60% of Workers are Employed in Professions that Didn’t Exist in 1940

Anew report by investment bank Goldman Sachs says that AI could replace equivalent of 300 million jobs and a quarter of work tasks in the US and Europe. But it may also mean new jobs and a productivity boom, and it could eventually increase the total annual value of goods and services produced globally by 7%.. Generative AI, able to create content indistinguishable from human work, is “a major advancement”, the report says.

Employment Prospects

“We want to make sure that AI is complementing the way we work in the UK, not disrupting it - making our jobs better, rather than taking them away,” UKTechnology Secretary Michelle Donelan told to the English newspaper Sun.

The report notes AI’s impact will vary across different sectors - 46% of tasks in administrative and 44% in legal professions could be automated but only 6% in construction and 4% in maintenance, it says. In a previoulsly investigation of BBC News some artists concerns AI image generators could harm their employment prospects.

Lower Wages

Carl Benedikt Frey, future of-work director at the Oxford Martin School, Oxford University, said to BBC that the only thing he is sure is that there is no way of knowing how many jobs will be replaced by generative AI. He added “What ChatGPT does, for example, is allow more people with average writing skills to produce essays and articles”.

We can agree with him and we can add that journalists, as exemple, will therefore face more competition, which would drive down wages, unless we see a very significant increase in the demand for such work.

Consider the introduction of GPS technology and ride sharing platforms like Uber and lyft in the U.S. Suddenly, knowing all the streets in Los Angeles or New York City had much less valueand so incumbent drivers experienced large wage cuts in response, of around 10% as the new report, and resulting in lower wages, not few drivers. Over the next few years, generative AI is likely to have similar effects on a broader set of creative tasks.

Pinch Of Salt

According to research cited by this report, 60% of workers are in occupations that did not exist in 1940. But other research suggests technological change since the 1980s has displaced workers faster than it has created jobs.

And if generative AI is like previous information-technology advances, the report concludes, it could reduce employment in the near term. The long-term impact of AI, however, was highly uncertain. The chief executive of the Resolution Foundation think tank Torsten Bell told BBC News, “so all firm predictions should be taken with a very large pinch of salt.

We do not know how the technology will evolve or how firms will integrate it into how they work”.

That’s not to say that AI won’t disrupt the way we work, but we should focus too on the potential living-standards gains from higher-productivity work and cheaper-to-run services, as well as the risk of falling behind if other firms and economies better adapt to technological change.

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Editor’s Letter / Carta do Editor

We have reached our 21st anniversary! It all started in 2002 with a project that I had in mind and with much love. The planning was, of course, to bring rich content about Brazilian art and culture, but also, awareness for a healthier life and a better and cleaner planet.

We wanted to help build a cultural bridge between Brazil and the United States, and California in particular, but we wanted to do something different from what other Brazilian media were doing at the time. And I, surrounded by friends (yes, women!) who were yogis and/or therapists, and/or activists who embraced the idea, got the necessary impetus to put the project forward.

In the first five years of Soul Brasil, these types of themes and approaches were almost 60% of the magazine’s content - which was launched on June 8, 2002 during an annual Brazilian summer event at the Ford Theater in Hollywood.

Since then we published 74 free printed editions (distributed in more than 200 points) with circulation that varied between 5,000 (first three) and 15,000, until the May/June 2015 issue, when we completed 13 years. At this time we decided to stop the large print scale to start adopting the strategy we have used to date with free digital issues and print-on-demand and paid versions.

After the pandemic, things became more difficult for many and also for us when we lost several of our advertisers and sponsors. In 2023 we lost our biggest advertiser and sponsor. Because of this and to continue our 21-year history, starting in June we will take another step to survive and will include a donation button on our website and possible subscription system. We hope to have the support of many of our readers!

Health and Peace,

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SOUL BRASIL TEAM / CONTRIBUTORS

Editor in Chief: Lindenberg Junior.

Copy Editor: Giovanni DaSilva.

Writers: Lindenberg Junior, Lara Lanna e Julia Melim.

Contributor Writer: Tyler Baker

Translators: Amanda Peter and Miguel Albanez.

Photographer: Claudia Passos.

Videographers: Andrei Litinov and Nicolas Sophia.

Video Presenters: Mariana Rodrigues.and Thuany Salvioli

Art & Design: Thiago Padilha

Webmaster: Alexandre Loyola.

Administration: Magali da Silva.

Social Media: Isabella Felicetti and Magali DaSilva.

Our Mission

Inform and educate our readers as well as build relations and networking with Brazilians, Brazilian culture lovers and the conscious living community. Also, offering exposure to the products and services of our advertisers and partners.

DISTRIBUTION/CIRCULATION

In June 2022 we completed 20 years on the road and since the last issue of 2015, we stop printing large quantities and distributing the magazine for free. Since then we are working with printing on demand company and started to charge a flat fee for the printed cost. We still print 500 magazines with each issue but our power of outreach with no doubt is through different and innovative digital platforms such as the flip digital format with ISSUU, the eBook format in PDF. Together, with each issue, we expect a total outreach of approximately 35 to 45 thousand readers worldwide, with more readers located in California

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