table of contents BORN TO CRAFT BETTER PIZZAS.............................................................. 2 A FRESH TWIST TO A CLASSIC DISH........................................................ 3 CRAFT YOUR OWN......................................................................................... 4 LIT CRAFTED PIZZAS..................................................................................... 5 COME FOR THE PIZZA, STAY FOR THE LOCAL CRAFT BEER............. 6 BY THE NUMBERS........................................................................................... 7 STORE DESIGN................................................................................................. 9 HOW TO FIND US............................................................................................11 COMMUNITY OUTREACH.............................................................................12
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BORN TO CRAFT BETTER PIZZAS Lit Pizza was founded in 2016 by restaurant entrepreneur Ozzie Fernandez. Fernandez brought his first concept to Baton Rouge in 2001 with Izzo’s Illegal Burrito. Using his Mexican heritage and culinary background, he was able to bring his family recipes and deliver them in a totally customizable format with his first start-up restaurant near the south gates of Louisiana State University. Twenty-two restaurants and counting, Fernandez has built a solid foundation of people and resources to create a hospitality brand, GOEat Concepts, with four concepts and a commissary under its umbrella. GOEat Concepts is applying the same founding principles to Lit Pizza of delivering the ultimate experience to every guest - high quality ingredients, generous portions, friendly service, in a clean and fun atmosphere, all at an affordable price. Lit Pizza is a fast-casual artisan-style pizzeria offering personalized, blast fired (cooked under three minutes) pizzas in a custom wood-fired oven. Lit is pizza with a modern twist while taking guests back to pizza’s oldworld roots: wood fired pizzas made with only the freshest ingredients all served fast and hot from the oven. The way pizza was meant to be! One of our best qualities for which we are known is our whole menu is entirely customizable. Each member of your group or family can get exactly what they want. No more fighting over who gets what toppings because each one of our guests gets to enjoy their own 11” personal sized pizza. So, if you are ready to enjoy fast service, fresh ingredients, and affordable prices, then Lit Pizza is your new go-to pizzeria! 2
A FRESH TWIST TO A CLASSIC DISH Whether they want to put a new spin on an old classic or embrace our endless flavor combinations, guests can customize their pizza and watch it come to life. With Lit Pizza you are not only getting fast, delicious pizza, but you are getting fresh ingredients and dough that is made by hand daily. Have you ever had fresh pizza crust and dreamed of more? Of course, you have. We all have. That is why all Lit Pizza dough is made by hand every day. In fact, our certified pizzaiolos let our thin crust style fresh dough rise for 24 hours for optimum fermentation and taste. We even offer gluten free dough or cauliflower crust options for guests with allergen needs and the health conscious. We take pride in our high-quality produce and locally sourced ingredients that make each pizza unique. From vine-ripened tomatoes to the fresh peppery basil, all Lit ingredients are of the highest quality and locally sourced when available. We have partnered with local chefs and restaurants, and world renowned cheese and Italian meat producers to bring our guests the finest. Every day our kitchen staff is preparing and cooking ingredients fresh for daily service. Our pizzas may be cooked almost instantly in our 700° wood-fired oven, but they taste anything but instant.
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CRAFT YOUR OWN OPTIONS CRUST 11” original thin crust // gluten free + 2 10” house-made cauliflower crust made with only 4 ingredients + 4.50
CHEESE - 6
SINGLE TOPPING - 7
TWO OR MORE TOPPINGS - 8
TOPPINGS
Sauce
Lit red sauce + white sauce + pesto + BBQ + evoo
Cheese
mozzarella + ovalini + ricotta + parmesan + goat cheese + gorgonzola + feta + Daiya® dairy free
Proteins
pepperoni + Italian sausage + meatballs + grilled chicken + andouille + ham + smoked bacon
Veggies
roma tomatoes + green bell peppers + roasted red peppers + mushrooms + caramelized onions + red onions + roasted garlic + minced garlic + zucchini + artichokes + pineapple + black olives + kalamata olives + banana peppers + pickled jalapeños + fresh jalapenos
Finishes
arugula + basil + oregano + pink salt + parmesan + balsamic glaze + habañero honey + Cajun Chef® hot sauce + ranch + sriracha + bbq sauce + cilantro + pesto + evoo
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LIT CRAFTED PIZZAS GET LIT
BENNY BLANCO
Lit red sauce + mozzarella + pepperoni + Italian sausage + red onions + green bell peppers + mushrooms
white sauce + mozzarella + smoked bacon + roasted red peppers + caramelized onions + arugula
LA BBQ CHICKEN
Lit red sauce + mozzarella + parmesan + meatballs + basil
MEATBALLIN’
BBQ sauce + mozzarella + gorgonzola + grilled chicken + red onions + banana peppers
VEGGIE
evoo + mozzarella + roma tomatoes + roasted garlic + caramelized onions + mushrooms + zucchini + kalamata olives + Lit red sauce dollops
PESTO POLLO
white sauce + ricotta + parmesan + grilled chicken + roasted red peppers + artichokes + mushrooms + pesto
SAUSAGE & PEPPERS
EASY CAPRESE
Lit red sauce + goat cheese + Italian sausage + caramelized onions + roasted red peppers + basil
HERE TODAY, GONE TO MAUI
Lit red sauce + mozzarella + andouille + pepperoni + red onions + green bell peppers + jalapeños + Cajun Chef® hot sauce
Lit red sauce + ovalini + parmesan + roma tomatoes + minced garlic + basil + balsamic glaze
LOCALITE
Lit red sauce + mozzarella + ham + smoked bacon + pineapple
BUFFALO CHICKEN
white sauce + Cajun Chef® hot sauce + gorgonzola + mozzarella + grilled chicken + bacon + jalapenos + ranch drizzle + cilantro
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COME FOR THE PIZZA, STAY FOR THE LOCAL BEER Lit offers many of the best local craft beers on draft and in domestic bottles and cans. We also feature cabernet and chardonnay wine by the glass from Angeline, a small boutique winery in Monterey County, California. We will continue to manage our beverage program to bring our guests the finest and relevant selections to complement our custom wood-fired pizza.
