iPlay MEDIA KIT OMNI DIGITAL NETWORK
WHAT IS iPlay The Apple iPad is the new revolutionary platform for digital e-reading and mobile computing. Omni Digital Network has developed a high impact iPad advertising application that is geared towards; • Over 50% have household income in excess of $100,000 • A highly educated audience • Senior Managers • Most influential and desirable target group in the country.
FEATURES The iPads will have the iPlay advertising application preloaded on the devices with the following features: • The advertising application will load immediately the device is turned on. • The application is non-intrusive and gives the user the ability to zoom in and out of the advertisement. • The drag and drop functionalities, give the user the flexibility to position the advertisement content anywhere on the screen.
FEATURES cont. • The application allows the user to share the advertised content with friends on any social media (twitter, facebook etc) and visit the advertiser’s mobile website or interactive page.
CONTENT iPlay will provide it’s users with free national and international newspapers, magazines game applications and utility applications for free on the iPad. All content on the iPad will be updated daily through partner content providers.
CONTENT cont. NATIONAL, INTERNATION AND REGIONAL NEWSPAPERS • • • • • • •
National Post The Globe and Mail Toronto Star Vancouver Sun Calgary Herald La Presse The Guardian
• • • • • •
Montreal Gazette Washington Post Wall Street Journal USA Today New York times British Daily Telegraph
CONTENT cont. NATIONAL AND INTERNATIONAL MAGAZINES • Sports (4 Magazines) • News (5 magazines) • Entertainment(4 magazines) • Business (4 magazines)
• Travel & Geography (3 magazines) • Health & Fitness (2 magazines) • Beauty & Fashion (3 magazines) • Women (4 magazines)
CONTENT cont. GAMES & UTILITY • Scrabble • Puzzle • Formula 1 and Need for Speed (EA) • Golf • Tennis • N.O.V.A
• • • • • •
Flight Control Asphalt 5 Chess Top Gun Real Racing X-Plane
WHERE IS iPlay Omni Digital’s iPlay iPads will be deployed at: • Airport lounges (Pearson, Vancouver, Montreal and Calgary) • Hotels (Lounge and executive suites) • Spa resorts (Ontario, Vancouver, Montreal and Calgary) • Train network and Airlines (VIA & West Jet)
REACH AIRPORT LOUNGES TORONTO PEARSON INT. PASSENGER TRAFFIC/YEAR: 30,000,000* LOUNGES: 8 (Plaza Premium and Maple Leaf Lounge). • Ranked 26th busiest airport in the world • Serves 40% of all the airline traffic in Canada • 60% of frequent flyers (3 or more trips per year) are senior managers • Average wait time at the lounge is 2.5 hours with a high captive audience •
Source PMB 2009, * GTAA
REACH AIRPORT LOUNGES VANCOUVER INTERNATIONAL AIRPORT PASSENGER TRAFFIC/YEAR: 17,000,000 LOUNGES: 7 (Plaza Premium, Maple Leaf Lounge and Servisair). • • • • •
Canada’s second largest airport with 20% of the country’s air traffic. Hub for destinations world wide and premier gateway to Asia Longer dwell times with a high captive audience at the lounges Targeted and focused exposure 55% of passengers have household incomes of over $100,000
Sources: PMB 2009 and YVRAA
REACH AIRPORT LOUNGES MONTREAL TRUDEAU INT. AIRPOT PASSENGER TRAFFIC/YEAR: 11,000,000 LOUNGES: 4 (Maple Leaf lounge and Servisair) • • • •
Canada’s 3rd largest airport Influential and multilingual audience High level of business travelers Over 44.2% of passengers have household income of $100,000
Sources: PMB 2009 and ADM
REACH AIRPORT LOUNGES CALGARYINTERNATIONAL AIRPORT PASSENGER TRAFFIC/YEAR: 12,000,00 LOUNGES: 3 (Maple leaf lounge and Servisair) • Premium audience of business people • High level of professionals and leisure travelers • Calgary is home to major oil and gas firms who use the airport as their prefered hub of travel. Source: YYC 2009
HOTELS & SPA iPlay iPads will be deployed at premium hotels and spa resorts in Canada. The hotels and spas attract a premium audience with high disposable income ratio. Hotel lounges and executive or premium suites will have full access to all content on the iPads including international and national newspapers, magazines, games and web browsing.
