UX Design Tips for Mobile Application

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7 UX Design Tips for Mobile  Click to edit Master text styles  Second level Application  Third level  Fourth level  Fifth level

Rahul Sudeep

Senior Marketing | marketing@knowarth.com

SLIDE TITLE Which destination did you choose for your last  Click toholiday? edit Master text styles • Which hotel did you stay at?  were Second • How the level rooms, the room service? •

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 Third level Did the staff greet you courteously?  Fourth level Would you recommend the place to a friend?  Fifth level Your answers to the above questions are what form the hotel’s user experience. Put these in the context of digital technology, and the conclusion is evident that the user experience is designed to please, and at the least, can be improved upon.

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SLIDE TITLE User experience (UX) has developed into an important design discipline  Click to edit Master that has continued to evolvetext over styles the past few decades. With mobile technology penetrating  Second level almost every sphere of life today, and most developers looking at a mobile-first approach, UX designs have become Third level the key to mobile application development.  Fourth level  Fifth level

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SLIDE TITLE  Click to edit Master text styles With a tremendous growth of e Second level commerce, especially in growing economiesaround the world, UX design Third level has proven to be the level cornerstone of  Fourth mobile application development cycle.  Fifth level

With a relatively low number of consumers preferring, or rather trusting online transactions compared to more mature markets, the role of a UX company in India becomes that of a bridge between business and customer.

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SLIDE TITLE  Click to edit Master text styles  Second level  Third level  Fourth level  Fifth level

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Key UX design tips that make a difference in complex markets

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Interactivity  Second level  Third level

designers must keep in mind that the end users  UX Fourth level

include experts as well as novices. While experts may  Fifth level understand the intricacies of app behavior, novices are likely to take some time to understand the same. Interacting with them through first few uses can drastically improve user retention.

Partners

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Key UX design tips that make a difference in complex markets

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 Click to edit Master text styles  Second level Types of users  Third level  Fourth Sincelevel there are experts and novices using the

application,  Fifth levelit becomes imperative to account For each type. UX designers must “hope for the best, and plan for the worst”. Keeping A different set of application efficiency levels for the two distinct user groups while Maintaining Consistency in data flow and smooth function execution are essential for user retention.

Key UX design tips that make a difference in complex markets

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Thumb-rule

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 Third level It is essential for UX designers to understand how a person  Fourth levelholds the mobile, and applies hand gestures – the direction that the thumb follows on a mobile device  Fifth level screen. The target audience will inevitably include right as well as left-handed users. Therefore, circular flows towards the bottom of the screen are more convenient than linear ones. Similarly, integrating elements at the top of the screen will make them harder to reach. Hence, it is advisable to keep essential buttons towards the bottom of the screen. Partners

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Key UX design tips that make a difference in complex markets

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Need for  Third levelSpeed  Fourth level

Speed beats  Fifth level spectacle any day. Remember that the users, especially while making transactions on mobile applications, prefer efficiency to grand visuals. Although visuals are just as important, they should not get in the way of the user’s and the business’ goal to complete a transaction.

Key UX design tips that make a difference in complex markets

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Information security  Third level  Second level

 Fourth level  Fifth level Protect the user’s data in motion. UX designers must build layers of protection within the technology, while securing user data like card information and keeping tab on the number of steps required in completing the transaction.

Partners

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Key UX design tips that make a difference in complex markets

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Trustworthiness  Third level  Fourth level  Fifth level

Supporting the novice users by providing checkpoint information can add to the trust quotient of an application. It is this trust quotient that helps in user retention once the novices graduate to being expert users.

Key UX design tips that make a difference in complex markets

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 Click to edit Master text styles  Second level Training

 Third level Mobile payments are still new to markets like India, which  Fourth level means they will take time to reach a higher level of user  Fifth level Before that happens, users require a acceptance. reasonable amount of instruction through the first few uses of the application without using jargon. It is advisable to incorporate elements that provide diagrammatic tutorials to guide a user through the process along with regularly updated FAQs and help sections in the app and also online.

Partners

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SLIDE TITLE designs break atext mobile app, and getting it right is determined UX Click to make edit or Master styles by good communication, and trust between the UX designers and the  Second level consumers.  Third level  Fourth level  Fifth level

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Thank you!  Fifth level

KNOWARTH Technologies Pvt. Ltd.

Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA Email: marketing@knowarth.com | Website: www.knowarth.com

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