Process Book (Spring 2010) by Thinh Nguyen

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THINH NGUYEN

process book spring 2010

CONTENT CHARETTE

SOLAR DECATHLON Research Logo Website Design Charts Symbols SLAM POETRY

Research Storyboard PERSONAL I.D.ENTITY

Research Potraits Reflection JUNIOR WORKSHOP Research/Concept Storyboard Posters REFLECTIONS

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11 18 30

22 38 42

45 47

64 66

CHARETTE

“BLUE”

1. blue rave 2. avatar

charette.blue rave

The first two weeks of the semester, the art department celebrated a Charette with the theme â&#x20AC;&#x153;Blueâ&#x20AC;?. Most of our studio participated and put together a rave called Blue Rave.

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charette.avatar

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A V ATA R

Hate it or love it, Avatar have become the biggest movie of all time. Pocahontas in space? Papyrus? There are alot of critics out there and alot of people are displeased how Avatar is essentially Pocahontas in space and how the font papyrus was used for the movie name and subtitles.

James Cameronâ&#x20AC;&#x2122;s Avatar was a box office knockout because he took a story that everyone understand and have seen before and reinvented in a way where it becomes brand new and captivating. A good movie like a good design must be able to comunicate to a wide range of audience.

So what if it is Pocahontas in space, James Cameron is a genius at reinventing something old into the biggest movies of all time. He took an old story about big boat crashing into an iceberg and turned it into what was the biggest grossing movie of all time. Atlease it was until Avatar. So what makes a good story? A familiar story. Hollywood have only 8 main storylines to play with, so any movies ever made and will be made is one of these 8â&#x20AC;&#x2122;s or hybrid of the eight.

Character development was typical and the line between good and evil was very clear. This was one reason why the movie had many problem with depth. In his defense, Cameron wanted a basic storyline so the audience can focus on the visual aspect of the film. As for papyrus? We can see that the A, T and R are treated drastically for the title. And I think it works well with the movie.

SOLAR DECATHALON

LIVING LIGHT

1. research 2. logo 3. website design 4. symbols 5. charts

HOW IT WORKS { 18 |

Solar Decathlon organizers selected the following 10 contests for the 2007 Competition. The teams can earn up to 100 points for each contest except Architecture, Engineering and Market Viability, for which they can earn up to 200, 150 and 150 points, respectively. Of the 1200 total points possible, 525 points are awarded based on objective performance measurements or task completion, and 675 points are awarded through subjective evaluations by a variety of appropriately selected experts.

solar decathlon.research

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the CONTESTS Architecture To be architecturally sound, a home’s design must not only satisfy human comfort needs, it must also be well organized and visually pleasing both inside and out. The Architecture contest is intended to demonstrate that solar-powered, energy-efficient homes can be designed to meet enduring architectural standards. A jury of architects will judge each entry on the overall aesthetics and the successful design and integration of the solar, energy-efficiency, and other technical features of the house. The jury will evaluate the houses early in the week of contests and will not be influenced by the objectively measured performances of the houses. Engineering Although architects are critical collaborators in the engineering design of well-integrated high performance homes, engineers and other technical experts possess unique skills that are required to design, specify, install, and maintain the house’s systems. A jury of technical experts in the residential building industry will judge each entry on the functionality, efficiency, innovation, robustness, and economic value of the house’s building envelope, environmental control, mechanical, electrical, and plumbing systems. Market Viability An important objective of the Solar Decathlon is to prove that homes containing solar and energy-efficient design and technologies are market ready and belong in the world’s diverse neighborhoods. Experts from the building industry will compose the jury for this contest. Judging will take place early in the week of contests and will not be influenced by the objectively measured technical performance of the houses. Communications The Solar Decathlon is a competition and a public event. The Communications contest challenges teams to communicate their experiences in this project to a general audience. Through Web sites and public tours, the teams will share the knowledge they have acquired. Their experiences and their houses will serve as living demonstrations of the viability of solar energy and energy efficiency technologies in the home. Panels of judges with expertise in communications and public relations will award points based on subjective evaluations of the teams’ Web sites and house tours. Comfort Zone Well-designed houses provide a safe and comfortable indoor environment for occupants through heating, cooling, humidity, and ventilation controls. In this contest, the teams will be evaluated objectively on their ability to maintain temperature and relative humidity within prescribed set points. Other aspects of indoor environmental quality will be evaluated in Contest 2: Engineering.

