Dell Cell // Dell Folio // kennylohr // Fall 2010 Portfolio
4403 Hepner Road Mount Jackson, VA 22842 // 540.641.1002 // kenny@kennylohrdesign.com // kennylohrdesign.com
kennylohr // industrial designer
Dell Cell // Dell Folio // Dell Bridge // Next-Generation Home Server Current Home Servers target common PC users who want an easy way to back up, organize, and access their digital files and media. However, these systems have yet to catch on with any consumer other than those that are extremely tech-savvy. What needs to change about the Home Server in order for it to appeal and function for its intended market? This project was one of many assigned to me during my internship with Dell. Because I had no prior experience with home servers and therefore no preconceptions, I was able to create an innovative solution designed specifically for the consumer market.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Research // Identification + Pain Points Before design could begin, I had to determine what a Home Server was and what benefits they intend to provide to the user. This was determined by looking at product literature and advertisements.
Current Home Server “Pain Points”
Through interviews with consumers and Dell product planners, primary testing with competitor’s systems, and research in passionate Home Server online communities, I was able to extract a set of “pain points” for the current Home Server offering. Automatically backup multiple computers.
Access your media anywhere there is an internet connection.
Storage expansion is not a consumeresque interaction and competes with cloud technology rather than complementing it.
Form factors are either intimidating or generic, resulting in consumers “hiding” their systems and intimidation.
Insurance policy model creates little consumer desirability and intrigue, unless data loss has already been experienced.
Build a centralized media library. Current communication between elements of the home ecosystem and the home server has not realized it’s full potential.
Price is too high when viewed as just another storage solution. Provide secure remote access to anyone so they can access your media and files.
Backup most digital devices such as mp3 players, smartphones, etc.
Interfaces confuse the average user with information overload and complexity.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
Because data protection isn’t maximized, if something were to happen to the home server’s hard drives, data could be lost.
Most people don’t know what a Home Server is and why they need one, limiting product attachment rate.
kennylohr // industrial designer
Research // Competitive Benchmark Analysis Through research, it was determined that two of the greatest weaknesses with current systems are high, unrealistic (for a consumer market) price points, and intimidating software and hardware design aimed at users who need to know the exact operating temperature of their CPU.
Consumeresque (Hardware + Software)
Conceptual Systems
In order to better understand and represent the opportunity, a positioning map was created comparing Dell with its key competitors in the home server market. Opportunity
High Price Point
Low Price Point
Intimidating (Hardware + Software) Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Ideation // With a goal to drive down entry price and create a more consumeresque experience, concept sketching was done to determine the hardware design and user experience. Early sketching focused heavily on function rather than form. By filtering concepts and ideas with the Dell team, modularity, the merging of physical and cloud storage, compactness, and simple yet dynamic aesthetics were identified as the key themes.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Inspiration + Concept Development // The aesthetic intent for Dell’s Home Server was to create a design which would not interrupt or draw attention to itself in a space, but would be pleasing to look at when noticed. This required an elegant solution with simple, harmonious geometry. Curved planes and forms served as key inspiration, because of their elegance and receiving semantics.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Features + Attributes // The final design for Bridge’s hardware consists of a base unit with which modules are added to. The base unit houses all of the systems computing power (processor, etc.), and is flanked by wireless antennae in the outer “wings”. Modules contain 2.5” HDDs, and are added as needed to increase physical storage capacity. Rear mounted light pipes bounce light off of its units mate, conveying status and alert messages between gaps in modules. These gaps also provide airflow to system ventilation outlets.
The modular system functions by “daisy chaining” modules to the base unit. Two eSata ports, one input and one output, on the side of each component allow for alternating U-shaped connectors to link the system together. Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Features + Attributes // In addition to standard standing orientation, the system can be wall mounted using an optional kit. This method of deployment allows for a dynamic display for users who want to show off the systems contemporary aesthetics.
High Seas Blue (3025C)
Bridge is available in four colors- High Seas Blue, Clandestine, Talmigold, and Stout. The palette was carefully selected in collaboration with Dells CMF team, and was inspired by current market trends, target demographics, and contemporary elegance. Its gloss finish contrasts beautifully with matte white.
