Carolina Blitz
Embassy Suites by Hilton
Cary, NC | November 18-19, 2024
To
Carolina Blitz
The Carolina Blitz is the official publication of the Carolinas Chapter of Meeting Professionals International and is published quarterly. All contributions, articles, and photographs should be submitted to MPI-CC Publications Chair. Send to Rachel Mintel - mintel.rachel@gmail.com.
EDITORIAL AND NEWSLETTER COMMITTEE
Publications Chair
Rachel Mintel • UNC Chapel Hill
Editor
Rachel Mintel • UNC Chapel Hill
Contributing Writers
Najauna White, CMP, CDE®, Miles Partnership; Nicole Filippo, CMP, Duke University; Rachel Whitten, CMP, Visit Greenville NC; Tracy Stuckrath, CMM, CSEP, thrive! meetings; Jason Arnold, Cabarrus County Convention & Visitors Bureau; Melanie Mason, CMP, EnsembleIQ; Floyd Isley, Atrium Hospitality
Photographer
Brian Spann • Spann Mann Media
Proofreaders
Christine Irwin, CMP, The Management Office; Melanie Mason, CMP, EnsembleIQ; Nicole Filippo, CMP, Duke University; Rachel Mintel, UNC Chapel Hill
Publisher
Christine Irwin, CMP • The Management Office christine@themanagementoffice.com
Advertising
Christine Irwin, CMP • The Management Office christine@themanagementoffice.com
Design
Kistin Creative Studio • 704-724-9188 • kistincreative.com
MPI-CC Web Site: www.mpi.org/carolinas
ADVERTISING RATES AND DEADLINES
Quarter Page 1X $220 $290 (3 1/2”W x 4 3/4”H)
Half Page Horizontal
(7 1/4”W x 4 3/4”H)
Half Page Vertical 1X $420 $550 (3 1/2”W x 9 1/2”H) 3X
Full Page 1X $640 $840 (8 1/2”W x 11”H) 3X $620/issue $820/issue 6X $580/issue $780/issue
Full Page Insert 1X $700/issue $910/issue 3X $680/issue $890/issue 6X $640/issue $850/issue (Produced and provided by advertiser)
There are four issues of the Carolina Blitz published yearly. Winter, Spring, Summer and Fall
NOTE: Rates are published as of January 2023, and are subject to change without notice. All published rates are net non-commissionable. Any cost incurred by the BLITZ for art that is not fully press ready (e.g. reductions, halftones) will be billed to the advertiser, or art that is not press ready may be refused.
DUE DATE: Due by the 15th of the month prior to publication. Artwork is due to the publisher within 10 days after deadline for space reservations.
SEND MATERIALS TO: Christine Irwin at The Management Office, 1307 West Morehead St, Suite 207, Charlotte, NC 28208 christine@themanagementoffice.com • Fax: 704-333-6927
For more advertising information contact Christine at christine@themanagementoffice.com or 704-377-5648
Visit our website at www.mpi.org/carolinas for additional advertising and sponsorship opportunities!
President’s Message
Fall
Najauna White, CMP, CDE ® Miles Partnership MPI-CC President
The aftermath of Hurricane Helene has left a devastating impact, with record rainfall causing flooding, mudslides, and power outages across the region. I can’t stop thinking about everyone affected, including those of you who are outside of Western NC and SC, are also badly affected and still need support.
I want to extend my heartfelt hope that you and your loved ones are safe and have everything you need. If you’re in a position where power, water, and resources are still accessible, I encourage you to join me in offering help to our fellow chapter members who may not be as fortunate right now.
Some of our current board members and past presidents have generously shared resources they’ve compiled to assist during this challenging time. These resources have been gathered into a public Google Drive, available to all members.
You can find the drive HERE (and above), and we’ve also highlighted a few key resources below.
Here are some key resources available to those in need:
• American Red Cross of North Carolina
Provides emergency shelter, food, and disaster relief
• NC Emergency Management
A comprehensive hub for real-time updates and recovery resources
• Feeding the Carolinas
Local food banks offering support to those facing food insecurity
• Disaster Unemployment Assistance
Support for those whose employment has been impacted by the hurricane
• Mental Health Support
If you’re feeling overwhelmed, you can access the Disaster Distress Helpline at 1-800-985-5990 or text TalkWithUs to 66746 for 24/7 emotional support.