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By the Numbers 120,000-180,000+ Estimated Yearly Foot Traffic Per Location
15+
Projected Lit Locations and Affiliate Restaurant Brands by 2021
for your next development There are many positive reasons having Lit Pizza in your development including:
Pizza
Pizza is a family favorite, and consumers show no sign of tiring of it. Pizza is a 46 billion a year industry (according to PMG Pizza Magazine), PMG estimates it will continue to grow, particularly worldwide. Citing Technomic’s Pizza Consumer Trend Report, About.com reported 68% of consumers order carry-out pizza at least once a month, and 45% order pizza for dine-in service monthly or more often.
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Flexible Floorplan and Building Layout
Our stores can fit many different style buildings and categories. From 1600-2600 square feet of end cap (preferred) retail space with a patio for al fresco dining.
Bring in Highly Coveted Foot-Traffic: Millennials
One of Lit’s primary targets is an extremely well-educated, techsavvy, information-hungry demographic ready to frequent your Lit-Partnered development. Many millennials refer to themselves as “foodies” and with Lit’s fully customizable menu, it’s the perfect place for a “foodie.”
Fast Casual, A Safe Bet
Fast casual restaurants such as Lit are one of the most rapid growing food service industry segments on the market, out pacing fast food, casual dining and sit down restaurants in terms of growth and popularity with today’s consumer.
Established and Proven Ownership & Management
Lit is owned and operated by successful entrepreneurs Ozzie Fernandez and his proven management team who have successfully launched locations of other fast-casual restaurant brands throughout the Southeast. True operators will see the longevity success and financial backing Lit Pizza will bring to their Shopping Center. 8
STORE DESIGN Each location’s main design focal point is the wood oven with an open kitchen concept. Our design team uses quality finishes, such as quartzite counter tops, subway tile, gas pipe custom shelving, and custom reclaimed wood panels and tables to create a modern yet urban atmosphere. The quality of the design replicates the quality of the products used to make our pizza.
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In-Store Signage From our trendy tabletops, all the way to the menu boards and promotional signs, the aesthetic layout is designed to convey consistency, fun, and a youthful vibe.
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HOW TO FIND US LIT PIZZA #1
LIT PIZZA #5
LIT PIZZA #2
LIT PIZZA #6
South Gate Village Shopping Center 3930 Burbank Drive Baton Rouge, LA 70808 Langiappe Shopping Center 14639 Airline Highway Gonzales, LA 70737
Americana Development in Zachary 1185 Americana Blvd, Suite 2210 Zachary, LA 70791 City Square Shopping Center 9770 Bluebonnet Blvd, Suite 1 Baton Rouge, LA 70810
LIT PIZZA #4
2520 Outfitters Dr. Ste A Gonzales, LA 70737
NEW LOCATIONS COMING SOON LIT # 7
LIT #9
LIT #8
CORPORATE OFFICE
Corporate Blvd. (Fall 2019) Brusly (Winter 2019)
LIT #3
Shoe Creek – Central (2020)
Denham (2020) 18169 E. Petroleum Dr. Ste A Baton Rouge, LA 70809 225-706-7000 www.litpizza.com
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COMMUNITY OUTREACH
Giving Back Really Lights Our Fire
Since its inception, our founders and concepts have contributed tens of thousands of dollars to schools and charities across Louisiana and the Southeast. Fundraisers, sponsorships, and charity partnerships are just a few ways our brands help give back to our local communities.
Now Hiring: Pizzaiolos Everywhere
Not only do we serve great pizza, but we also supply the community with several awesome employment opportunities. We offer a fun and rewarding culture with competitive pay and great benefits. This helps us retain quality people who help create the outstanding service our concepts are known for.
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