Clandestine (512C)
Talmigold (397C)
Stout (477C)
Bridge’s wall-mounted orientation highlights the form’s simplicity and elegance through light, shadow, and unity.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Appearance Model and Product Photography // To provide a proof-of-concept and support digital presentations, Dell allowed me to create an appearance model for Bridge. I was able to work with Visual CNC, a model shop in Austin, TX to create the model. This involved supplying altered CAD conducive to machining, and constant communication to ensure the model was built as intended. The appearance model is constructed out of ABS with acrylic lightpipes, and features electroform badging and real ports. In order to document the model, I worked directly with Dell’s product photography team. I spent two days helping shoot Bridge in the photography studio, and learned a lot about lighting, process, and how to best convey form.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
User Interface // Storage Expansion While product aesthetics and attributes are a key component to Bridge, the experience the user has while using the system is of critical importance. A beautiful product with a poor user experience would do nothing to redefine the Home Server. This is why Bridge’s interface was designed from the ground up, with simplicity and approachability as the driving factors. Bridge features a unique way to expand storage. The interface storyboard here shows that the user is running low on storage capacity. They are notified, and can either purchase a physical module directly from Dell, or expand their storage into the cloud. Bridge links these two forms of storage into one unified entity, alleviating some of the anxiety related with the cloud while increasing user flexibility.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Using the Interface // Remote Access + Backup Management Current home servers allow users to grant friends and family remote access to specified files on their home server. However, this experience is complicated and purely utilitarian. Bridge turns remote access into a social network, where you can share physically stored photos, movies, and other media with those closest to you. Bridge also makes backup management easy. Simply set a schedule and the computers you want to backup, and Bridge works autonomously in the background.
Spring - Summer 2010 // 24 Week Project // Completed during internship with Dell // Shown with Permission
kennylohr // industrial designer
Dell Cell // Dell Folio // Fresh! // Farmer’s Market Facilitation System Food production is a highly important component of life to the rural poor of southwest Virginia. As outlined by the theory of agricultural essentialism, agriculture and other traditional rural economic sectors are still the critical engines of economic activity and the basis for rural community life. In this project sponsored by Project H, we set out to improve the food production engine in order to stabilize economic activity, improve community life, and enhance the experience of producing and distributing food. We chose to design for farmer’s markets, as it taps into a popular, necessary, and accessible element of the region.
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
Photo Ethnography // By doing observational research in Blacksburg, VA, Roanoke, VA, Virginia Beach, VA, and New Orleans, LA, and talking to market vendors we noticed a lot of subtle aspects of the farmer’s markets: - People liked the shopping experience of the market, - but some preferred to have items available to pick - up quickly, and were already packaged - Many vendors took transport of products into - account when making their decisions about what - containers to use. Many used coolers because they - were readily available - There were some items that were very popular - and sold out quickly; people that got to the market - later in the day could not get the best selection - Many vendors recycled a lot of containers from - grocery stores such as bags, boxes, and egg - cartons. This worked against the idea of a vendor - trying to establish their own image and brand - Many customers went to the same vendors each - week and established a relationship with the vendor
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
Opportunity Discovery + Research // Meet The Vendor: John - Age 36 - Married with 2 children, who help out on the farm - Enjoys country music, but only the older kind - (Waylon Jennings, Merle Haggard, etc.) - Relies on farming for a living - Farms year-round (has to for sufficient income), - and takes advantage by selling products most - vendors can’t grow during bad seasons - Has been selling at farmer’s markets for 17 years - as his primary source of income - Receives many repeat customers for many - repeat products
“Top Vendor Challenges”: Farmer’s Market Today Magazine Study Product Supply- maintain enough supply to meet demand Weather- sell at the market in wind, rain, heat, and cold Increase Customers- want increased customer traffic Enough Time (harvest, prepare, transport goods, and sell at the market) Educate (want consumers to understand organics and pricing) Product Mix (offer a variety and new items customers want) Display Presentation (to attract customers and build recognition) Competition (compete with other large vendors and stores)
Meet The Patron: Sue - Age 52 - Married with 3 children, and 4 grandchildren - Enjoys shopping at the farmer’s market every - week - Buys most of her produce at the market - Loves the market, but hates using the plastic - bags for shopping - Tends to buy from the same vendors each week - Tries to get to the market early in order to get all - of her produce before some items are gone, but - doesn’t always make it early enough
“Produce Safety at the Farm Market”: Study by The Ohio State University - Consumers don’t come to farmers’ markets to get a dose of E. coli or salmonella. - But if farm markets turn out to be a source of these or other causes of foodborne - illness, consumers will quickly choose to get their fresh produce elsewhere. - Be sure to transport food in containers that can be wrapped, covered, and - otherwise protected from contamination and that can be cleaned and sanitized - before each use. Plastic bins would be an ideal choice; don’t use wooden crates - or used card board boxes, which might harbor disease-causing bacteria and pass - it along to the food items inside. - Pre-pack food items before putting them out for display. This will prevent too - many consumers from handling the same produce and protect the produce from - dust, dirt, etc. Mark the date clearly on labels. - Separate different types of food, especially high-risk items such as meat, from - produce.
