BARBinc News ...Worldwide Coverage of All Things Barber
Media Kit
Our Mission BARBinc aims to be the premiere technology provider for barbers and barbershop owners. We also have the same lofty goal for salons and haircare professionals in general. Through innovative tools and a personal approach when introducing each technology solution, BARBinc has established itself as a trusted partner within the haircare industry. BARBinc continues to innovate the industry by uplifting the “tech-savviness� of each and every haircare professional.
Editorial Vision BARBinc News is the “hub” of our digital services ecosystem. Already established as the #1 online source of barber-related news and information, BARBinc News fills a critical information gap within the barbering industry. By staying on top of the ever-changing haircare landscape our goal is to maintain and expand our leadership position with in-depth reporting and articles and inform, educate and captivate our readers. We aim to grow with each issue and attain new levels of excellence. As we grow, BARBinc is committed to establishing and growing long–lasting partnerships with our advertisers and readers.
Why Choose BARBinc...?
Targeted: We are Industry Specific (focused on Barbers, Cosmetologist and Shop/Salon Owne
Growth: Our audience is growing at a rate of 20-30% per MONTH.
Savings: The costs to adver platforms are a fraction (80 of similar advertising on pr within this industry.
Technology: We have built a technical framework to integrate all of our assets and leverage them to increase our market penetration especially with mobile services.
Leadership: #1 News Aggregator for Barbers and Rapidly Expanding our Reach into the Salon Industry.
n ers) Diversified Reach: Our services expand beyond News and include Online and Mobile Scheduling/Shop Management; Marketplace (Picture eBay™ for Barbers/ Cosmetologists); Map Driven Directories (Over 75,000 Barbers/Shops and growing)
rtise on our 0-90% less) rint media Social: We have an extensive Social Media footprint (over 3 Million ??) across multiple platforms. Typical Posts on the newswire reach 80,000-140,000 impressions per WEEK.
The BARBin
BARBinc Scheduler
Customized website and mobile app so Barbershop owners can track shop activity and sales. All updated in real time.
BARBinc Directory
Over 80,000 barbers and shops throughout the U.S. are listed with the ability to add videos, brochures and user ratings.
nc Ecosystem
BARBinc Marketplace An “Amazon for Barbers”, vendors can sell anything from Barber supplies to T-shirts...
BARBinc News
With 24/7 worldwide coverage of “All Things Barber”, BARBinc News is the #1 online source of Barber news and information.
Coming Soon...
Native iPh
Our Scheduler is g through iTunes an apps will be custom
BA
Same tailor
And Even More...
Punch Clock, Time Tracking, Appointment S Credits, Teacher Review, Tools and Tips, muc
hone/Android App
going native... Soon to be available nd Google Play app stores, our native m-branded for each member.
ARBinc for Schools
e features enjoyed by our business customers but red for Beauty Schools and educational institutions.
Scheduling, Milestone/ ch, much more..
BARBinc News Unique Visits
Pageview
Total Visits: 26,950 Average Visits/Month: 6,500
Total Pageview Average Pagevi
Visit Duration
Average Visit Duration (2013): 7 Minutes* Average Duration (Q3-2013): 14 Minutes*
* Industry Average: 2 Minutes
Social Reach
Facebook Followers: 7,500*
Devi
Mobile V Desktop
Average Monthly Faceboo
- By The Numbers
ws
ws: 43,350 iews/Month: 10,500
ice
Visitors: 62% Visitors: 38%
New vs. Repeat New Visitors: 68.5% Repeat Visitors: 31.5%
Gender Female: 58% Male: 41%
ok Reach: 250,000*
* All statistics/totals as of October 31, 2013
Age
13-17: 36% 18-24: 36% 25-34: 13% 35-54: 10% 55+: 5%
How To Advertise
Front
Get your brand noticed by thou
Your Small Banner (300x75) Ad Unit will b and above our “Featured Stories”
on BARBinc News
tpage Ad
usands of BARBinc News visitors...!
be placed at top of Homepage below Masthead � carousel. Limit of 3 units/month.
Frontpage Ads
How To Advertise
Sideba
Engage our readers regardless of
Your Standard Square (250x250) or Rectangle (30 News sidebar located along the Right-side section
on BARBinc News
ar Ad
where they land within our site...!