If you have power, access to resources, or simply need to talk through the emotions and challenges, please do not hesitate to reach out to me or any board member. We are here not only to help coordinate support but also to listen. Whether you need advice, assistance, or just someone to talk to during this stressful time, we want to be here for you.
As we keep you in our thoughts, we are deeply praying for everyone’s safety and well-being. Please take care of yourselves, and if there’s any way we can help, we are just an email or a phone call away.
Our Members
Where do you currently work and how long have you been there?
I work at the Association of International Certified Professional Accountants (AICPA & CIMA) and have been there for nearly 7 years!
Tell me about your position and the organization you are with.
I’m a Conference Producer on the Global Conferences & Events team (aka the BEST team!). My role focuses on the program development for five annual conferences ranging anywhere from 100 to 1,000 attendees. I lead volunteer committees, each consisting of 10-20 subject matter experts, and collaborate with internal stakeholders to build the agenda for the conference.
What are your hobbies?
My hobbies include spending time with family and friends, traveling, going to concerts, trying new restaurants, and walking Lake Johnson with my dog Luna.
Why did you join MPI Carolinas Chapter?
I used to be a member of AMA Triangle when I was in a marketing role at my organization a few years ago and I really enjoyed meeting new people. Since transitioning to
New Member Spotlight
Anna Monroe
AICPA & CIMA
the meetings and events industry, I was missing having an extracurricular and heard great things about this MPI Chapter! I also wanted to learn more about the operations of event planning as my role is heavily content-focused.
If you were able to meet a famous person, alive or dead, who would it be and why?
Steve Carell, he’s hilarious and I love everything he’s done.
What advice would you give someone interested in pursuing a career in our industry?
I kind of fell into this industry through connections I’ve made along my career journey. I would say it really is “who you know,” so focus on building strong relationships because you never know where they could lead you.
What is your ideal vacation/vacation spot?
You can’t beat the food or beaches in Charleston, SC.
MPI-CC
Fall 2024 30 Years John Cruz, CMM
Anniversaries
Years
Meet the Member Tarshi McCoy, CMP, CHSP, TMP
Riverfront Convention Center of Craven County - New Bern
My guilty pleasure
Food is my guilty pleasure. I once traveled to San Fransico for a Chinese restaurant. The restaurant was ranked in the top 25 Chinese restaurants in the world. I drove to Philadelphia over a weekend for an authentic Philly steak and cheese. Trust me when I tell you, that is not the only place I have taken a road trip to for food over a weekend. There’s nothing like indulging in delicious flavors and discovering culinary delights.
Favorite Vacation Spot
My favorite vacation spot would be Barcelona. I love the incredible fusion of history and culture. The city’s architectural wonders, especially Gaud’s masterpieces. I am a foodie and will travel for good food. The food scene was definitely one for the books. Fun Fact: I learned while visiting Barcelona that they really know how to make sangria!
What’s your favorite part of being a member of MPI-CC?
One of my favorite parts of being a member of MPI-CC is the incredible sense of community and collaboration.
“One of my favorite parts of being a member of MPI-CC is the incredible sense of community and collaboration.”
The opportunities to connect with industry leaders, share innovative ideas, and grow professionally are unparalleled. The relationships I have made over the years of my membership is priceless!
Marjorie Belizaire
Travis Brisbon
Triangle Corporate Coach
Shannon Hime-Bizzarro
Capitol Hill Management Services, Inc.
Linda Jeffries
Greater Beaufort-Port Royal Convention & Visitors Bureau
Mallory Joyner
AICPA & CIMA
Casey MacNeilage
Discover Durham
Jessica McCarthy-Hills, CAPM
McCarthy Hills LLC
Tenessa Moore, CMP
Johnson C. Smith University
Kevin Mullane
Silver Oak Transportation
Chris Roach
Pinehurst Resort & Country Club
Tara Spencer
San Diego State University, L Robert Payne
School of Hospitality & Tourism
Halle Walker
Kristina Wheelsss
Christine Wilks
Jill Awe
Charity Backs
Vanderbilt University
Kaela Bath
The Newest Kalahari Resorts & Conventions: Spotsylvania County, Virginia
Kalahari Resorts is set to open new resort with amenities planners crave in late 2026
Q: When are you opening in Spotsylvania County, Virginia?
