The Fashion Social by kkimberlymartin

The Fashion Social

Reflective Piece The role of an editor represents the process of a whole magazine publication, from the assigning, reviewing, editing, and then rewriting phase to the storytelling and creative flair of the shoot, production must have the reader as the focus rather than the celebrity or product featured (Bradford, 2020). In my role of editor, I decided to pick a theme that looked towards future landscapes in the new year, consequently a collaboration of articles with similar topics were produced, mirroring the format of a published magazine, and reducing confusion (Cheng and Tandoc J.R, 2022). To allow a higher level of user experience (UX) I separated the online content onto WordPress and the print content onto InDesign (Palanisamy and Liu, 2018). To gain search engine optimisation (SEO) the online content featured logical headings, by using external links throughout the articles with multi-media to break up the writing a pleasing aesthetic was created (Schwarzl and Grabowska, 2015). The articles I edited but also wrote followed The Guardian style guide with a consistent tone of voice that represented the Gen Z demographic, slightly sarcastic but straight to the point. A common trend found in Gen Z readers is the theme of nostalgia, therefore my Ibiza feature containing an interview and profile on the brand Corteiz were created for print to reflect the renaissance against digitisation (Bartmanski and Woodward, 2015; Bradford, 2020). Within the InDesign PDF the print articles featuring hand-drawings are juxtaposed with WordPress screengrabs to show a variety of content including a gif-made advent calendar and shopping page for SKKN (Kitchen and Burgmann, 2010). Using the reflection process according to Boud et al., (2005) I know have the ability to re-purpose content correctly for the right readership if I were to return to an editorial experience.

See Appendix one for further reflection.

cisuM

Music

Ibiza

Waking up between the soft, silk sheets and feeling the sun hit your face slightly makes up for the ringing headache from the night before, or from a couple of hours ago in fact, but hey you’re in Ibiza now it doesn’t matter. Looking back through last night’s camera roll, one eye open, a Balearic beat embraces each video with an injection of colour and light that embodies Ibiza’s inclusive spirit. The search for escapism was found on Pacha’s dancefloor, the alluring “super club” with white-wash walls against wooden attributes fuelled your hedonistic expectation Ibiza is renowned for. The electric-techno sound blaring from your phone speaker is enough to fill the hotel room with heavy repetition like you were back in Pacha’s haven, reducing any possible amnesia.

Tonight is Glitterbox at Hï, Ibiza’s hot topic and technologically advanced club with futuristic interiors across two vast dancefloors that merge into the toilets. Yes, a DJ even plays in the toilet. To find an outfit that represents Ibiza’s bohemian heritage, yet sparkly enough to make you stand out from the crowd, registers the island’s mix of fashion, music, and spirituality. Pulling out the avant-garde dress you bought earlier from Ruta in the old town, a varsity style fit with lace trims, displays your personal style with an Ibizan flair. Cowboy boots are a must, comfortable yet contemporary, necessary for seven hours of raving. Somehow its 10pm and you’re constituting towards the snaking queue towards Hï’s entrance, the techno beats are delayed, distorted from outside of the club yet they still rampage your body with adrenaline. Ticket presented and you’re ready to do it all over again. An interview with an avid Ibiza tourist was constructed to understand the attraction to the island.. What attracts you to visiting Ibiza each summer? The people and the vibe especially, I’ve made so many friends from all over the world it makes you feel so connected. Agreeing I went on to ask, do you go to Ibiza to enjoy the nightlife or the old town and beaches? She replied mostly the nightlife, of course, parties in the UK just don’t compare to those in Ibiza but I do also like to have a chiller now and then especially after a heavy night. The daytime beach clubs are just as fun, good food, good music what more could you want? I wanted to know her favourite club in Ibiza. Her choice was Ushuaia due to its vast open-air stage, watching the planes from the

nearby airport at sunset really adds to the atmosphere and excite-

The alarm sounds for the fifth time, surely it doesn’t make it to the sixth. It’s time to wake up at 1pm and head to the postcard-pretty Bossa Beach to enjoy a strawberry mojito. Hair of the dog they say. The burnished blue-sky cascades into the vast body of water and tickles the sand, look to your left and every beach club is contaminated with hungover tourists, guess great minds think alike. A vanilla matcha latte is ordered alongside the mojito, it’s all about balance right? From tapas in the old town and paella in the north, the southcoast offers a cultured experience with an explosive Japanese food scene. The freshness of an eight-piece salmon Cali roll paired with an Ibizencan tuna salad is enough to forget about last night’s limitless tequila shots, for now. You’re in a Spanish schedule now, siesta time.

ment for who’s arriving next. Adding to this I asked her opinion on the house/techno music genre which she responded with, it is definitely my favourite music genre, especially the tracks that includes lyrics alongside a pumping beat. To finish I asked who her favourite DJ is, instantly she replied with Pawsa. At the minute he remixes a lot of well-known songs with tech beats, unfortunately most are unreleased, which makes me want to watch him again and again in Ibiza. Holding residences at DC-10, Ushuaia and Destino, Pawsa is storming the Ibiza clubs each season.

Hi IBIZA DC-10

PACHA USHUAIA

Diaries

n o i h s aF

Fashion

Cor

London, considered the baby of the four fashion cities, holds influence like an elder across the rest. The capital’s creative borough’s drive brave and bespoke designers to succeed, with the likes of Vivienne Westwood and Lee Alexander McQueen Britain definitely has its place in high fashion. As the Gen Z demographic creeps to over half of global fashion consumers, forecasted trends for 2024 represent this shift. New stars of streetwear often have British heritage and with the rise of Palace, Corteiz, and Represent, today’s youth are kept in a chokehold. But what keeps the youth generation wanting more? Streetwear utilizes guerrilla marketing tactics in a way that has taken fashion lightyears away from usual pop-up social media ads and busstop posters. Unlike the 90’s and early 2000’s, drops in the modern era are often more organised via raffles or scheduled releases but Corteiz brings back the scarcity factor.

