice is one of the keywords of our business and we have high demands when selecting our suppliers and products. We wish to be the leading company within the sale of innovative plant solutions. Our professional know-how forms the basis of a credible and rewarding partnership with our customers. Miniature orchids Over the course of many years, we have become specialists in the developmentandsaleofminiatureorchids.Inclosecollaborationwithour customersandsuppliers,weselectthemostcompactPhalaenopsisorchid varietieswhichproducealargenumberoftwospikes,many/long-lasting flowersandgoodgrowth,andwhichhavebeentestedandaresuitablefor production in 6 and 9 cm pots. In addition to the sale of the existing varieties from our suppliers, we also offer contract production of the customers' own selected clones.
Holkebjergvej 74, DK-5250 Odense SV, Denmark T +45 63 13 14 40 F +45 63 16 00 11 E info@plantpartners.dk I www.plantpartners.dk
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In Vitro Plants Plant Partners represents Sunshine Horticulture Co. which is one of the world'sleadingtissueculturelaboratorieslocatedinsouthernChina.The company,whichwasfoundedin1998,hasundergoneimmensegrowthdue, amongotherthings,tothehighqualityofitstissuecultureplants,whichare producedatacompetitiveprice.Inadditionweoffercontractproductionof tissue culture plants from the customers' own selected mother plants. Production of private stock in Kenya The guaranteed sun and stable, temperate climate near the equator, combined with the many daily flights to Europe make Kenya the perfect place to produce cuttings all year round. PlantPartnershasmanyyears'experienceofcuttingproductionandoffers nurseriestheopportunityforcontractproductionofprivatestockinaclose and closed cooperation.
2013
DenmarkGuide Aqua-Hort
An important niche in greenhouse water treatment Aqua-Hort is a system that adds copper to the water, which not only acts as a nutrient for the plants but also helps sterilize the water by killing off pathogens, biofilm and algae. The Aqua-Hort system has been produced since 2001 by Aqua-Hort ApS. Brabrand, Denmark, a company which is run by inventor, Aksel de Lasson. Suppliersprovidespecialisedpartsforthesystem.ThecompanyBGElektronik, Randers is supplying the electronic components, and the VSM company in Vilsund manufactures the tanks for the tank models. Aqua-Hort provides micro elements for plant fertilisation by electrolysis, like copper, iron, zinc and aluminium. Copper is primarily of interest as it has positive side effects in terms of repressing fungus and bacterial problems in the crops. This in turn leads to stabilisation of the crop which implies better plantswithstrongerroots,andincreasedresistanceagainstothercalamities. This is in line with the pattern which can be observed in general when plants arewell-nourished.Avitalpartofthesystemisanelectromagnetictreatment increasing the charge of the free ions. ThefunctionoftheAqua-Hortisachievedbyplacingelectrodesinthewater streamgoingtotheplants.Thefreechargedionsproducedarecarriedtothe root zone of the plants where they act as plant nutrients and deterrents of fungus spores and bacteria. The free ions remain free for some time, making themactingsystematicallyintherootzoneuntilthenextwatering.Controls withprocessorsandaflowmeterensurestheaccurateworkingofthesystem. There are many models and sizes to choose from. Different models take care of the variation in production conditions. For the smaller-sized nurserie the pipe models with metal rods normally are used while the tank models are mostly sold to larger nurseries. For the big nurseries which draw water from outside reservoirs are the boot models often used. The Aqua-Hort system is internationally patented. Today, over 600 Aqua-Hort systems have been installed worldwide. The production of young plants and house plants are the two main areas of application,buttheuseoftheAqua-Hortsystemisspreadingintoothertypes of production, such as vegetables and hardy nursery stock.
Alex Andersen Ølund A/S
Market-leading primary transport service provider Alex Andersen, Ølund A/S is the largest flower transporter on land in Scandinavia. We have more than 35 years of experience with flower transportation and thereby we are experts in Scandinavia in this field. Weofferyoueffectiveandreliabletransportationofyourflowers,vegetables and fruits all over Europe. Ourfleethasmonitoringsystemsbymeansofwhichwemeasuretemperature and moisture in the trailer during the transportation. We transmit the results to our main office every 20 minutes, so your goods can be followed and transported under the best conditions. From the Alex Andersen, Ølund A/S headquarters the climate system is set specifically according to the goods and makes sure they arrive safely at their destination. So the responsibility is not only down to the driver, but temperatures are set and monitored by the transportplannersatthecompanyheadquarters,assoonasthetemperature inside the trailer drops or rises above the set level, or when the truck doors are opened prematurely, alarm warnings will pop up on the planners screen. We take the responsibility with the balance of the Danish trolleys. By using us as your logistic partner, you do not need to waste your time and energy on the account of Danish trolleys. We shift trolleys when we pick-up your goods and you have your own trolley account with us. This service is included in the transportation price. Welookforwardtogivingyoutheadvantageofourexperienceanddistribution networkatoursevenlocationsthroughoutNorthernEurope.Pleasecontactour Danish office for an offer about your transportation needs.
Holkebjergvej 54 DK-5250 Odense SV, Denmark C Mr. Henrik Larsen E henla@alex-andersen.dk T + 45 63 18 81 14 M +45 40 40 93 83 I www.Alex-Andersen.com
Engdalsvej 28 DK-8220 Brabrand, Denmark T +45 70226611 F Aqua-hort@aqua-hort.dk I www.aqua-hort.dk
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floradania.dk
Easy access to inspiration For marketing purposes Denmark’s horticultural business is served by an official website called Floradania.dk. Its stated mission is: “to create the greatest possible added value in the pot plant industry”.
Queen®
The best start to a beautiful life
Scan to watch the ethylene movie.
A Queen® cutting is the beginning of a fantastic experience. Watch it grow – strong, healthy and with outstanding ethylene resistance – into a flowering kalanchoe with a mass of strikingly colourful, long-lasting blooms. Allourcuttingsaretakenfrommotherplantsproducedfromthenewest,purest clonesofeachQueen® variety.Theonlystandardfeatureistheirhighquality. Everything else is tailored to customer needs and wishes.
Floradania.dkwascreatedtomarketDenmark’sornamentalhorticultureand its innovative products and services to the rest of the world and to promote anddevelopthehorticulturaleconomyofDenmark.Checkoutthewebsiteand discover the wide range of marketing tools Floradania.dk is offering. Newsletter Thenewsletterfloradania.dkgathersnewsandideasfromallovertheDanish plant industry, and • provides insight into European designer trends • focuses on new varieties from Danish producers • offers new added-value solutions for existing plant varieties • provides information on current press stories Youcanreceivethenewslettereveryfortnightfreeofchargebysubscribingat: www.floradania.dk
Best conditions for growth Ourmodern,eco-friendlyproductionsetupprovidestheverybestconditions forhealthyplantgrowth.And,thankstothetirelesseffortsofourdevelopment team, the flow of new, exciting varieties is a continuous source of inspiration on international markets.
Floradania Marketing floradania.dkhasbeencreatedbyFloradaniaMarketingA/Swhichisthejoint marketingcompanyoftheDanishhorticulturalindustry.Thecompanyisowned by the Danish growers and sales companies.
It’s all about good breeding With our 40 years of breeding experience, we understand what it takes to produceperfectlyformedflowersinbeautifulshades.Anotherprimaryfocus area is to develop plants with a high level of resistance to ethylene. This way, wecanbesureourplantsstayinprimeconditionallthewayfromthenursery to the consumer.
Floradania Innovation Award ProductdevelopmentisacornerstoneinDanishplantproduction,andDanish products are often the first to be chosen for international prizes. Every year, therearewinnersamongthetalentedDanishgrowerswhopresentexciting newproducts.ThesegrowersarehonouredwiththeFloradaniaInnovation Award, presented at the IPM trade fair in Essen.
Reliable and on time Today,ourvarietiesareknownallovertheworldforinnovationandquality.Our customershavelearnedtheycancountonusforreliable,on-timedeliveries– nottomentionhighsalesturnoverandreducedwaste.Continuousdialogueand knowledgesharingwithourcustomersarekeytoourconsistentlygoodresults.
Image library Floradania.dkistheofficialimagelibraryofDenmark’shorticulturalsector.Itis anonlinesearchableimagedatabasecontainingover4,000highqualitystock photographs, all free available to download directly from the website.
Make it a Queen® Queen® cuttings are produced at our facilities in Vietnam and Turkey and checked for uniform quality in Denmark, where we operate the largest kalanchoenurseryintheworld.WhenyouchooseQueen®,youchooseastrong brand name in quality flowering plants. Look out for our four brand series: Originals, RoseFlower®, MoreFlowers® and WildFlowers®. To learn more and watch our film on ethylene resistance, visit www.queen.dk.
Knud Jepsen a/s Skanderborgvej 193, DK-8382 Hinnerup, Denmark T +45 86 98 61 66 F +45 86 98 61 99 E queen@queen.dk I www.queen.dk
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Trade exhibitions Visit the great international exhibitions or the national trade fair, Handelspladsen, where you can see the current plant assortment from the Danish nurseries. Trends Floradaniacollaborateswithinternationally-recognisedanalysisandmarket researchinstituteswhichmapoutfutureconsumerspendingpatternsinplants.
Hvidkærvej 29, DK-5250 Odense SV (exit 52), Denmark T +45 65926266 F +45 65926263 E marketing(at)floradania.dk I www.floradania.dk
2013
DenmarkGuide GASA Young Plants A/S
A good start is half the work!
