Al Gharbia Hospitals Corporate Identity by James Macleod

www.qmakers.com

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Welcome These identity guidelines have been developed to provide a consistent â&#x20AC;&#x2DC;look and feelâ&#x20AC;&#x2122; by which our audiences will identify Al Gharbia Hospital. These guidelines cover all the tools which, when used together, make us unique: our company signatures (logos), our English and Arabic typefaces, and our colour palettes. It also shows how to apply these elements to a selection of applications from stationery to collateral.

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Index 1 1.

Introduction Using our brand mark

Brand overview Basic identity elements

The brand mark colours Corporate spot colours Logo lolour usege Corporate process colours Single spot colour Single process colour

Freespace - horizantal Horizontal brand mark Subsidiary brand mark Arabic Subsidiary brand mark English Correct examples Incorrect examples

The brand mark - stacked Colours Freespace Stacked brand mark version Background

Typography Primary typeface English Secondary typeface English Primary typeface Arabic Secondary typeface Arabic Website typeface English & Arabic

7. 8.

Signage application Hospital interface 3D brand applications

Envelopes DL Envelope A4 Envelope A3 Envelope A5 Envelope C5 Envelope

Corporate stationery Letterhead Note pads (notebooks) Fax header & footer Stamp ID Card Email Signature

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Index 2 10.

Brand Stationery Business Cards English Business Cards Arabic

11.

Branding Printed Materials A4 Brochure front cover A4 Brochure back cover A4 Brochure Spreads A4 Brochure content page Flyer front face Flyer content Flyer back face Poster DVD & CDs

12 Photography Environment 13. Outdoor Signs Flags Unipole Megacom Lamppost Mupi

14.

Indoor Signs Rollups Exhibition Stand Door Signage

15 Advertising Templates Quarter Page Ad Half Page Ad Full Page Ad 16. Vehicle Graphics Back View Side View Ambulance 17.

Website Endorsement Frontpage Layout Contents Layout

18.

Indoor Ads & Gifts items T-shirt cap Pen Mug Bags Storage Library

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Introduction This document provides guidelines on the usage of the Al Gharbia Hospital logo in print and electronic media. The objective is to ensure style and brand consistency, which in turn enhances a professional, recognizable identity internally, to employees, to patients, and to the public.

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Using the brand identity guidelines The Al Gharbia Hosptials brand identity is the tangible expression of all that we stand for. It embodies what we do, how we do it and why we are a beacon of trust and support throughout the communities we serve. In a very real way, members of our communities, our partners, and our satkeholders experience the Al Gharbia Hosptials brand through our deeds, as well as through the verbal and visual messages we send. A carefully managed and well-implemented brand identity program will help carry our brand message to the world. These guidelines are provided to ensure the correct and consistent use of the brand identity system. Along with the brandmark, typography, color palette and other visual elements, specific directions are included to help you manage your visual communication materials. By accurately implementing this brand identity system, you protect the equity of the Al Gharbia Hosptials brand and better support its repositioning.

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Vision, Mission, Positioning The vision we embrace is that Al Gharbia Hosptials will build a stronger Al Gharbia Region by mobilizing our communities to improve peopleâ&#x20AC;&#x2122;s lives. Our mission is to improve lives by mobilizing the caring power of communities.

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Brand mark usage Al Gharbia Hospital is a care taking & health organization of enormous optimism, ambition and determination. Al Gharbia Hospital operates within a framework of social responsibility. Al Gharbia Hospital has a strong influence â&#x20AC;&#x201C; it uses this position of power to serve the people of the Al Gharbia Region and advances to higher levels of hospitality. Al Gharbia Hospital is collaborative â&#x20AC;&#x201C; it shares information and encourages the people about awareness and its services. The core essence of Al Gharbia Hospital will form the basis of the brand proposition. It has the power to drive all communications and should be integral to communication strategy.

