EMBRACE THE MADNESS.
Eat. Work. Sleep. Repeat. Our philosophy is completely fused with every part of our brewing process.
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featured beer, pages 11–14
embrace the madness .
we are hamartia, and we make great beer.
we are here to celebrate your best days (& remedy your worst).
hamartia brewing co. philosophy 3
embrace the madness .
test your boundaries.
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embrace the madness .
embrace your shortcomings.
overcome your obstacles.
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embrace the madness .
because at the edge of lunacy lies brilliance,
and at the edge of reason, true madness.
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embrace the madness .
we are hamartia, and we make great beer.
we practice our passion; pursue yours.
the beer that started it all Hamartia Brewing Company started in a garage apartment. A few friends, hungry for something different with a decent idea: to provide the world with less mediocre beer. To spark passion in like-minded individuals. To start a conversation. To support art and music. To do justice to the legacy of those who inspire us. Why not make beer that bridges the gap between consumer and creator?
For the love of indifference. The combination of indifference and motivation gives this beer its unique flavor. Made with only the finest herbal hops; this beer is grainy and noble with a hint of citrus. We think it’s great, but that’s not important.
Our traditional lager. Here’s what the internet has to say. 4.7 / 5 beeradvocate. com Voted Best Lager at the 2012 International Microbrewery Festival in Tampa, FL ALC 5.5% BY VOL. Look: 4 Smell:4.25 Taste:4.9 Feel:5.0 Overall:4.7
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embrace the madness .
G I V E A DA M N .
give a damn lager
for the indifferent beer enthusiast pictured to the right.
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Call it social commentary. Our beer translates and communicates observations from the world around us, and offers subtle suggestions for change. From that first day, we’ve expanded. So, pick up a pack. Share it with your friends. Talk about what you can do to make this life a better place.
embrace the madness .
our collection has grown.
high horse pilsner for the elitist beer enthusiast 19 batches brewed.
Introducing our newest beer collection, available in limited quantities all of the time. Brewed with humility and sincerity in Jacksonville, FL. Our beer is crafted in small batches with only the finest ingredients. If we are ever sold out of any beer that you wish to buy from us, we appologize in advance. We will be brewing more shortly.
chill out milk stout for the abrasive beer enthusiast 23 batches brewed.
give a damn lager for the indifferent beer enthusiast featured beer on pages 11–14 10 batches brewed.
you are holding this booklet—
because we believe that you might be interested in supporting our philosophy.
try harder ipa for the complacent beer enthusiast 52 batches brewed. our most popular beer. hamartia brewing co. our beers 15
embrace the madness .
OUR BEERS
Variety 4-Pack Available on pg. 16 $16.99
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The other 80% of our profit goes to paying our rent, making sure we have the equipment to brew more beer, and our own creative pursuits as a company. For more, check out our website at hamartiabrewing.com
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20% of our proceeds go to funding our community art space and artist residency program in Jacksonville, FL. This is our contribution to local musicians, writers, poets, performers, and creative people of all shapes and sizes.Our brewspace is multipurpose, acting as a fully functional artists’ collective and studio + microbrewery.
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a little more about us,
Hamartia Party Coasters $16.99 Delivery only. Also available for purchase online.
Limted Edition Variety 4-Pack $16.99 Delivery or Pick Up. Check our website for bars & shops that sell our brews.
Hamartia Collective Artist Prints $29.99—149.99 Original Artist prints by artists in residency. Available for Pick Up only.
embrace the madness .
CHEERS!
Hamartia Brewing Company & Artists Collective 2348 Riverside Avenue, Jacksonville, FL 32210 P: 904-243-9681 www.hamartiabrewing.com Come visit! Artist residencies also available.