Appliances A house is not a home without kitchen appliances, laundry facilities, and electronics such as personal computers and TV/video players. This contest requires the teams to demonstrate that their houses can provide the necessary energy to effectively operate appliances and electronics. The teams will store food in their refrigerators and freezers, host a dinner party, wash dishes, and do laundry during the week of contests. The teams will also be required to operate their personal computers and TV/video players a set number of hours each day. All points for this contest will be awarded based on task completion and objective performance evaluations of the required appliances and electronics. Hot Water This contest demonstrates that the teams’ houses can provide all of the energy necessary to heat water for domestic uses. Teams will receive points for performing tests that simulate the average time and temperature requirements for two showers each day of the contest week. Twice per day, teams will have to deliver 15 gallons (56.8 liters) of hot water (at least 110°F [43.3°C]) in no more than 10 minutes. Lighting Sunlight, moonlight, and electric light all contribute to the livability and environment of a dwelling, inside and out. Lighting systems should be designed to minimize energy use by maximizing the contribution of daylight and by using controls to minimize the use of electric illumination. This contest evaluates the quantity and quality of the lighting in the houses both day and night. Points will be awarded on a team’s ability to provide acceptable lighting levels for specified durations. A jury of lighting experts will award points on the basis of subjective evaluations of the teams’ lighting system designs. Energy Balance This contest demonstrates that the sun can supply the energy necessary for all the daily energy demands of a small household. The object is to produce as much or more energy than the house consumes over a defined period of time to demonstrate that the house and its systems function sustainably. Points will be awarded based on each team’s ability to use their solar electric systems to produce as much electrical energy as they require during the contest week. Getting Around Because the amount of energy households use to meet their personal transportation needs is so significant, this contest is designed to demonstrate that a house itself can be used to provide that energy. The contest evaluates how much “extra” energy the houses can generate to provide transportation for the teams in street-legal, commercially available electric vehicles, which will be provided by the organizers. All points for this contest will be awarded based on objective evaluation— the more miles the teams drive, the more points they get.

HOW: SOLAR PANEL WORKS A solar cell is a device that converts the energy of sunlight directly into electricity by the photovoltaic effect. Sometimes the term solar cell is reserved for devices intended specifically to capture energy from sunlight such as solar panels and solar cells, while the term photovoltaic cell is used when the light source is unspecified. Assemblies of cells are used to make solar pan-

els, solar modules, or photovoltaic arrays. Photovoltaics is the field of technology and research related to the application of solar cells in producing electricity for practical use. The energy generated this way is an example of solar energy (also known as solar power). High-efficiency solar cells are a class of solar cell that can generate more electricity per incident solar power unit (watt/watt). Much of the industry is focused on the most cost efficient technologies in terms of cost per generated power. The two main strategies to bring down the cost of photovoltaic electricity are increasing the efficiency of the cells and decreasing their cost per unit area. However, increasing the efficiency of a solar cell without decreasing the total cost per kilowatt-hour is not more economical, since sunlight is free. Thus, whether or not “efficiency” matters depends on whether “cost” is defined as cost per unit of sunlight falling on the cell, per unit area, per unit weight of the cell, or per unit energy produced by the cell. In situations where much of the cost of a solar system scales with its area (so that one is effectively “paying” for sunlight), the challenge of increasing the photovoltaic efficiency is thus of great interest, both from the academic and economic points of view. Many

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solar decathlon.research

groups have published papers claiming possibility of high efficiencies after conducting optical measurements under many hypothetical conditions. The efficiency should be measured under real conditions and the basic parameters that need to be evaluated are the short circuit current, open circuit voltage.[3] The chart at the right illustrates the best laboratory efficiencies obtained for various materials and technologies, generally this is done on very small, i.e. one square cm, cells. Commercial efficiencies are significantly lower.

solar decathlon.research The UT Zero Energy House combines the best researchers, engineers and architects in Tennessee to develop, design and build the home of the future. It will showcase the latest innovations in the areas of building materials, information technology, solar energy, energy efficiency, and home design to demonstrate opportunities and methods for using sustainable energy resources.

