aquanale 2025 EN - digital visitor guide for the upcoming fair
INTERNATIONAL TRADE FAIR FOR SAUNA.POOL.AMBIENCE.
COLOGNE, 28–31 OCTOBER 2025
-> Your benefits as an exhibitor
-> Hall plan
-> Important information GUIDE FOR EXHIBITORS
Meeting the key decision makers, presenting your solutions in person, forging new paths at the heart of the action in the sector: All this is possible at aquanale in Cologne! The sector’s leading trade fair will be the No. 1 gathering for the international swimming pool and wellness industry once again in 2025 – and a trailblazer for the trends of tomorrow.
Embark on a journey with the entire industry: Shape the future together and present your innovations for a conscious lifestyle based on health, wellness, movement and exercise. Get set for four days full of inspiration, a unique event programme, packed exhibition halls and exciting conversations with pool and wellness professionals.
REFRESHINGLY VARIED
Swimming
TOMORROW’S TECHNOLOGY Green
SUSTAINABILITY FOR THE FUTURE
WELLNESS IN THE HOME
IN EXCELLENT COMPANY
aquanale stands out due to its excellent exhibitor profile – as the constantly growing interest from trade visitors and their high levels of satisfaction demonstrate. Around 60% of the event’s exhibitors travel from outside Germany to present their products and services in Cologne and benchmark their offerings against industry competitors. Trade visitors from across the entire world who want to experience the latest technologies, innovations and designs up close gather at the event.
As skilled, knowledge-driven decision makers and communicators, they are clearly experts in their respective fields. This makes the sector’s leading trade fair the ideal platform to close deals and establish strategic partnerships – it’s the perfect venue for successful business!
67% of exhibitors are (very) satisfied with the event.* Around *Findings from aquanale
THE INDUSTRY’S PLACE TO BE
aquanale’s event concept has been developed with the industry. It is the key to its long-established consistency in its excellent exhibitor profile, visitor acceptance, international reach and sustainability. This makes it one of the leading trade fairs for the future-oriented swimming pool, sauna and wellness market – and it makes Cologne the ultimate place to be every two years.
With its clear focus on international business and industry expertise, aquanale offers all its market partners the perfect platform for the business of tomorrow. And as an extra bonus, aquanale is co-located with FSB – an event synonymous with exercise and health the whole world over.
93% of trade visitors are involved in purchasing and procurement processes.*
CONTENT FOR EVERYBODY
It’s not just new product launches, business contacts and networking that make a trade fair a successful event for you. Keeping up with industry debates is also a crucial part of it. In cooperation with the German Association for Swimming Pools and Wellness (bsw), which acts as the trade fair’s conceptual sponsor, aquanale has an event programme of its accustomed high standard lined up for you.
The 11th International Swimming Pool and Wellness Forum will once again foster a dialogue between numerous renowned industry experts. Together with its partner Sauna from Finland, the event is bringing Finnish sauna culture to Cologne for the second time for trade fair participants to experience. Further partnerships with the International Association for Sports and Leisure Facilities (IAKS), the Federal Association of German Swimming Pool Professionals (BDS) and the European Waterpark Association (EWA) will provide additional content that is guaranteed to appeal to every target group.
of trade visitors are top decision makers in their field.
LOTS OF GOOD REASONS
Why you shouldn’t miss aquanale
Face-to-face conversations are more important than ever before!
Every two years, aquanale is the international business and communication platform for the pool, sauna, wellness and ambience sectors. This is where innovations and trends are presented and key business contacts are made.
Plannable – reliable – and in an ongoing dialogue
aquanale has its finger on the market’s pulse: The trade fair is the industry’s partner and source of inspiration, and is constantly exchanging ideas with the sector. aquanale’s dates are on every industry calendar, allowing all market participants to plan ahead.
High-level decision makers and a comprehensive market overview
More than 90% of the event’s trade visitors are decision makers, giving aquanale an unrivalled position as the No. 1 sector gathering for the swimming pool and sauna industry.
Captivating - informative - pioneering
A real knowledge advantage: The International Swimming Pool and Wellness Forum is conceived as a knowledge platform for all the industry players attending aquanale – with an extensive line-up of workshops, talks and best-practice presentations on the latest topics in the swimming pool and sauna industry.
Successful theme worlds
The private and public pool segments and the sauna, wellness and spa sections of the trade fair are closely linked to each other. This makes aquanale unique worldwide as part of the strong trade fair duo centred around the themes of health, exercise and well-being.
A fascinating showcase
Be there when the industry presents numerous groundbreaking products, technologies and business ideas.
STRONG SYNERGIES FOR OUTSTANDING SUCCESS
The synergies between aquanale and co-located FSB are unrivalled the world over: through targeted matchmaking between vendors and potential clients, the trade fair duo creates a unique platform for the entire industry. But the leading trade fairs do more than just bring industry players and offerings together: as insightful and authentic opinion leaders, they set new international benchmarks. All of this combines to make Cologne the place to be every two years for everyone in the sports, playground, swimming and leisure industry! Take advantage of these synergies!
Centrally located in Europe and easily accessible thanks to its excellent transport connections – Koelnmesse is perfectly positioned as a trade fair venue. Secure routes, transparent standards and high-performance building technology: This is an exhibition centre that prides itself on safety, security and hygiene.
Book up to five rooms directly using our convenient online hotel booking portal.
