Course Catalog 2017 Edition REVISED JUNE 2017
Earn Your
Dipl
and becom oma ea Professio nal Floral Des igner!
L I C E N S E D B Y T H E M I N N E S O T A O F F I C E O F H I G H E R E D U C AT I O N Koehler and Dramm Institute of Floristy is licensed as a private career school with the Minnesota Office of Higher Education pursuant to Minnesota Statues, sections 136A.821 to 136A.832 Licensure is not an endorsement of the institution. Credits earned at the institute may not transfer to all other institutions.
Table of Contents Welcome
Page 3
Diploma Information
Page 4
Courses
Page 6
Class Information
Page 11
Enrollment & Eligibility
Page 13
How to Enroll
Page 15
Registration Form
Page 16
Photo Release Form
Page 17
Fresh Cut Flowers
Page 11
Scholarship
Page 18
Meet the Faculty
Page 19
Welcome As a student of the Koehler & Dramm Institute of Floristry (KDIOF) you will have the opportunity to learn from experienced designers. We look forward to being a part of your journey to enhance your education in the floral design industry. Thank you for choosing the Koehler & Dramm Institute of Floristry!
Mission Statement We are committed to the development of the floral industry through excellence in education, appreciation, and awareness. We are dedicated to: 1. Providing accessible and affordable education to all 2. Providing students with opportunities for economic advancement, career, and personal development 3. Continuing education and increased proficiency of Koehler & Dramm’s customer base
Questions? Please call us at 612.362.3133 or 800.298.0495 x133 or email us at cstanius-deiman@koehlerdramm.com Office Hours Monday–Friday 8:30am–4:30pm
2407 East Hennepin Avenue, Minneapolis, MN 55413 Phone: 612.362.3133 Fax: 612.331.5066 www.kdfloralinstitute.com | www.koehlerdramm.com Koehler and Dramm Institute of Floristy is licensed as a private career school with the Minnesota Office of Higher Education pursuant to Minnesota Statues, sections 136A.821 to 136A.832 Licensure is not an endorsement of the institution. Credits earned at the institute may not transfer to all other institutions.
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Diploma Information Diploma of Floral Arts & Sciences Any student who successfully completes the 400 required credit hours of education receives their Diploma of Floral Arts & Sciences (DOFAS) and becomes a Professional Floral Designer (PFD)! This accreditation is a beginning pathway to becoming AIFD (certified by the American Institute of Floral Designers), a sought-after certification by shop owners worldwide. The floral industry is a highly competitive field and earning your Diploma through KDIOF will give you an advantage over designers who do not seek their PFD certification. Earning your PFD opens the door for many career opportunities, including higher earning potential, resume building, portfolio development, high profile work opportunities, and established credibility. With KDIOF, you can earn your PFD on your own terms. With many class options available, we give you the freedom to learn at your own pace, which is ideal for students who already work full or part time, have families and other time commitments, and those who have additional obligations to fulfill. Our only requirement is that the diploma program is completed within three years of your date of enrollment. We’ll work with you to determine the best track to PFD for your schedule and your life.
Skill Evaluations While there are no letter grades or exams given, students will be receiving an evaluation during each course on their comprehension of the application of the design skills being taught. For each skill, the instructor and the student will indicate where the student is with the design skills. This Skill Evaluation Form will be given to each student upon completion of each course to provide feedback to that student on their comprehension levels and identify strengths and areas for improvement.
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Diploma Information The guides for the Diploma of Floral Arts & Sciences are the student will complete 400 hours of class time. All courses must be completed within a three year period. It is the duty of the student to keep track of his/her own courses and hours. Core Competency (Floristry 1: Foundations, Floristry 2: Intermediate, Floristry 3: Advanced, and Floristry 4: Capstone), Potter’s Bench Profits, Permanent Botanicals, and Business Operations and Profitability are all required to receive your diploma. Courses may be taken in any order after completing Floristry 1: Foundations. To total 400 hours, you may take as many 18-hour courses, 32-hour courses, 40-hour courses, and workshops as you will need (each 18-hour, 32-hour or 40-hour course counts only once). Students must fill out an intent to graduate form at least one week prior to the graduation date in order to receive a diploma. Please check the box on the registration form or notify our office if you intend to work toward the diploma. Students may decide to work toward the diploma at any time during their coursework.