A: Kalahari Resorts & Conventions is set to open its fifth resort in Spotsylvania County, VA in late 2026! After years of planning and construction, we can’t wait to welcome guests to experience all that Kalahari has to offer, from our expansive convention spaces featuring 30,000-square-foot and 18,000-square-foot ballrooms to our massive indoor waterpark and adventure park. We are also proud to offer a variety of dining options to our guests, including signature on-site restaurants and private dining spaces. This opening will mark another milestone for Kalahari and we’re excited to bring a one-of-a-kind destination to the region.
Q: What can guests expect to see at this location?
booking stays at the Spotsylvania County Kalahari Resort location in early 2026.
Q: When do you expect that we can start touring the property?
A: We broke ground on our fifth Kalahari Resorts and Conventions location in Spotsylvania County in October 2023. We’re eagerly working toward our exciting opening in late 2026, but there’s a lot of work to be done. We’re in the middle of that process and since construction started, the local area has begun to watch the transformation, prompting a lot of interest in scheduling hard-hat tours. We anticipate beginning those in late 2025.
A: You may have started to see the massive construction site, located along I-95, halfway between Richmond, VA, and Washington, D.C. as construction is well under way. The Spotsylvania County Kalahari Resort location will offer an attractive meeting venue offering all-under-one-roof solutions for events of all sizes. Our resort will feature 907 guest rooms and suites, a brilliantly designed layout, and a variety of on-site amenities, providing the perfect atmosphere for both business and leisure. Kalahari Resorts and Conventions provides a platform for creative events, with the potential of incorporating unique team-building activities such as our ropes course, climbing walls and indoor adventure park challenges. We’re also excited to introduce a beautiful event barn, offering groups a distinct atmosphere which they can work into their event. Also available at the resort will be 12 on-site food & beverage outlets; everything from awardwinning fine dining to casual eats. The resort will provide guests an authentically African-themed experience aims to become a premier destination in the region.
Q: When can we start booking?
A: Now! We already have many conventions secured for 2027 and beyond! Planners can submit an RFP today at kalaharimeetings.com. Leisure guests can anticipate
Q: What do groups love most about Kalahari?
A: Kalahari is a true destination on its own and we pride ourselves in that. As an attendance boosting destination, many of the organizations who host events at Kalahari Resorts report a 15% – 20% increase in attendance when holding their events with us as opposed to other locations. This can be tied to the resorts’ seamless blend of business and leisure in an all-under-one-roof destination. Meeting attendees appreciate the state-of-the-art convention spaces as well as the resort’s world-class dining, award-winning indoor/outdoor waterparks and attractions, retail options and more. Kalahari’s ability to transform a business trip into a family-friendly getaway is a standout feature — what starts as a work obligation often becomes an unforgettable experience for the whole family.
Q: What are the expected community benefits?
A: The opening of Kalahari Resorts & Conventions will attract more visitors and businesses to Virginia, which will generate hospitality jobs and create a significant economic impact for the region. The new resort is expected to generate millions of dollars in annual revenue and create roughly 1,400 positions, from entry-level to executive roles in operations, hospitality, management, and more. These opportunities will offer full-time, parttime and seasonal employment, benefiting the community and boosting the local economy while driving growth across the region.
Fall Reflections
A Look Ahead to MPI Carolinas November Meeting
As the crisp fall air settles in, it’s the perfect time for reflection and reconnection. Fall offers us a moment to retreat, take stock of our busy year, and recharge before the holiday rush. For those of us in the events industry, it’s also a great opportunity to deepen our connections with colleagues, old and new, as we prepare for the exciting months ahead.
Now is an especially good time to reach out to industry friends who are not yet MPI-CC members. Throughout the entire month of November, we’re offering a special promotion—new members can join for 20% off! It’s the perfect chance to invite suppliers and planners alike into the MPI Carolinas family, to share in all the education, fun, and friendships that our chapter has to offer.
And of course, I look forward to seeing everyone in Cary for our November Meeting and Gala, which will be live “Under the Oaks.” This event promises to be one of our most memorable yet, and I’m excited to come together as a community to celebrate all that we’ve accomplished and all that lies ahead.
As I write this, I’m also reflecting on my time as your VP of Membership Engagement. Since stepping into this role in
2022, it has been an absolute honor to serve this incredible chapter. MPI Carolinas has truly become like family to me, and I’m immensely grateful for the friendships, support, and shared experiences we’ve built together. There is something so special about knowing that I’m part of a community that completely understands the unique challenges and joys of our work-life balance.