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Colour Theme

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Colour Theme

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Colour Theme

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Colour Theme

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Brand Overview

Brilliant

CMYK RGB A special version of the Al Gharbia Hospital Compatible Application logo has been created for use on black backgrounds. The blue has been enhanced to provide better visibility.

Solid

One Colour A one colour version of the logo is also provided. This version is only to be used when full colour is not an option. It may be reproduced in or reversed out of a variety of colours dependant on your application requirements.

Grayscale

Black Version A black version of the logo should only be used when a company must display a Certified Provider logo in the same space. In this instance, please use the configuration as seen in the example shown on your right hand.

Black

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Brand Identity Guideline Logo Rationale

The Al Gharbia Hospitals logo design encompasses many elements which together help to portray the caring and professional healthcare services offered by an Al Gharbia Hospital.

The LOGO main concept care human

The fresh and bold Al Gharbia brand mark symbolizes the joining of two hands in unison which together form a ‘cup’ which can cradle, support and provide comfort. The joining of hands symbolizes co-operation and unity of purpose as well as strength through mutual co-operation. The upwards facing ‘fingers’ from each hand are reaching towards the sky, symbolizing the ambition of striving to achieve higher levels of achievement in healthcare. As a secondary design influence, the overarching shape of the brand mark also mimics the overall shape of fronds from the traditional date palm common in the region.

Unique & modern shape reflecting two Hands (doctor holding patient hand) Always Care..

Al Gharbia Hospital logo is one of the company’ s most valuable assets. On specific elements use the logo can be used on several application.

Color Palette The color palette is elemental in nature and has been drawn directly from the local environment in the Al Gharbia region, namely the brilliant blue sky, the azure seas, the golden desert sands and the warm yellows and reds of an Abu Dhabi sunset. The clean blue also represents and symbolizes both the medical fraternity and hospital services

we used the great matching colors to show a great contrast which enriched the identity,

Colour patern Our brand mark can be applied based on the following typography.

Colour provides powerful means of identification. Al Gharbia Hospital has its own rich colour palette. Primary Colour palette - The two primary Al Gharbia colours are blue and orange. After the logo, colours are the second most important elements used to identify Al Gharbia Hospital. In printed applications, the logo requires four-colour process lithography using the colour-separated digital artwork provided by Al Gharbia Hospital brand management. For Web site, specific browser-safe RGB colours are to be used. PANTONE速 colours have also been provided for use when a match colour is appropriate. Special attention should always be given to accurately matching the Al Gharbia Hospital colours to the specific use. *The colours shown in the examples in these guidelines are not intended to match the PANTONE速 Colour Standards.

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Corporate spot colours Below are the coorporate spot colours which are used for Al Gharbia Hospital logo. Always follow the correct colour specification. Then specifying the colour for the Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them. Single Spot Colours:

CMYK SPOT COLOURS

PANTONE SOLID COLOURS

RGB COLOURS

C = 100 M = 20 Y = 0 K = 0

PANTONE 2995 C

R = 0 G =149 B = 217

C = 100 M = 100 Y = 0 K = 0

PANTONE 2747 C

R = 46 G =46 B = 146

C = 0 M = 20 Y = 100 K = 0

PANTONE 123 C

R = 255 G = 203 B = 5

C = 0 M = 60 Y = 100 K = 0

PANTONE 716 C

R = 245 G = 130 B = 31

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Single spot colours Shown on the right hand is the single spot colour version which is used for Al Gharbia Hospital logo. Whereas below shown is a cutting edge of the logos for spotting and die making. Always follow the correct colour specification. Then specifying the colour for Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them.

Cutting edges

Single colour usege Single spot colours to be used.

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Logo colour usage Below is the guideline for the usage of colour and its gradient for Al Gharbia Hospital Logo. Always follow the correct colour specification. Then specifying the colour for Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them.