Diploma Credit Hours Tool Required Courses Floristry 1: Foundations (or Fast Track Floristry 1) Floristry 2: Intermediate Floristry 3: Advanced Floristry 4: Capstone Permanent Botanical Design Potter’s Bench Profits Business Operations and Profitability
Hours 40 (24) 40 40 40 8/day 18 18
Completed
Elective Courses Wedding Personal Flower Design Ceremony and Special Events Bridal Bouquets Corsages and Boutonnieres Today’s Tribute Designs *Holiday: Permanent Botanical Four Stages of Holiday Design Party, Party, Party Advanced Design Workshops
Hours 40 40 32 32 40 8/day 8/day 40 2 each
Completed
Required Course Hour Total: 236 Required Electives Total: 164 Total Credit Hours Completed ______________ *Holiday Permanent Botanical credit hours can count toward Permanent Botanical Design total credit hours
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Courses The floral industry is ever-evolving with the trends and seasons. This means that our classes are also everchanging. Classes are geared toward classic designs but also trending styles, which means you will never take the same class twice! Floristry 1: Foundations is the pre-requisite for all other courses, excluding Floral Design Introduction. You may test out of Floristry 1: Foundations if your skill level allows. Please refer to the Credit Transfer section of the catalog for more details.
Core Competency Floristry 1: Foundations This course gives each student a solid floral foundation to understand all of the different areas of floral design offered in the school. Students will explore wedding, funeral, and event design with an introduction into the principles and elements of design to prepare students to create their own floral arrangements. This class will cover the fundamentals of caring and preparation of flowers and tools. Students will learn core techniques for creating vase and bouquet arrangements as well as corsage and boutonnieres. The class will also discuss the underlying business tools necessary to create a thriving profitable shop or studio. Students will have the opportunity to learn about Koehler & Dramm’s purchasing system to help utilize all that is offered through an industry leading wholesale company. Students will gain the necessary insight to start a creative and thriving design path in this captivating community. Total Credit Hours: 40 Price: $825
Floristry 2: Intermediate Building on the basic skills taught in Foundations, students will learn the construction techniques to create their own arrangements. Students will be introduced to the secondary principles of design, adding to their sturdy floral foundation. They will be taken through the steps needed to design a window box and present their own design to the class, bringing together the concepts covered in Foundations. Students will also be shown how to price out their labor, designs and custom orders. This class will broaden their marketability by creating fresh floral design portfolios that will set them up for future success. Total Credit Hours: 40 Price: $825
Floristry 3: Advanced Personal style, speed, and confidence will be the key components worked on in this course. Students will develop their own distinctive design style and use this to create meaningful designs for their customers. This will take their design techniques to the next level by perfecting their craft and emerging as a truly unique designer who can adapt to any request. Students will create arrangements stretching beyond the confines of an everyday design. A practicum will be administered to help each student gain a better understanding of their design strengths and learn to work with requests presented in real situations. Total Credit Hours: 40 Price: $825
Floristry 4: Capstone This course will challenge students to refine their skills in both design and business. In order to complete this course, each student is required to compete in a design competition. They will be immersed in every aspect of a design competition from the rules to the judging and scoring. Interpretive design tools will be expanded on allowing each student to create designs that work with their personal style. Students will be able to recognize a distinction in various images knowing if a specific floral image is a classic design, fad, or trend. This allows them to cater to their clients’ requests and pictures. They will learn the hands on techniques to photograph their work in order to continue their portfolio and market their future work. Total Credit Hours: 40 Price: $825
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Courses Weddings & Events Wedding Personal Flower Design This course will focus on the wedding party and the first important consultations with the bride. How do I take a wedding order? Do I need to create a floral contract? All of these questions and more will be covered in the course. Students will learn the introductory techniques to create wedding personal flowers from flower girls and groomsman, to the bride’s bouquet. Stunning head wreaths and reception designs will also be explored in this course. By the end, students will have gained another step towards understanding the planning and designing of personal flowers. Note: Ceremony and event designs are taught in the Ceremony and Special Events course. Total Credit Hours: 40 Price: $825
