Six reasons that will prompt you to invest in mobile app development

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Tanmay Seth

Marketing | KNOWARTH Technologies Pvt. Ltd.

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Overview

Though the cliché goes, “Be the trendsetter, notClick to edit textyou styles a follower”, as anMaster entrepreneur can’t always do that. Rather, most of the times you  Second level need to follow the trend. The mobile app is  Thirdof level an example it in the modern business world which no longer  Fourth level remains a luxury but a necessity. Irrespective of the nature and size  Fifth level of your business, you must have an impressive online presence.

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SLIDE TITLE It also gives a competitive edge in theClick edit Master markettoand enhances thetext styles credibility of your brand. If your  Second level competitors are not mobile today,  Third level certainly they will be very soon.  Fourth Experts say thatlevel entrepreneurs  Fifth level want to invest in developing amazing mobile apps not only because of the two reasons mentioned earlier, but there are several other driving forces as well

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Driving forces

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Posing as progressive, customer-centric company

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Mobile app becomes an effective social platform as well  Second level To increase the market penetration

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Cost-effectiveness

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Extending connectivity to the GenNext Fifth level

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It helps in market segmentation

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1. Posing as progressive, customer-centric company

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Offering better service to customers:  Customer Click toservice edit Master text styles is the buzzword in the modern business world. People Second level expect that they should be served with  Third level utmost efficiency and class.  Fourth level  Fifth level

A mobile app can be the best platform for doing the same because it is available round the clock. Since customers are also techno-savvy nowadays, they feel more comfortable in mobile apps.

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SLIDE TITLE Also, an effective mobile presence gives a  feeling Click edit Master text styles of to being a technology-driven company that is ahead of others. It keeps  Second level the interest of customers alive in the  Third level brand and the product. It is the reason entrepreneurs prefer to get a  Fourthnowadays level good mobile app developed from a skilled  Fifth level mobile application development company.

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2. Mobile app becomes an effective social platform as well

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 Click everyone to edit isMaster Nowadays crazy for text social styles media networking. When a mobile app Second level of it as comments, offers popular features like/dislike in-app messaging; it  Thirdorlevel becomes one of the popular platforms for  Fourth level users. They not only use it extensively but  FifthTherefore, level promote it further. entrepreneurs want to get a great app developed.

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3. To increase the market penetration

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Experts admire mobile apps for achieving a higher market as compared to  Click to penetration edit Master text styles other platforms. The reason is quite simple.  high Second levela mobile app drags Due to exposure, the attention of potential users quite  Third level effectively, and they tempt to explore it  Fourth level customer gets further. Thus, a curious converted into aFifth potential level customer and then a buyer. The transformation becomes quite easy, and it is one of the main reasons business owners demand a mobile app.

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4. Cost-effectiveness

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Undoubtedly, mobile apps are cost-effective.  Second Though investment is required for development level and maintenance, the profitability ratio is quite  Third level good. A robust and well-developed mobile app  Fourth level change. Thus, it offers a doesn’t need frequent better profitability.  Fifth level

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5. Extending connectivity to the GenNext

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Every business owner wants to be contemporary Click to edit MasterHence, text styles and modern. it is necessary tolevel reach to the next  Second generation that is young, dynamic, Third level and most updated.  Fourth level  Fifth level

Statistics reveals that a large chunk of the new generation has gone mobile long back. The remaining is on the way. As Smartphones become prevalent and affordable, the market seems to grow exponentially.

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SLIDE TITLE  Click to edit Master text styles  Second Moreover, thelevel GenNext is not just techno-savvy and updated but it wants topossess everything trendy and modern. No wonder, every entrepreneur Third level wants to present products and services on a platform that is close to the  Fourth level heart of the youth. There is nothing easier and more effective than a  Fifth level mobile app.

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6. Market segmentation

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Since it is possible to capture data from users who are accessing the mobile app, it is equally  Click to edit Master text styles possible to do market segmentation. It helps in understanding the perception of different  Second level people about the brand.  Third level

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Marketing gurus saylevel that when a company  Fifth knows the customers well, it can showcase the products in a better and structured manner. A good mobile app becomes an important tool for market segmentation and analysis.

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THANK YOU!

 Fifth level

KNOWARTH Technologies Pvt. Ltd.

Address: 11, Aryan Corporate Park, Nr. Shilaj Railway Crossing, Thaltej, Ahmedabad – 380059, Gujarat, INDIA Email: marketing@knowarth.com | Website: www.knowarth.com

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