+ UT ZERO house

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WHAT IS A LOGO?

A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark). An example of an abstract mark is the blue octagon representing Chase Bank, while an example of a representational mark is the “everyman” icon of PBS. Examples of well-known logotypes (wordmarks) are the striped IBM design, Mobil written in blue with a red “o” and CocaCola written in flowing red script.

Some logos I thought was working.

I feel that these team’s logo were working with their house and concept. It is a simple idea inspired by the house or house name itself. They is not too complex but at the same time they have depth as well.

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solar decathlon.logo

MIND MAP LIVING abundance balance efficiency life style LIGHT shadow wisdom illuminate reflective

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solar decathlon.logo

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marks EXPLORATIONS

L LL

LL LL

LL L L

LLLL

LL LL LL L L

LIVINGHT

LIVING LIGHT

typography EXPLORATIONS

LVI I NG

For the living light logo, I was interested in the idea of efficiency. The main concept was to have multiple uses for the lines in the logo. Another concept that ties into the first concept is depth of the logo. Depth meaning multiple meaning and reading in the same mark. In these iteration, I eliminated some of the letters but trying to keep the reading of “living light”.

IN L LLL

LL LL LL L L

IN IN

LLLL

L LL

LLL

L L

LLL

L L

LL LL LL L L

IN LL L IN LLLL

IN IN IN

LIVINGHT

LIVING LIGHT

VININ

L LL

LIVINGHT

LivingLIGHT

LIVINGHT

L L

LIVINGLight

LIVINGHT

LivingLight

Lvng

{ 26 | solar decathlon.logo

solar decathlon.logo

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typography EXPLORATIONS After fiding the right base-font, NeoTech, I iterated some variations of eliminating letters and multiple usage of form.

I NG NNN LVI

Testing the type logo with Sonamâ&#x20AC;&#x2122;s Marks.

color marks EXPLORATIONS

LIVI G LIG IT

For the final mark, there are three major change to the original font. The first thing was elimination of the vertical line in the “n” in the word living. Using the “i” as the the first vertical stroke of the “n”, the work living is still readable. To bring in repeatitive shape, the “L” was flipped upside down to serve as the second half of the “n”. This gives the mark a balance in the word “living”. As for the word “light”, as it is the area between the “H” and the “T” is too rigid and sharp. It doesn’t carry the curve and flow of the word living. So for this, I brought the curve of the “L” to the middle of the “H”. Another move was the ilimination of the bottom front leg of the “H” and using the vertical stroke of the “G” as the leg.

{ 28 | solar decathlon.logo

As the result, we get a mark that is technological enough for the futuristic home yet still have enough humanistic feel to make it fit with a home. I decided that he mark is interesting enough to be memorable, yet it can be easily read at any size that it is not necessary to have an additional mark to accompany it. It incorporate the idea of an efficient, intelligent and environmental friend;y life style that is that of the house.

solar decathlon.logo

about design

the house

our team

technology

sponsors tour

solar power lighting energy

ENGINEERING DIAGRAMS

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{ 30 | solar decathlon.web design

I broke down one of the website I felt was working very well. The Curio house website.

solar decathlon.web design

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about

the house

our team

sponsors

{ about }

{ the house }

Photons excite the adjoining particles that in turn transfer the energy to the neighbor. This may appear to slow the beam down through its trajectory in realtime.

The speed of light in a vacuum is presently defined to be exactly 299,792,458 m/s (approximately 186,282 miles per second).

+ { our team }

{ sponsors }

Photons excite the adjoining particles that in turn transfer the energy to the neighbor. This may appear to slow the beam down through its trajectory in realtime.

The speed of light in a vacuum is presently defined to be exactly 299,792,458 m/s (approximately 186,282 miles per second).

