YES WE CAN! We have something for everyone business to business digital mailing marketing promo signs design print
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Table of Contents
1 Digital
2 Mailing
3 Marketing
4 Promo
5 Signs
6 Design
7 Print
Your online, web experts
Variable data print, impact mail
KKP delivers the right marketing mix
Corporate gifts, promotions & merchandise
For posters & banners that make a BIG impact
Our designers can help you grow by design
Why colour? Find out why & more
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Resources A selection of tools & trade tips Page 18
IDEAS innovation print digital advice design We have something for everyone. The communication tools for a successful business are constantly changing and so is KKP. Of course we do printing but we can also do much more. Need a website for a new product, a banner for that all-so-important trade show, or how about merchandise with your company’s logo? Maybe you know you need something produced but not sure exactly what it is. Then you should give us a call. With our expertise, experience and capabilities, the answer to most of your questions is:
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Involving or relating to the use of computer technology: “the digital revolution.”
KKP can enhance your online presence. Ask our design team to set you up with a full suite of electronic branding, including: • • • • • • • • •
Mobile website design QR code generation Website banner ads Email signatures Scanning CD/DVD Microsoft templates Image enhancements Digital signs
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Something sent by mail... as in a piece of mass adver tising, direct mail or one-to-one communication.
Complete Mailing Service We are your one-stop mail shop. We design. We produce. We can also arrange distribution and mailing too. Using your existing data or a clean high-quality list sourced to your specifications, we can print and address envelopes, mail merge your printed product and prepare for postage. • • • • •
Direct mail design Database services Variable data application Personalized mailing Unaddressed bulk mail programs
Get the Personal Touch Customers appreciate feeling valued. KKP’s direct mail service provides a convenient solution that will keep both you and your customers happy. We can design one master document and using variable data printing, which allows text and graphics within the document to be customized according to your customer database, we can produce unique messages for each individual, inspiring them to act – and adding to your bottom line.
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Marketing Services KKP delivers effective marketing services to meet every challenge. KKP has a proven track record in helping clients find the very best marketing mix to match the client’s exact business needs. We can develop a tailor-made marketing plan drawing on the experience of our skilled staff, proven process and the very latest technology.
The process or technique of promoting, selling and distributing a product or service.
From a logo that helps you stand out, to direct mail and email campaigns that get results. KKP will work with you to understand your business needs and deliver a range of marketing solutions on time and within budget. Our range of marketing services can also include campaign development, point of sale signage, website and email marketing through to promotional products. KKP delivers a proven process that starts by analyzing your needs. Options are explored and materials developed to address those exact needs. Only when you’re satisfied do we move to production. You are involved every step of the way. • • • • • • •
Marketing campaign development Brand identity Direct mail Email marketing Point of sale Impact marketing Other media
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All Sizes, All Shapes From corporate promotional gifts, personalized calendars and branded bags to mouse mats and magnets, leave your customers with a useful reminder of your brand and your special products and services with KKP’s help. Because we can print on a vast range of shapes and materials, you really do have the freedom to think outside the square for your next promotion.
The publicization of a product, organization or venture to increase sales or public awareness.
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Point of sale items Wall calendars Desk calendars CD and DVD covers Post it notes Note pads Desk pads Pull up banners Writing instruments Mouse pads Water bottles Magnets USB keys
Corporate gifts
Roll up banners
Wine boxes, bags and custom boxes
Note pads
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Large Format Printing Well-designed posters and banners are people interest magnets. At exhibitions, special events – even in the office – KKP’s large format printing options are sure to draw all eyes to your promotion. Whether you’re looking to create stunning pull-up banners for a trade show or needing to print detailed architectural plans, we’re ready to help with your large format printing.
Signage Whether you sell yoga lessons, cars or gourmet food, people need to know who you are, where you are and what you can offer. Well-designed signage announces your company to potential customers, inviting them to utilize your services. Using eye-catching full-colour images, KKP can design and print a range of large format signage to maximize your exposure.
Poster Printing When you’re looking for the WOW factor, choose from many larger-than-life poster printing options. An object, whose presence indicates the occurrence of something else.
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Light boxes Reception signage Banners and posters Vehicle graphics A-frames Window graphics Event signage Posters Floor graphics
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Design Process
Brief & Consultation
Tell us what you need and we can work with you to hone your thoughts into a working brief that ensures we’re all on the same page.
Concept Creation
This is where we take the brief and come up with the ideas for you to choose from.
Design Development
Once you have chosen a concept, we can turn it into the collateral pieces you need.
Feedback & Proofing
As the collateral comes together, we’ll work with you to ensure we are on brief and have your approval, each step of the way.
Design Delivery
Voila! A quality finished product that conveys your brand and most importantly, gets you great results.
Effective communication begins with a strong, clear design. To boost your project value from the beginning you need a great design that will inform, persuade and excite.
Our KKP designers will work with you to think through every design detail to reinforce your unique selling points and produce a top-quality printed piece to grab your audience’s attention and get you results. The merging of passion and function.