Gradient using

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Freespace - Horizontal Below is the guideline for the usage of colour and its gradient for Al Gharbia Hospital Logo. Always follow the correct colour specification. Then specifying the colour for Al Gharbia Hospital symbol and type. These Artworks should cater for all requirements and should never attempt to re-create them.

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Subsidiary brand mark Always maintain minimum clear space around Al Gharbia Hospital logo to reserve its integrity in both Arabic and English subsidiary. To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements. the minimum clear space must never differ proportionally from the diagrams demonstrated on this page, the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol.

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Correct examples The preferred background colour for the Al Gharbia Hospital logo is white. The logo can appear on colour, black, or dark blue, or gradient blue â&#x20AC;&#x201C; baby blue.

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Incorrect examples The ideal placement for the logos is on a white background. However, when this is not possible, always follow the rules shown in this page.

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Colourful

Horizontal brand mark - Colours

Solid

Always maintain minimum clear space around Al Gharbia Hospital Horizontal logo to reserve its integrity. To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements. The minimum clear space must never differ proportionally from the diagrams demonstrated on this page the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol.

Grayscale

Black

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Colourful

Horizontal brand mark - Background Always maintain minimum clear space around Al Gharbia Hospital Horizontal logo to reserve its integrity. To maintain visual clarity and to provide maximum impact, the signature must never appear to be linked to or crowded by copy, photographs or graphic elements.

Solid

The minimum clear space must never differ proportionally from the diagrams demonstrated on this page the clear space for Al Gharbia Logo is the full cap width of the letters in the Al Gharbia symbol. Black

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Stacked brand mark We have two versions for our brand mark, with short spaces we shall use stacked version, and in horizantal spaces we shall use the normal version, in all cases our brand mark should be surrounded by clear space as shown, no other element is allowed in that safe area.

Stacked Version

Normal Version

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Stacked brand mark - Colours Colour provides powerful means of identification. Al Gharbia Hospital has its own rich colour palette. Primary Colour palette - The two Al Gharbia colours are blue and orange. After the logo, colours are the second most important elements used to identify Al Gharbia Hospital. In printed applications, our logo requires four-colour process lithography using the colour-separated digital artwork provided by Al Gharbia Hospital brand management. For Web site, specific browser-safe RGB colours are to be used. PANTONE速 colours have also been provided for use when a match colour is appropriate. Special attention should always be given to accurately matching Al Gharbia Hospital colours to the specific use. *The colours shown in the examples in these guidelines are not intended to match the PANTONE速 Colour Standards.

Colourful

Solid

Grayscale

Black

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Stacked brand mark - Background Placement on dark coloured backgrounds: to place the logo into dark backgrounds always ensure that they are highly visible at all times and that the colours chosen do not overcome those of the brand mark. In most circumstances the reversed full colour format should be chosen.

Colourful

Solid

Black

Typography

Our brand mark can be applied based on the following typography.

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Typography - English The english typeface is the Myriad Pro -Family, Simple and contemporary type style that complements Al Gharbia Hospital visual language. This typeface must be used across all applications. This is available for both PC and macintosh systems.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Headline Typeface Bodycopy Typeface Myriad Pro - Light

Sub headline Typeface Semicopy Typeface Myriad Pro - Bold

Myriad Pro

Website Typeface Myriad Pro - Semi Bold

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Typography - Arabic The english typeface is the Myriad Pro -Family, Simple and contemporary type style that complements Al Gharbia Hospital visual language. This typeface must be used across all applications. This is available for both PC and macintosh systems.

