“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.� - Warren Buffett, chairman and CEO, Berkshire Hathaway Inc.
OUR COMPANY
A GLOBAL NETWORK OF OPPORTUNITY A globally respected business name, national connections and deep local roots uniquely position Berkshire Hathaway HomeServices Chicago to meet the needs of our clients.
UNITED KINGDOM
GERMANY
I TA LY S PA I N PORTUGAL
UNITED ARAB EMIRATES
NEARLY 50,000 AGENTS, 1,450+ OFFICES AND GROWING Berkshire Hathaway HomeServices Reach BHHS Network November 2019, map is subject to change along with the rapid growth of the network. Last updated November 13, 2019
LOCAL ROOTS
GLOBAL REACH
Starting in 1930, we have been a part of the Chicago-area real estate landscape consistently providing high-quality representation and outstanding service to generations of home buyers and sellers. From our earliest days in Chicago and Glenview, we have become leaders in the brokerage industry by developing relationships with our clients and our communities. Our affiliation with the Berkshire Hathaway HomeServices network gives us unmatched international alliances with brokerages around the world.
Berkshire Hathaway HomeServices is the top real estate brand in the nation. With nearly 50,000 agents and 1,450+ offices*, we offer an unmatched national and global network. Our company is built on proven operational excellence, demonstrated integrity and the reputation of Berkshire Hathaway, one of the world’s most admired companies. Our powerful Global Network Platform equips our agents to work in a world that is mobile, online and social, complementing our deep industry expertise and unmatched business knowledge.
Berkshire Hathaway HomeServices Chicago
No.1
Midwest Region Berkshire Hathaway HomeServices National Network
HomeServices of America
No.1 In the country*
Top Work Place Chicago**
No.1
*
Real Trends, 2018 closed transaction sides ** Chicago Tribune Top Work Places, 2019
Berkshire Hathaway FORTUNE World’s most admired companies
BARRON’S World’s most respected companies
FORBES World’s largest public companies
*Fortune – World’s Most Admired Companies 2019 **Barron’s – World’s Most Respected Companies 2017 ***Forbes – The World’s Largest Public Companies 2018
ABOUT ME
THE McCLEARY GROUP Megan & Tom McCleary
The McCleary Group, a Chicago area real estate team, provides premiere real estate services, whether it is buying, selling or building your home. This top team of seasoned real estate agents includes Megan McCleary and Tom McCleary McCleary Group is proud to be consistently recognized among the top real estate agents in the nation. Based in Hinsdale, IL, McCleary Group specializes in luxury homes in Chicago’s western suburbs including Hinsdale, Clarendon Hills, Oak Brook, Burr Ridge, Western Springs and other surrounding communities. Whether it’s your dream home, right-size home, or an investment property you’re looking to buy or sell, McCleary Group can make it happen!
Luxury Real Estate Specialists
630.780.1913 McClearyGroup.com
Megan McCleary
Tom McCleary
ABOUT ME
MEET MEGAN McCLEARY
Megan McCleary is a top producing real estate broker for Berkshire Hathaway Home Services. She will exceed your expectations and maximize results when buying or selling a home. She is one of the best in the real estate business in Hinsdale and Chicago’s western suburbs, and among the top 1% of brokers in the nation. As a long-time Hinsdale resident, actively involved in the Hinsdale community, Megan has developed a vast network of relationships and resources to draw upon for her clients. With extensive experience in multi-media advertising, Megan knows how to both market and negotiate successfully to get the best results for her clients. Her strong business background, vast local market knowledge, personal and professional connections, and integrity are some of the key reasons Megan McCleary is an award winning top Hinsdale real estate broker. Passionate about real estate, she brings her unique style and strategies to clients to help them achieve their goals. Understanding that for most people, their home is their biggest financial investment, Megan takes this very seriously. She is absolutely committed to clients needs in every way and dedicated to providing them with the highest quality personal service.
ABOUT ME
TESTIMONIALS “Megan is a top Hinsdale and Western Suburb agent and we can now see why. She excelled at what any seller wants - she sold our home much faster and for a higher offer than we expected! And that too in a buyer’s market. She is extremely professional, thorough, honest and kind. She genuinely cares about her clients’ needs and hopes and places that at top priority, which is not easy to find in an agent. She is easy to communicate with and is very responsive. Megan made what we thought would be a stressful process, incredibly smooth and flawless. She exceeded our expectations in every single aspect of the home selling process!”