Ceremony and Special Events This course will explore owning and operating a successful wedding or event planning business. It will cover all of the designs that a florist needs to create a wedding or event. Students will be immersed in the important details of designing spectacular floral decorations. From site specific designs such as pews and alters, to tables, cakes, and even car designs, students will be confident in creating what the couple has envisioned. Choosing particular colors, flowers, and containers will also be explored. Students will be shown all the different aspects of working with garlands from pricing and measurements to design and set up. Note: Wedding personal flower design is taught in the Wedding Personal Flower Design Course. Total Credit Hours: 40 Price: $825
Bridal Bouquets An advanced look at bridal bouquet designs are very critical to any floral designer. In this class, students will learn to create bouquets using advanced techniques for novelty flowers such as tulips, orchids, and tropical selections. They will learn how to work with bouquet holders and create accent ribbon on their bouquets. Students will be introduced to cascade bouquets and learn the fundamentals of creating a bouquet any bride would want to walk down the aisle with. Total Credit Hours: 32 Price: $669
Corsages and Boutonnieres An in-depth portfolio of boutonnieres and corsages are important for floral designers. Understanding the mechanics and products offered in this area will help students gain the confidence they need to provide any style they are asked to create. They will be working with a wide range of flowers but will also work with tropical flowers and succulents. Total Credit Hours: 32 Price: $669
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Courses Holidays & Entertaining The Four Stages of Holiday Design Students will experience the joy of the holiday seasons with fresh cut winter foliage and seasonal flowers. This course will discuss decorating for different religious traditions as well as feature specific designs for each tradition. The class will learn four main stages of holiday design. Stage one will look at ways to decorate the home. Stage two will discuss how to decorate for corporate accounts. Stage three will explore events and parties. Finally, stage four will introduce gift wrapping and presents for the holiday season. Students will be confident in their understanding of the trends for holiday seasons and their ability to assist their customers in creating unique versatile designs for any stage or occasion. Total Credit Hours: 8/day Price: $165 + lab fee
Holiday: Permanent Botanical This holiday course will use permanent and dried botanical to create outdoor decorations and indoor designs for the holiday season. Join us in the excitement of the holiday season by experiencing the upcoming trends. Students will learn to create versatile designs to help any host switch from one event to another. This class will explore the versatility that wreaths, table designs, mantle pieces, and garland have to offer. Students will also create gifts, gift decorations, and party favors. This class has a lab fee. Total Credit Hours: 8/day Price: $165 + lab fee
Party, Party, Party This course will help you create floral decor and floral arrangements for parties from 2 to 200. This class is ideal for designers who are looking to expand their services with new and creative skills and it provides the essential building blocks to becoming a unique event floral professional as part of business. This is a great class for those who want to add different decorating designs to their repertoire and are also interested in developing a larger working knowledge of design and managerial applications. In this hands-on course, we will guide you through all procedures for designing for parties and special events. Students will be instructed in both the practical application, along with the theory and design aspects. Total Credit Hours: 40 Price: $825
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Courses Sympathy Today’s Tribute Designs Tribute and sympathy design work is an ever-changing and profitable market. It is an important sector in the floral business. Students will be introduced to traditional and contemporary design techniques and trends in tribute work. The class will learn the mechanics, skills, and terminology used in this field. Standing sprays, casket sprays, lid pieces, and cremation urn arrangements are just a few of the designs that will be explored in this course. Total Credit Hours: 40 Price: $825
Workshops Advanced Design Workshops Advanced Design Workshops are for students who have taken some of the floristry design classes, including Floristry 1. In this class students will dig deeper into design styles including advanced principles and elements and design techniques. 2017 workshops will be held on Wednesdays and will feature all new design styles! This class can help students prep for state and national certification, AIFD evaluation, and design competitions.
Floral Design Introduction The most popular Thursday class in town! Floral Design Introduction is a hands-on opportunity for coaching and skill development. It is a great way to increase your abilities and knowledge in an informal class format. These classes are affordable and you get to take your design home. Bring a friend for a fun and educational evening! The classes are held once a month on Thursday evenings.
