7 SEO Tips for eCommerce Website

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7 SEO Tips for Ecommerce Website

Tanmay Seth

Marketing | KNOWARTH Technologies

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Overview

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Whether we speak of old school shopping or the new in town e-commerce wave, the only way customers can reach the place of business is if they can locate the store easily.

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Internet thrives on search. Millions of search strings make their way into the internet

 Second level ecosystem each day. There’s no point in spending money on a fancy website and stocking up on bestproducts at awesome prices if your site isn’t featuring on the first page in Third level Google.

 Fourth level That is where SEO efforts come into the picture. People are more likely to find you, if you  Fifth level have a higher search rank. And the more traffic, higher the probability of making sale. When it comes to SEO for an online shop, “one size fits all” strategy does not work. Online shopping websites need to carefully assess the needs of their business and plan accordingly. Here are a few tips to help towards making that all-important decision.

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1. The effective keywords

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Invest some time and money to identify the most appropriate keywords for your online  Click to edit Master text styles store. Users tend to be very specific while doing a keyword search. Ensure that the

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keywords used in your online shopping website’s SEO aren’t too generic. Or else, visitors

 be Third level simply won’t able to find you.  Fourth level  Fifth level

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2.No duplicate content

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Be as original as possible in your product descriptions tags. That’s probably the most

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important step in ecommerce SEO.

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Since content duplication in ecommerce stores

 with Thirdproduct level descriptions and lists, is inevitable it is advisable  toFourth looklevel for ways to reduce redundancy.

 Fifth level Don’t copy-paste the manufacturer’s product description, take some time to build your own. It may give you a mild headache, but it will save you a migraine later. Ensure that each product description

is

unique

and

search

engine

friendly.

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3. Pay Per Click

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Pay per click is the necessary tool in the SEO of

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online shops. However, it is advisable to not rely on it entirely to create visibility. PPC costs continue to rise with each search and as soon as you stop paying for placement, your online presence disappears. Some customers do not trust sponsored links, banners, and other ads. Therefore, organic SEO is essential along with PPC for online shopping website to improve visibility.

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4. Strengthen your content strategy

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Keep adding unique and high quality content regularly to your e-Commerce Portal. It help with engine ranking, and willClick to your editsearch Master text styles

an added value for users. Consider

having a blog and add relevant content that's related to products and services on your

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website.

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5. Optimize images

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 Click edit Master text styles Use ALT tagstoliberally on your website. Image search function has gained a lot of popularity and people are

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using it to find products. Your e-commerce SEO

Third strategy needs to level incorporate related keywords for ALT 

Fourth level tags of every image on the website. Don’t stuff keywords; ensure that every  Fifth levelkeyword used is directly relevant.

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6. Meta descriptions for webpages

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onsite ecommerce SEO, use a  ForClick to edit Master text styles different meta descriptions for each

 Second level page. Meta descriptions are written for

humans with purpose of helping to Thirdthe level get visitors to your online  Fourth level store once it shows up in search engines.  Fifth level

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7. Remember to optimize anchor text

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Use keywords for internal links on your website. This will help enhance your visibility in search engines. Consider doing the same for product descriptions by linking them to other similar products on your website.

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THANK YOU

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KNOWARTH Technologies Pvt. Ltd. Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA Email: marketing@knowarth.com | Website: www.knowarth.com

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