Variations of wire frames and content.

about

the house

our team

sponsors

{ 32 | solar decathlon.web design

solar decathlon.web design

about

the house

our team

sponsors OUTSIDE WALL

The purpose of the air preheater is to recover the heat from the boiler flue gas which increases the thermal efficiency of the boiler by reducing the useful heat lost in the flue gas. As a consequence, the flue gases are also sent to the flue gas stack (or chimney) at a lower temperature, allowing simplified design of the ducting and the flue gas stack. It also allows control over the temperature of gases leaving the stack (to meet emissions regulations, for example).

about

the house

our team

heating/cooling

solar power

interface

energy

sponsors

| 33 }

about

the house

our team

{ How }

{ Why }

The speed of light in a vacuum is presently defined to be exactly 299,792,458 m/s (approximately 186,282 miles per second). The fixed value of the speed of light in SI units results from the fact that the metre is now defined in terms of the speed of light. Light always travels at a constant speed, even between particles of a substance through which it is shining. Photons excite the adjoining particles that in turn transfer the energy to the neighbor. This may appear to slow the beam down through its trajectory in realtime. The time lost between entry and exit accounts to the displacement of energy through the substance between each particle that is excited.

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sponsors

{ When

The speed of light in a vacuum is presently defined to be exactly 299,792,458 m/s (approximately 186,282 miles per seco speed of light in SI units results from the fact that the metre is now defined in terms of the speed of light. Light always trave between particles of a substance through which it is shining. Photons excite the adjoining particles that in turn transfer the may appear to slow the beam down through its trajectory in realtime. The time lost between entry and exit accounts to the the substance between each particle that is excited.

ond). The fixed value of the els at a constant speed, even e energy to the neighbor. This e displacement of energy through

solar decathlon.web design

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Final layout with content. Homepage.

about design

the house

our team

technology

sponsors tour

solar power lighting energy cooling heating battery interface

about design

the house

our team

technology

sponsors tour

solar power lighting

ENGINEERING DIAGRAMS

energy

COOLING TECHNOLOGY An air preheater (APH) is a general term to describe any device designed to heat air before another process (for example, combustion in a boiler) with the primary objective of increasing the thermal efficiency of the process. They may be used alone or to replace a recuperative heat system or to replace a steam coil.

cooling heating

In particular, this article describes the combustion air preheaters used in large boilers found in thermal power stations producing electric power from e.g. fossil fuels, biomasses or waste.[1][2][3][4][5]

battery interface An air preheater (APH) is a general term to describe any device designed to heat air before another process (for example, combustion in a boiler) with the primary objective of increasing the thermal efficiency of the process. They may be used alone or to replace a recuperative heat system or to replace a steam coil. In particular, this article describes the combustion air preheaters used in large boilers found in thermal power stations producing electric power from e.g. fossil fuels, biomasses or waste.[1][2][3][4][5] The purpose of the air preheater is to recover the heat from the boiler flue gas which increases the thermal efficiency of the boiler by reducing the useful heat lost in the flue gas. As a consequence, the flue gases are also sent to the flue gas stack (or chimney) at a lower temperature, allowing simplified design of the ducting and the flue gas stack. It also allows control over the temperature of gases leaving the stack (to meet emissions regulations, for example).

{ 36 | solar decathlon.web design

solar decathlon.web design

about design

the house

our team

technology

| 37 }

sponsors tour

outside living space kitchen OUTSIDE WALL

A space heater is a self contained device for heating an enclosed area.[1]. It is also known as a portable heater, a room heater or an auxiliary heater. Konosuke Matsushita is known for creating the first electric heater in.

bedroom

about design

the house

our team

technology

sponsors tour

solar power lighting energy cooling heating battery interface Outside Exhaust

ENGINEERING DIAGRAMS A space heater is a self contained device for heating an enclosed area.[1]. It is also known as a portable heater, a room heater or an auxiliary heater. Konosuke Matsushita is known for creating the first electric heater in 1929 known as Electric Kotatsu Heater, also known as the foot warmer.[2] This heater had a double safety design with an efficient thermostat and thermal fuse.[3]Space heating generally warms a small space, and is usually held in contrast with central.

For the diagrams, I wanted to intergrate the idea of efficiency and sharp. Keeping all the necessary element while eliminating or reducing unecessary elements. I used rectuangle with curves to bring the humanistic feel into thees diagrams. For the 24 hours diagram, I felt the circles were necessary to balance out all the rectuangular shapes in the other two diagrams. The colors were choosen and repeated through all the diagrams.

