spring summer 2012
STREET STYLE
2012
knomo.com
knomo.com
BAGS THAT REALLY WORK
These days we are all working harder: longer hours at the office, multi-tasking at home, all while pursuing a fulfilling lifestyle, with interesting hobbies and exotic travel thrown in. Living in the fast lane is fun but finding ways to make the simple things a little easier, like being able to find your keys when it’s pouring with rain, or easily grabbing your phone when you’re out and about, just makes sense. At knomo, we understand that, and we are passionate about clever design. Bags that have dedicated pockets and compartments for all your daily essentials, in durable fabrics and leathers, are a good place to start. Combine that with robust protection for your iPad or laptop in every bag, and you have accessories that work for today’s lifestyle. Add some finishing touches like colourful linings, shiny hardware and a unique ID number to help reunite you with your knomo should it be misplaced, and we’re really getting somewhere. To learn more, we took to the streets looking for the real people that use a knomo. We found an eclectic and inspiring bunch that truly represent London street style, and we couldn’t be prouder to count them among our fans. So whatever your working needs or daily style preferences, knomo is sure to have your perfect everyday solution…a bag that really works. 2
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BAGS THAT WORK FOR YOU
Kampala NEW Full-leather Kampala holds a 13� laptop inside, but also has a nifty iPad pocket on the front with stylish turn-lock fastener. Available in ivory, cognac or black leather, the Kampala looks great for the office or day-to-day.
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Aurora NEW Expandable Aurora can fold flat for travelling, but unzip around the sides and base and you can take your daily essentials without the need for a spill-over bag. Holds a 15� laptop and comes with detachable carry-strap.
Oria Pebbled leather Oria is a fashionista must-have. As the arm-candy of vintage jewellery Creative Director Rachel, it perfectly complements her high-fashion, but low maintenance look.
Name: Rachel Profession: Creative Director From: Scotland Bag: Oria 6
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Cholet A sleek leather bag is essential for Tara who regularly travels in and out of London to meet friends, and that’s why she uses one of knomo’s original designs, the Cholet. With numerous internal pockets and a few secret slip pockets too, Cholet is classic, but clever. Name: Tara Profession: Socialite From: Russia Bag: Cholet 8
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Name: Gemma Profession: Fashion Stylist From: Scotland Bag: Sleeve
Name: Sharren Profession: Gallery Curator From: North London Bag: Laurel
Name: Danni Profession: Equestrian Centre Manager From: Edinburgh Bag: Oshika
Name: Emma Profession: Lifestyle Blogger From: Sussex Bag: Mila
Name: Heather Profession: Fashion buyer From: East London Bag: Aurora
NEW Linen sleeve is made from scotch-guarded linen with padded interior and handy front pocket. Favoured by Fashion Stylist Gemma, the Linen sleeve comes in 4 colours to match your mood, including Cognac, Juniper Green, Yellow and Ivory. Opp: The Aurora complements Heather’s Isla dress perfectly. 10
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Havana NEW Havana is ideal for your summer working wardrobe. Made from scotch-guarded linen and trimmed with textured leather, Havana is the fashion girls go-to handbag that will also hold up to a 13” laptop or iPad. 12
Festival producer Toyin carries the Havana bag because ‘it doesn’t take itself too seriously but is super-stylish, and holds everything I need for my day’ Name: Toyin
Profession: Assistant Festival Producer From: East London Bag: Havana 13
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Silvi
Lola
Full-leather Silvi is the perfect cross-body bag. Worn by PR Assistant Laura, the deceptively roomy bag holds everything she needs during the day - including her iPad in a leather sleeve but is sleek enough for after-work drinks too.
As an interior designer, Claire needs a bag that looks slick and smart for meetings, but also fits with her creative side, and the Lola bag does just that.
Name: Laura Profession: PR Assistant From: Kent Bag: Silvi 14
Name: Claire Profession: Interior Designer From: Spain Bag: Lola 15
The Serra makes a great carry-on for those who travel light, but with a laptop. Zipped side wet pouches are great for an umbrella or wet shoes, and the long exterior front pocket is ideal for travel reading material. Opens easily at airport security and comes in a variety of different colours.
Who’s that girl‌? Her knomo Slim protects her laptop day-in-day-out, and works with every summer work outfit.
