Finally!
A series of typographic studies in hopes of
She broke free from
Helvetica Kayla Dorton Prof. Dennis Ichiyama
with F and H leading to a successful final solution.
Acknowledgement: This project is generously funded in part by Mowhawk Fine Papers, Inc. through arrangements with Jane Monast, Director of Communications. Purdue University Printing Services and their staff also contributed to the planning and production of this book. Visual Communications Design A&D 332 Visual Communications Design 1 Department of Art & Design School of Visual & Performing Arts Purdue University West Lafayette, Indiana A Publication of the School of Visual & Performing Arts All content is copyright 2010 in the name of the designer
My Dedications... To all of the VCD students who have been and will be trapped in the dungeon of Pao B171 and B173 To all of the students that had to not only go through the stress of Sophomore Review, but go through more stress of delayed results the morning they’re supposed to be ready!! To all of my Track & Field coaches for teaching me to have goals, practice, and perserverence. And to all of my friends and family for supporting me so that I could make it to this point and my future.
“
I think that passion (forms) basic building blocks. A love of taking care of people. A love of bringing people together. A love of constantly challenging yourself. A love of creating and putting something out there for the world to see. A love for learning random things. A love of aesthetically changing the world. Togetherness, challenge, creation, learning, and change--these are just some of the things I consider authentic. - Nick Viet Ho
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Table of contents 2 - 3 Typeface Choices 5 - 9 Humble Beginnings 11 - 19 Gaining Momentum 21 - 29 Picking up Speed 31 - 35 Second Run 37 - 45 Semi-Finals! 47 Finish Line
Baskerville
Ff Ff Ff Ff Ff Ff Ff Ff Ff Ff Ff Ff Bodoni
1 A Typographic Composition An Introduction The beginning of my life in the world of design...begin with the letters F and H? What am I supposed to do with that? Two letters that seemed to be very block-like and unimaginative would be the very things to give me a whole new perspective on typography. Long hours of work and copious amounts of coffe have given me the book you are about to see before you. F and H Live.Breath.Design
2
Caslon
Futura
Garamond
Hh Hh Hh Hh Hh Hh Hh Hh Hh Hh Hh Hh
Ff Ff Ff Ff Ff Ff
Hh Hh Hh Hh Hh Hh
Ff Ff Ff Ff Ff Ff
Hh Hh Hh Hh Hh Hh
Gill Sans
Helvetica
Ff Ff Ff Ff Ff Ff
Optima
Hh Hh Hh Hh Hh Hh
Ff Hh Times New Roman
Ff Hh Ff Hh
3
4
Humble Beginnings 5 6
7
8
9 10
Gaining Momentum 11 12
13 14
15 16
17 18
19 20
Picking Up Speed 21 22
FH H HF f
23 24
H F
h f h f f h
h fh f h f h
25 26
H
H
f H H f 27 28
F H
29 30
fH
Second Heat 31 32
hF
hf
hf F H
hf f
H
33 34
35 36
Hf
fH
Semi-Finals! 37 38
f H
39 40
H f
F H H f
fH Hf 41 42
Hf
Which one will it be? What would you choose?
43 44
This one...
fH ...or this one?
45 46
Hf Just kidding. Here it is!
Finish Line
(to be continued...)
47 48
Here we are, we made it to the end. The process of finding a final solution to F and H was a long and hard one, one with practice and perserverence. But, with a little motivation and imagination, we were able to envision the end product and go after it. Just like at the end of a race, after all of the hard work and competition, we can finally take a breath and say -“Ahh, done.�
Gratification.
49 50