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
Concept Development // Research and early ideation led the concept of creating a system for buying and distributing goods at the farmer’s market. Sketching was utilized to refine the concept, and determine what form and function the idea would take.
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
Attributes + Features // #1
#2
#3
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#6
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Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
Attributes + Features // Each market patron receives a kit which would include two frames and a variety of containers. Customers drop off their empty containers to chosen vendors with their order slip, and then pick up their containers filled with the ordered produce the following week. The system provides a variety of benefits, including vendors bringing more accurate amount of goods to market, the building of customer loyalty, and a streamlined market experience based on relationships and convenience.
Bins are made of out of transparent styrene, and feature holes for air circulation and a streamlined produce washing process
Molded-in hooks allow user to hang small bags of additional goods
The money from the sale of these Fresh! kits would go towards improving the market, and would also help attract a different crowd to the farmer’s market, as the shopping experience would be simple and streamlined.
Bent steel handle is stored in molded-in ABS tubes when retracted
Overmolded TPE grip snaps into clips on the frame when not in use. This prevents the handle from sliding or moving
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
kennylohr // industrial designer
How the System Works // #1
#2
#3
Bins are snapped to the frame.
#4
#7
Go to vendors to pick up reserved goods.
#8
More space is needed to accommodate all of the containers.
Card is marked to indicate desired order. Some fresh fruit would be great right now...time to go to the farmer’s market!
#5
Frames can snap together to accommodate more containers.
#6
Ready to go to the market!
The correct container is pulled for the customer.
#9
#13
The empty container is switched with the full one. The vendor now has the order.
#10
Containers are disengaged from the frame.
#14
A discounted amount is paid for using the reservation system.
Spring 2009 // 14 Week Project // Collaboration with Ashley Brooks // Sponsored by Project H Design
are #11 Containers picked up at
#12
#15
#16
Time to go home.
vendors around the market.
Produce can be washed in the containers which have holes to allow water to disperse.
Containers can be stored in fridges, in cabinets, and on counters
Return next week for more produce and goods!
kennylohr // industrial designer
Dell Cell // Dell Folio // Point-of-Purchase Packaging // Audi Premium Microfiber Towels Packaging shouldn’t be an afterthought in product design, but should instead contribute to an overall experience. In this 1 week packaging exercise, I wanted to take a fairly ordinary product and wrap a premium interaction around it. The concept was that while the product is what is actually being used, it is the package that defines the emotion emitted towards the product. I chose to package microfiber towels for Audi in order to create a premium experience around car care for premium automobiles.
Fall 2010 // 1 Week Project
kennylohr // industrial designer
Concept Development // Current microfiber towel packaging is nearly universal- a wrap around a stack of towels. While this provides an efficient use of material and tactile interaction, the product comes across as exposed and unsubstantial. It was determined that the Audi package needed to feel more substantial and robust, while also allowing the user to experience the product tangibly. Sketching was used to crank out ideas, with the best concepts translated into Illustrator linework for prototyping.
Fall 2010 // 1 Week Project
kennylohr // industrial designer
Prototypes + Final Concept // The prototypes were filled with microfiber towels to accurately represent the models. The strongest attributes from these models were then fused and refined to create a final package design. The result is a clean, substantial package and user experience.