January 4: Nouveau Valentine’s Day March 1: Foliage Artistry April 5: Spring Topiaries June 7: Midolino Spiral Armatures July 12: Wish Pochette August 2: Wire & Craftsmanship September 6: American Garden Table October 4: Trans-seasonal Classics Novembe 1: Holiday Centerpieces December 6: Boxwood Tree Christmas Classics
January 12: You’re in My Heart February 16: Rhythm and Hues March 9: Fashion Forward Framework April 13: No Holding Back May 18: Express Yourself Naturally June 15: Join the Garden Party July 6: Fresh Summer Garden August 17: Greetings from the porch (head in the clouds) September 14: Event Inspiration-Your Party Personalized October 12: Inspired by Nature November 9: Tradition Meets Modern December 14: Cool, Crisp and Captivating
Total Credit Hours: 2 each Price: $69 each
Total Credit Hours: No credit Price: $49 each
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Courses Short Courses Fast Track Floristry 1: Foundations This is an accelerated version of the Foundations course. Students will explore wedding, funeral, and event design with an introduction into the principles and elements of design to prepare students to create their own floral arrangements. This course will cover the fundamentals of caring and preparation of flowers and tools. Students will learn core techniques for creating vase and bouquet arrangements as well as corsage and boutonnieres. *If students would like to learn about the plants and business tools necessary to create a thriving and profitable operation while learning to utilize Koehler & Dramm’s purchasing system, they should take the full Floristry 1: Foundations course. Total Credit Hours: 24 Price: $495
Permanent Botanical Design This class will go in depth on all that permanent and dry botanicals have to offer. Students will be taught to identify and create refined designs with permanent botanicals while exploring the history of permanent and dried flowers. They will also learn the tools and mechanics of working with dried and permanent botanicals while understanding how to prepare the flowers. Students will learn to use and create a design recipe based on the current trends and seasons. The tools needed for the Permanent Botanicals course include: a heavy-duty wire cutter, a smaller wire cutter, ribbon, scissors, and a knife. This course is unique, it meets for 8 hours once a month. Students will sign up for 5 days on 5 different months equaling out to be a 40 hour course. This class has a lab fee.
Business Operations and Profitability This course will cover a wide range of business topics. The class will be held as a round table discussion while gaining hands on experience. A team of associates will join the class to give a broad range of insight and expertise. Students will learn the pros and cons of working with wire services and understanding the logistics involved in delivery and pricing. This course will look at taxes, reporting financial strategies, and how to pay assistants. It will also go over marketing campaigns, website, and social media skills to help students grow their business. Students will learn about directing the flow of goods, managing inventory, and becoming a valuable player in the global economy. Total Credit Hours: 18 Price: $469
Potter’s Bench Profits This course will focus on plants. Students will learn to arrange with plants using Dish and European Garden designs. An expansion on plant identification and care are necessary to help students sell their plants to customers. The class will discuss the care and handling of orchids to help keep them in top shape. Students will learn how to serve corporate accounts, how to find those accounts, and how to cater to them using plants. Total Credit Hours: 18 Price: $469
Total Credit Hours: 8/day Price: $165 + lab fee
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Class Information Classroom Details Courses will be conducted in the Education Center located inside the Koehler & Dramm Wholesale Florist facility in North East Minneapolis, Minnesota. • The classroom is located at the end of Aisle 1 • Enter through Door A located by Dock #1 (opens at 6:30 am) or Door B located on East Hennepin (opens at 8:00 am) • Storage cabinets, coat hooks, high-backed stools, worktables, and floor stress mats are available for each student • Students design in a standing position • Each student will be responsible for his/her own work area for cleanliness and safety • Students are responsible for all of their items left in the building • Smoking is not allowed in the building or near doorways; this facility fully complies with fire safety regulations • For all-day courses, there will be two 15-minute breaks and a one-hour lunch break • Students may bring their own lunches or purchase off-site; food vending machines, microwaves, a refrigerator, and a Keurig coffee maker (K-Cups are available for purchase in the vending room) are on the premises.