• Brochures • Postcards • Direct mail • Catalogues • Corporate identity & collateral • Folders • Business cards ... and much more
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Business Essentials
Every aspect of your business correspondence shapes the way
your existing and prospective customers perceive your company. Whether it be emblazoned on a business card, stamped across an invoice or on your brochures, your company’s logo and services are something that will remain long after you’ve left the room. To do justice to all your hard work, KKP can help you lift and coordinate the presentation of your company’s image with an extensive range of business cards, letterheads, envelopes, brochures, marketing collateral, corporate reports and manuals. If it has your logo on it, it’s promoting your business. Let KKP lift the presentation of the items you send out every day making them work harder for you. • • • • • •
Produce in quantity, by the mechanical process involving the transfer of text or designs to paper.
Brochures and marketing material Business forms Business stationery Manuals, reports and training Wedding invitations Tradeshow material
KKP can print everything you need to run your business. But these days our expertise doesn’t stop at printing. We’ll help you put your mark on everything – quickly and cost-effectively. With a huge range of options for turning your initial idea into a final result, we truly have something for everyone.
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Resources A stock or supply of experience, materials, staff and other assets that can be drawn on in order to function.
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Your Account Manager When you bring your design and print work to KKP, we will take the time to get to know your business, discuss your requirements and act as a central contact point for managing your jobs. As you know, printing is a complex business with infinite production techniques and cost implications. As a print and image expert, KKP can give helpful advice on how to get the best results for your job and your budget.
Brief & Consultation
Estimate
Our team reviews your print requirements – we are able to discuss technical issues directly with our press operator on your behalf and work with the designers to really lift your communications and brand image. Order
Familiar with your goals and desired job outcomes, we are your print and image expert.
The Business Checklist Business cards
Design Proofing Printing
Delivery
Letterhead Envelopes With compliments slips Fax headers
Order History
Note pads Corporate folders Report covers Desk pads Labels
Tip! Business cards are an essential tool for
any business. Make sure your card stands out from the crowd.
Invoices Time cards
Horizontal
Folded
Receipt books Price lists Purchase order books
Vertical Two sided
Job cards
Special formats
Post it notes Memo pads Cheques Other
Die-cut
Photographic
Multi-fold
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Special Finishes // To make your communications really stand out, try adding some of these special finishing techniques.
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Metallic ink
Foiling
Fine particles of metal mixed with ink provide a lustrous metallic sheen.
A step-up from metallic inks, foiling stamps a thin layer of pure metal onto paper or a card for a dazzling highlyreflective finish.
Hologram
Raised type
These special patterned foils are a popular anti-counterfeiting technique.
Also known as thermography. A powder is applied to a freshly printed page and then heated to produce glossy, raised lettering.
Embossing
Die cutting
A metal stamp creates a threedimensional raised image on the page.
A special knife – similar to an oversized ‘cookie-cutter’ – is used to cut the page into a custom shape.
Flocking
Drilling
An adhesive area is coated with dust-like fibers to give a raised, velvet-like feel.
For binding documents in a ring binder to drilling holes for swing tags.
Spot UV varnish
Rounded corners
Clear varnish is printed over the top of others finishes and instantly dried with a UV lamp for an exceptionally glossy finish for small areas.
Square-cut corners are sanded off to produce rounded corners – a more economical alternative to die cutting.
Binding Techniques // To help make your document a little bit more special, choose from our selection of binding options. Case binding
Comb binding
Perfect binding
Saddle stitch binding
Loop binding
Singer binding
Section binding
Screw & post binding
Ring binding
Spiral binding
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Choosing Paper // We translate the trade talk to help you navigate the world of paper.
Coated Paper
Uncoated Paper
Special Textures & Finishes
Paper that has been coated with a mix of substrates to smooth its surface. Printing ink sits on the surface of coated papers rather than soaking in, often allowing for a slightly sharper image and faster drying time on press. The coating can be applied in different ways to produce different finishes:
These papers have a more tactile, ‘papery’ feel than coated papers. Images printed on uncoated paper will have a narrower tonal range compared to the results on coated papers (in other words, uncoated stocks will show slightly lighter blacks and slightly less saturated colours.) Uncoated papers also tend to be bulkier: an 84-page report printed on uncoated stock will be thicker than the same report printed on coated stock of the same weight.
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• • •
Gloss – the most reflective Matte – more subdued, with minimal glare Silk or satin – halfway between gloss and matte
Often used for: brochures, magazines, business cards
• • • • •
Adhesives Canvas textured Carbon paper Clear acetate Corflute Highly reflective cast-coated silver or gold papers Linen textured Metallic and pearlescent papers Parchment Tracing film Thick recycled boxboard
Often used for: stationery, reports, brochures, business cards, note pads
Environmental-Sensitive Paper // We’re happy to advise which stocks offer the best green value at a price-point to suit you. There is a range of ways to rate a paper’s green credentials. Some have more recycled content, while others conform to various eco-standards such as Forest Stewardship Council (FSC). If you use an environmentally-accredited paper, you’re entitled to publicize the fact by adding the appropriate set of accreditation logos to your artwork.