GASA Young Plants is specialised exclusively in basic plant material for the professional pot plant production. The company imports and exports unrooted cuttings, young plants, half-grown plants, bulbs and tubers as well as perennials from their wide net of suppliers.
Gartneriet Råhøj
Mystery Lady® set to seduce European consumers
All plant production starts with basic plant material. It is a well-known fact thatexcellentbasicmaterialcontributesmorethan50%tothequalityofthe finishedproductreadyforsale.Thekindofproductsallconsumersdemand. GASA Young Plants is a division of GASA BØG Denmark A/S, Denmark's numberoneplantandflowerexportcompany.TheOdense-basedGASABØG group has subsidiaries in Germany and Holland and is owned by the DLG. All companiesstrivetobe“Addingvaluetothegreenworld".GASAYoungPlants A/S focuses on Danish quality products, but has a wide net of suppliers all overtheworld.Offeringonlythebestqualityasweknowbasicplantmaterial of excellent quality is the be-all and end-all of all pot plant production. In addition,withGASAYoungPlantsatyoursideyoucancountonprofessional advice which is a natural thing for us to offer duringyourproduction.Nomatterifyoutry one of the novelties we offer you or are producingawell-knownstandardproduct, and just need a little guidance. Your success is our concern!
Mystery Lady® is one of the newest Aster series on the market, and has been developed with a view to producing varieties of high quality. The Mystery Lady® brand stands for full flowers in bright, warm colours and fine strong, sturdy plants with a long shelf life. The Mystery Lady® Aster is born to be a star. This new Aster line features premiumqualityAsters.Itsbreedersregardagoodexperienceandhighquality astwosidesofthesamecoin.“Modernconsumersarewellinformedandplace demandstowardsbothappearanceanddurability,whichwehavegivenahigh priorityinourbreeding.WithMysteryLady®,weaimtoaddqualityintoAsters. Wethereforeworkhardtobecometheverybestinourfield.Weattachgreatimportancetoourbreedingandconstantlyworktodevelopandimproveourrange. That’soneofthereasonswhyourvarietiesareproducedbyskilledgrowersall overEurope.”MysteryLadyTRIO®istheAstersresponsetothetrendofmixing coloursthatisspreadingacrossEurope.Thepossibilityofhavingdifferentcolour combinations in the pot is precisely what Mystery Lady TRIO® provides.
Hinnedrupvej 7, DK-8340 Malling, Denmark T +4586280063 F +4586280059 E mail@rahoj.dk I www.mysterylady.dk
Lavsenvaenget 1, DK-5200 Odense V, Denmark T +45 65 48 1400 F +45 6312 9631 E info@gasayoungplants.dk I www.gasayoungplants.dk
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Stål & Plast A/S
Premier benching solutions Odense Blomsterfestival 2013
Journey to the Four Corners of the World With its ‘Journey to the Four Corners of the World’ theme, the 2013 Odense Flower Festival promises to appeal to avid travellers, who like to set off around the world and come home with lots of new impressions, inspiration and experiences. This year, a stroll around the flower-adorned city of Odense will take you on a journey to the seven seas and to all the continents of the globe. The story is told through beautiful displays of flowers and plants in the charming city centre–andwiththewindinitssailsatthePortofOdense,whereanumberof beautiful sailing ships will be docked during the festival. Unique atmosphere - at the biggest event in southern Denmark. Since its first edition in 1999, the Odense Flower Festival has gone on to become the biggest event in the southofDenmark.Morethan230,000Danishandinternationalvisitorsattend the festival every year to experience the unique atmosphere when Odense is abloom with colourful, fragrant and highly creative flower displays in the streets, squares and plazas.
Stål & Plast A/S has a rich history in the horticultural business, developing and manufacturing some of the most groundbreaking technology since 1984 such as its Ebb & Flow bench trays in high impact polystyrene (HIPS). Today, the comprehensive bench tray system is sold through a worldwide network of distributors. Distributors are typically greenhouse construction companies who install the trays as part of a turnkey project as purchased by nurseries. Over the years, the bench trays have been thoroughly tested for use with fertilizers,effectsoftemperaturechange,UVradiationandgeneraldailywear inamoderngreenhouse.Thisknowledgeisusedforcontinuousimprovement and to optimise the products, so that today they represent the industry`s absolute best quality. The bench trays are manufactured on modern automatic vacuum forming machines which are optimised for the production of Ebb & Flow bench tops. Theproductionfacilitiesareoperatedmainlybyrobotswhicharesupervisedby specially trained personnel with many years of experience. In 1996 Stål & Plast A/S started its own production of the raw plates which areusedforthefinishedbenchtrays.Theproductiontakesplaceinamodern co-extruding plant which makes it possible to produce raw plates in three layers.Thisallowsforthefinishedbenchtraytobeproducedexactlyaccording tothespecificationsrequiredbythecustomers.Forexample,withanadditional UV-protective layer on the upper side of the tray, different colours, etc. Encompassing6,000m2,Stål&Plast’sstate-of-the-artproductionandstorage facilities are located in the heart of Denmark.
Royal patron ItwasagreathonourfortheOdenseFlowerFestivalwhenHerRoyalHighness Crown Princess Mary performed the official opening of the festival in 2012. And the honour was no less great when the Crown Princess subsequently assumed the role of patron of the Odense Flower Festival, which offers experiences for the whole family across the generations. The green heart of Denmark It is no coincidence that Odense is home to a flower festival. Funen is considered to be the “green heart of Denmark”, and much of Denmark’s commercialhorticultureisbasedinandaroundOdense.Hundredsofthousands of sponsored flowers and plants from the country’s nurseries are the key ingredient when the city is transformed into one big floral festival ground.
Hvidkærvej 29, DK-5250 Odense SV, Denmark T +45 6618 8850 F +45 6616 8850 E lh@blomsterfestival.dk I www.blomsterfestival.dk
www.FloraCultureInternational.com | June 2013
Industrivej 19, DK-5750 Ringe, Denmark T +45 6262 1216 F +45 6262 3611 E mail@staal-plast.dk I www.staal-plast.dk
2013
DenmarkGuide
Senmatic A/S DGT
Quality is our attitude Senmatic DGT develops and produces high quality, user friendly, dependable and energy-efficient climate controls and LED lighting. The Logic Climate Control The Logic Climate Control is developed in collaboration with nurseries and withgreatimportanceattachedtoachievingasimpleuserinterfacewithout compromising the adjustment possibilities. In order to adapt to different nurseries, three variants of climate controls have been developed. Depending on the chosen climate control (LCC1, LCC2 or LCC4) you will have some or all of these high-lighted functions: • Controlling from 1 and up to 16 compartments per unit • Advanced intelligent climate control • Installed with full climate control • Operated by touch panel • Accessible via smartphones and tablet pc. • DynamicLEDlightcontrolwithtimebasedlightcontrollingofspectrumand intensity
FL300 – The LED Fixture Thefirsttop-lightLEDfixturewithdocumentedresultsdevelopedbyFionia Lighting and produced by and distributed through Senmatic DGT. The FL300 LED top-light is a 500 watt fixture emitting light in the photosyntheticactiveregionofthevisiblelightspectrum.Thesystemhasbeen developedandtestedatnurseriessince2005.Thecomprehensiveknowledge included in the FL300 fixture and the high photon flux makes it a natural replacementtotheconventionalHighPressureSodiumsystemsusedtoday. Advantages by using the FL 300 fixture: • 40-50% energy saving with efficient grow light • Homogenous light distribution • Dynamic light control with the LCC4 LED control • Tested and documented in large installations • Approved according to horticultural standards Incooperationwithyouwewillbegladtooutlineyourneedsandbenefits,and wewillofcoursealsoliketogiveyoufurtherinformationorsendyoubrochures – so please don’t hesitate to contact us. And please remember: In all aspects Quality Is Our Attitude.
Industrivej 8, DK-5471 Søndersø, Denmark T +45 64 89 22 11 F +45 64 89 33 11 I www.senmatic.com, www.fionialighting.dk C Area Sales Manager Morten Hjorth E mohj@senmatic.com M +45 20 80 11 16
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Host Port
Silver sponsors
Gold sponsor
Platinum sponsor
Bronze sponsor
Sponsors
2013
DenmarkGuide
Feldborg A/S (Denmark) | Hortiq (Thailand) Company Limited
Hortiq: successful blend of green design fromDenmarkanddirectsuppliesfromAsia Hortiq specialises in sculptural and sustainable house plants and plant decorations. The production takes place in Thailand, where the climate is ideal and the Thai sense for details and accuracy are clearly expressed. CombinedwithourDanishqualitymanagementsystem,theresultissuperior. High quality is obvious, but for us that’s not enough. We aim to be the very best inourfield.SansevieriacylindricaandZamioSupremearetwogoodexamplesof howwesucceededinthisambition.Herewehavesetcompletelynewstandards for quality, uniformity and consistency. Hortiq’s portfolio Hortiq specialises in six particular product lines: Sansevieria, Zamioculcas, Beaucarnea, Ficus, Pachira, ceramic pots & accessories. Worldwide delivery Hortiq (Thailand) Company Limited is an affiliate of Feldborg A/S in Denmark. TheEuropeanmarketismainlyservedfromourgreenhousefacilitiesinDenmark by Feldborg A/S. All other markets are served directly from our production facilities in Thailand.