‫�أ ب ت ث ج ح خ د ذ ر ز �س �ش �ص �ض‬

‫�أ ب ت ث ج ح خ د ذ ر ز �س �ش �ص �ض‬ ‫�أ ب ت ث ج ح خ د ذ ر ز �س �ش �ص �ض‬

Headline Typeface Bodycopy Typeface AXtManal

Sub headline Typeface Semicopy Typeface AXtManal - Bold

AXtManal

Website Typeface AXtManal - Bold

corporate stationery A general overview of the basic Al Gharbia Hospitals stationery suite. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Letterhead Note pads Fax header & footer

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Corporate stationery A4 Letterhead

Shown opposite is Al Gharbia Hospitals letterhead. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Trimmed size

A4 â&#x20AC;&#x201C; 210mm x 297mm

P.O. Box 1234, Abu Dhabi, UAE Phone: +971 2 1234567 Fax: +971 2 1234567 james@algharbiahospitals.ae www.algharbiahospitals.ae

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Corporate stationery A4 Continuation sheet

Shown opposite is Al Gharbia Hospitals Continuation Sheet. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Trimmed size

A4 â&#x20AC;&#x201C; 210mm x 297mm

| www.algharbia.ae |

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Corporate stationery (Another Example) A4 Letterhead

Shown opposite is Al Gharbia Hospitals - Mirfa Hospital letterhead. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Trimmed size

A4 â&#x20AC;&#x201C; 210mm x 297mm

P.O. Box 1234, Abu Dhabi, UAE Phone: +971 2 1234567 Fax: +971 2 1234567 james@algharbiahospitals.ae www.algharbiahospitals.ae

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FACSIMILE COVER SHEET

Fax Header & Footer Shown opposite is Al Gharbia Hospitals Continuation Sheet. Use of the logo, typographic style and colour, along with a single paper stock, produce a powerful and visually consistent range of stationery.

Date:

To:

File Ref.

Fax No:

Total no. of pages = cover + if you do not receive all pages, pleas telephone or telex immediately.

From:

Urgent

Fax No:

For Review

Trimmed size

A4 – 210mm x 297mm

Telephone No: Subject:

Quote Invoice

Please Reply Please Call Conﬁdential

This facsimile is intended for the named cecipient only and may contain privileged ans conﬁdential. If you have received this facsimile in error, please notify us immediately. Please do not disclose the contents to anyone or copy it to outside parties. Thank You.

Message

P.O.Box 12154, Abu Dhabi, Tel: +971 2 6781234, Fax: +971 2 6781325, www.algharbiahospital.ae

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MEMORANDUM

Internal memo Shown opposite is Al Gharbia Hospitals Internal memo. Use of the logo, typographic style and colour

To:

Date: File Ref.

From:

Subject Message

Trimmed size

A4 â&#x20AC;&#x201C; 210mm x 297mm

P.O.Box 12154, Abu Dhabi, Tel: +971 2 6781234, Fax: +971 2 6781325, www.algharbiahospital.ae

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Official stamp

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ID Card A Stylish model was used for ID card with special effects in background.

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Email signature Whenever sending an email, the following signature layout should always be followed. Name: 12pt Arial Bold Position: 12pt Arial Telephone, Mobile & Fax: 9pt Arial Web address: 9pt Arial Bold Use 9 line spaces between the ‘Designation’ and the ‘Contact Numbers’. Disclaimer (optional): 8pt Arial Use 1 line space between ‘Web Address’ and the ‘Disclaimer’. The exact content of the disclaimer will be advised by Al Gharbia Hospitals>s legal department.

Technical specifications

This e-mail signature should be included on all internal and external emails.

envelopes DL – Envelope C3 – Envelope C4 – Envelope C5 – Envelope

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DL Envelope Shown opposite is Al Gharbia Hospitals DL envelope.

Trimmed size

DL â&#x20AC;&#x201C; 220mm x 110mm

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Large Envelopes Shown opposite is Al Gharbia Hospitals DL envelope.

Trimmed size

C3 – 324mm x 458mm C4 – 229mm x 324mm C5 – 162mm x 229mm

brand stationery Business card

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Business Card Shown opposite is the Al Gharbia Hospitals Business Card.

