KL by Kobi Logendrarajah

kobi logendrarajah

[architectural visualization portfolio]

PROFESSIONAL EXPERIENCE

SOXOS | Toronto, 2020 - Present (5 years)

Founded one of Canada’s leading custom sock company (e-commerce/made-to-order).

Created 2D + 3D assets of e-commerce products for website and promotional purposes

Planned and executed paid digital marketing campaigns using channels such as Meta, Google, and Email newsletters.

Prepared branding proposals for B2B clients, lead generation and managing relations entire purchasing process.

Coordinated workflow between design team and production staff.

Worked with large corporations such as Molson Canadian and Epic Investments + institutions such as Bank of Canada, National Film Board of Canada, University of Alberta, and more.

Managed procurement of supplies, accounting and preparation of financial statements.

Giannone Petricone Associates | Toronto, 2018 (12 months)

Submitted Rezoning Application for Wynford Green mixed-use residential complex which involved creating renderings, 3D modelling, sun shading studies, and coordinating with other disciplines.

Prepared Signage Tender Package for Square One Food District, which involved designing wayfinding elements and rendering interior scenes with the signage.

Contributed to Cumberland Terrace competition: creating renderings of the proposed, transformed space

Aziza Chaouni Projects|

Toronto, 2017 (4 months)

Learned and applied office’s ideology regarding anti-desertification landscape strategies for Moroccan based projects

Prepared site analysis studies, precedent research, workshop setup/ tactics, physical and 3D model for an urban design project based in New Caledonia.

Robert A.M. Stern Architects | New York, 2016 (8 months)

Contributed to competition proposals for academic/ institutional project

Prepared physical models, renderings, area calculations, site analysis, and massing studies for concept and schematic phases: Colgate University - Benton Hall

Quadrangle Architects | Toronto, 2015 (4 months)

Updated Revit model to match changes and developments for high-rise buildings

Prepared SPA packages which included material boards and exterior renderings

KPMB | Toronto, 2014 (4 months)

Contributed in Revit model and assisted in construction documents.

Prepared 3D massing models, site diagrams, and feasibility studies regarding master planning projects in Princeton University

Atelier Pro Architekten | The Hague, 2014 (4 months)

Contributed in Revit model for a variety of projects

Provided visual graphics such as renderings and diagrams for presentation purposes

EDUCATION

University of Waterloo, 2018-2020

Master of Architecture

(with collaborative Water program)

University of Waterloo, 2012-2017

Bachelor of Architectural Studies

APPLICATION PROFICIENCY

3D Modelling & Rendering

Autodesk 3DS Max

Corona

V-Ray

RailClone ForestPack

Rhino

Sketchup

Autodesk Revit

CLO 3D

Graphic Design

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Digital Marketing Channels

Meta Ads: Facebook and Instagram ( Mobile and Desktop)

Google CPC, Performance Max, Shopping Campaigns + Merchant Center Google Analytics 4

Mailerlite ( Email Marketing)

Apollo (Sales Lead Generation)

PUBLICATIONS

Supplements for Diplomacy (Master of Architecture thesis)| 2020

galt 3.0 (Annual UWSA publication): Selected work | 2020

PLAT 6.0 (Annual Rice Architecture publication): Selected work | 2017

Blankspace, Fairytales (Storytelling Competition): 3rd Place Winner | 2016

Blankspace, Dear Architecture (Illustration Competition): Notable Entry | 2015

Hello there!

My name is Kobi Logendrarajah, and I appreciate you taking the time to view my portfolio. This collection of selected works represents my passion for architectural storytelling—using visualization to craft compelling narratives about space, atmosphere, and experience. From quiet, intimate interiors to vast, open landscapes, my work explores how architecture communicates through materiality, light, and context.

Looking forward to connecting with you soon!