Feldborg A/S Torpegaardsvej 8, DK-5792 Aarslev, Denmark T +45 65 97 25 00 E mail@feldborg.com I www.feldborg.com
Hortiq (Thailand) Company Limited 331 Moo 1, Nongnamdaeng, Pakchong Nakhornrachasima 30130, Thailand T +66 84 28 00 039 E mail@hortiq.com
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A Alex Andersen Ølund A/S
Holkebjergvej 54 DK-5250 Odense SV T +45 63 18 81 14 M +45 40 40 93 83 E henla@alex-andersen.dk I www.Alex-Andersen.com Abildaard www.danish-evergreen.dk Als T +4530698220 Anderuplund ApS www.anderuplund.dk Ankjær www.80005.dk Aqua-Hort
Engdalsvej 28 DK-8220 Braband T +45 7022 6611 E Aksel@aqua-hort.dk I www.aqua-hort.dk Arndal www.arndal.dk B
Ballesgaard T +4565961522 Beijers gave www.25017.dk Brdr. Boll www.bbb.boll.dk Borløkke ApS www.brolyke.dk C
Chr. Christensen T +4574561575 Chresten Larsen www.50079.dk Claus Christensen T +4556871900 Colibri T +4562691041
D
Damholt www.51176.dk Danblomst www.danblomst.dk Dommerby T +4597535482 Donbæk www.donbaek.dk E
Ellelund I/S www.ellelund.dk Ex-Plant A/S
Odensvej 32 DK-6520 Glamsbjerg, Denmark T +4566189622 F +4566189623 E www.ex-plant.com I info@ex-plant.com F
Family Plants www.51487.dk Fashion Flowers www.fashionflowers.com Feldborg A/S
Torpegaardsvej 8 DK-5792 Aarslev, Denmark T +45 65 97 25 00 E mail@feldborg.com I www.feldborg.com Filippa www.filippaflowers.dk Fiore T +4523436881 Flemming Kofoed ApS www.flemmingkofoed.dk Floradania
Hvidkaervek 29 Dk-5250 Odense SV (exit 52) Denmark T +45 65926266 F +4565926263 E marketing@floradania.dk I www.floradania.dk Florado Flowers ApS www.50144.dk
www.FloraCultureInternational.com | June 2013
Fohlmann ApS T +4556951434
Gartneriet Jacob Hensen T +4566169365
Frydenslund I/S T +4586282755
Jebjerg Gartneri A/S www.80739.dk
Fuglebjerglund T +4565961072
Jenni www.jenni-k.webbyen.dk
G Gasa Young plants
Jans Andersen T +4562691959
Lavsenvaengaet 1 Dk 5200 Odense V Denmark T +4565481400 F +45 6312 9631 E info@gasayoungplants.dk I www.gasayoungplants.dk
Jens Nørgaard Poulsen www.begonia-jnp.dk
Gårslev A/S www.55750.dk
Jørgen Lund www.50428.dk
Gedeholm T +4565961405
Jørgen Petersen Egholt A/S www.jp-egholt.dk
Graff Kristensen A/S www.graff.dk GPL International as
Grönnegyden 105 DK-5270 Odense N, Denmark T +45 6614 5070 F +45 6614 5084 E gpl@gpl.dk I www.gpl.dk H
Hanse www.gartneriet-hanse.dk Hawaii I/S www.hawaii.dk Herluf Perdersen T+4565951197 Holger Boll www.bbb-boll.dk I
Ib Arvin www.hjem.get2net.dk Ib Nygaard www.ib-nygaard.dk J
J.H. Planter www.jh-planter.dk
Jordbrugets UddannelsesCenter Århus www.ju.dk
K
3 Kanten A/A www.3kanten.dk Kjærgårdsminde ApS www.kjaergaardsminde.dk Knoppen www.50558.dk Knud Jepsen a/s
Skanderborgvej 193 DK-8382 Hinnerup T +45 86 98 61 66 F +45 86 98 61 99 E queen@queen.dk I www.queen.dk Kold Kollege www.koldkollege.dk Krebs www.gartneriet-krebs.dk Kaerby ApS
Nyborgvej 651 DK-5220 Odense SØ T +4563981211 E Salg@gartnerietkaerby.dk I www.gartnerietkaerby.dk Lammehave www.lammehave.dk Landstedet www.gartneriet-landstedet.dk
Lars Adler Jensen www.lajbegonia.dk Lars Kristensen T +4586720177 Larsen A/S www.laresen.dk LHP www.gartneriet-lhp.dk Lindvig Greenhouse www.lindvig.dk Linnemann www.80076.dk Lundager www.75012.dk Lundegaard ApS www.50488.dk Lyneborg T +4562691190 M
Mogens Bøg www.mogensboeg.dk Mogens Eriksen www.danpot.dk/50007 Munk www.50052.dk Møllerhøj A/S www.50008.dk N Nido ApS
T0045 64824717 Nils fruekilde T +4598551105 Niels Nielsen www.42269.dk Nordfyn ApS www.gn-nordfyn.dk
O Odense Blomsterfestival
Hvidkærvej 29, DK 5250 Odense SV T +45 6618 8850 F +456616 8850 E lh@blomsterfestival.dk I www.blomsterfestival.dk Offer Madsen A/S www.offermadsen.dk P
Pedersen www.80171.dk Per Kortegaard A/S www.symphoni.dk Per Ulrich A/S www.80300.dk Peter Jeppesen ApS www.50268.dk Peter Sørensen T +4564881860
Rosborg A/S
Skovlunden www.50917.dk
Brændekildevej 43 DK- 5250 Odense SV T +45 20 80 25 33 E +lb@eurostar.dk I +www.eurostar.dk
SOGO team ApS www.sogo-orchids.dk
Roses Forever www.roses-forever.dk Roslil www.roslil.dk Rønbæk A/S www.roenbaak.dk Rønnevang www.sitecenter.dk/ronnevang.dk Gartneriet Råhøj
Hinnedrupvej 7 8340 Malling, Denmark T +4586280063 F +4586280059 E mail@rahoj.dk I www.mysterylady.dk S
Sakata Ornamentals Europe A/S www.sakata.com
PKM www.pkm.dk
Sandagerhus T +4566188071
Holkebjergvej 74 DK-5250 Odense SV T +45 63 13 14 40 F +45 63 16 00 11 E info@plantpartners.dk I www.plantpartners.dk Poul Holm T +4566188021 Poul Riber T +4566188054 Preben Rousing www.80821.dk R
Nordic Ornamentals ApS T +4587950421
Rath Gartneri T +4565362190
Nordplant Jebjerg A/S www.3kloveret.dk
Rosa Danica www.rosa-danica.dk
Scangrow
Banegraven 13 DK-3550 Slangerup Denmark T +45 47380042 E scangrow@post1.tele.dk I www.scangrow.dk Senmatic A/S DGT
Industrivej 8 DK-5471 Søndersø, Denmark T +45 64 89 22 11 F +45 64 89 33 11 I www.senmatic.com www.fionialighting.dk Contact person: Area Sales Manager Morten Hjorth mohj@senmatic.com Skjørringbro T +4586946011 Skovbrynet I/S T +4565961229
Solhøj T +4598371534 Spigro ApS www.spigro.dk Stal & Plast A/S
Pilevang A/S T +4565962252
Plant Partners A/S
2013
DenmarkGuide
Industrivej 19, DK-5750 Ringe T +45 6262 1216 F +45 6262 3611 E mail@staal-plast.dk I www.staal-plast.dk Staudegården www.staudegarden.dk Stesi www.stesi.dk Svalen T +4586999911 Svend Nielsen www.svend-nielsen.dk Søren B. Nielsen T +4559595909 Søren Kjeldgaard T +4598466003 T
Thoruplund A/S www.thoruplund.dk Timmermann A/S www.timmermann.dk Tingdal ApS www.tingdal.dk Toftly www.toftly.dk Topia by Roll www.topiabyroll.dk Torben Uffe Henriksen T +4561461071 Tove og Jørgen Hansen T +4565391153 Tre Lærke T +4562661282
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World News
Certifiable in California by John Ingwersen
A little less fear and a lot more hope Before getting to my regularly scheduled column, I wanted to address a piece of feedback from a friend on my recent column concerning optimists and pessimists. He pointed out (and rightly so) that I had left out an entire group of individuals, namely, the realists… Oops. So, sorry to all those folks out there who tend to see things as they are, not as they should/can’t/won’t be… You are the folks who keep the optimists in check and the pessimists at bay. For that, those of us at the extremes sincerely thank you.