— Seller: Anjali Oza
“I am a Realtor myself and so I have some insight on this very difficult profession. Megan could not have been more Professional and successful for us. Everything from pricing (always difficult) to staging to handling the Open Houses. She and her team were terrific and in this very difficult market sold our home in 6 weeks. Plus she brought 2 offers in on the same day and was able to negotiate an additional $50k for us. I’d highly recommend her to anyone looking to work with a real professional. You won’t be disappointed!”
— Seller: Frank Bomher
“Moving from out of state and totally unfamiliar with Hinsdale, Megan had the perfect combination of local knowledge and real estate experience which resulted in us purchasing a well-suited house in a perfect location for our family. Megan was highly professional, a great listener, and had fantastic response times. She seemed available to us 24/7, at a moments notice, and had a willingness to explore even the remotest of possibilities. She is a hard worker and we appreciated her keen understanding of the market. Her negotiation skills, patience, and great communication skills made the purchasing process easy. Even after the transaction was completed, Megan followed up and connected us with workers as well as friends to ensure we settled into Hinsdale with a helping hand. If you are looking for an agent who will work for you 110% until you find what you are looking for, Megan McCleary can’t be beat!”
— Buyer: Sarah Webster
“We had a great experience working with Megan. You could describe us as somewhat anxious buyers and sellers, and Megan was able to ease our minds in both realms. She led us to our dream home, and was able to sell our house quickly and smoothly. Megan, Tom and the professionals they work with are knowledgeable, professional and responsive. We are so happy in our new home, and would highly recommend the McCleary Group!”
— Buyer & Seller: Sarah LeStrange
ABOUT ME
TESTIMONIALS “We used Megan to sell our home in Hinsdale and she did an amazing job for us. She has a great eye for staging, great ideas for marketing and really hustled to get our house sold in a tough market. I highly recommend Megan!!”
— Seller: Kari Galassi
“I highly recommend Megan. She helped us purchase and sell our homes. She is completely professional, has a strong understanding of the market and worked hard to sell our home. She expertly guided us through the process of getting the house ready and with negotiations during both the purchase and sale.”
— Buyer & Seller: Amy Hashimoto
“Megan was fantastic to work with through the entire home buying process. She was quick to understand what our family wanted and maximized our time with only showing us houses she knew we would be interested in. She was very patient, honest, responsive and insightful. The buying process is so overwhelming especially when you are in and out of houses in such a short time but Megan was great at pointing out different aspects of the house or location. We moved from out of state so it was nice to have an agent that was knowledgeable about the area, schools and local housing market. She continues to be a great resource. I would highly recommend Megan!” — Buyer: Amy Rowe “Megan was a true professional every step of the way. From staging our home, advertising it, always being there for the showings and closing the deal. Her attention to follow up, engaging us throughout the process, and honesty ( for better or worse) make it easy for me to recommend her without hesitation.” — Seller: Mary Foster “Megan is a world-class agent who is also a lot of fun and kind to work with. She’s extremely responsive, knowledgeable, proactive (but also patient), and supportive. We had a phenomenal experience working with her!” — Buyer: Ryan Terpstra “I love the comprehensive process Megan and her team use to help you sell your home quickly and for the best price possible. She is knowledgeable at knowning what the fair market value is of your home as well as what sellers are looking for to help make your home desirable to buyers. Having Megan as my realtor, and following through on her recommendations, we were able to sell our luxury home in 2 1/2 weeks. I highly recommend Megan McCleary and the McCleary group.”
— Buyer & Seller: Char Laughton
ABOUT ME
“Megan was absolutely amazing. I would recommend her and her team to anyone looking to buy or sell a home in the Hinsdale area or other western suburb area. She sold our home in 10 days, priced our home accurately, listened to our hopes and desires and was beyond professional in all regards. I recommend Megan in every way. We love our new home! Thank you so much!” — Buyer & Seller: Virginia Condon “She (Megan) is a consummate professional and was a terrific partner for our family. She listened to our needs, targeted properties that appealed to our interests, and approached listing our home in a strategic manner. Today, we’re in a great new home because of her efforts. And what could’ve been a stressful and emotional process turned out to be a lot of fun.”
— Buyer & Seller: Carol Kearney
“Megan represented us for both the sale of our home and the purchase of our new home. She has a very good understanding of the market and pricing within it. She uses smart marketing tools and staging techniques to sell your home quickly. She networked with other agents and followed through with all leads. She was always very professional and aware of all the stresses associated with buying/selling a home. We always felt like Megan was on our side and watching every aspect of the transaction. We will definitely hire her the next time we need to buy/sell a home.” — Seller: Besty Elman Megan guided us through the entire process of buying and selling our homes. Her experience and expertise kept our anxiety at a minimum from beginning to end. She was extremely responsive and I would recommend any prospective buyers and/or sellers to utilize her service!