While this will be my last article in this role, I’m excited to be transitioning into the role of VP of Education for 2025! I look forward to hearing all your ideas for what you want to see and hear at our meetings in the coming year. I’m pumped to work with the Chairs, Director, other committee members, and the 2025 Board of Directors to keep our momentum going strong and ensure our meetings continue to deliver the value, connections, and inspiration that our community thrives on.
See you all "Under the Oaks!"
Rachel Whitten, CMP
Visit Greenville, NC
MPI-CC VP of Membership Engagement [Assisted by ChatGPT]
Volunteering on a committee is a great way to elevate your membership, engage with fellow planners and suppliers, develop your leadership skills, and learn new professional skills.
Visit mpi.org/Carolinas or email
Rachel Whitten, CMP, MPI-CC VP of Member Engagement, rwhitten@greenvillenc.gov for more information on getting involved.
Monthly Meeting Planner
November 4, 2024
New Member Lunch n’ Learn Virtual via Zoom
November 18-19, 2024
Chapter Meeting & Awards Gala
Embassy Suites by Hilton Raleigh Durham Research Triangle Cary, NC
February 6-7, 2025
MPI Carolinas Connection:
Planner Partner Forum 2025 Sheraton Chapel Hill Chapel Hill, NC
April 3, 2025
Global Meetings Industry Day (GMID) Charlotte, NC
May 29-30, 2025
Chapter Meeting
Columbia Metropolitan Convention Center Columbia, SC
August 21-22, 2025
Chapter Meeting
Great Wolf Lodge Charlotte/Concord Concord, NC
November 2-4, 2025
MPI-CC Annual Meeting, Awards Gala & 2026 Board Installation Beaufort Hotel Beaufort, NC
Reminder: Deadline for submissions for the next Carolina Blitz is Friday, January 10, 2025. Please submit any articles or photographs to be considered for publication to MPI-CC Publications Chair, Rachel Mintel, at mintel.rachel@gmail.com.
Photo by 2hmedia on unsplash
MPI-CC 2023-2024 Board of Directors and Chairs
Leadership
President Najauna White, CMP, CDE Miles Partnership Najauna.white@gmail.com
Communications
VP of Marketing and Communications
Melanie Mason, CMP EnsembleIQ Melanie.mason35@gmail.com
Education
Interim VP of Education
Nicole Filippo, CMP Duke University nicole.filippo@gmail.com
President-Elect
Nicole Filippo, CMP Duke University nicole.filippo@gmail.com
Immediate Past President
Brandon Crumpton
Key Signature Entertainment brandon@keysignatureonline.com
Chapter Administrator
Christine Irwin, CMP The Management Office Christine@ themanagementoffice.com
Social Media Chair
Samantha Green Ewald
Visit Charlotte samantha.green@visitcharlotte.com
Publications Chair
Rachel Mintel
UNC Chapel Hill mintel.rachel@gmail.com
Education Committee Chair Needed
Meeting Planning Committee
Anna Monroe AICPA & CIMA Anna.Monroe@aicpa-cima.com
Professional Certifications Committee Co-Chair
Tessa Barrier, CMP MHI TBarrier@mhi.org
Professional Certifications Committee Co-Chair
Tarshi McCoy, CMP, CHSP, TMP Riverfront Convention Center of Craven County tmccoy@cravencountync.gov
Diversity, Equity & Inclusion
Finance
VP of Diversity, Equity & Inclusion
Kathryn Short Visit Raleigh kshort@visitRaleigh.com
DEI Committee Chair
Star Robertson Parks Hospitality Group star.robertson@parkshotels.com
VP of Finance
Karen Wall
Visit Winston-Salem karen@visitwinstonsalem.com
Member Engagement
VP of Member Engagement
Rachel Whitten, CMP
Visit Greenville, NC RWhitten@greenvillenc.gov
Planner Partner Forum Committee Chair
Floyd Isley Atrium Hospitality floyd.isley@atriumhospitality.com
Member Engagement Chair Needed
Auction Committee Chair Needed
Look Who We Spotted...
at the August Chapter Meeting
Mastering Relationship BuildingThe Importance of True Connections
Larry Long Jr. kicked off the first of two back-to-back days of speeches at the MPI-CC August Chapter meeting with a high energy and thoughtful education session. Through audience participation, relatable stories, and a zesty sense of humor, he entertained while leading us through using intentionality, authenticity, and implementation to improve our connections with others.
• Intentionality – Who do you want to connect with and why?