The Netherlands Frost damage in rose hips The strong winter of 2011-2012 resulted in substantial frost damage in thornless rose hip varieties. Low sales volumes during the past autumn positively affected auction prices. Grower Michaël Kool lost over 25% of his harvest and so did other growers in the Netherlands growing Multiflora types. Like blackberries, Multiflora varieties flower on old wood. Flowering on old wood simply means, the shrubs flower on branches grown the previous season. In the Netherlands heavy frost damage doesn’t occur too often and highly depends on the chosen varieties and growing conditions. Currently Stokman Rosefruits has Multifloras under commercial testing in former Yugoslavia. Also there, heavy frost damaged the old wood. As a consequence , there were no flowers and consequently no hips to harvest during the autumn. In previous winters with similar temperatures no substantial damages were reported. Meanwhile, the uncommon winter weather pattern provided growers valuable insights in frost resistance of their selections. But it also left them with new questions. Therefore, Kool and Stokman decided to team up by bringing their knowledge together and starting a cooperation in practical research. They will also look at other important issues in rose hip production like cross pollination, labour requirement and productivity. For more information growers and breeders can contact: info@rosefruits.nl. |||
Now back to our previously scheduled programming…. As spring begins the warming transition into summer, I’m having a very hard time putting my finger on the pulse of what is happening out there. The weather is strange. Business is strange. (I’d say people are strange too, but some of us are stranger than others, and to be sure Jimmy Morrison and the Doors got there first, so I’ll let that one go.) The net result is that I’m honestly completely confused about what is going on, at least here in California. In some ways it’s a contradiction in terms. Business is better, but confidence is not. Normally, the two tend to go hand-inhand. Things improve; folks get more confident, things improve some more, making folks even more confident, and so on and so forth. What I see/feel happening now is a break in that pattern. The improvement is not a mirage, but what’s intriguing is the general lack of confidence I see exhibited by both growers and customers. I don’t think there’s any mystery as to the sentiment underlying this reaction. Anyone who’s been through the past few years is gun-shy to the extremis by this point, almost like good news can’t be believed if it steps up and kicks you in the face. Completely understandable, yes, but also problematic, as too much negativity can lead to its own self-fulfilling prophecy, and none of us want to go back there. But to avoid that kind of regression, it’s not simply sufficient for overall conditions to improve, but even more critical that we believe that the change we’re seeing is meaningful and real. In the absence of any tangible commitment to this turnaround we risk its very existence. Yes, there are external factors (political stasis, current events like the Boston bombing, etc) that also climb into the equation, but it still boils down to the psychology of the collective individual. And that psyche is no doubt quite delicate at the moment. This isn’t to suggest we should all run out and put on the rose –tinted glasses. But perhaps it should lead us to conclude that we could all do with a little less fear and a lot more hope…
John Ingwersen graduated with a degree in marketing from Georgetown University in 1990, and founded Jungle Jack’s, Inc. in 1995. sales@junglejacksthailand.com
June 2013 | www.FloraCultureInternational.com
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Flower show coverage The Quality Competition at Keukenhof this year received a major overhaul. Now that thirty years of VKC (Permanent Judging Committee) history has come to an end, the Keukenhof has introduced a new system for judging its indoor flower shows involving the entire supply chain. These changes are aimed at encouraging more breeders, growers and consumers to participate and thus to sample valuable consumer input. by Ron van der Ploeg
Keukenhof retools its Quality Competition T
he product judging is now carried out on two levels: industry professionals and consumers. At the beginning of each show, a panel of judges composed of a mix of seasoned industry experts and specialised journalists, photographers, analysts and consultants assess breeder and grower entries. Keukenhof’s retooled judging competition marks the end of a longwinded VKC list of results that reached two digits after the comma. Following on the success of last
year’s trial, Keukenhof expanded its consumer judging system. During the entire Keukenhof season, visitors from all different countries were able to create their personal list of Best in Show. An interactive touch screen kiosk served as a polling station where visitors could vote for their floral favourite.
Voters were asked to fill in their nationality, which may provide valuable insights in the consumer’s preferences per country. The Grand Finale of the Keukenhof Consumer Judging Competition took place on Monday 20 May and brought together the highest achievers from all 23 indoor shows. |||
Hyacinth ‘Freestyler’ sweeps the board at the Keukenhof Awards KAVB’s Hyacinth Grower Group held its annual meeting at Keukenhof during which the Keukenhof Industry Awards were handed out by the newly-appointed CEO of the Keukenhof, Mr Bart Siemerink.
Muscari ‘Siberian Tiger’.
Top of the pots On March 22, Keukenhof also hosted an awards ceremony to mark the opening of its potted bulb show running throughout the nine week opening period of the spring garden. Hyacinthus ‘Freestyler’.
The grower group’s chairman, Louis van Haaster provided some basic background information on the winners. Touted as one of the best cut Hyacinths ever, ‘Anna Marie’ from N.J.J. de Wit/Nord Export and HOBAHO took home the first prize, while the Kapiteyn Group from Breezand was presented with the Keukenhof Award for its potted Hyacinth ‘Freestyler’, which also won the overall Keukenhof Hyacinth Industry Award. |||
www.FloraCultureInternational.com | June 2013
A panel of judges awarded Muscari ‘Siberian Tiger’ (a protected breed from Gebr. De Ruiter from Breezand) brought in by grower Jan van der Lans from Lisserbroek. This Muscari refers to the tuft of ‘grapes’ present on top of the inflorescence. This makes the novelty really stand out from the crowd. |||
Accepting the Keukenhof Industry Award is Cees van Roon (centre) of C.S. Weijers & Zonen B.V..
Freesia ‘Devotion’ is originally a creation of Penning Freesia.
Extraordinary beauty in specialty bulbs An annual growers’ meeting and awards ceremony marked the opening of the 2013 Specialty Flower Bulbs Show which ran through the Keukenhof’s busiest Flower Parade weekend (April 18-23). The show showcased a wide range of bulbous, cormous and tuberous plants of unrivalled beauty. According to C.S. Weijers, a premier wholesale supplier of specialty bulbs, the range includes extravagant species such as Muscari, Corydalis, Iris reticulate, Leucojeum and Crocus. These bulbs are not only different in the way they look but also how and when they
bloom. Galanthus, more commonly known as snowdrops, starts to flower in February while the bluish Camassia unveils its blooms in late spring when most tulips have wilted. C.S. Weijers enjoyed a double win at the Keukenhof Awards Ceremony on Thursday April 18, 2013 for being the best in show as well as showcasing the pink ‘Devotion’ Freesia’, featuring a large comb and top quality flowers.
Freesia ‘Devotion’, which makes an excellent cut flower, was therefore awarded the overall Keukenhof Specialty Bulbs Industry Award. Barnhoorn Hippeastrum Breeding took home the first prize in the category Potted Specialty Bulbs for its pink Hippeastrum Sonatini ‘Piggy Rascal’. |||
Distinctive flower shapes, colours and sizes at Daffodil Show The 2013 Keukenhof Daffodil Show (April 18 to 23) offered a good opportunity to catch up with the latest breeding breakthroughs.
Prize winners of the 2013 Keukenhof Daffodil Show.
Latest breeding breakthroughs at the Daffodil Show.
Prizes were awarded in different categories with grower Aad van Ruiten bringing home the first prize in the category Distinctive Flower Shape (double flowered, multiflora, split corona) for its Narcissus ‘Trepolo’. The award citation called ‘Trepolo’ a daffodil with an extraordinary flower shape featuring a split corona in white with orange stripes. The blooms have an orange stripe down the middle of each petal. ‘Trepolo’s grower, Van Ruiten also received the highest grade in the category Potted Daffodils for its Narcissus ‘Geranium’, which, according to the jury, stood out for its premium quality, perfect pot presentation and uniform habit. In the category Natural Species, J. Kuiper was presented with a Keukenhof Award for its Narcissus rupicola featuring a lemon-yellow colour and excellent garden performance. The Award for the daffodil with distinctive colour went to H. H. Meeuwissen from Voorhout for its Narcissus ‘Dear Corrine’. In the categories Trumpet and Large-Cupped/Small-Cupped, Fa. Veul was awarded the highest honour for Narcissus ‘Badbury Rings’. According to the jury this yellow daffodil has an excellent quality and especially the orange ring on the corona attracts the attention of many consumers. In addition, Fa. Veul also received the overall Keukenhof Daffodil Industry Award while the company also was presented the award for Best Stand for its colourful and diversified presentation. |||
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Freesia ‘Albertville’.
Award-winning double flowered Freesia ‘Honeymoon’.
Keukenhof Freesias being bright and beautiful as usual The start of the Dutch spring brought bitterly cold conditions. Temperatures were much colder than normal for this time of year, struggling to get above 5oC and fell below freezing at night. It was also windy in most places, making it feel even colder. As a result, people were long waiting for a nice sunny day and Keukenhof’s visitor number stayed down in the run up to Easter. At the Freesia show it was not as busy as the organisers would have liked despite all the flowers being bright and beautiful as usual. A significant number of the 70 Dutch carnation growers met inside Keukenhof’s Oranje Nassau Pavilion for their annual meeting on Thursday March 28 April. As always, its goals were to promote the production and appreciation of premium Freesias and to assist growers in creating strategies to achieve those ends. Freesia guru, Jaap Elenbaas of the Dutch bulb supplier Van den Bos counted the meeting as one of the most successful yet. "Photographs outside could have been mistaken for black and white pictures, while inside the pavilion sweet Freesia flower scent filled the room while long-stemmed flowers in soft blue, virgin white, vivid red and cheery yellow caught the visitor’s eye. The weather has conspired
against us but overall we have done ok with visitor attendance slightly up during the Easter weekend," he said. Floral designer and retail florist, Hans Groenewegen from Lisse was invited to share his vision on the role of Freesias in floristry. He offered a motivating lecture and his most eyeopening revelation was the fact that Freesia has lost its prominent position as a funeral flower. He explained that funeral flower arrangements require a few open flowers and other buds showing colour. “Harvesting at a more advanced stage of flower development overcomes this problem,“ he told his audience. Several breeders and growers were honoured at the awards ceremony. The coveted Goe-
mans Trophy ,named after the Dutch breeder responsible for creating the double-flowered Freesia, is given for excellence in Freesia breeding and was presented to Van den Bos for its long-stemmed and highly fragrant Freesia ‘Albertville’ featuring impressive combs. On the grower’s side, the Keukenhof Awards were given to the Freesia nursery Akerboom from Roelofarendsveen for exemplary growing results with the single flowered Freesia ‘Monaco’. Tesselaar Freesia received the Keukenhof Award for its double-flowered Freesia ‘Honeymoon’, while in the same category, but for breeders, Penning Freesia was crowned the winner with its double- flowered ‘Clementine’ Freesia. |||
Floralia celebrates after a triple win at Amaryllis Show Floralia was the big winner at the Keukenhof Amaryllis Show.