Required Tools Every student must provide each of the following: • Small, sharp non-serrated knife • Ribbon (fabric) scissors • Wire cutter Tools may be brought from home or students may purchase professional quality tools at wholesale prices from Koehler & Dramm on the first day of class, after the tool identification portion of the course is complete. Tool costs vary; students spend anywhere from $15 to over $60, depending on what they desire/need. The 7.775% Minnesota State Sales Tax will be added to the tool costs. Wholesale tool prices are subject to change. Koehler & Dramm sells an extensive line of tools for students who wish to purchase additional items for the advanced courses (i.e., heavy-duty wire cutters for the Permanent Botanicals course.) Please Note: THE SCHOOL DOES NOT LEND TOOLS
Recommended Items to Bring Some students find it helpful to bring: • Notebook & pen • Camera • Apron • Hand towel • Large plastic bags to take your arrangements home • Lunch/dinner/snacks
Course Dates Please note that all course dates are subject to change.
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Class Information Books & Materials by Ardith Books • Fabulous Faux Florals: 50 Easy, Extraordinary Projects with Silk Flowers and Permanent Botanicals • Wreaths and Wall Flowers: Gorgeous Decorations with Silk and Dried Florals • Faux Florals in Glass: 30+ Unique Arrangements in Clear Vases and Other Glassware • Faux Florals for Your Wedding: 50 Easy and Original Projects Compilations • Terminology of Floristry Techniques • Principles, Secondary Principles, and Elements of Design • Design Forms and Styles • Color DVD • Floral Design With Ardith, Volumes 1–4
Cell Phone Use Phone calls and texting are NOT allowed during class time. You may use your phone in class for pictures only. Please wait until you are given a break or lunch to use your phone for communication. Exceptions will be granted only in the event of an emergency.
Grading & Attendance Students will be evaluated on: participation in designing, skill proficiency (via the Skill Evaluations discussed on page 4), completing projects within the time frame allotted, following directions, prompt attendance, and cleaning up after each project. Satisfactory completion of these elements is required to successfully finish each course. There are no written or oral tests given. There are no letter grades given. Attendance is important. You must inform the office if you will be absent for any of the course hours or days. If a student misses any hours, he/she must make-up the hours to satisfactorily complete the course. A make-up request form, located outside of the classroom, must be filled out, turned in and confirmed within five business days of when the form was issued, or make-up time will not be allotted. The student may attend missed hours at the next same course scheduled if there is room in the course.
Complaint Procedure For complaints, please contact Lee Spence, president of Koehler & Dramm, at 612.362.3108. Complaints may also be made to the Minnesota Office of Higher Education: 1450 Energy Park Drive, Suite 350, St. Paul, MN 55108-5227 at 651.259.3975.
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Enrollment & Eligibility Eligibility All students who have a strong interest in floral design and are at least 16 years of age. There is no application process or fee for standard registration.
Credit Transfer If you have not completed Floristry 1: Foundations, but have completed a basic course at an approved floral-instructed school, or have five or more years design experience in the floral industry, please call 800.298.0495 to have the Primary Instructor determine if you pre-qualify to take any course following Floristry 1: Foundations. Once you have been preapproved by the Instructor, you will be sent our written application form to be returned with two letters of floral design experience recommendation and a $50 application fee. The submitted application will then be evaluated and the student will be contacted if he/she is qualified to enroll in any advanced courses without enrolling in Floristry 1: Foundations. Please allow approximately two weeks turnaround time for the phone interview and application process.
Enrollment Policies Courses fill up quickly, so register early to reserve your selected date. Enrollment is based on a first-come, first-served basis. Each course is limited to 16 students maximum. Prospective students are not allowed to attend any course without pre-registering. We accept cash, check, Visa, MasterCard, Discover, or money order. Tax will not be added to tuition. For pre-registration, students may pay either the $100 deposit or the full balance due. If a credit card is used to pay a deposit, KDIOF will not automatically charge the balance of any tuition owed without the consent of the payer. Upon receipt of the registration form and deposit, a prospective student’s course space will be held and a confirmation letter (and invoice, if applicable) will be mailed. The confirmation letter will contain information of the final date that any balance due must be received by our office. (For example: if a course begins on a Monday, the balance must be in our office on or before the Wednesday prior; if a course begins on a Tuesday, the balance must be in our office on or before the Thursday prior.) If the student does not attend the first day of any day course or the first two evenings of any evening course, and has not informed the Institute of Floristry’s office of the absence, the Institute of Floristry has the right to fill the seat with another student. We reserve the right to cancel any course due to the enrollment level or unforeseen circumstances. A minimum of five students is required to run a course as scheduled. Students who have paid tuition or registration fees for a course that was canceled will receive a complete refund. Course dates are subject to change. Please call to verify dates before enrolling (the Institute of Floristry will inform the enrolled students of the change(s), if applicable). With Koehler & Dramm’s Institute of Floristry being a private institute, we do not offer financial aid. If a student has received a gift certificate for a course, the student must include the certificate with a registration form and follow pre-registration requirements. The Refunds & Cancellation Policy will apply to Gift Certificates if a student needs to cancel a course for which he/she is registered. Tools must be brought or purchased if not included in the certificate’s value (please read the Required Tools section). There will be a $20 fee for any non-sufficient funds check received.