Fall 2010 // 1 Week Project
kennylohr // industrial designer
Dell Cell // Dell Folio // FireVault // Firefighter Safety Equipment Firefighters value pride and tradition. However, this tradition has hampered their acceptance of new technology, as advanced equipment offerings are largely insensitive to this aspect of firefighting. Thus, advancements in technology and safety in this market are often ignored or unused. By researching what it is that makes a firefighter “tick�, and what risks and difficulties they face in their dangerous profession, our team was able to develop an innovative line of firefighting equipment.
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
Research // Deaths by Type of Injury - 2008 8% Training
18% - Responding to or Returning from Alarms
11% - Non-Fire Emergencies
The first step in the process was to determine why our team was designing for firefighters. We all knew firefighting was a dangerous profession, but not for all of the reasons expected. Through research, we uncovered common causes of death among firefighters such as heart attacks, and sought to target those issues directly.
103 firefighter line of duty deaths were reported in 2008.
Because firefighter is an umbrella term with many subcategories, the team was segmented to focus on different types of firefighters- industrial, wildfire, municipal, and volunteer. We found that municipal and volunteer firefighting provided the strongest opportunity for design. 26% - Others On-Duty
Heart Attack was the largest single cause of firefighter deaths in 2008, causing
37% - Fireground
46 fatalities.
Deaths by Nature of Injury - 2008
68 deaths were suffered by volunteer and part-time paid firefighters, while 9% - Other
40% - Heart Attack
4% - Burns
46 fatalities occurred among career firefighters in 2008.
6% - Asphyxiation
59% 41% - Internal Trauma
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
of firefighter fatalities in 2008 were over the age of 40.
kennylohr // industrial designer
Research // Fire Station Visit Firefighters however, have dynamic personalities and purposes behind their actions. We quickly realized that we couldn’t design their equipment just by crunching numbers about the problems they encounter. So, we became good friends with the Blacksburg Fire Department, and came in for routine visits. We learned a great deal about the professional and emotional sides of firefighting by listening to them tell their stories. This, coupled with narrated breakdowns on their equipment and how they use it allowed us to uncover unique aspects of firefighting previously unrealized.
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
Contributed Sketch Sample // Taking what was learned from our research and fire station visits, sketching was utilized to generate concepts centered around safety, communication, and usability. Because of our extensive research, these concepts reflected a consciousness and understanding of firefighting, with smart solutions to discovered opportunities.
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
Contributed Sketch Sample //
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
FireVault Helmet + Mask // Attributes + Features The helmet contains an electrical, communication, and sound system. It monitors body temperature and heart rate to reinforce the smart shirt, and has additional sensors for ambient air temperature, air pressure, blood O2 content, detection of CO and CO2, and other noxious gasses. It also has a thermal imaging video camera, LED Illumination, and noisecancelling capabilities.
Noise-cancelling and voice transmission functions of the helmet enhances communication between firefighters
Carbon fiber outer shell with d3o impact resistant ribs. Inner shell is lined with Nomex fiber
The mask snaps into the helmet and the visor fits snuggly to form a secure seal. Sensors in the mask detect breathing patterns and air supply, which is transmitted to the helmet’s processing unit.
Switch activates thermal imaging display on visor
Thermal imaging camera transmits realtime data to the Incident Commander so that they can view what the firefighter is seeing; assists with risk and personnel management as well as training
Secure seal is formed between mask and helmet
Side-mounted knob allows for easy helmet fitment when already on
High-temperature rubber/ Kevlar composite with rubber inner liner
The air bladder hose connects to the breathing mask with a front-mounted male/female connection
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
Large, grippy handles enable the firefighter to easily snap the mask into the helmet with gloves on kennylohr // industrial designer
FireVault Smart Shirt + Turnout Jacket // Attributes + Features Battery powered sensors monitor heart rate, EKG, CO2 levels, respiration rate, and body temperature. A cooling system reduces the risk of heat exhaustion
Emergency drag cord pulls out of the jacket in the event that the firefighter goes down and must be removed from a structure or environment
Nomex On Demand expands at 520 degrees to trap air and provide additional protection
Ardica ‘Moshi’ flexible power pack connects to the helmet via bayonet connector and provides power to the communication system
Multiple air bladders are designed to allow for flexibility and optimal weight distribution along the back
Attached hood provides neck protection from heat and reduces the number of steps taken during donning
Shirt is worn while on duty to allow for monitoring at all times
Flexible rubber/Kevlar composite air bladders replace bulky, archaic air tanks. Benefits include lighter weight and movement through tighter spaces without snagging or obstructing
Air bladder system is easily refilled from an air truck through the air nozzle underneath the protected flap
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
FireVault // Complete System The heads-up display uses the helmet visor to provide firefighters with real-time data that is essential for their safety and enhances communication between the IC and firefighter. The display can be set to view as normal or using thermal imaging. Necessary information, such as oxygen level, is constantly monitored and visible. The IC can send urgent messages to an individual firefighter or all at once and warnings, both visual and auditory, appear when conditions are hazardous.