Trimmed size 90mm x 50mm

printed materials A4 Brochure English A4 Brochure Arabic A5 Leaflet English A5 Leaflet Arabic 21X9.9 Promotional Flyer English 21X9.9 Promotional Flyer Arabic

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a a

Brochure - Front cover Collateral pieces function to communicate the attributes of the company, and communicate their inclusion within Al Gharbia Hospitals. As a result, brochures for example, all use unique photography, copy and are laid out in a unique fashion, their design must reflect Al Gharbia Hospitals as whole. Not only must each collateral piece convey the look, it must also strive to capture ‘the essence’ or ‘personality’ of the product.

The logo must be positioned in the top, left hand corner of the front cover. This means that when the leaflet or brochure is put in a leaflet dispenser or laid out on a table, the branding will be seen.

The graphical styling shown in the following pages should be applied to all collateral pieces for Al Gharbia Hospitals. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

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Brochure - Back cover

We prefer the back cover of brouchure to be blank and logo should be smaller than front cover logo

Collateral pieces function to communicate the attributes of the company, and communicate their inclusion within Al Gharbia Hospitals. As a result, brochures for example, all use unique photography, copy and are laid out in a unique fashion, their design must reflect Al Gharbia Hospitals as whole. Not only must each collateral piece convey the look, it must also strive to capture ‘the essence’ or ‘personality’ of the product. The graphical styling shown in the following pages should be applied to all collateral pieces for Al Gharbia Hospitals. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

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Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

Brochure Spreads Chairman Message

The brochure spreads, shown right, demonstrate the recommended style and layout that should be applied to all our brochure contents. It shows the use of typographic style and the application of colour which used together produce a powerful and visually consistent piece of collateral.

Text supporting line

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Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

Brochure - Content The brochure spreads, shown right, demonstrate the recommended style and layout that should be applied to all our brochure contents. It shows the use of typographic style and the application of colour which used together produce a powerful and visually consistent piece of collateral.

Page numbering style

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a a

Flyer - Front face The Flyer front cover, shown right, demonstrates the recommended style and layout that should be applied to all flyer covers. It shows the use of typographic style, the Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent piece of collateral.

The logo must be positioned in the top corner of the front cover. This means that when the leaflet or brochure is put in a leaflet dispenser or laid out on a table, the branding will be seen.

Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

Flyer back face example

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Flyer - Back face The Flyer back face, shown right, demonstrates the recommended style and layout that should be applied to all flyer covers. It shows the use of typographic style, the Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent piece of collateral.

Flyer back face example

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Flyer - Content The flyer example, shown right, demonstrates the recommended style and layout that should be applied to all our flyers. It shows the use of typographic style and the application of colour which used together produce a powerful and visually consistent piece of collateral.

Flyer content pages example

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a a

Poster - Display format

The example, shown right, demonstrates the recommended style and layout that should be applied to all our posters. It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produce a powerful and visually consistent piece of collateral.

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DVDs & CDs The example, shown right, demonstrates the recommended style and layout that should be applied to all DVDs & CDs. It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produce a powerful and visually consistent piece of collateral.

photography

Photographs play an important part in expressing the values of Al Gharbia Hospitals. It is vital to use excellent photos wherever possible in collateral and advertising.

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Photography The examples, shown right, demonstrate the recommended postures. The photographs should have the ‘Parental Care’ theme as a primary line. We may also include as a secondary one the ‘Health Care’ theme.

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Photography - environment The examples, shown right, demonstrate the recommended postures. The photographs should have the ‘Parental Care’ theme as a primary line. We may also include as a secondary one the ‘Health Care’ theme.

outdoor signs Flags Unipole Megacom lamppost mopi

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Unipole Shown right is a graphic styling for unipole (English), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Other logo should be 60% or less of the main logo. Main Heading must be clear & standard font, without any special or messy effect.