• Authenticity – Are you bringing your full self to every situation?
• Implementation – What are you going to do with what has been shared?
Throughout this session, Long shared tips and hacks to improve our relationship building and took the time to have us implement these in the room. A few of the standout tips he shared were the 3-Minute Challenge, being a “Go Giver,” using social media as a tool to build your network, and experimenting with new things.
To round out his session, Long left us with a very strong call to action in our relationships: Be courageous. Be bold. Be brave.
For those in the room, the opportunity to elevate our relationship growth was extended, and Long proved to be quite the “Go Giver” himself, offering substantial knowledge and willingness to connect further to support the attendees of this session.
JOLT! Get Zapped Into Intentionality to Rediscover & Believe In Your Inner Greatness
Larry Long Jr.’s second education session at the MPI-CC August chapter meeting was set abuzz as he began with leading the room with a rousing audience game of Archer-Bear-Ninja. Once again, through audience participation and calls to action, Long led attendees through a lively conversation of how we can improve
our lives and believing in what we are capable of. Throughout the session, he called attendees to take the time to reflect on their own lives and define their priorities as to improve upon these on arrival home. Using relatable stories from his own experience, as well as plans implemented by well-known companies, he pushed attendees to analyze if their priorities matched the way they are living, and if not, what steps could be taken to improve in these.
Long finished the session with his ABCs of success, giving attendees a framework to take home to continue pushing towards their goals. From taking action with accountability, to having fun, we were challenged to be bold and intentional in pursuing the lives we are capable of.
Jason Arnold Cabarrus County Convention & Visitors Bureau MPI-CC Education Committee
Looking Ahead November Chapter
Close out 2024 with the MPI Carolinas Chapter at the Embassy Suites by Hilton Raleigh Durham Research Triangle in Cary, North Carolina, November 18-19.
The Elements of Adventure
How can drawing on earth, water, air and fire elevate your participants’ event experience? During “Infusing Nature into Your Events for Better Attendee Engagement,”
Heather Hansen O’Neill will share strategies for innovating your event design to energize your audience and increase ROI. She’ll discuss how incorporating nature into events can help your attendees become more immersed in the experience, leading to an emotional connection that inspires them to activate takeaways and lead to greater satisfaction in the event overall.
O’Neill, a behavioral expert, author, TEDx speaker and host of the popular podcast “From Fear to Fire,” will also share “The Elements of Adventure,” a powerful framework she utilizes to empower leaders, ignite results and change the world…one adventure at a time.
In “Leading with an Adventure Mindset,” O’Neill will outline the Adventure Mindset and how this framework can help you and your team spark success and forge deeper connections with planners and suppliers.
We will also learn how some of our chapter members are applying the Adventure Mindset to overcome industry challenges. O’Neill will facilitate a panel discussion highlighting stories about pushing past comfort zones
Meeting and Awards Gala
to find meeting and event success, as well as table conversations to exchange ideas and solutions.
Awards Dinner
Join us in honoring the 2024 chapter award recipients for their service to our chapter and industry. During the awards program, we will also recognize chapter volunteers and induct the 2025 board of directors. Don’t miss this special opportunity to celebrate fellow chapter members! Register today.
Nicole Filippo, CMP Duke Center for
International Development
MPI-CC President-elect
Share your feedback with the MPI-CC Board of Directors on ways we can enhance your membership at the chapter level. Visit our digital suggestion box We want to hear from
Raise Awareness. End Human Trafficking.
Trafficking can happen to anyone, regardless of age, race, gender identity, sex, ethnicity, nationality, immigration status, and socioeconomic class.
Traffickers are adept at finding, manipulating and exploiting vulnerabilities, shared Ryan Heise, management and program analyst at the Department of Homeland Security (DHS) Center for Countering Human Trafficking (CCHT), during the August MPI Carolinas Chapter Meeting.
In the “Anti-Human Trafficking” session, Heise addressed common misconceptions about human trafficking, including the notion that victims are not born in the United States and are moved across locations. Human trafficking involves the use of force, fraud or coercion to obtain some labor or commercial sex act, he explained. The transportation of a victim is not necessary for the crime to be considered trafficking. Force, fraud, or coercion need not be present if the individual engaging in commercial sex is under 18 years of age.
Human trafficking, which includes sex trafficking, forced labor and domestic servitude, is a global, multibillion-dollar criminal industry. Due to the complex nature of the crime, traffickers often operate under the radar. Raising public awareness to recognize and report the crime is crucial in combatting trafficking.
