Fall 2015
Celebrating Our Areas Beauty & Culture
ABOUTUS In 2002, Knoxville Homes & Living Magazine embarked upon a mission to deliver well-crafted content and photographs of area home interiors, historic places, wine & cuisine, society and luxury real estate. For over eight years KH&L attracted a following of discerning audiences and sponsors that expected the best and were not disappointed. Today, with the economic conditions improving and the availability of cutting edge technology not available ten years ago, we are unveiling Knoxville Homes & Living Magazine Print/Online/Mobile. We are very proud to announce the new Knoxville Homes & Living Magazine.
MARKET
Numerous studies show that woman overwhelmingly make household buying decisions. A recent consumer report suggests that 85% of all consumer buys are either decided and/or purchased by woman. For this reason we have tailored our articles, editorial and photography to appeal to a mostly females affluent demographic. Affluent is defined by a group or individual who are rich, prosperous, well-off, and moneyed. Knoxville Homes & Living Magazine is created for the affluent reader. Who Will You Reach • A niche audience with disposable income and a voracious desire for luxury. • A targeted group of arbiters recognized for influencing general market trends. • Consumers who are difficult to reach through conventional mainstream marketing. • Readers with an average household income of $85,000. In brief, our magazine is built to meet the informational and entertainment needs of the Knoxville area’s affluent woman.
PRINTONLINEMOBILE The Demand for the printed magazine format is still strong”, according to the Magazine Publishers of America. Many Baby Boomers, as well as “Millennials” still prefer the portability, convenience and feel of a gloss magazines. Additionally, we offer an online digital magazine in order to expand on our articles, photos and advertiser’s information. Knoxville Homes & Living Magazine Phone APP will be available anytime at consumer’s fingertips with our mobile app for your phone.