00x250) Ad Unit will be placed within the BARBinc n of every News webpage - including the Homepage.
Sidebar Ad
How To Advertise
Sponsors
Stand out by aligning with the bi
Your company logo or other image will be present our Sponsors Page with a direct link to yo
on BARBinc News
s Page Ad
iggest name in Barbershop News...!
ted within a Standard Square (180x180) Ad Unit on our website or other URL of your choosing.
How To Advertise
Article / Ca
Highly-targeted and cost-effective brand aw
Your Text-based Ad Unit(s) will be placed immediately Alternatively, Sponsor an entire Category an
Option #1: Placement in Past Articles Sponsor an existing BARBINC News article that matches
Option #2: Placement in Future Articles Sponsor a Future news article to be published with
Option #3: Mix and Match Buy multiple placements and have them sho
PLEASE NOTE
All Future Article Ad-Units are assigned to articles at random based upon date(s) given by the customer.
Article Sponsorship Ad Unit
on BARBinc News
ategory Ad
wareness that’s tied to popular News stories...!
y below any currently published article of your choosing. nd have up to 20 placements to Mix and Match
s your advertising needs...
hin the category of your choosing...
own across both current and/or future news articles...
How To Advertise
Custom Ne
The permanent way to promote your company
Your Video with custom editorial (500 word limit) w calendar and published permanently as an actual BA BARBinc’s Social Network (Facebook/Twitter) wi
Th ne stu
If y can
on BARBinc News
ews Article
y or brand via commercials/informercials...!
will be inserted into the BARBinc News editorial ARBnc News story. Story will also be promoted to ith a social reach of over 250,000 users/month.
Through our extensive Social Media Network, your custom ews articles will be shared quickly with barbers, stylists udents and others within the haircare community...
your article attracts interest, then BARBinc’s social reach n be leveraged to maximize your video’s popularity...!
Advertising Rates FrontPage Ad $250/item
Sidebar Ad $100/item
Sponsors Page Ad $60/item
Article Ad $25/item
Category Ad
$200/category (10 Article Ads within 1 category)
Custom News Article $150/item
“Bronze” Package ($100/month) - 1 Sidebar Ad - 2 Article Ads Special Discount: 3 months for $250 (Save $50)
“Silver” Package ($300/month) - 1 FrontPage Ad - 1 Sidebar Ad - 1 Sponsors Page Ad
Special Discount: 3 months for $750 (Save $150)
“Gold” Package ($500/month) - 1 Frontpage Ad - 1 Sidebar Ad - 1 Sponsors Page Ad - 1 Category Ad
Special Discount: 3 months for $1,050 (Save $450)
All ad units run for 30 days * Except Custom News Articles which are permanent.
Submission Guidelines Ad Units
FrontPage Ads
- Small Banner: 300 x 75 pixels
Sidebar Ads
- Medium Square: 250 x250 pixels - Medium Rectangle: 300 x 250 pixels
Article / Category Ads
- Text: 250 characters max.
Sponsors Page All logos submitted will be applied into a square area of 180x180 pixels. All due care and attention will be given when applying your logo within these dimensions.
Custom News Articles Research has shown that our community responds more to funny and interesting Articles/ Videos (usually 4 Minutes or less) that tell a story rather than just straight product information. All Custom News Articles must first be reviewed by BARBinc News editorial staff before being accepted. Article title must be no more than 140 characters. Article text must not exceed 500 words. Videos must be hosted at Youtube or Vimeo with appropriate embedding code available. Some exceptions are made for videos hosted on other networks/sites.
Contact Us
BARBinc is ready to servi For more information or to pl
Dale A.
Publisher / E
Phone: 855-2
Fax: 781-
eMail: sales@
Facebook: www.faceb
Twitter: @b
ice your adertising needs. lace an ad-buy, please contact:
. Dowdie
Executive Sales
255-2272 x700
-658-2315
@barbinc.com
book.com/barbinccom
barbinccom
BARBinc News http://news.barbinc.com
BARBinc News is a publication of:
Intellitech Consulting Enterprises, Inc. Phone: 617-573-5113 | Fax: 781-658-2315 | Web: www.intellitech.net