ENHANCE YOUR

enhance your brand

Define Your Brand IN 6 STEPS

enhance your brand

You will hear me say this over and over and over again…. Branding is a process. Branding is more than your logo, website, or tagline. Branding is complex and can be overwhelming, sometimes causing frustrations because it is the foundation and pulse of your business.

Branding is how you promote the essence of your product or service to your customer. For your brand to be effective it must resonate with your customer not only through logic but most importantly through emotion. Your brand must be memorable and have a lasting effect on customers for them to want to know more about what you offer.

Are you wondering where to start? Don’t worry. I am here to break it down for you by providing the building blocks of a successful brand.

Below I share the 6 building block questions that your brand must answer to be strong and resonate with your target consumer:

1. WHAT IS YOUR VISION?

Your brand vision statement is the ideas behind the brand that helps guide the future of your brand. It answers the question, “What do you want to achieve in the future?” and “Who do you want to become?” The brand vision is something to strive for to look forward to. It gives you focus and serves as a motivating factor.

2. WHAT IS YOUR MISSION?

Does the brand mission statement answer why your brand exists? It is the driving force behind your business and why you started your business. Your everyday decisions will be guided by your brand mission. It tells your customers what you do, why you do it, who you do it for, and how you do it.

3. WHAT ARE YOUR VALUES?

Your brand values are what you stand for and how you will behave in the marketplace. Customers are looking for a reason to connect to a brand. Your values are what a customer can relate to and provide authentic engagement.

4. WHAT IS YOUR PRODUCT/SERVICE OFFER?

What is your product or service? How does it work? How does it benefit customers? You must be able to describe why your products and services are needed in the market and what type of problem you are solving for your target audience.

5. WHO IS YOUR TARGET AUDIENCE?

Your target audience is those people who are interested in or have a need for your product or service. They are a particular group of consumers within the predetermined target market. They are the consumers whose problems you are solving.

6. WHAT IS YOUR UNIQUE SELLING POSITION?

Consumers want to know what makes your brand different and why they should choose you over a competitor. Be careful to not make the mistake of attempting to be everything for everybody. Developing a strong unique selling proposition lets you stand apart from your competitors and allows you to focus your time and energy on creating things that resonate with your target audience.

Incorporating these questions into your brand-building will enable you to establish a strong foundation for your business. These building blocks allow customers to develop a deeper level of trust in your brand and be more likely to choose you over your competitor.

By CARMEN COUSIN

The Brand Life High Performance Coaching