How You Can Help
Recognize – Know the signs
Report – Call the Homeland Security Investigations (HSI) Tip Line about suspicious activity (1-866-347-2423). Report who you saw, what you saw, when you saw it, where it occurred, and why it is suspicious. HSI will investigate suspected cases. Do not confront the suspected trafficker.
To receive help and support for a victim, contact the National Human Trafficking Hotline (NHTH) at 1-888-373-7888 or text HELP or INFO to BeFree (233733). The NHTH can help connect victims and survivors with service providers in the area and provides training, technical assistance and other resources. The NHTH is not a law enforcement or immigration authority and is operated by a nongovernmental organization funded by the Federal government.
Learn More
Blue Campaign is a national public awareness campaign designed to educate the public, law enforcement and other industry partners to recognize the indicators of human trafficking, and how to respond to possible cases appropriately. Blue Campaign works closely with DHS Components to develop general awareness trainings, as well as specific educational resources to help reduce victimization within vulnerable populations.
MPI, along with numerous other industry associations, has signed the Code of Conduct for the Protection of Children from Sexual Exploitation in Travel and Tourism, which is the only voluntary set of business principles that companies and organizations in the travel, business travel and tourism industries can implement to prevent and eradicate the trafficking and exploitation of children.
Review the resources compiled by the MPI Anti-Human Trafficking Committee.
Nicole Filippo, CMP Duke Center for International Development MPI-CC President-elect
Common indicators of human trafficking in the hospitality industry include:
■ Individuals have no control over or possession of money, documents or ID.
■ Individuals show signs of fear, anxiety, tension, submission, nervousness, malnourishment, poor hygiene, fatigue, sleep deprivation and/or injuries.
■ Individuals lack freedom of movement or are constantly monitored.
■ Rooms are paid with cash or pre-paid cards.
■ Guests request rooms overlooking a parking lot of near an exit.
■ Individuals enter/exit through side or rear entrances instead of the lobby.
■ “Do not disturb” signs are used constantly.
■ Room occupants request housekeeping services but deny staff entry into room.
■ Minors are with a patron late at night or during school hours (not on vacation).
■ Individuals have few or no personal items when checking in.
■ Patrons are not forthcoming about full names, home address or vehicle information when registering.
■ Individuals are dropped off at the hotel or visit repeatedly over time.
Note not all indicators listed above are present in every human trafficking situation and the presence or absence of any of the indicators is not necessarily proof of human trafficking.
Engaging Minds Services, Inc. a nonprofit organization based in Myrtle Beach, S.C., provides comprehensive services to victims of human trafficking and abuse, including transitional housing, counseling, and support. MPI-CC collected items, such as toiletries, non-perishable food, children’s books and feminine products, during the August Chapter Meeting to support Engaging Minds Services’ transitional housing. To learn more about the organization, visit its website. In January 2025, Engaging Minds Services will host a Human Trafficking Conference in Myrtle Beach to educate social service, hospitality, health care and criminal justice professionals on human trafficking and the needs and risks of those victimized by the commercial sex
Top Event Trends for 2025
What’s Shaping the Future of the Industry
As we head into 2025, the events industry is evolving at lightning speed. New technologies, changing audience expectations, and a renewed focus on values are transforming how we plan, execute, and experience events. These shifts are shaping a future that is more sustainable, inclusive, and mindful. Below are the top event trends to watch in 2025:
1. Sustainability Takes Center Stage
Sustainability is no longer a buzzword; it’s a mandate. As climate change concerns rise, both event planners and attendees are demanding greener solutions. In 2025, sustainable practices are expected to permeate every aspect of event planning—from eco-conscious venue selections to zero-waste catering options. Attendees are noticing when planners choose items made from biodegradable or recycled materials such as sustainable name tags, registration bags, or food cartons.
Planners are now working closely with suppliers to ensure sustainable sourcing of materials, minimizing single-use plastics, and reducing the overall carbon footprint. Some events are even incorporating carbon offset programs, allowing attendees to actively contribute to environmental causes as part of the event experience.
2. Wellness and Mindfulness in Event Design
The emphasis on mental and physical well-being continues to influence the way we design events. In 2025, wellness is not just an add-on but a core element of the event experience. Attendees are increasingly seeking environments that allow them to recharge, refresh, and remain present. These “brain breaks” are crucial to rejuvenating the mind and actually foster elevated levels of productivity.
