LIFE OF KIT EXPLAINED. ‘Life of Kit’ for Chameleon 2.0 represented my own personal style and my personal branding. The juxtaposition between masculine and feminine styles, combined with the low-lit moody atmosphere of the studio allowed for the shoot to display a raw, accurate portrayal of life of Kit. Focusing more on movement in the imagery, I decided to use black garments in the shoot as well as minimal makeup, sunglasses and a dark powerful lip to give the air of mystery throughout the images. The shoot tells the story of mystery, confidence, sexuality and sensuality. In order to ensure the outcome was as close to my vision as possible, I created a series of mood boards to discuss with my collaborator. This meant my planning had to be foolproof as it wasn’t only me relying on a vision in my head, I had to give tangible evidence of how I wanted the outcome to look if I was going to get the look I wanted.
THE FINAL SHOOT