REACH HOTELS IN TORONTO • • • • • • •
Park Hyatt Toronto Windsor Arms Hotel Intercontinental Toronto Yorkville Fairmont Royal York Le Royal Meridien King Edward Soho Metropolitan Hotel The Hazelton Hotel
REACH HOTELS IN COLLINGWOOD, ON – The Westin Trillium House Blue Mountain
HOTELS IN BANFF, ALBERTA – Post Hotel
HOTELS IN CALGARY, ALBERTA – – – –
Rimrock Resort Fairmont Chateau Lake Louis Fairmont Palliser Fairmont Banff Springs
REACH HOTELS IN VANCOUVER • • • • • • •
Shangri-la Hotel Pacific Palisades Fairmont Hotel Metropolitan Hotel Le Soleil Hotel & Suites Fairmont Waterfront The Sutton Place Hotel
REACH HOTELS IN MONTREAL • • • • • • •
W Montreal Hotel Le St. James Hotel Le Crystal Le Saint-Sulpice Hotel Nelligan Chateau Versailles Fairmont Tremblant
SPA & RESORTS • • • • • •
Kingfisher Spa, BC. Ancient Cedars, Tofino, BC. Willow Stream Spa, Fairmont Banff Still Water Spa, Park Hyatt Deerhurst Resort, Huntville, ON. Four Seasons Whistler Spa, BC.
TRAINS AND AIRLINES Omni Digital Network is in negotiations with the following domestic airlines and railway companies to deploy iPlay on their fleet of planes and railway coaches. Potential clients include, but are not limited to: • West Jet • Tango (Air Canada) • Jazz (Air Canada) • VIA Rail • Amtrak
ADVERTISING SPECS
iPlay will feature*: • full screen video • Inbanner Video • Static banners • Target text ad • XXL OPA Ad (advanced interactivity video) • Wallpaper Omni Digital Network is willing to accommodate custom designs for special promotions. *iPlay will be offering only CPM based advertising
DEPLOYMENT & INVENTORY AIRPORT LOUNGES Launch date: 15th January 2011 Inventory: 3,304,800 impressions/month iPads: 27 units Rate: $12/CPM* Note: Exclusive advertising spots for a maximum of three advertisers per month or campaign period. * At 15sec display per impression
DEPLOYMENT &INVENTORY cont. HOTEL Launch date: 10th August 2011 Inventory: 19,872,000 impressions/month iPads: 120 units Rate: $12/CPM*
Note: Exclusive advertising spots for a
maximum of three advertisers per month or campaign period. * At 15sec display per impression
DEPLOYMENT AND INVENTORY cont. SPA AND RESORT Launch date: 25th October 2011 Inventory:4,471,200 impressions/month iPads: 27 units Rate: $12/CPM* Note: Exclusive advertising spots for a maximum of three advertisers per month or campaign period. * At 15sec display per impression
DEPLOYMENT AND INVENTORY cont. TRAINS AND AIRLINES Launch date: 10th December 2011 Inventory: TBD* Ipads: TBD* Rate: TBD* Note: Updates will be provided immediately negotiations are completed. * TBD: To Be Determined
iPlay BY OMNI DIGITAL NETWORK 155 FRONT STREET NORTH, UNIT 205, SARNIA, ONTARIO N7T 7V5 TEL: 519-479-0800 FAX: 832-550-1959 Email: ebentil@omnidigitalinc.com www.omnidigitalinc.com