Expect to see more quiet spaces and wellness-driven food and beverage choices integrated into event agendas. Planners are even incorporating mindfulness workshops and breathing exercises as part of the daily schedule to ensure attendees can decompress and engage more meaningfully.
3. Mocktails & Health-Conscious F&B Options
Gone are the days when alcoholic beverages dominated event menus. In 2025, mocktails are stepping into the spotlight, catering to a growing demand for sophisticated, alcohol-free options. These creative concoctions, often made with artisanal ingredients and infused with wellness benefits like antioxidants and adaptogens, are appealing to health-conscious attendees who prefer to socialize without the booze.
Event planners are expanding their food and beverage offerings to focus on health-driven trends such as plant-based diets, farmto-table catering, and allergy-friendly menus. These options not only cater to dietary restrictions but also align with the broader shift toward sustainability and wellness.
4. DEI: Speakers, Staff, and Hiring
Diversity, equity, and inclusion (DEI) are critical priorities for events moving forward. In 2025, event planners are expected to be even more intentional about ensuring diverse representation—not just in their audience but also in their speakers, panelists, and event staff. The push for inclusivity is reshaping everything from how talent is sourced to how sessions are structured. Attendees are interested in hearing ideas that differ from their own.
Organizations are embracing diverse hiring practices, ensuring that staff and vendors reflect a broad range of backgrounds, experiences, and perspectives. Additionally, planners are seeking to create event programs that include underrepresented voices, providing a more well-rounded and inclusive experience for all attendees.
5. Corporate Social Responsibility
(CSR)
Corporate Social Responsibility (CSR) is becoming a key pillar of event strategy in 2025. More than ever, event hosts are focusing on making a positive impact on society, whether that’s through charitable donations, volunteer opportunities, or causedriven programming.
CSR initiatives are being woven into the fabric of events in several ways. From organizing community service projects that attendees can participate in to partnering with local nonprofits and giving back a portion of event profits, the industry is embracing its responsibility to do good. For attendees, aligning with events that have a strong CSR focus is increasingly important, especially among younger generations who prioritize values-driven experiences. By adding corporate social responsibility to your event schedule you can enhance attendee engagement and make a positive impact in the community.
Looking Ahead
The top trends for 2025 reflect a broader shift toward more conscious, inclusive, and impactful event planning. Event professionals who embrace these trends will not only create memorable experiences but also contribute to a future where events leave a positive mark on both people and the planet.
By staying ahead of these trends, planners can elevate their events to meet evolving audience expectations, while also fostering a more responsible, mindful, and sustainable industry. As we move into 2025, these key trends will continue to shape the future of the events landscape.
Melanie Mason, CMP EnsembleIQ
MPI-CC
VP
of
Marketing
and Communications [Assisted by OpenAI and ChatGPT]
Introducing The Planner Partner Forum
Join the Meeting Professionals International (MPI) Carolinas Chapter for an exclusive and redesigned event tailored to bring meeting planning professionals together with top industry suppliers!
Set for February 6, 2025, at the Sheraton Chapel Hill in Chapel Hill, NC, this year’s Planner Partner Forum features a new format and an extended schedule to ensure a perfect balance of business, learning, and networking.
Designed specifically for planners and exhibitors, the event kicks off with a networking lunch at 12:30 PM, offering ample time to connect with fellow attendees and establish valuable relationships. Following lunch, participants will dive into an education session at 1:00 PM, featuring insightful discussions on the latest trends and best practices in the industry. At 2:00 PM, attendees will have the opportunity to engage directly with vendors during a special networking session, providing a space to explore partnerships and solutions that will elevate their future meetings and events.
Whether you’re aiming to build new connections, enhance your professional skills, or stay up-to-date on industry innovations, the Planner Partner Forum is your gateway to success. Don’t miss out on this chance to exchange ideas, learn from key players in the field, and take your meetings and events to the next level.
Floyd Isley Atrium Hospitality
MPI-CC
Planner Partner Forum Committee
The Connection Between Food, Beverage, and Diversity in Meetings: Creating Inclusive Experiences
In today’s fast-paced and evolving world, diversity, equity, and inclusion (DEI) have become paramount in creating inclusive environments in every aspect of our lives, including events.
While we often acknowledge the significance of DEI in hiring practices and workplace policies, there is an equally important connection at the heart of any gathering: the food and beverage experience.