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Enrollment & Eligibility Job Center/Employer Enrollment A Minnesota or private Job Center/Employer that is enrolling a student must adhere to the following conditions: A Koehler & Dramm Customer Application form will need to be submitted to Koehler & Dramm’s Credit Department. The Enrollment Procedures must be adhered to, with the exception that in place of a registration fee, an authorization form can be sent to hold a student’s place in class. A student’s place in class cannot be held without either the registration fee or an authorization form that promises payment will be forthcoming. If the Job Center/ Employer is combining many courses onto one Purchase Order, please itemize the Purchase Order to clarify which courses the student prefers. An invoice for class, tools, or both can be issued to the Job Center/Employer from our office. Full payment is due on or before two business days before the first day of class. Please fax authorizations to 612.331.5066 to the attention of Cheryl.
Buyer’s Right to Cancel Private Career Schools Using Written Contracts Notwithstanding anything to the contrary, a private career school that uses a written contract or enrollment agreement shall refund all tuition, fees and other charges paid by a student, if the student gives written notice of cancellation within five business days after the day on which the contract was executed regardless of whether the program has started. When a student has been accepted by the private career school and has entered into a contractual agreement with the private career school and gives written notice of cancellation following the fifth business day after the date of execution of contract, but before the start of the program in the case of resident private career schools, or before the first lesson has been serviced by the private career school in the case of distance education private career schools, all tuition, fees and other charges, except 15% of the total cost of the program, shall be refunded to the student. If only a deposit was made, no more than $50.00 shall be refunded to the student. Notice; amount A private career school shall refund all tuition, fees and other charges paid by a student if the student gives written notice of cancellation within five business days after the day on which the student is accepted by the private career school regardless of whether the program has started. When a student has been accepted by the private career school and gives written notice of cancellation following the fifth business day after the day of acceptance by the private career school, but before the start of the program, in the case of resident private career schools, or before the first lesson has been serviced by the private career school, in the case of distance education private career schools, all tuition, fees and other charges, except 15% of the total cost of the program but not to exceed $50, shall be refunded to the student. Proration When a student has been accepted by a private career school and gives written notice of cancellation after the program of instruction has begun, but before completion of 75% of the program, the amount charged for tuition, fees and all other charges shall be prorated based on the number of days in the term as a portion of the total charges for tuition, fees and all other charges. An additional 25% of the total cost of the program may be added but shall not exceed $100. After completion of 75% of the program, no refunds are required.