Amaryllis ‘Double Dragon’.
www.FloraCultureInternational.com | June 2013
Floralia from Poeldijk was celebrating after a triple win at the Keukenhof Awards. The company, a leading bulb grower with a 50% market share in the Amaryllis bulb trade, received awards for its small-flowered cut Amaryllis ‘Double Dragon’ and the potted version of the same cultivar. ‘Double Dragon’ was also recognised with the overall Keukenhof Amaryllis Industry Award. The awards ceremony was held at Keukenhof on Friday 22 March, 2013. Winning so many Keukenhof Awards a representative of Floralia said, “It’s such a privilege for us to be recognised at this international event.” |||
Happy Gardening by Anthony Tesselaar
Meijer Roses steals firmly the Rose Show
Fat, dumb and happy Just look at this load, photographed on the road while we were in Ningxia (China). It's a great visual aid to what I want to air this time around.
The rose show at Keukenhof was held from 11 to 16 April this year. As in previous years, it was the largest of all the twelve shows of major cut flowers staged.
This appears to be a carting business. The vehicle is on the road (with all three wheels) and it's loaded… so the business is clearly functioning. But looking at it in detail, you might wonder how much forward thinking is going on here. (It does look like a case of piling on more bags and hoping for the best). If this is so, I strongly believe this is not a business model anyone should follow.
Well over a hundred vases were entered. This year’s themed country for Keukenhof was the UK, an important destination for roses from the Netherlands. Cut rose production almost entirely ceased in the British Isles early in this century and had been at a very low volume for many years previously. The flower is very popular indeed with consumers and England was chosen for one of the first Rosebrandt (a quality label for Dutch roses) product presentations outside the Netherlands. The winners of the Keukenhof Quality Competition were revealed on the annual rose grower’s meeting on Thursday April 11. For the fourth year in a row Meijer Roses won the Keukenhof Award. Like last year, the rose grower from Pijnacker scooped the first prize for his outstanding display of Rosa ‘Pearl Avalanche’. The jury, composed of Piet Persoon, Bert Middelkoop and Leo Koolhaas, particularly praised the giant flower buds, the harvest being carried out at the right stage of flower development and the strong and nice foliage that contrasts beautifully with the blooms. Rosa ‘Avalanche+’ , also entered by Meijer Roses, was awarded the VGB Award in the category Exclusive Roses. A jury composed of Dutch exporters selected the white tea hybrid as the rose with the best marketability. The panel of judges pointed out that Rosa ‘Avalanche+ has proven itself to be a super rose with a very long shelf life. The jury especially praised the virgin white colour and large bloom of ‘Avalanche+, its nice green foliage and sturdy stems. |||
And that's because we all need to keep our eyes on the road ahead. Why? Because roads have a habit of diverging or suddenly coming to a dead end. To avoid this we need to use a mix of expertise, gut feeling and constant observation. To prove the point (thanks to the bliss of hindsight) here are a few lovely examples taken from the magical realm of technology. Remember the fax? (If you still have and use a fax machine you are in danger of becoming a fossil or an admirer of retro technology.) The fax machine certainly had its day. Documents hurtled through the ether to be printed out at either end while couriers lost business, (though they regained their business thirty years later with the arrival of home-based internet shopping). It was big business selling fax machines, toner and paper. At the time, anyone travelling on this road could be forgiven for thinking the road would go on forever... but it didn't. Along came the internet, email and all the other platforms on offer in an ever changing dance of technology. Again there's big money to be made, but surely no-one is naïve enough to think they can take their eyes off this particular road for an instant. The point of all this, is to show that the least robust business model must surely be the one that's pictured symbolically above: travelling the road and dealing with changes simply by throwing them into the mix. Until what happens? The three wheeled truck tips over? A cheaper, faster, simpler, or completely unexpected alternative comes along? Or the road simply ends in front of you? This is an important topic, because I'm concerned that our industry is both blessed and cursed by its culture. It's filled with highly skilled specialists with strong links often going back generations. Our industry has enjoyed times in recent business history that were fat and we've all been happy. And while we're certainly not dumb, perhaps we're a little too distracted and not adapting to changes, and that's my concern. We need to keep our eyes on what's coming. Personally, I don't know what's waiting on the road ahead, but I'm maintaining an open mind to what may be. My aim is to keep adjusting my route so that the years ahead can be happy, with just a little fat thrown in. Anthony Tesselaar hails from Anthony Tesselaar International, an international project management company dealing in plants, horticultural research & development and strategic water management. www.tesselaar.com / ATesselaar@tesselaar.com
Rosa ‘Pearl Avalanche’.
>>>
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Flower show coverage
The largest Lily Show on Earth.
Dutch singer Pearl Jozefzoon names her own lily
Pearl Jozefzoon visibly enjoyed having a lily named after her.
Dutch singer Pearl Jozefzoon, who came to public attention when she appeared as a contestant on the singing talent shows The Voice, has named a her own lily. The flower naming event, which was held on Friday May 10, 2013, marked the opening of the Keukenhof Lily Show. It was held until the park’s closing on May 20, 2013. Lilium ‘Pearl Queen’ is a new virgin white OT hybrid from breeder Royal van Zanten. Pearl Jozefzoon visibly enjoyed having a lily named after her and approached the event with the appropriate respect and dignity. Commenting on the latest addition to the Royal Van Zanten lily family, the company’s Hans Glorie reassured his audience that he wasn’t going to sing a duet with Pear Jozefzoon adding that Royal Van Zanten prefers to stick to what they’re good at: lily breeding. He said that it has been a while since the late Dutch judo champion Anton Geesink named his own Van Zanten oriental lily at Keukenhof, now 20 years ago. Equally to Lilium ‘Anton Geesink’ the lily ‘Pearl Queen’ truly deserves a place in the spotlight as it features a pure white colour, a sturdy stem, a beautiful flower shape and an excellent shelf life. “Currently we grow ‘Pearl Queen’ bulbs on 200 roe*. That’s quite an achievement for a lily, whose crossing and selection dates from 2008 and 2010 respectively. We strongly believe that there Is a place for ‘Pearl Queen’ in the worldwide lily market. The first bulbs
will be harvested next autumn and will be available for purchase next year,” announced Mr Glorie. The official flower naming event was conducted by Keukenhof’s newly appointed vice-chairman, Piet van Apeldoorn who revealed the winners of the Lily Quality Competition. The distinctive input to the show (arranged by floral designer Dorien van den Berg) of The Lily Company received a special mention from the jury, composed of Arie Peterse, Joop van Veen and Jaap van Tuyl . Unlike the cut flower specialists, who very much dominated the show, the Lily Company staged a large number of its exhibits as growing plants in miniature gardens. The pink OT hybrid ‘Moldano’ of breeding company, Marklily brought home the 2013 Keukenhof Industry Award for Lilies. |||
* The roe is an old Dutch measurement unit which hasn’t been in use since the time of Napoleon, but is still used by many bulb growers. In this case the Rijnlandse roe, RR, is used with one Rijnlandse roe equalling to 14.19m2.
www.FloraCultureInternational.com | June 2013
The distinctive input to the show of The Lily Company received a special mention. Pictured is Lilium martagon ‘Arabian Nights’.
Prices
FloraHolland clock sales 2013 Weeks 1 to 19
United States NORCAL announces Fun’N Sun California Floral Convention NORCAL, the California Association of Flower Growers & Shippers, today announced its bi-annual Fun 'N Sun event, the “California Floral Convention", which is set to take place from July 17-20 at the Fess Parker’s DoubleTree Resort in Santa Barbara, California. Norcal invites floral industry representatives to come and celebrate “72 Years of California Growth‘s. As the premier floral convention in California, the Fun 'N Sun convention provides a unique opportunity to gain new insights and develop and re-establish lasting relationships. This year there is an exciting venue with educational seminars, innovative speakers, Grower Xpedition, a flower fair, a Toast to California Flowers, a golf tournament and An All California Floral Display. Start making your plans today to attend this special event. California flowers offer unparalleled freshness, quality and variety. Help support the industry by strengthening your customer relationships and the economy. The Fun 'N Sun event happens every other year, so do not let it pass you by. |||
Category Cut Flowers
Product Quantity %13:12 Price 2013 Price 2012 Rose large 749,299,631 -5.4 0.27 0.27 Tulipa single flowered 622,533,886 -19.7 0.16 0.12 Chrysanthemum spray 218,040,329 -11.7 0.33 0.34 Lilium oriental 30,541,789 -0.5 0.82 0.86 Rosa sweetheart 62,492,275 -20.8 0.12 0.13 Gerbera mini 160,548,762 -8.3 0.11 0.14 Tulipa double 138,651,372 18.6 0.18 0.14 Chrysanthemumdisbudded 44,267,560 -0.5 0.53 0.56 Freesia single flowered 51,441,535 -8.4 0.20 0.19 Cymbidiumlargefloweredperstem 4,905,956 0.5 2.81 3.15 Chrysanthemum santini 48,942,956 -1.2 0.26 0.27 Gerbera large flowered 33,087,582 -8.9 0.20 0.24 Rosa spray 41,526,286 28.1 0.27 0.32 Hyacinthus orientalis 25,685,909 -2.9 0.27 0.25 Alstroemeria 45,909,705 0.2 0.19 0.21 2,277,878,533 -11.2 0.24 0.22
Total Top 15 Indoor Plants
Phalaenopsis
7,738,644
8.1
3.71
3.86
Potted rose
6,529,430
9.7
0.95
1.06
10,261,594 3,585,840 2,197,167 2,565,794 1,189,217 14,218,423 13,692,888 1.555.759 63,534,756
20.3 -12.5 -6.3 -9.2 -9.9 2.6 -11.6 -24.7 -0.2
0.62 1.38 3.06 2.21 0.71 0.47 0.38 2.23 1.18
0.76 1.47 2.93 2.28 0.68 0.48 0.37 2.03 1.21
Garden Plants Bedding plants misc. 3,269,522 Pelargonium 2,479,829 Viola 14,143,475 Trees/shrubs and patio plants 394,311 Buxus 1,288,628 Total Top 5 22,575,765
-42.0 -37.4 -28.9 -32.4 -31.0 -5.1
0.30 0.66 0.14 3.50 2.43 0.41
0.18 0.53 0.29 3.23 2.28 0.53
Kalanchoe Bromelia Anthurium Hydrangea Indoor plants misc. Potted Narcissus Potted Hyacinthus Ficus Total Top 10
Source FloraHolland
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Crop protection Flower growers in Kenya and Ethiopia have a great deal of experience in biological control of spider mites. They probably use more predatory mites in ornamental crops than any other flower-producing region in the world.