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Flags Shown right is a graphic styling for flags and it demonstrates the recommended style and layout that should be applied. It shows the use of typographic style, the Al Gharbia Hospitals logo and the application of colour which used together produces a powerful and visually consistent piece of collateral.

Main Heading must be clear & standard font, without any fancy effect. (We prefer Myriad) Other logo should be 60% or less of the main logo

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x y

Megacom

Size: 3(h) x 4m(w) Shown right is a graphic styling for Megacom (English), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Other logo should be 60% or lesss of the main logo

Main Heading must be clear & standard font, without any special or messy effect.

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Lamp post

Size: 3(h) x 1m(w)

Main Heading must be clear & standard font, without any fancy effect. (We prefer Myriad)

Shown right is a graphic styling for Lamp post, it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them. y

Other logo should be 60% or less of the main logo.

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Main Heading must be clear & standard font, without any fancy effect. (We prefer Myriad)

Lamp post - (Another Example) Shown right is a graphic styling for Lamp post, it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them. y

Other logo should be 60% or less of the main logo

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a a

Mupi Shown right is a graphic styling for Mupi (English), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Main Heading must be clear & standard font, without any fancy effect. (We Prefer Myriad)

Other logo should be 60% or less of the main logo.

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a a

Mupi - (Another Example) Shown right is a graphic styling for Mupi (English), it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Main Heading must be clear & standard font, without any fancy effect. (We prefer â&#x20AC;&#x153;Myriadâ&#x20AC;?)

Other logo should be 60% or less of the main logo.

indoor signs

A general overview of the basic Al Gharbia Hospitals indoor design.

Rollups Exhibition Stand Door Signage

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Roll Up (Pull Up) Shown right is a graphic styling for Roll Up Stand, it demonstrates the recommended style and layout that should be applied. it shows the use of typographic style and the application of colour which used together produce powerful and visually consistent graphic image. Please note that these designs are purely examples and not final layouts and creative license may be used whenever recreating them.

Main headline must be clear simple standard font without any fancy effects (we prefer Myraid)

Other logo should be 60% or less of the main logo.

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Exhibition stand Shown right is a graphic styling for flags and, it demonstrates the recommended style and layout that should be applied. It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produces a powerful and visually consistent piece of collateral.

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symbols usage

Door signage Signage has a functional role to play as well as contributing to peopleâ&#x20AC;&#x2122;s perceptions of the hospital first impressions count and these can be formed on a visit to any hospital facility. The hospital is currently working on new signage plans and is in discussion with the local planning authorities. We anticipate a prioritised rolling programme phased in over time. Types of Signage There are a number of different sign types, some or all of which will eventually be used by Al Gharbia Hospitals: Identity Signs, Directional Signage, Instructional Signage etc.

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Door signage Example 2

logo usage

Signage has a functional role to play as well as contributing to peopleâ&#x20AC;&#x2122;s perceptions of the hospital first impressions count and these can be formed on a visit to any hospital facility. The hospital is currently working on new signage plans and is in discussion with the local planning authorities. We anticipate a prioritised rolling programme phased in over time. Types of Signage There are a number of different sign types, some or all of which will eventually be used by Al Gharbia Hospitals: Identity Signs, Directional Signage, Instructional Signage etc.

ad templates

A general overview of the basic Al Gharbia Hospitals advertising templates.

Quarter Page Ad Half Page Ad Full Page Ad

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Newspaper Ad-

Quarter page, size: 12(w) x20cm(h) The objective is to position Al Gharbia Hospitals as an organisation that is visionary, future focused and effecting the lives of our fellow citizens. The advertising template uses an effect which emphasises an important moment in the future. Often the usage will feature its facilities. The background will be diliniated by its corporate colour. The quarter page advertisement, shown right, demonstrates the recommended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements. It shows the use of artisitc style, Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent advertisement. Example shown is based on a 120mm x 200mm trim size.