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
How to Enroll Registering is easy! Once you know the class or classes you wish to register for, go to kdfloralinstitute.com/ register-online. You can also call Cheryl at 612.362.3133 or 800.298.0495 x133 or fax the enclosed registration form to 612.331.5066. KDIOF accepts: Cash, check, or major credit cards (Visa, MasterCard, and Discover) *PLEASE BE ADVISED: A late fee of 10% is charged to any remaining balance not paid by the Wednesday before the class begins
Course Details Course Name Credit Hours Price Floristry 1: Foundations 40 $825 Floristry 2: Intermediate* 40 $825 Floristry 3: Advanced* 40 $825 Floristry 4: Capstone* 40 $825 Wedding Personal Flower Design* 40 $825 Ceremony and Special Events* 40 $825 Bridal Bouquets* 32 $669 Corsages and Boutonnieres* 32 $669 Holiday: Permanent Botanical* 8/day $165 + lab fee The Four Stages of Holiday Design* 8/day $165 + lab fee Party, Party, Party* 40 $825 Today’s Tribute Designs* 40 $825 Fast Track Floristry 1: Foundations 24 $495 Permanent Botanical Design* 8/day $165 + lab fee Business Operations and Profitability* 18 $469 Potter’s Bench Profits* 18 $469 Advanced Design Workshops* 2/class $69 Floral Design Introduction No credit $49 * = Floristry 1: Foundations/Fast Track is a pre-requisite Rates effective January 1, 2017 Please note: Holiday Permanent Botanical credit hours can count toward Permanent Botanical Design total credit hours
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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2017 Registration Form Your deposit or full payment reserves your space
Your Name: (Write your name as you wish it to be printed on your certificate & letter of recommendation.)
Social Security Number:
(This is so we can complete tax form 1098-T for you.) ($50 fee after the end of the year.)
Mailing Address: City/State/Zip: Home Phone: Cell Phone: Course Name Floristry 1: Foundations Floristry 2: Intermediate* Floristry 3: Advanced* Floristry 4: Capstone* Wedding Personal Flower Design* Ceremony and Special Events* Bridal Bouquets* Corsages and Boutonnieres* Holiday: Permanent Botanical* The Four Stages of Holiday Design* Party, Party, Party* Today’s Tribute Designs* Fast Track Floristry 1: Foundations Permanent Botanical Design* Business Operations and Profitability* Potter’s Bench Profits* Advanced Design Workshops* Floral Design Introduction Total Enclosed:
Work Phone: Email: Payment Amt.
Course Date(s)
D/E
$
Please note that payment is due the Wednesday prior to class. Unpaid amounts will be charged a late fee of 10% of the total of the class. For registration, you may pay either $100 as a deposit to hold your spot and then pay the balance by the Wednesday before the class start date or pay in full. * = Floristry 1: Foundations/Fast Track is a pre-requisite For pre-registration, you may either pay $100.00 deposit or the full balance. Make checks payable to Institute of Floristry and mail to: 2407 East Hennepin Avenue, Minneapolis, MN 55413. You can also call to make a payment (612.362.3133 or 800.298.0495 x133). We accept Visa, MasterCard, or Discover. You can fax to 612.331.5066 or register online. Senior Citizens (age 60+) receive a 20% discount. Please mail me a map/driving directions. I am working toward the Diploma of Floral Arts & Sciences. Please send hotel information.
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Photo Release Form I hereby grant Koehler & Dramm’s Institute of Floristry permission to use my likeness in a photograph in any and all of its publications, including website entries, without payment or any other consideration. I understand and agree that these materials will become the property of Koehler & Dramm’s Institute of Floristry and will not be returned. I hereby irrevocably authorize Koehler & Dramm’s Institute of Floristry to edit, alter, copy, exhibit, publish, or distribute this photo for purposes of publicizing Koehler & Dramm’s Institute of Floristry’s programs or for any other lawful purpose. In addition, I waive the right to inspect or approve the finished product, including written or electronic copy, wherein my likeness appears. Additionally, I waive any right to royalties or other compensation arising or related to the use of the photograph. I hereby hold harmless and release and forever discharge Koehler & Dramm’s Institute of Floristry from all claims, demands, and causes of action which I, my heirs, representatives, executors, administrators, or any other persons acting on my behalf or on behalf of my estate have or may have by reason of this authorization. I am 21 years of age and am competent to contract in my own name. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release. Signature Date
Printed Name Date
I am the parent/guardian of a minor student attending Koehler & Dramm’s Institute of Floristry and give permission for my child’s image to be used by Koehler & Dramm’s Institute of Floristry. I have read this release before signing below and I fully understand the contents, meaning, and impact of this release.