Biological control of spider mites
O by Louise Labuschagne
ver the last decade, many East African flower growers have successfully reduced pesticide inputs in the crop by up to 50%, due to the adoption of the predatory mite, Phytoseiulus persimilis, for spider mite control. In most of the cases, the old ‘bad press’ from Kenya about excessive use of
toxic chemicals, is now old news and quite far from the truth. It was only after replacing their previous intensive miticide spray programme use with biological controls, that growers appreciated the negative impact on yield and stem length, that chemicals can have on flower growth. So they now have
Phytoseiulus DOES work in carnations despite the crop’s waxy leaves. The reason earlier experiments did not work was probably because of pesticide residues on the carnation plant or not applying enough.
www.FloraCultureInternational.com | June 2013
Phytoseiulus.
a healthier crop and less pesticide residues.
What’s the difference?
Phytoseiulus is a well-known predatory mite that is used all over the world for spider mite control. But what East African growers are doing with Phytoseiulus is very different from what is happening in the rest of the world. Application rates of Phytoseiulus in Kenya and Ethiopia can be as high as 1 to 2 million predators per hectare in one single ‘clean-up’ application. This is then followed up with a prophylactic preventative programme all year round of about 25,000 Phytoseiulus per week. This is necessary because of the all year round growing conditions. With average retail costs for Phytoseiulus in Europe at 5 EUR per thousand Phytoseiulus, this would cost a staggering EUR 5,000 per hectare. This is why the European growers use a different ‘dribble’ method of biological control for
Amblyseius andersoni.
mites, applying much smaller quantities of Phytoseiulus every week aimed at keeping a ‘balance’ of pest and predatory mites in the crop. On the Equator, with higher temperatures and all year round growing conditions, there is a greater risk of crop damage if the ‘balance’ is not right. So the European, ‘dribble’ method has been less successful on the Equator, unless used in conjunction with compatible miticides. It is due to the lower cost per thousand Phytoseiulus, that East African growers have the opportunity to apply very high levels of this predator, which virtually ‘knocks out’ the spider mite population in a few weeks. On the Equator, this seems a less ’risky’ approach and it does not require compatible miticides to make to work. If mites are not controlled, they represent a serious threat to many
flowers including roses, carnations, Alstroemeria, Chrysanthemum, particularly if the crop is grown under greenhouse conditions or in all year round growing conditions. Real IPM (Kenya) Ltd pioneered the biological control programme in Kenya and Ethiopia and now has more than 1,000 hectares of high value roses under intensive IPM programmes.
Predatory mites – which one is best?
There are a number of predatory mites, which are raised commercially as biological control agents for mites in different parts of the world. It is important that a grower understands their individual strengths and weaknesses when designing an IPM programme. All predatory mites are not the same. Which one should be used and when? How can their use be integrated? Is there
any potential competition between mites that growers should be aware of? These are seriously important questions. The most successful predatory mite is Phytoseiulus persimilis, which is globally the most efficient predator for T. urticae spider mite control because there are four female Phytoseiulus per male in the population, whilst other predatory mites, such as Amblyseius californicus, have only two females for every male. Since females must eat more pest mites to produce eggs, it is a huge benefit for growers to choose a biological control agent, which naturally has more females in the population. Even though Amblyseius californicus will live longer than Phytoseiulus – the overall egg laying capacity is much lower and therefore it is a less effective predator in high pest mite situations. Amblyseius californicus is a very common, indigenous predatory mite in East Africa, in spite of its name. If compatible spray programmes are used, they will migrate into a crop naturally from the surrounding vegetation, to complement, the introduced predatory mites. In addition to having 100% more females, Phytoseiulus also eats more spider mites per day than any other predatory mite. They will eat from 5 to 20 pest mite eggs per day and up to five motile stages of pest mites. During a lifetime, a female Phytoseiulus will eat 503 spider mites whereas a female A. californicus will only eat 156 spider mites. It is very important therefore that a grower does everything possible to ensure that nothing interferes with the rapid establishment of Phytoseiulus in the crop, especially if hot weather is approaching and the risk of pest mites increasing is imminent. Another predatory mite, Amblyseius andersoni, is widely used in Europe and USA and is being trialed in Kenya as the alternative to Phytoseiulus during the ‘preventative phase’ after the real ‘clean-up’ job has been done by a heavy dose of Phytoseiulus. Amblyseius are generally less sensitive than Phytoseiulus to pesticides >>>
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Crop protection
and can last for a few more days without prey mites. Amblyseius cannot however, survive, miraculously without any prey for long periods of time. This is particularly the case in a cut flower crop where pollen is not abundant or the flowers are actually harvested and removed (with the Amblyseius still feeding on any small amounts of pollen in the flower bud). Both Amblyseius spp are available in slow release bags, which can be placed in the crop and only need to be replenished after a few weeks. This helps reduce the labour inputs each week. Phytoseiulus is still better applied by hand rather than by bellows puffer equipment, as it has longer legs than Amblyseius and more prone to mechanical damage than Amblyseius. However, labour costs in East Africa are less limiting economically than in Europe and there is a lot to be achieved from regular inspection of the crop by well-trained scouts, whilst they are applying the weekly Phytoseiulus. Scouts can find and treat hotspots of mites before they spread, by simply ‘topping up’ those areas with extra Phytoseiulus every week.
Pesticide residues
Non-compatible pesticide residues are the most important factor,
which can interfere with biological control of spider mite when using predatory mites. Most bio-control suppliers can provide comprehensive information about the harmfulness of different pesticides and the length of time these harmful effects last – so it is not difficult to devise a programme, which takes this into account. Forward planning by the grower will ensure successful introductions of Phytoseiulus, when the weather warms up. Fungicides are now the most frequently applied ‘pesticide’ in flower crops. Even though most fungicides are classified as ‘safe’ for predatory mites; it is important to realise that the term ‘safe’ is defined as killing ‘less than 25% of the predators’ which come into contact with the spray. But if this ‘safe’ fungicide is applied three times in a week…this could kill up to 25% of predators at each application. This is not safe at all. It could kill enough of the predatory mites to cause a resurge of spider mite due to insufficient live predators in the canopy.
In 2010, Oserian Managers and Real IPM were the first to control spider mite in carnations using Phytoseiulus. Jimmy Kioko (Pest & Disease Manager) left; Johnny Owles (Grower Manager) and Alvin Otieno (Real IPM Consultant).
Alternatives to fungicides
Bacillus subtilis is a beneficial bacterium, which is now widely used in East Africa for control of powdery mildew, and, when used in combination with Trichoderma
asperellum, it has also provided good control of botrytis and downy mildew. The added value of the biological control of diseases is that fewer chemical fungicides are applied. This helps to conserve the Phytoseiulus because this biological control does not have any measureable impact on predatory mites, over and above the volume of water applied to put it onto the crop. However, in high disease risk periods, during seasonal rains, the Bacillus subtilis needs to be tank-mixed with relevant curative fungicides to produce a synergistic fungicidal effect. This also helps to prevent resistance to the fungicide active ingredients for Botrytis and downy mildew, which are very prone to resistance development. Synergy is a real, measurable effect. Neither the fungicide alone, nor the Bacillus subtilis alone, are as effective as the combined treatment.