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Choosing Colour // It’s easy to get control over the colours you want to achieve when you understand the different
techniques for printing colour.
PMS
CMYK
RGB
PMS – or Pantone Matching System – is a precise method for specifying solid colours. In the same way that house paint is made by blending exact amounts of different colour, PMS ink colours are specially mixed before printing. PMS colours allow areas of rich, solid colour to be printed more uniformly. Metallic and fluorescent inks can also be specified with the PMS system. Documents can be run both in CMYK and a PMS special and be printed as a fivecolour job.
CMYK stands for Cyan, Magenta, Yellow and Black. This method splits each of these four basic colours into patterns of tiny dots, which are overlapped during printing to produce a wide spectrum of colours. This is why it’s also known as the “four colour process”. It’s the most commonly used system in both digital and traditional offset printing for projects that use many colours and photographic images.
RGB stands for red, green and blue. Screen displays such as computer monitors and televisions break colour down into different levels of red, green and blue light. Colours specified in this system which is also used by Microsoft Word, PowerPoint and Publisher programs, must be converted to their CMYK equivalents before printing.
Image Quality Image quality is determined by the number of pixels that make up an image file. Generally, more pixels = larger files = higher resolution = sharper results. Any graphic element with crisp edges, such as logos or lettering, should be supplied in an .eps. Supplying these in .jpg or .tiff format is risky, as they can pixelate when displayed at a large size.
Tip!
Tip! Screen displays show sharp images at 72 dots-per-inch (dpi), but print production requires a greater resolution of 300dpi for the same result. An image which may display well on screen will look pixelated when printed at a similar size. Speak with your KKP Account Manager for best results. Supplying the largest image files you can is highly recommended. This usually means supplying the original, high resolution (hi-res) copy of a digital photo rather than it’s smaller, faster-to-view version.
Converting RGB colours to CMYK doesn’t always produce expected colour match, because one is a colour created essentially from light and the other is created by ink on paper. To save yourself from unexpected colour variations, talk to your KKP Account Manager. Files for print should be set up using CMYK or PMS colours in a professional layout application such as Adobe InDesign.
72 DPI
300 DPI
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1/8" bleed
1/8" bleed
Bleed: professional designers add a little more area to any elements that reach the edge of the page. When the job is trimmed, these elements will successfully ‘bleed off ’ rather than stopping abruptly at white.
Crop Marks: (shown here in black) tell the printer where to trim the finished job to its final size. Because of bleed, even common sizes such as 8.5x11" may be printed on 11x17" sized paper, then trimmed.
Supplying Artwork for Print Setting up a file for print on your own can be challenging, especially if you’re new to the process. Follow this checklist to ensure your job prints the way you want it to – and remember, that it’s always best to consult your KKP Account Manager before starting a big job. It will save you valuable time later.
Pre-flight Checklist • • • • • • • • •
Has the job been proof read? Has the job been spell checked and grammar checked? Is the document colour mode set to CMYK, including all images? If used, PMS colours are correctly nominated? All fonts are supplied or have been converted to outlines? Are all images high resolution (300dpi at their final size)? All images are embedded or supplied as links for non-PDF files? Is the document the correct size? Crop marks and fold marks are included? 1/8" bleed has been added?
Ways to Supply your Artwork • • • •
Send via email (up to 10MB) Upload your files via your KKP location’s website Burn onto a CD or DVD Load onto a USB stick
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File Formats we Accept
Adobe FreeHand CorelDRAW
Adobe InDesign Adobe Illustrator Adobe Photoshop Microsoft Word Microsoft PowerPoint Microsoft Publisher
PDF EPS TIFF PSD JPG
Folding Get more out of your printing by combining it with effective folding. Folding brochures help maximize your message.
Plain fold 4 pages
Envelopes
Plain fold horizontal 4 pages
Double parallel fold 8 pages
French fold 8 pages
Gate fold 6 pages
Booklet making multiple pages
Printed envelopes grab attention for your business, brand or promotion. LS= Lick & Stick // O= Outside Side Seam // SS= Self Seal // SG= Strip n’ Grip // Ungummed Flap // W/F= Window Face Envelopes can also come in a wide range of colours and specialty types.
Z fold 6 pages
Mailezi
#10
9x12
A10
Custom folds
Wallet
Impact
Double windows & vertical
Banker
CD’s & DVD’s With so many options for packaging and printing onto disks there’s no reason not to make an impression.
Jewel cases
Face printing
Printed sleeve cases
Card cases with disk tray
Inserts
Burning & duplication
Folders Create an impression with a professional presentation folder. Choose from a selection of standard templates or indulge in a custom built design.
Paper Sizes Listed are some common and economical paper sizes but remember at KKP we have the ability to trim paper to any size.
Glued pocket
Pocket with gusset
Self locking pocket
Wrap around self lock
card t with Pocke lder ho ocket
p Twin
11x17"
13x19"
custom 12x18"
14"
8.5x
11"
8.5x
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Yes we can! www.kkpcanada.ca