Kind + Jugend trade fairs around the world
KIND + JUGEND
TRADE FA I R S AROUND THE WORLD
In addition to Kind + Jugend in Germany, Koelnmesse offers its customers trade fairs in Brazil and Southeast Asia to support the kids’ industry expand its global business activities.
Reach for global success and tap into new opportunities with Kind + Jugend trade fairs around the world!
27.-29.04.2025
São Paulo, Brazil
Focus market: Brazil & South America
KIND + JUGEND: GLOBAL MARKET
09.-11.09.2025 in Cologne, Germany
Focus market: Global
As the leading international trend and trade platform for high-quality products for babies and toddlers, Kind + Jugend brings together the innovative power of the entire sector every year.
Manufacturers from all over the world, from market leaders to start-ups, present new products and bestsellers, while international trade visitors can be inspired, network and discover product highlights.
Detailed information, figures and data will give you an overview of the global market as well as the scope and importance of this industry event. Find out about the many opportunities Kind + Jugend offers you and your company.
LONG-LASTING INFANT AND CHILDREN’S PRODUCTS
Global market 2022 (in USD): 5,874 mio.
SCOPE
Global market 2029 (in USD): 7,315.2 mio. (2023-2029)
FOR DEVELOPMENT FOR THE GLOBAL BABY PRODUCTS INDUSTRY
Overall slower population growth, but simultaneously rising per capita disposable income and purchasing power.
Improved product quality and individualisation lead to growth in the baby and children‘s industry.
KEY CHARACTERISTICS OF CONSUMER DEMAND
● Refinement
● Diversification
● Sustainability
VISITORS EXHIBITORS
Around 15,000 visitors from 115 countries nearly 77% international visitors
TOP 10 VISITOR COUNTRIES
Germany
China
Netherlands
USA
Poland
Italy
Great
Belgium
Turkey
Taiwan
Others
VISITOR SECTORS
72% of visitors have a management position HIGHLIGHTS
Kind + Jugend featured the participation of 912 exhibitors from 43 countries 90% international exhibitors
TOP 10 EXHIBITOR COUNTRIES
China
Germany
Turkey
USA
Netherlands
Poland
Taiwan
Great
Spain
France
Others
EXHIBITOR SEGMENTS
and
Children’s furniture
• Car safety
• Playing, learning & reading
• Children’s needs 6-12 years
• Fashion for mother & child
• Health & care, nutrition
9 out of 10 visitors are involved in purchasing decisions
The most international event of the industry, with more than 76% of the trade visitors coming from abroad..
● From CEO to CEO – here is where the decision makers of the trade meet
● The Innovation Award at Kind + Jugend is highly respected in the market and industry
● Kind + Jugend simplifies the market introduction of new products
● All relevant product sectors are represented at Kind + Jugend
KIND + JUGEND ASEAN: THAILAND AND SOUTHEAST ASIAN MARKETS
0,39bn. USD revenue in 2024 (region of Southeast Asia)
TREND TOPICS Kind + Jugend ASEAN
12.-14.06.2025 in Bangkok, Thailand
Focus market: Thailand & Southeast Asia
With Kind + Jugend ASEAN, the renowned Kind + Jugend brand has successfully launched a new event in Bangkok, Thailand in 2023, specifically targeting the high-growth regions of Indochina and Southeast Asia.
Bringing together leading brands and high-level buyers from across the region, the show provides an excellent opportunity to make valuable contacts and develop partnerships or collaborations through business matchmaking and a hosted buyer programme.
Get a comprehensive overview of the trade show and the thriving baby and toddler market in Southeast Asia.
BABY & CHILD MARKET IN SOUTHEAST ASIA
+3.64% CAGR (2024-2028)
33.27m. USD revenue in 2024 (Thailand)
organic & eco-friendly products
Asia-Pacific encompasses 56% of the world’s population and further growth is expected to be the key driver of baby care products market.
VISITORS EXHIBITORS
More than 2,700 visitors from 31 countries
86 % international visitors
155 exhibitors from 14 countries
60 % international exhibitors
TOP 10 VISITOR COUNTRIES TOP 10 EXHIBITOR COUNTRIES
VISITOR SECTORS
EXHIBITOR SEGMENTS
FIT 0/16 & PUERI EXPO: BRAZILIAN MARKET
27.-29.04.2025 in São Paulo, Brazil
Focus market: Brazil & South America
Discover the trade fair duo in Brazil: Pueri Expo is the largest trade fair in Latin America for baby and childcare products. FIT 0/16 is the leading trade fair for baby and children's fashion and the most traditional industry event in Brazil.
Leading Brazilian and international brand manufacturers are connected with buyers and retailers from across the South American region in this annually trade fair duo.
The latest market analysis shows you the developments and opportunities in the baby and toddler market in Brazil.
More than 12,000 visitors from 10 countries over 90% national visitors
TOP 10 VISITOR COUNTRIES
VISITOR SECTORS
HIGHLIGHTS
FIT 0/16 and Pueri Expo welcomed 154 exhibitors from 8 countries 18% international exhibitors
ORIGIN OF EXHIBITORS
EXHIBITORS FROM ABROAD
EXHIBITOR SEGMENTS
FIT 0/16 PUERI EXPO
● Toys
● Decoration
● Furniture
● Hygiene & Cosmetics ● Accessories ● Footwear ● Baby Layette
● Light Childcare
● Heavy Childcare
● Child Nutrition
FIT 0/16 and Pueri Expo invite exhibitors and visitors to connect in dedicated business round meetings
423 business round meetings held
20 national & international buyers
YOUR CONTACT
Kind + Jugend
Jörg Schmale
Project Manager
Koelnmesse GmbH
Germany
sales@kindundjugend.de
Phone +49 221 821-2740
FIT 0/16 | Pueri Expo
Daniela Gonzalez
Project Manager
Koelnmesse Ltda.
Brazil
d.gonzalez@koelnmesse.com.br
Phone +55 11 99368 4778
Kind + Jugend ASEAN
Andrew Chan
Project & Sales Manager
Koelnmesse Pte Ltd. Singapore
andrew.chan@koelnmesse.com.sg
Phone +65 6500 6739
Mobile +65 9387 3588