Metarhizium 78 for mites
However, most of the effective fungicides for downy mildew and botrytis are very harmful to Phytoseiulus. In high-risk downy mildew periods, with sensitive varieties, there is no choice – non-compatible fungicides have to be applied. Phytoseiulus have to die. However, there is now a new isolate of Metarhizium, called Achieve, which is used for spider mite control. The unique attribute of this isolate is that it kills spider mite pests but does not kill predatory mites. It leaves no harmful residue to prevent Phytoseiulus being re-introduced to the crop as soon as the high-risk downy mildew spray programme has ended. The Metarhizium can be tank mixed with the fungicide for downy mildew, making it very easy to use. The non-compatible downy mildew fungicide is applied with the Achieve, which controls the spider mites and prevents resurgence of this pest problem during the rainy season. All these new tools, are helping East African flower growers comply with the increasing pressure to reduce pesticide residues on flower crops, even though they are not an edible crop. |||
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International Events June 2013 4 to 8. Argentina Batimat Expovivienda. From June 4-8, visitors attending Batimat Expovivienda will be treated to the spectacular display of trees, plants and flowers which the Argentine growers are renowned for. Parallel to the show garden in the Blue Pavilion, the Association will held its 35th nursery stock conference. For further information: www.batev.com.ar www.verdeesvida.com.ar 5 to 7. Kenya International Floriculture Trade Expo (IFTEX) at the Oshwai convention centre, Nairobi. www.hpp.nl 6 to 8. Tanzania Food Agro Africa 2013. Africa’s premier international food, hotel and agricultural products, equipment and machinery trade show at Dar-es-Salaam. www.foodexpo.expogr.com 11 to 12. Israel Fresh Agromashov, the only exhibition in Israel which connects growers and buyers of fresh produce. Now in its 23rd year, Fresh AgroMashov will be held between the 11th and 12th of June 2013, at the Israel Trade Fairs & Convention Center, Tel Aviv. T +972-8-6273838 F +972-8-6230950 info@mashov.net www.agro.mashovgroup.net/en/ 11 to 12. United States SAF Retail Growth Solutions, a mini conference for florists in St Louis. www.safnow.org/ retail-growth-solutions 11 to 13. United States National Lawn & Garden Show at the Chicago (Rosemont) Crowne Plaza Chicago O’Hare. www.nlgshow.com 11 to 14. The Netherlands Flower Trials in the Aalsmeer, Westland and Rheinland Westfalen (Germany) areas. www.flowertrials.com 16 to 21. Costa Rica Iberiada 2013, the fourth international gathering of floral design schools in Antigua, Costa Rica. roxanabarrientos06@yahoo.com/ alberto.zaverio@gmail.com www.alyrofloralevents.com
17 to 21. The Netherlands Grosci 2013, international symposium on growing media and soilless cultivation. growing media and soilless cultivation at the Holiday Inn in Leiden. Grosci2013.symposium@wur.nl 18 to 19. United States International Floriculture Expo at the Miami Beach Convention Centre. www.floriexpo.com 18 to 21. United States International Floriculture Expo (IFE) at the Miami Beach Convention Centre. 19 to 21. Brazil 20th Hortitec at the Holambra Convention Centre, Holambra/SP. www.hortitec.com.br 20 to 21. France 69th FNPHP congress at the Entoire/Cité de l’Entreprise in Toulouse. T 0033 5 56 44 1474 suziequercy@ka2com.fr www.fnphp.com 25 to 26. United Kingdom The National Plant Show at Stoneleigh Park, Coventry, Warwickshire, CV8 2LZ, UK T +44 (0)118 9303132 F +44 (0)118 9323453 enquiries@nationalplantshow.co.uk www.nationalplantshow.co.uk 26 to 28. Italy Vestire il Paesaggio (Dress up the Landscape) landscaping conference in Pistoia. vestireilpaesaggio@ provincia.pistoia.it www.facebook.com/ vestireilpaesaggio.provpt July 2013 13 to 16. United States The annual OFA Short Course, U.S. horticulture’s premier convention and marketplace. The OFA Short Course was named the 150th largest trade show in the United States by the Trade Show News Network. Venue: Greater Columbus Convention Centre in Columbus, Ohio. www.ofashortcourse.org 28-31. Australia Protected Cropping Australia (PCA) announces its ‘Solutions for Sustainable Growth’ themed hydroponic and greenhouse growers conference which will be held at the Pullman Melbourne Albert Park from July 28-31, 2013. www.protectedcropping australia.com
21 to 27. Canada Perennial Plant Symposium in Vancouver. PPA 2013 is going to be a true West Coast Adventure. In fact, that's the working title of one of our optional tours. Gary Lewis, your Canada Region Director, has worked hard to assemble a great site committee and a slew of remarkable opportunities. www.perennialplant.org 31 July to 1 August. United States Penn Atlantic Nursery Trade Show, PANTS13 at the Pennsylvania Convention Centre. www.pantshow.com August 2013
22 to 24. United States Pondemonium, the water garden industry’s premiere business and networking event. Held in St. Charles, Illinois, Pondemonium will dovetail with the Independent Garden Center in Chicago, allowing participants the opportunity to attend both events. www.pondemonium.com 22 to 24. United States Farwest Show at the Oregon Convention Center and organised by the Oregon Association of Nurseries. T (1) 800 342 6401 F (1) 503 682 5099 info@oan.org www.farwestshow.com
11 to 14. United States 2nd International Symposium on Plant Cryopreservation in Fort Collins, Colorado. http://col.st/RlEtRA
25 to 30. Germany The Leibnitz University is pleased to invite you to the 6th International Rose Symposium to be held from August 25th to August 30th 2013 in Hannover, Germany. 14 to 16. United States T +49 (0) 511 / 762 - 19293 Plantscape Industry Expo is a (from 1-5 p.m.) interior plantscape conference and trade show bringing nature indoors F +49 (0) 511 / 762 - 19292 through living plant. South Point roses2013@genetik.uni-hannover.de Hotel Las Vegas. www.rosesymposium2013.unihannover.de www.piagrows.org 15 to 17. United States Nursery Landscape Expo at the Dallas Convention Centre. www.txnla.org 16 to 19. Russia SibFlower 2013, 17th International exhibition of flowers, planting material, floristic accessories, garden tools and technologies. Venue: Novosibirsk Expo Centre, Novosibirsk, Russia. www.novosibexpo.ru 20 to 21. Belgium Florall Autumn Fair at the Flanders Expo, Ghent. T +32 9 241 5091 F +32 9 241 5095 info@florall.be www.florall.be 20 to 22. United States The Independent Garden Center Show at the Navy Pier in Chicago. info@florall.be www.igcshow.com 21 to 24. The Netherlands Plantarium, international trade fair for nursery stock at the international trade centre Boskoop-Hazerswoude. info@plantarium.nl www.plantarium.nl
28 to 30. China ModernAgri 2013, agricultural trade show at the Shanghai International Exhibtion Centre. T + 86-21-61851816 F + 86-21-33275350 modernagri@hnzmedia.com hong.deng@hnzmedia.com www.modernagri.cn 28 to 30. Russia Flowers IPM Moscow is jointly organized by Messe Essen GmbH and the MVCVVC and will take place from August 28 to August 30, 2013 at the newly build wing (single level facilities offering plenty of natural daylight) of the All-Russian Exhibition Centre (AREC) in Moscow, Russia. Trade show hours: 9.00-17.00. T +49 201 7244 232 anna.grannass@messe-essen.de www.flowers-ipm.com 30 august to 1 September. Poland 21st edition of Green is Life trade exhibition. A nursery stock and gardening focused show. Agnieska.zukowska@zszp.pl www.greenislife.pl September 2013 11 to 13. Italy Flormart at the PadovaFiere exhibition centre. www.flormart.it
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Automation Flier Systems is a family-owned business, spanning three generations and originating in Barendrecht, the Netherlands in 1931. Today, third generation, Ard Flier, stands at the helm of an internationally recognised business, which assist breeders and propagators in making their operations more efficient and productive by providing a wide range of automation solutions.
Flier Systems launches next generation seeding machine F
lier’s hand-held soil blocker is one of the icons of the past; though it had a valuable place in the past, it now seems to have lived in the dark ages when considering the quality of machinery Flier Systems now offers its customers. “We specialise in five particular product lines being: horticultural soil block pressing machines, potting machines, planting lines for cuttings, grading systems and automated solutions for rockwool blocks,” said marketing manager Andelina Gielen. She added, “In all these areas of business our primary goals is to provide our customers with top notch solutions such as precision seeding, watering and grading that help to reduce risk and cost as well as improve productivity and quality. We deliver also the most sophisticated transport systems for pot plant production.”
In tandem with technology by Ron van der Ploeg
Flier Systems stayed true to its hometown Barendrecht, where it now works out of a state-of-the-art
For a fast return on investment! - Low-priced drums - Pelleting is not always needed - Quick and easy batch/drum change (within 1 minute) - Precision sowing (also dissimilar seeds) - High sowing results (Tagetes: 98%) - High capacity (1500 trays per hour) - Easy to operate (settings by seed type) - Labour-saving technology. Where previously 3 to 4 persons were needed to control the sowing of Tagetes, there is no only one operator required when using the DS11 drum seeder.
www.FloraCultureInternational.com | June 2013
High-precision sowing.
manufacturing facilities at 120 Zuideinde road. The company has grown leaps and bounds over the past 82 years and continues to evolve in tandem with technology. “Keeping a specialised business such as Flier Systems thriving hasn’t always been smooth sailing,” recalled Andelina, “but our business is expanding rapidly throughout the world. Now the company has over 60 employees, but the market continues to grow and we’ll need to add more.”
Ongoing R&D
“Every customer is important”, stressed Andelina. Flier Systems serves mainly plant breeders, propagators and young plant growers of vegetable and ornamental crops. There is strong competition worldwide. Andelina: “To differentiate ourselves and stand out in the competitive international market, we provide far more than our customers expect. Not only do we offer tailor made automation solutions, but we also invest heavily in
technologically advanced systems, equipment and ongoing research and development. Moreover, at Flier Systems we can add or leave out different components and modules, with an emphasis on the best price, service and quality conditions for our customer.”
Interchangeable drums minimise both the time and amount of skill required by the person in charge.
DS11 seeding machine
Demonstrating its commitment to the seed industry and the plug producers, Flier Systems recently revealed its new drum seeder DS11. “Our customers continued to ask for high speed and high precision seeding in one. Until now, it was far from easy to combine both characteristics and an extra problem is that an optimal seeding result requires different drums for different types of seed. Drums were extremely expensive and the return on investment for the greenhouse grower too low. While developing the machine, we discovered a method to produce less expensive drums offering tremendous performance gains in seeding. Research has revealed that the accuracy of the DS11 seeding line allows
Flier Systems has a demo machine in their factory in Barendrecht where it can help customers to make the best decision about automated seeding.
customers to use unpelleted seeds. Often, pelleting was carried out to turn the seed into a ‘sowable’ shape, but thanks to our drum seeder DS11 that’s not necessary anymore.”