ELECTRICAL ENGINEERING FUTURE RESIDENT METER

COMBINER

DC DISCONNECT

DC/AC INVERTER

INVERTER LOAD CENTER

MAIN PANEL

AC DISCONNECT

PV ARRAY

IINVERTER OCPD PV ARRAY

G M

SMART GRID METER

ELECTRICAL ENGINEERING 8

COMBINER

DC DISCONNECT

DC/AC INVERTER

INVERTER LOAD CENTER

FUTURE RESIDENT METER

MAIN PANEL

AC DISCONNECT IINVERTER OCPD

PV ARRAY

G M

{ 38 | solar decathlon.charts

SMART GRID METER

solar decathlon.charts

SOLAR THERMAL COLLECTORS (CLOSED LOOP)

FAN

PV PANELS TUBE COLLECTORS

OUTSIDE AIR

COMPRESSOR

DOMESTIC COLD WATER

OUTSIDE AIR BYPASS WINTER (NIGHT) THERMAL STORAGE (WATER)

SUMMER (DAY)

SUMMER (NIGHT) WINTER (DAY)

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120F secondary

MAKE UP HEAT RECOVERY VENTILAROR

OUTSIDE EXHAUST

COOLING (DX COIL)

HEATING

DOMESTIC HOT WATER 120F

FRESH AIR

DRYER

DOMESTIC HOT WATER SUPPLY

HEAT PUMP DESICCANT

WET INSIDE EXHAUST

MECHANICAL SYSTEMS FLOW DIAGRAM

SUPPLY AIR HIGH VELOCTIY INSIDE CIRCULATION

24 HOUR CYCLE PRIVATE SLEEPING PUBLIC DINING PUBLIC ENTERTAINING PUBLIC LESUIRE/WORK

INACTIVE

6 AM

9 AM

12 PM

3 PM

6 PM

9 PM

12 AM

3 AM

6 AM

ELECTRICAL ENGINEERING

COMBINER

DC DISCONNECT

DC/AC INVERTER

INVERTER LOAD CENTER

MAIN PANEL

AC DISCONNECT IINVERTER OCPD

PV ARRAY

5 8

FUTURE RESIDENT METER

G M

SMART GRID METER

ELECTRICAL ENGINEERING

INVERTER LOAD CENTER SMART GRID METER DC/AC INVERTER

DC DISCONNECT

COMBINER

AC DISCONNECT

FUTURE RESIDENT METER

IINVERTER OCPD

AC PV ARRAY

G MAIN PANEL

Using similar shapes and colors in all three diagrams, the result yield was a system of chart and diagram that flows well together.

24 HOUR CYCLE PRIVATE SLEEPING PUBLIC DINING PUBLIC ENTERTAINING

The final diagrams were requested to flow vertical. The new versions are on the next page with a new set of colors.

PUBLIC LESUIRE/WORK

INACTIVE

6 AM

9 AM

12 PM

3 PM

9 PM

12 AM

3 AM

6 AM

SOLAR THERMAL COLLECTORS (CLOSED LOOP)

FAN

PV PANELS TUBE COLLECTORS

OUTSIDE AIR

6 PM

COMPRESSOR

DOMESTIC COLD WATER

OUTSIDE AIR BYPASS WINTER (NIGHT) THERMAL STORAGE (WATER)

SUMMER (DAY)

SUMMER (NIGHT) WINTER (DAY)

120F secondary

MAKE UP OUTSIDE EXHAUST

HEAT RECOVERY VENTILAROR

HEATING

COOLING (DX COIL)

FRESH AIR

DRYER

WET INSIDE EXHAUST

DOMESTIC HOT WATER SUPPLY

HEAT PUMP DESICCANT

SUPPLY AIR HIGH VELOCTIY INSIDE CIRCULATION

{ 40 | solar decathlon.charts

DOMESTIC HOT WATER 120F

MECHANICAL SYSTEMS FLOW DIAGRAM

solar decathlon.charts

| 41 }

24 HOUR CYCLE

ELECTRICAL ENGINEERING PRIVATE SLEEPING PUBLIC DINING PV ARRAY PUBLIC ENTERTAINING PUBLIC LESUIRE/WORK

INACTIVE

6 AM

9 AM

12 PM

3 PM

6 PM

9 PM

12 AM

3 AM

6 AM

COMBINER

MECHANICAL SYSTEMS FLOW DIAGRAM

DC DISCONNECT

DC AC

DC/AC INVERTER

OUTSIDE AIR

PV PANELS TUBE COLLECTORS

COMPRESSOR OUTSIDE AIR BYPASS WINTER (NIGHT) SUMMER (NIGHT) WINTER (DAY)