Data Collection Center
Incident Command
Firefighter
Victim
A victim is found with thermal imaging off. When deactivated, the firefighter sees only temperate and oxygen level readouts.
Thermal imaging is activated to see the status of the victim through body temperature. Readouts become transparent.
The oxygen level indicator shows depleted bars as well, clearly conveying how much oxygen is gone, and how much remains.
The information bar appears when a message is sent from IC or when a hazardous condition is detected.
Environment icons remain to continuously remind the firefighter of the status of the area.
A tone and flashing message indicate an essential order. This comes from IC or a detection of fatal conditions.
Fall 2009 // 14 Week Project // Collaboration between Industrial Design, Marketing, and Engineering Students (14 Student Team) // Personally Refined
kennylohr // industrial designer
Dell Cell // Dell Folio // Dell | Steelcase Space // Student Design Studio “Design the college design studio of 2012, with emphasis on computing hardware and usage models.� This was the prompt presented to us by Dell for our senior project at Virginia Tech. The project was a unique one, in that the target user was essentially ourselves. However, we had to take a step back, and identify the key elements and interactions that define the design studio environment. We quickly dismissed the concept of a stationary lab, instead opting to create a system which integrated into the design and studio-centric lifestyles of design students.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
Research // Design students spend time in studio nearly every day, though not just for design purposes. Because the space is more dynamic than a standard classroom, our first step was to determine “What is Studio?”, and break it down into key elements.
84% of design students use their phone in studio for design-related purposes.
With an understanding of the makeup of studio, it was time to begin to extract opportunities in the design environment. Our team created a survey with over 300 responses asking students about the pros and cons about their current studio and design experiences. Additionally, 81 Industrial Design students’ desks were photographed during studio hours to observe how students work, and how the space and tools complement their process.
92% of Cintiq owners find it unnecessary and a hassle to own both a computer and Cintiq.
Social + Meeting Space
Model Shop
Technology Hub
87% of design students think a secondary monitor would improve their workflow.
What is Studio? Sketch Factory
73% Storage Unit
have unorganized design media on their desk with no place to store it.
88% of design students collaborate at their workplace daily.
69%
Study Lounge
Print Lab
Learning Environment
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
feel that their workspace doesn’t facilitate physical or digital collaboration.
kennylohr // industrial designer
Ideation // Our first step in the concept development process was ideation. In this phase, we generated tons of ideas focused solely on enabling the design student to more efficiently and effectively design in the studio environment. As we discussed concepts and the studio experience, we noticed a resonating theme in our concepts that we all felt strongly about. Our team was interested in redesigning the personal workspace, developing a new, designer-centric computing device, and creating a portable device that allowed for mobile design and enablement.
Inspiration sometimes comes in unexpected places. As our team developed a system of products, we simultaneously were in search of a contemporary, iconic aesthetic to tie each component together. Weeks were spent searching for inspiration, until we noticed that the manila folder we were storing our work in was actually pretty interesting. After some sketching, we finally had the aesthetic we were looking for, and the “tab� was born.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
Concept Development // Following additional sketching, CAD prototypes were made to get a sense for proportion in 3D space and to refine details and aesthetics.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
First-Generation CAD Prototypes
kennylohr // industrial designer
Concept Refinement // Following concept sketching and CAD prototyping, we decided to create physical prototypes in order to refine sizing and features. The team also created an interaction map, which allowed us to map out the functions of each component both independent and dependent of the full system. The final step in this phase was to refine our aesthetics and details, which was done through additional sketching and rendering. Born out of this phase was the “color pop� which adds visual interest and identity to a previously monochrome appearance.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
Dell Cell // Attributes + Features The Dell Cell is the designer-optimized smartphone in the series. It grants the user the flexibility to design on-the-go and provides an unprecedented approach to media utilization.