Precision sowing
The sowing drum optimally sorts the seeds and enables precision sowing at a high capacity. “With a precision seeding drum the grower can quickly increase production rates and efficiency,” outlined Andelina. She continued, “Production speeds are up to 1500 trays per hour (12,000 rows of pots per hour and 20,000 rockwool plugs per hour) and the savings on labour are important. Individual seeding, with one seed per cell, plug or pot allows the plantlets to develop better. An extra option is to use special drums to single, double or multi-sow in one cell.”
The higher class model includes a touch screen monitor.
Easy to use
High sowing results (Tagetes: 98%).
Flier Systems works out of a state-of-the-art manufacturing facilities in Barendrecht, the Netherlands.
In addition to its standard configuration, the DS11 seeding line is also available in a higher class. “The standard model is suited for customers working with only a limited variety of seeds, while the higher class model includes a touch screen monitor. This device allows for settings by seed type and it only takes one minute to switch between batches.” The DS11 is easy to use. Once programmed, the operator introduces the desired seed recipe on the touchscreen monitor. The machine is delivered with standard settings but additional setting can easily be introduced and saved.
Flier Systems has a demo machine in their factory in Barendrecht where it can help customers to make the best decision about automated seeding. Moreover, the DS11 will occupy pride of place at Florensis and Syngenta during the upcoming Flower Trials. Commenting on their newly purchased DS11 a Florensis operator from the sowing section said: “The results are extremely good, even while sowing at high speed. The drum seeder DS11 is less noisy than other devices and allows to fine tune the sowing process. It is definitely the next generation in automated sowing. This year and next year, the DS11 drum seeder will also be on display at Four Oaks show in the UK, the 2014 IPM Essen in Germany and the Sival trade show in France. |||
June 2013 | www.FloraCultureInternational.com
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Automation solutions Web shops are the face of automated data exchange, the visible part of a larger and more complex entity. Inside, within the supply chain, much more can and does go on. This article provides tips and tricks from businesses which have recently successfully implemented various IT supply chain projects.
Tips and tricks for a successful supply chain implementation
K
neppers Rozen, Heembloemex, Sion Orchids and Baas Plantenservice have the same IT principles: work with partners who know the sector inside out and use software solutions which are widely supported. This led them to Microsoft solutions from Prodware, the biggest Microsoft Dynamics (ERP) partner in Europe and market leader in the horticultural sector.
Be flexible and mix
by Albert Holtzappel
The e-Trade protocol supports a fully automated stock and transaction process for web shop sales. This helps increase turnover and reduce sales costs. The risk of administrative errors is minimised because the processing of all the transaction data is fully automated. Richard Kneppers from Kneppers Rozen commented, “‘We have implemented e-Trade successfully. But e-Trade isn’t everything. Our tip: mix your channels so that you stay flexible and always choose the channel with the most potential. For example, we work with direct contracts, the auction and with e-Trade so we can always choose the right mix.”
www.FloraCultureInternational.com | June 2013
Dirk van de Water from Heembloemex offers the following tips and reminders for floral wholesalers, “You can also offer additional products from third parties on your web shop. You don’t need to have them in stock yourself, because they’re already with your partners. For example, our web shop offers “one-stop shopping” by combining our range of flowers and plants with decorative accessories and packing materials.”
EDI, barcode scanning and RFID for chain integration
The use of EDI, barcodes and RFID optimises information within the logistic chain. Léonard Smits from Baas said, “‘We try to avoid duplication of work in the supply chain by sharing and using the available order data more smartly. We tell our growers in advance how the products must be packaged together and we know before the CC container arrives exactly what products will be on there. When we receive the delivery, we read the RFID tags (attached to
each container) and both the goods received records and the packing records are automatically updated.”
Share available information
Eric Moor, director of Sion Orchids and winner of the Dutch Horticultural Entrepreneur Award 2013, “We breed, grow and sell young orchids. A system based on ERP is essential to integrally support this process. Because we work and bear the risk not just for ourselves but also for third parties, it’s essential that our administration is correct, right down to individual product level. This gives us the means to easily share all the relevant information with our clients so that they are always fully and accurately informed. And we put this to full use.” The technology to optimise internal and external processes is available but underused. And it’s becoming increasingly important, even vital, to use it. As Eric Moor concluded, “Success in business is always a combination of foresight and daring.” |||
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Advertising Index Company
Page website
Alex Andersen Ølund A/S.......................................................25......................................... www.alex-andersen.dk Aqua-Hort.......................................................................................25.................................................. www.aqua-hort.dk Brandkamp GmbH.....................................................................10.............................................. www.brandkamp.de Cool Logistic Resources ..........................................................30....................www.coollogisticsresources.com Danziger ‘Dan’ Flower Farm..................................................... 2................................................... www.danziger.co.il Ex-Plant A/S....................................................................................23..................................................www.ex-plant.com Feldborg A/S..................................................................................31.................................................www.feldborg.com Flier Systems..................................................................................44................................................www.fliersystems.nl Flordania Marketing A/S..........................................................26..................................................www.floradania.dk Florasearch Inc..............................................................................51............................................www.florasearch.com Floricultura B.V..............................................................................10............................................www.floricultura.com Flowers & Cents ...........................................................................30..................................www.flowersandcents.org Gartneriet Råhøj..........................................................................27.............................................................www.rahoj.dk GASA International.....................................................................27.............................................www.gasagroup.com GPL International A/S................................................................34.................................................................www.gpl.dk Hortis USA.......................................................................................10................................................www.hortisusa.com IPHandlers........................................................................................ 6....................................................www.iphandlers.nl
for weekly or monthly rentals. It is a very special laid back place where time is only what you make of it. Relaxing and private this casual property is surrounded by the best sport fishing in the US. We can accommodate from 2 to 5 couples. Check it out at www.lost-habor.com If you are interested please contact me Williee Armellini Williee@lost-harbor.com US: 786-255-3335
Company
Page website
Jiffy Products International....................................................44...............................................www.jiffygroup.com Jungle Jacks...................................................................................10......................... www.junglejacksthailand.com Keukenhof....................................................................................38-40.................................................www.keukehof.nl Knud Jepsen..................................................................................26..........................................................www.queen.dk Koppert Biological Systems...................................................46.................................................. www.koppert.com Messe Essen (IPM).......................................................................52.....................................www.messe-essen.de/en Odense Blomsterfestival.........................................................28.....................................www.blomsterfestival.dk Plant Partners................................................................................24 ..........................................www.plantpartners.dk Royal van Zanten.........................................................................18.................................. www.royalvanzanten.com Royalty Administration International...............................51......................................www.rai-worldwide.com Scangrow A/S................................................................................34...................................................www.scangrow.dk Senmatic..........................................................................................29................................................www.senmatic.com Stal & Plast.......................................................................................28..................................................www.staal-plast.dk Urbinati SRL....................................................................................46...................................................www.urbinati.com VWS Export-Import Flowerbulbs........................................51..................................... www.vws-flowerbulbs.nl Williee Armellini...........................................................................51............................................www.lost-harbor.com WPS Horti Systems.....................................................................30.....................................www.wpshortisystems.nl
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India's floriculture exports Women floriculturists set to grow 17-20% in turn entrepreneurs FY13
Floriculture casual labors protest in Srinagar
May 8 .
May 14,
May 29,
Bangalore: Thanks to Valentine’s
Machilipatnam: About 420 women
Day the demand for cut roses
from Andhra Pradesh have proved
increased and ultimately boosted the
that entrepreneurship requires ideas
floriculture exports to 17-20 per cent
and determination and not literacy.
for the year ended March. Between
Flower sellers from KothaReddypalem
April 2012 and February 2013, India
and PathaReddypalem villages in
exported 23,000 tonnes of flowers
Machilipatnamhave turned successful
worth Rs 385 crore, a growth of 16.6
women entrepreneurs-cum-farmers by
per cent over the corresponding period engaging in floriculture business- right in the previous year. from growing the plants to marketing Read more Source: Business Standard
the flowers. “Middlemen in the market try to cheat us. So, we sell the flowers on the streets and roadsides in Machilipatnam,” says B. Padmavathi, an illiterate woman who grows half-adozen varieties of flowering plants on her land.
Srinagar: Scores of Floriculture department casual labors on Wednesday staged a protest at Press Enclave here demanding regularization of their services. Protesters were raising slogans: ‘We want justice, regularize our services.’ “We have been serving department for the past 15 years at very low remuneration. Now department, instead of increasing our wages has decreased it. What kind of justice is this?” asked protesters. Read more Source: Greater Kashmir
Read more Source: The Hindu
A ray of hope for Vizag’s withering floriculture dream May 20,
Vishakapatnam: At a place where where even the horticulture department has failed to bring about the desired progress in the floriculture business there stands out the success story of the septuagenarian LavanyaLatha. "When I started in 1968, floriculture was unheard of. I used to have a large floral garden at the AU quarters when a young destitute boy, Krishna, who had come from Yelamanchili, told me he could make a living by selling my flowers in the market. Later, I started a small farm near Sagarnagar, after which I shifted base to Pineapple Colony near Simhachalam in 1986," said Latha. Her four-acre farm is home to several species of flowers including 23 varieties of roses. Read more Source: Times of India