Corteiz, founded in Clint Ogbenna’s uni bedroom, has taken such guerrilla tactics to the extreme with a private Instagram account and a passworded website with secret codes across other social media accounts, almost making customers ‘hunt’ for the products. Clint, the enigmatic entrepreneur, aims to resonate his brand with Generation Z consumers using the Alcatraz Island as the main logo to represent how society feels like a prison and that Corteiz can be used as an escapism. Corteiz has the same characteristics as a speak-easy bar, if you knew, you knew. Customers were only aware of the latest product launches if their follow request was accepted by Clint on Instagram, adding to the mysterious yet desirable element of the brand. The British streetwear scene had not yet experienced the mob shoppers brought on by the scarcity factor of unexpected drops, like the US had already seen with the likes of Supreme in New York City, until the explosion of Corteiz on the street. Corteiz’s drops are cryptically revealed, making the products notoriously difficult to purchase, adding to the brands hype and desirability. Corteiz retails online only because apparently department stores are ‘too mainstream’.

rteiz Craze

The term streetwear is often characterised by community, R&B music, and street sports which Corteiz taps into for sure. In 2022, Clint announced his project – ‘Da Great Bolo Exchange’ where fans swapped their ‘certi’ jackets for an unreleased Corteiz Bolo puffer, clueless that their sought-after Moncler and North Face items would be donated to the homeless. Some dedication to the brand! Each coat was donated to St. Laurence’s Larder, a positive project for charity that Corteiz consumers can align with. Fashion is viewed as a form of communication and Corteiz have created a message that Gen Z can connect to through clothing. Fast-forward to December 2023 the Corteiz x Supreme collection is set to drop, a full circle moment for the London-born brand. The ‘Supreme Rules The World’ tee, sold on a ‘first come, first serve’ basis, shows the mutual, devoted fanbase for both brands. Pretty cool that the six-year-old Corteiz is linking up with the pioneer of streetwear, Supreme. The representation of new and old within streetwear, gives the up-and-coming creatives the determination to keep that grind going because you will make it big.

What Next? 2024 is going to be a big year for fashion, consumers are becoming more inspired by virtual and augmented reality with consideration to products and services that will preserve the planet. New voices will be heard as Gen Z look to purchase from brands with people-powered initiatives at its core that break the traditional codes in fashion, it’s fair to say post-pandemic creativity will be at an outpour. For Corteiz it will interesting to see how they adopt the emerging trends in 2024 whilst still employing the streetwear culture in its operations, a balance between both is what attracts new customers yet keeps the cult loyal.

13 WordPress Link https://fashion-social. com/2024/01/11/streetwearadvent-style/

ytuaeB Beauty

SKKN BY K If you thought Kim K was finished with her business ventures, you thought wrong. After the launch of her clothing and make-up line she has now approached the skincare world with a range of nine products, competing with Hailey Biebers ‘Rhode’ collection which also just launched.

“It’s the battle of the reality st ‘SKKN’ follows the signature Kim K aesthetic, with the entirety of the collection featuring a greige colour palette, it seems she has taken inspiration from her own SKIMS shapewear line. Every project Kim undertakes’ reflects a luxurious lifestyle which fans can buy into, undeniably keeping up with the Kardashian’s.

After the discontinuation of KKW beauty, SKKN will become the umbrella term for her future beauty lines that include haircare, nailcare and fragrance categories. The drop of KKW beauty mirrors her newly single status as she files for divorce from Kanye West, because who needs a man to succeed anyway? With the price of each product, every sale should be considered a success. Starting at £42 for the light foaming cleanser to £94 for the night oil, this line is far from affordable. It is a new year after all, it might be the right time to treat yourself to a skincare regime that is on trend and houses aesthetically pleasing packaging. To view and purchase the products online, copy this link - https://fashion-social.com/2024/01/11/skkn-by-kim/

tars”

KIM

19 WordPress Link https://fashion-social. com/2024/01/11/ skkn-by-kim/

Appendices

Appendix One - From my experience as editor and writer I am now aware of the importance that re-purposing has on enhancing content for user experience (UX). For my print pieces that include the Ibiza feature with interview, the Corteiz profile and the Kim Kardashian brand profile I extended the content to over half to show that long-form writing suits the printed layout. For the music and fashion section covers I wanted to incorporate creativity and mixed media, rather than only copyright free online images, so I hand drew images of Drake, Bella Hadid and Clint to then collage onto Canva. My interests lie within pop culture and streetwear therefore I wanted to create imagery and articles which I can use in my portfolio for future opportunities. When I first created the streetwear advent calendar I made it for print, but after receiving feedback from my editor I decided it would be more interactive on an online layout. I was quite apprehensive to use the Gif-maker on Canva, but my experience was enjoyable and the upload process onto WordPress was seamless. For the Kim Kardashian SKKN brand profile I wanted it to be much shorter than the previous two print articles because I wanted to repurpose part of it for online. Product pages are often easier to navigate online than copying in the website on print so I created a post on WordPress that hyper-links each product to a new page, adding to that accelerated UX. The tone of voice for my articles had to become more informal, which I found difficult at first after consistently writing in Harvard style but I am now grateful for the new skill to write to a varied audience.

Appendix two - H&M paid advertorial

Bibliography

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