The Dell Cell’s flexible OLED screen and unique hinge design allow for a folderlike interaction.
Protruding rubber strip protects both the front and rear surfaces from wear
Commonly used functions are permanently located for optimized usability
Optimally located headphone jack is placed on the center line of the “color pop” panel Dell Cell elecroform badging
The rear “kickstand” flips out to take full viewing advantage of the large screen.
Included stylus for precision sketching
Rear mounted 10megapixel camera
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
Upon opening the Dell Cell, the user is greeted with an OLED screen used for digital sketching and large-scale viewing of media and web pages.
kennylohr // industrial designer
Dell Folio // Attributes + Features The Dell Folio replaces the design student’s laptop. Like the Dell Cell, it features a large, flexible OLED screen designed to allow for sketching directly on the surface, among other capabilities. It is also designed to work with the Cell and Space flawlessly.
Wireless antenna location
Because the screen is fixed at the top of the folio and “floats” over the casing, the OLED can flex at specified points so that the keyboard can be angled at an ergonomically defined 11 degrees without tension. This action is operated by engaging a panel that rises like a scissor jack underneath of the screen.
Like the Cell, the Folio features a “kickstand” to allow for large-scale viewing. “Clipboard Mode” occurs when the Dell Folio is folded 180°, and is optimized for tasks such as note-taking. The large interactive pen display allows the Folio to replace Wacom Cintiqs currently required for digital sketching. The large format also works perfectly for displaying portfolios and other work.
Electroform badging
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
Dell | Steelcase Space // Attributes + Features The space features a pop-up monitor which allows the design student, when coupled with the Folio, to utilize 2 displays.
The Dell | Steelcase Space is the design student’s personal workspace in studio. It allows for improved usability of design tools and facilitates collaboration.
To allow for accessible power for electronics and other tools (Dremels, glue guns, etc.), the Space features a pop-up “power panel”. Once plugged in, the panel can then be retracted back into the desk, with a cord “disappearing” into the surface. The monitor is designed so that it can be adjusted even when the “power panel” is deployed.
The cut-through design of the “color pop” panel allows the upper drawer face to function as a handle to pull the storage drawer out by.
The “wave” shape of the Space allows for direct access to 4 people, instead of the standard 3 allowed by rectangular desks. It also allows for indirect privacy, as there is nobody working directly across from the user. By insetting the user location, there is a greater range of accessible desk space and aisles can be kept clear.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
The U-shaped leg on the right side of the desk allows for storage of posters and large-scale paper commonly used in studio.
kennylohr // industrial designer
A Day in the Life with the Cell, Folio, and Space //
Dave is sound asleep, and has to be in studio in 45 minutes. Good thing he set the alarm on his Dell Cell!
Time to get up and check for any new notifications.
He’s going to need his folio for digital sketching today.
In studio, Dave decides to sketch cars on his Folio.
Time to catch the bus to campus!
Dave sketches using the Dell Cell on the way.
Sketches can be rotated just like pages.
Dave needs to send Johnny some Illustrator files. He accesses the studio network to do so.
Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
A Day in the Life with the Cell, Folio, and Space //
Luke uses the network to video conference with Dave. Later, Dave streams a presentation from the Dell Cell.
He is able to operate the presentation from the Cell.
After the presentation, Dave needs to print off some posters. He operates this process with the Dell Cell.
Later in class, the Folio is used for taking notes. After his portfolio review, Dave takes photographs using the Dell Cell’s high-quality camera.
The Folio allows Dave to attend portfolio reviews with ease. Reviewers can make saved notes on screen. Fall 2009 // 11 Week Project // Collaboration with Ashley Brooks, Kelsie Liberman, Nate McDermott, and Jonathan Michel // Sponsored by Dell
kennylohr // industrial designer
Dell Cell // Dell Folio // Thank You!
4403 Hepner Road Mount Jackson, VA 22842 // 540.641.1002 // kenny@kennylohrdesign.com // kennylohrdesign.com
kennylohr // industrial designer