Minor’s Name Date
Parent/Guardian’s Name Date
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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Scholarship The Tony Sciortino Scholarship About Tony Sciortino was born in Palermo, Italy to a multigenerational florist family. He came to Minneapolis and worked at Koehler & Dramm Wholesale Florist as a sales representative, quickly becoming both a staff and customer favorite with his outgoing personality and infectious sense of humor. With even his personal family heritage firmly rooted in the floral industry and his passion for this business, he became a pillar of knowledge, industriousness, and perseverance in the floral community and at Koehler & Dramm. Established in 2008, the Tony Sciortino Scholarship is awarded annually in honor and in memory of Tony to one deserving recipient who has demonstrated a passion for flowers and design, a strong desire to expand their knowledge, and aspirations of a career in the floral industry. Award & Criteria The scholarship provides financial assistance towards the tuition fees associated with the Core Competency classes: Floristry 1: Foundations, Floristry 2: Intermediate, Floristry 3: Advanced, and Floristry 4: Capstone, in the amount of $250 per class to total $1,000 in financial awards. There will be no exceptions to scholarship disbursement, awards are non-transferrable, and all four classes must be completed within three years of receiving the scholarship. Scholarship funds not used within the allotted three-year time frame will be forfeited. To be considered, applicants must be a minimum of 18 years old or have parental consent, must enroll or be enrolled currently in coursework at KDIOF, and must have declared intent to complete the Diploma of Floral Arts & Sciences (DOFAS) program. Previous recipients of the Tony Sciortino Scholarship are not eligible, but previous applicants who have not been awarded the scholarship may reapply. Applications must be submitted annually by the December 31st deadline. Any incomplete applications or those that do not meet all requirements will not be considered. Requirements To apply, please describe in writing why you would like to receive the Tony Sciortino Scholarship, what your floral industry career goals are, how the scholarship would help you achieve them, and why you feel you are the best candidate. Essays must be typed, single spaced, and no more than one page in length. You must download and complete the application form found at kdfloralinstitute.com/scholarship-information and return it with your essay by mail (postmarked no later than December 31st) to: Koehler & Dramm Wholesale Florist Tony Sciortino Scholarship 2407 East Hennepin Avenue Minneapolis, MN 55413
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Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
Meet the Faculty Ardith Beveridge AIFD, AAF, PFCI, CAFA, MSF, Director and Primary Instructor Ardith is one of the top US designers and educators. She specializes in the latest styles, products, and trends. She has been an educator for over half of her floral industry career and currently teaches classes at KDIOF, as well as nationally and internationally. Ardith finds inspiration from extensive travel throughout the world and observing trends. In addition to teaching, she enjoys doing photo shoots for publications and presenting at seminars. Ardith has developed the International Floral Design Educational Exchange program and works with the World Flower Council in furthering education. Lynne Tischler PFD, PFCI, AAF Associate Instructor Lynne brings over 20 years of experience to KDIOF. Her adventurous spirit and imaginative thinking really engage our students. In 1994, Lynne received her Advanced Floral Design Certificate from Lane Community College. In 2002, she created her own shop called Your Enchanted Florist and it was awarded Encore Awards from the Minneapolis Improvement District. Lynne was named Designer of the Year at Koehler & Dramm’s Design Show in 2011. She had the honor of being part of the design team for the Easter Egg Hunt at the White House in 2016. When it comes to design, Lynne has the gift. Cheryl Stanius-Deiman, Executive Administrative Assistant Cheryl’s interests have always swayed towards people and nature. With a background in community health and human resources, and experience working in a floral retail shop, she has the ability to connect with people who share her passion for nature and learning. Her holistic approach to admissions helps students navigate their KDIOF course track and find their path in the floral industry. She is eager to help students succeed. In her free time, she enjoys gardening, reading, baseball, and spending time with her friends and family. She is a perpetual student who enjoys learning new things!
Associate Instructors Sue Bagge Floristry 2: Intermediate Bobby Bernstrom Floristry 1: Foundations Beverly Colson PFD Wedding/Ceremony Design Kiesa Goodwin Floristry 1: Foundations Emily Gorg Floristry 4: Capstone & Business Operations and Profitability Marna Hansen Floristry 1: Foundations Claudia Lindsey Potter’s Bench Profits Karen Palm Business Operations and Profitability Lee Reynolds PFD Potter’s Bench Profits
Koehler & Dramm Institute of Floristry • 2407 East Hennepin Avenue, Minneapolis, MN, 55413 • 612.362.3133 • kdfloralinstitute.com
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