Name: Kate Profession: PA From: Surrey Bag: Serra
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Name: Mandy Profession: Marine Biologist From: Ireland Bag: Aurora
Name: Cara & Seb Profession: Advertising Executives From: West London Bag: Verona & Lisbon
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Oria Music DJ Mai-Ling loves quirky style, but refuses to compromise on comfort and ease. The Oria offers effortless elegance with an edge, which suits Mai-Ling perfectly. Name: Mai-Ling Profession: Music DJ From: South London Bag: Oria 18
Kilkenny Actor and Dancer Anthony uses the sleek and slim Kilkenny for day-to-day, and he especially loves the protection it provides for his iPad 2.
Name: Anthony Profession: Actor/Dancer From: Berkshire Bag: Kilkenny 19
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Oria
Oria and Henderson
MORE THAN JUST A BAG‌ A knomo looks great, but works hard too. Every bag has a laptop or iPad compartment with shockproof protection, indispensable interior compartments and external pockets for your wallet, keys and phone. With a highly durable interior, all the components of a knomo are cleverly-thought through to provide maximum space and organisation. The knomo promise is to provide high quality products that aim to enhance your daily routine, while striving to help you maintain a professional look.
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Lincoln
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Saxby mini
Carried by photographer Harry, the Lincoln is sleek and slim but still holds laptop cables in the side pocket. In NEW Hunter Green is a must for gents who want a professional bag that still fits with their casual wardrobe.
Being the perfect size for an iPad or Macbook Air 11” Laptop, the water-resistant Saxby Mini is great for Courtney, a children’s fitness instructor, who loves inspiring kids to get away from the TV and get active.
Name: Harry Profession: Photographer From: East London Bag: Lincoln
Name: Courtney Profession: Children’s Fitness Instructor From: East London Bag: Saxby Mini 23
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Jackson The Jackson is a smart and classic briefcase with real ‘satchel’ appeal, and that’s why Ecommerce Entrepreneur Daniel likes to carry it. It instantly smartens up his outfit but the sumptuous leather just gets better with age. 24
Name: Daniel Profession: Ecommerce Entrepreneur From: West London Bag: Jackson 25
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Name: Richard Profession: Media Buyer From: South London Bag: Saxby 15� & iPad case
Name: Aidan Profession: Art Director From: East London Bag: Paxton
Name: Tom Profession: Novelist From: Manchester Bag: Kilkenny
Name: Frank Profession: Web Designer From: Canada Bag: Lincoln
Saxby With bold lining and clever compartments internally & externally, the Saxby is the ideal commuter bag. The coated canvas is water-resistant and the reflective trim is great for those who travel by bicycle. 26
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Since 2004, knomo have pioneered the design of stylish yet functional work bags and techcessories that take you from boardroom to bar.
Havnah & Lincoln Warwick Stylish Warwick is the must-have business briefcase for men who prefer a high-quality product that will just get better with age. The timeless design can also be worn on the shoulder using the detachable strap and will keep you organised and looking smart. 28
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Memphis is a handy wheeled briefcase, made from water-resistant coated canvas, with waterproof zips. Ideal for business travellers, the Memphis has a padded exterior in a NEW for AW11 design, and looks sleek and stylish on the move.
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Lisbon
Memphis
The Lisbon is maximum carry-on size, making it the ideal travelling partner for business trips or weekends away. The Lisbon holds up to a 17� laptop in the dedicated front pocket which allows for easy access at airport security.
Wealth Manager Friedrich needs a sleek bag on wheels for travelling to and from the office with files, paperwork and his 15� laptop. The Memphis trolley does the job perfectly and is watertight too.
Name: Jonathan Profession: Executive Music Producer From: Brighton Bag: Lisbon
Name: Friedrich Profession: Wealth Manager From: Germany Bag: Memphis 33
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BAGS THAT REALLY WORK Selecting your favourite knomo is just the start. We want to stay in touch and hear how things are going, but we also recommend you register your knomo’s own unique ID number in the ‘myknomo’ section on our website. If your knomo is lost, we will retrieve it from the finder and return it to you at your registered address, free of charge. In addition, every product also comes with knomo’s 2 year guarantee.
Photographer: Tom Baker
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