INVERTER LOAD CENTER

HEAT RECOVERY VENTILAROR

OUTSIDE EXHAUST WET INSIDE EXHAUST

SUMMER (DAY)

IINVERTER OCPD

HEATING

COOLING (DX COIL)

FRESH AIR

AC DISCONNECT

DRYER

DESICCANT

FUTURE RESIDENT METER SOLAR THERMAL COLLECTORS (CLOSED LOOP)

MAIN PANEL

SMART GRID METER THERMAL STORAGE (WATER) 120F secondary

MAKE UP DOMESTIC HOT WATER 120F HEAT PUMP

SUPPLY AIR HIGH VELOCTIY INSIDE CIRCULATION

We were asked to generate 6 symbols that will be used for the display board for 6 categories. Here I want in the direction of simple abstrations that refer back to these categories.

Light Footprint: For this symbol, I used leaves to create a foot print to bring attention to the idea that what we do, has a direct effect to nature so we have to be careful about how we develop.

Once again, I wanted to use circles to constrast from the sharp corners of the rest of the elements on the board.

Sun Gives Power: This one I use the idea that as the sun rises, the battery become more charge. Although the concept I felt was strong, the symbol didnâ&#x20AC;&#x2122;t meet my expectations.

LIGHT FOOTPRINT

{ 42 | solar decathlon.symbols

SUNLIGHT GIVES LIFE

COMPACT LIVING

FUNCTION DEFINE LIGHT LEVEL

solar decathlon.symbols

TRANSPARENCY

USER CONTROL DAYLIGHT

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User Control Daylight: Using the circle to repsent the sun/sunlight, a square blinds were used to illustrated the idea of user control daylight like how window blinds work.

REFLECTION: Compact Living: For this symbol, I wanted to illustrate the diea that when we try to fit a circle into a square, there is a lot of wasted space surround it. By trying to eliminate these areas illustrates the idea of compact living. Function Define Light Level: Each circle represents a function. Different functions are represented in the colors and the light levels are represented by the sizes of the circles. Transparency: Using the shape of circles again, I used opacity to illustrate the idea of transparency.

I felt although these symbols have strong concept behind them, I did not execute them as well as I wanted. Another drawbacks was that they might be too abstracted. These was my first time creating symbols within a system and it served as a learning prupose. Next time, I would most definitely think of them as a system as I create them instead of create each individually.

SLAM POETRY

THIS LAND IS with Sonam Patel + Dena Anschutz

1. research 2. storyboard

YOUR LAND this land is my land

From California, to the New York Isla From the redwood forest, to the gulf stream waters

This land w you and me We wanted to re-write Woody Guthrie’s This Land is Your Land to make a commentary of the condition of the world today. More specifically, we wanted to focus on the issues of racism, deforestation, gay rights and war in the United States. Where we are now in a world of consumerism and segregations and it was all made by ourselves. Thus showing the images with the lyrics of “this land was made by you and me”.

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slam poetry.research

| 47 }

and

was made by e

{ 50 |

PERSONAL

I.D.ENTITY

1. research 2. portraits 3. reflection

IS WHAT WE LET PE

personal identity.research

ELF.

| 55 }

EOPLE SEE OF OUR-

what you see

{ 56 | personal portraits.portraits

and what you think personal identity.portraits

| 57 }

YOU SEE. MIGHT BE M OR NOT WHA YOU THINK... YOU SEE. { 58 | personal portraits.reflection

ME, AT .

| 59 }

JUNIOR WORKSHOP

THE BIG READ with Samantha Ownby + Nicole Cooksey

1. research/concept 2. storyboard 3. posters

{ 62 | junior workshop.research

junior workshop.research

| 63 }

The Big Read... inspiring people across the country to pick up a good book. Listen to radio programs, watch video profiles, and read brief essays about classic authors. Featuring: “Their Eyes Were Watching God” BACKGROUND: Their Eyes Were Watching God is a 1937 novel and the best-known work by African American writer Zora Neale Hurston. Set in central and southern Florida in the early 20th century, the novel garnered attention and controversy at the time of its publication, and has come to be regarded as a seminal work in both African American literature and women’s literature.[1] Time included the novel in its TIME 100 Best English-language Novels from 1923 to 2005.[2] PLOT SUMMARY: The main character, an African American woman in her early forties named Janie Crawford, tells the story of her life and journey via an extended flashback to her

best friend, Pheoby, so that Pheoby can tell Janie’s story to the nosy community on her behalf. Her life has three major periods corresponding to her marriages to three very different men.