Food and beverage serve as more than just sustenance for the breakfast, breaks lunches, and dinners we serve — they evoke culture, nurture relationships, and create shared experiences. They have the potential to bring people from different backgrounds together and celebrate their diversity. Understanding this power, it is crucial for event professionals to recognize the impact that strategically planned and inclusive menus can have on creating a sense of belonging and fostering engagement among attendees.
Below are a few key strategies for providing an inclusive dining experience.
Understanding Demographics & Accommodating Dietary Needs
Understanding attendees’ demographics and dietary needs is crucial in crafting an inclusive culinary experience. A proactive approach, such as recognizing regional preferences, ensures all attendees feel welcomed. This includes accommodating dietary categories like food
allergies, medical needs, religious practices, and lifestyle choices.
Offering diverse menu options and clear labeling for allergens and other dietary needs can effectively address these considerations. By providing choices that cater to gluten-free, dairy-free, vegan, kosher, and halal diets, every guest feels considered and respected. The objective is for guests to enjoy the event fully rather than feeling compelled to leave due to safety concerns or a lack of suitable options. Effective collaboration with knowledgeable caterers and attentive venue staff is essential to ensure the well-being of all participants.
Accessibility
True inclusivity in meetings also requires attention to physical accessibility and sensory experiences. From ensuring that event layouts are navigable for individuals with mobility devices to accommodating visual and auditory needs, inclusivity spans all aspects of event planning. Consideration of how every participant will experience the environment, starting with the pathway there to the room layout and the meal presentation, is crucial.
Creating Cultural Connections
Catering menus also serve as gateways to cultural exploration and appreciation. By incorporating a variety of culturally specific foods that celebrate the event’s location
and the diverse backgrounds of attendees, we can create an inviting atmosphere that respects and celebrates culture and people. This not only enhances the dining experience but also enriches the overall event, fostering an environment of mutual respect and cultural curiosity.
Purposeful Sourcing of Food
Another aspect of creating inclusive food experiences is the sourcing of ingredients. Consumers increasingly value transparency about food origins and production practices. By working collaboratively with catering partners to source local and support small and diverse suppliers, including BIPOC-owned businesses, event planners can enhance the dining experience and contribute positively to the community and the local economy. This practice also allows for celebrating local flavors and cultures, enriching the event experience.
Crafting a Welcoming Drink Menu
Food is only the initial component of F&B inclusivity; beverages represent the second crucial aspect and are equally important. By providing a variety of options beyond traditional alcoholic drinks, coffee, and sodas, we cater to diverse preferences and needs. Including adult nonalcoholic beverages, craft mocktails, and culturally specific drinks allows us to address various dietary restrictions and personal choices. Additionally, detailing ingredients is essential, as it helps accommodate allergies—yes, beverages
can contain allergens, too. This transparency ensures that the social setting is accessible and welcoming to all attendees.
Designing your food and beverage offerings strategically and thoughtfully is key to promoting DEI. It must be considered throughout the planning process, starting with the RFP. By addressing diverse dietary needs, prioritizing allergy awareness, ensuring comprehensive accessibility, and embracing cultural diversity, event professionals can craft experiences that resonate with inclusivity.
Such efforts elevate the individual event and reflect a broader commitment to fostering welcoming and inclusive spaces. Let us continue to leverage the transformative power of food and beverage to champion diversity, equity, and inclusion in every gathering.
Tracy Stuckrath, CMM, CSEP, is the founder & chief connecting officer of thrive! meetings & events and is the founder and host of the Eating at a Meeting podcast. To learn more about global perspectives on creating safe, inclusive and sustainable dining, visit www.eatingatameeting.com.
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Inspiring Spaces Igniting Greatness
Centrally located in North Carolina, Winston-Salem is a welcoming meeting destination with a history committed to reinvention and innovation. Named one of the South’s Best Cities on the Rise by Southern Living, Winston-Salem boasts the recently expanded 150,000-square-foot Benton Convention Center in the heart of our vibrant, walkable downtown. Elevate your next event in Benton South’s reimagined meeting space featuring the 24,000-square-foot Gallery Ballroom. Winston-Salem will have you looking forward to playing, meeting, and staying in our hip and historic city. To learn more, contact Christian Schroeder, Director of Sales and Services at Christian@VisitWinstonSalem.com, or Karen Wall, Senior Sales Manager, at Karen@VisitWinstonSalem.com, or visit VisitWinstonSalem.com