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NEW CORPORATE IDENTITY SYSTEM

Newspaper Ad-

Half page, size: 32(w) x26.5cm(h) The half page advertisement, shown right, demonstrates the recommended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements. It shows the use of artisitc style, Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent advertisement. Example shown is based on a 320mm x 265mm trim size.

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Newspaper Ad-

Full page, size: 32(w) x53cm(h) The half page advertisement, shown right, demonstrates the recommended photographic style and layout that should be applied to all Al Gharbia Hospitals advertisements. It shows the use of artisitc style, Al Gharbia Hospitals logo and the application of colour which used together produce powerful and visually consistent advertisement. Example shown is based on a 320mm x 265mm trim size.

vehicle graphics

Shown Brand Identity is applied to Vehicles

Back View Side View Ambulance

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Ambulance The Brand Identity is applied to Ambulance as a vinyl sticker

Front Profile

Side Profile

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Vehicle graphice The Brand Identity is applied to all vehicles as a vinyl sticker and is positioned onto the side and back door panels. There is no branding on the front and rear of the vehicles.

Back Profile

Side Profile

website

Shown right is a graphic styling for the detailing of our website

Front Page Content Page

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Web Endorsement Front page layout

Shown right is a graphic styling for the detailing of our website, it demonstrates the recommended style and layout that should be applied. It shows the use of typographic style, the Al Gharbia Hospitals signature and the application of colour which used together produces a powerful and visually consistent graphic image.

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Web Endorsement Content page layout

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Apparels This section refers to how the new identity is controlled when producing miscellaneous items. These items may include Al Gharbia Hospitals pens, T-shirts, mugs, caps, bags etc. When possible the hospital logo should be used as outlined in the Brand Policy section. However, it may not be possible to place the logo in any corner on some items. When this is the case, the logo should be used independently in the best possible position.

Gift items

This section refers to how the new identity is controlled when producing miscellaneous giftv items.

Apparels Mug Pen Cap Bags

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Gift items This section refers to how the new identity is controlled when producing miscellaneous items. These items may include Al Gharbia Hospitals pens, T-shirts, mugs, caps, bags etc. When possible the hospital logo should be used as outlined in the Brand Policy section.

Mug

However, it may not be possible to place the logo in the top right hand corner on some items. When this is the case, the logo should be used independently in the best possible position. The text only version is for very specific items such as pens and is only available by contacting Media.

Pens Cap

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Bags This section refers to how the new identity is controlled when producing miscellaneous items. These items may include Al Gharbia Hospitals pens, T-shirts, mugs, caps, bags etc. When possible the hospital logo should be used as outlined in the Brand Policy section. However, it may not be possible to place the logo in the top right hand corner on some items. When this is the case, the logo should be used independently in the best possible position. The text only version is for very specific items such as pens and is only available by contacting Media.

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Bags

Other example (plastic bag) This section refers to how the new identity is controlled when producing miscellaneous items. These items may include Al Gharbia Hospitals pens, T-shirts, mugs, caps, bags etc. When possible the hospital logo should be used as outlined in the Brand Policy section. However, it may not be possible to place the logo in the top right hand corner on some items. When this is the case, the logo should be used independently in the best possible position. The text only version is for very specific items such as pens and is only available by contacting Media.

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Storage media Shown right is a style guide of Al Gharbia Hospitals Storage kit & DVD, it demonstrates the recommended style and layout that should be applied to all hospitalâ&#x20AC;&#x2122;s storage kits. it shows the use of typographic style, the Al Gharbia Hospitals Logo and the application of colour which used together produces powerful and visually consistent piece of collateral.

CDR

70 mins

Al Gharbia

NEW CORPORATE IDENTITY SYSTEM

Additional copies of this guide are available in hardcopy and softcopy formed from: Quality Makers Media & Advertising P.O.Box: 109926, Abu Dhabi, UAE Tel: +971 2 4452996, Fax: +971 2 4452993 info@qmakers.com, www.qmakers.com