“Love is lak de sea. It’s uh movin’ thing, but still and all, it takes its shape from de shore it meets, and it’s different with every shore”

For this project, we wanted to use the strategy of mass marketing. The idea is the more people we reach, the more chance of the book getting exposed and read. We wanted to reach audience that would never think about reading such a book. So the key factor for us was audience. We wanted to reach alot of people and the type of people who wouldnâ&#x20AC;&#x2122;t oridnarly read. We asked ourselves, what are there people doing with their time than reading? We began to a video to promote the book amongt these viewers. Viewers who are spening most of

{ 66 | junior workshop.posters+

their time watch yourtube and surfing the internet. So we felt that a video was appopriate for this project. And as stated earlier, we were interested in reaching the mass, not just one specific group. The idea was that the book should be accessable. For this part of the campaign, we wanted to give out 1000 copies of the book

junior workshop.posters+

| 67 }

With the bookshelves, posters and video, we incorporated the textured that was apparent throughout the whole book. From trees, dirt roads, and denim. As for the logo, we wanted to use the pear tree blossom because of itâ&#x20AC;&#x2122;s important in the story. It was referred to many times and held a womanistic quality that was the book. It was a fair representation of the book.

at certain designated location to people who are interested in participating in the the event. To help with this part of the campaign, we design a mockup of one of the book shelf that will be pushed around to distribute these books. To promote these locations where we are giving out these books and the event itself, we designed three posters to be hung around the city.

WHAT I LEARNED

REFLECTIONS

It has been a semester of experimentations and testing for me. Last semester I’ve learned about process and developed my own process. This semester I was testing out my process to see how it held up.

incorporate many smaller projects into one. To me it is more closed to reality than small two week projects. Even though I do like the short one here and there to contrast the semester abit.

Starting out with our main project, Living Light, it was very interesting. Once again, we had a semester long project that included everything.

I feel lucky in a way this semester to be in at the intership I was in because I felt like it enhanced my learning alot at DIY and in the classroom. I got to see the similarity and difference between a firm and the classroom environment .

We first worked on the branding of the house. This project was interesting because at the same time, I was observing DIY of Scripps Network rebranding themself. I saw how a big firm approach rebranding themself. This helped me with the branding of living light itself. The first key thing for branding was obviously was the idea/concept and logo. So I worked from there and developed a logo that carry the idea of living light. I’ve been looking at logos and practicing creating them for a while now, and finally we get a logo project. It was porbably my favorite project of the semester. Then we moved into the symbols project, this one i felt I was least sucessful it I learned how to design for a system instead of individual pieces from the failure in this project.

My favorite project of the semester was probably the logo and the web design for living light. For the logo, it was the closest project where I pictured something and the result met with my expectation. The website is not there yet, but this summer I believe it will be. My least favorite project was probably the symbols because that was the porject I felt like I failed in. However, I did learn much from it, so in that sense it served it purpose. I feel like I am growing fast as a designer and my thinking is changing a lot too. I’ve learning more about my design style and process and at the same time finding about what I want to eventually do when I graduate.

Next, we move onto the webpage. Designing webpage is one of my favorite part about design, so I was glad we finally got a project that dealth with web design. It was a fun project for me and I am looking forward to work on it during the summer.

Also my time management has become more effiecient and formulated. I feel like I have a loose but accurate structure to measure time for projects. What Robert told us made a impression on my working habits a lot. He said you shouldn’t have to do all nighter, it’s all about time management.

So the semester as a whole was a good experience for me. I like big project that

This really burned an impression in my working habits now and I am getting much better

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| 71 } at getting my work done ahead of deadlines. I feel less stressed as well from this. I am looking forward to the summer and next semester to continue with Living Light. Oddly enough when everyone is sick of it by now, I feel like I am just warming up.

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