— Seller & Buyer: Susan Slimack
“Megan provided an unbelievable level of service and guidance throughout the entire sale process. She reacted quickly and efficiently to every issue and ultimately sold our home in days of listing (at our desired price). We’ve recommended her to several friends who have all had similar experiences. A true professional in every aspect.”
— Seller & Buyer: Brian Moncrief
ABOUT ME
AWARDS & ACCOLADES
ABOUT ME
McCLEARY GROUP DISTINCTIONS 1. #1 Agent for sales volume in Hinsdale office, consistently among the top 20 agents in Dupage County.1
2. Provides the highest level of service to each and every client.
3. Strong clientele and connections with active buyers and sellers.
4. Deep knowledge of local market, local community and local residents.
5. Works closely with clients to prepare their home for the real estate market.
6. Provides staging services inside and out for every photo.
7. Provides a team approach with individual agent attention.
8. Strategic digital, print and social marketing to provide optimum exposure.
9. Your listing is supported by the entire Berkshire Hathaway HomeServices Chicago brand.
10. We will accurately price and strategically negotiate to get your home sold. Claim based on Midwest real estate data (MRED) MLS data for the largest total unit sales as measured by the count of sold transactions of residential property in the city of Hinsdale, with a close date between January 1, 2018 and December 31, 2018 for agents who represented the buyer of the property and were members of the MRED. 1
ABOUT ME
McCLEARY GROUP DISTINCTIONS P R E PA R I N G FOR THE BEST Megan McCleary knows that the money invested in making sure a property is in tip-top shape will go a long way for the sale. In a world that seems to get busier by the day, many of us simply can’t find the time to spend fixing up our home. From attending our kids’ sporting events and activities to heading out of town for the family trips, there just doesn’t seem like there are any hours left for those home maintenance chores. Yet, when the time comes to put one’s house on the market, it’s important that all those tasks are taken care of to the best of one’s ability. “Many of today’s buyers are looking for homes that are move-in ready,” says Megan McCleary, principal of the McCleary Group, a seasoned Hinsdale area real estate team that operates under Berkshire Hathaway Home Services. “Thus, most homes need some preparation before putting it on the market. A home is not only many people’s largest financial asset but also an emotional transaction unlike any other. We work with our clients every step of the way to ensure the absolute best possible outcome.” Serving communities such as Hinsdale, Clarendon Hills, Oak Brook, Burr Ridge, and Western Springs, the McCleary Group is known to specialize in luxury clientele. However, McCleary says that she and her team will work with all price points within geographical reach when it comes to buying, selling, or even building one’s home. “We differentiate ourselves by providing a high level of service and attention to every one of our buyers and sellers,” says McCleary, who works alongside her husband Tom McCleary of the McCleary Group, and is consistently recognized among the top real estate agents in the nation. “We work with our sellers to properly prepare their home to appeal to the broadest base of buyers for maximum reach.” It’s this strategy that has served as the backbone of so many of McCleary Group’s biggest success stories in the real estate field. McCleary Group also utilizes its vast relationships in the area that can help both buyers and sellers alike. “We also work hard to find our buyers the perfect match,” explains McCleary. “We are well connected in the community which allows us to go outside of
the traditional means to find a home including networking.” When it comes right down to it, McCleary says that real estate buying and selling is truly a collaborative effort. “You only have one chance to make a first impression,” she concludes. “We want it to be a good one.” Megan McCleary is principal of the McCleary Group, a real estate team within Berkshire Hathaway Home Services. You can reach her at 630-780-1913 and at mcclearygroup.com.
MARKETING YOUR HOME
WORLD CLASS MARKETING A blend of art and science, our marketing platform combines technology with a personal touch.
EXPERT INSIGHT Property analysis and preparation
PHOTOGRAPHY & VIDEO
Beautiful images captivate buyers
POSTCARDS
BROCHURES
YARD SIGNS
ECARDS
BROKER NETWORKING
PROPERTY WEB ADDRESS
BERKSHIREHATHAWAYHS.COM
DIGITAL
BHHSCHICAGO.COM
MOBILE
The local real estate resource
An app that is as mobile as our buyers
LOCAL MEDIA
PUBLIC RELATIONS
Stunning direct mail, targeted for results
A sign of confidence
Connections with the top brokers in the area
A global destination for home buyers
Enticing advertisements in local and regional newspapers and magazines
REPORTS
Our data powers your next move
SATISFACTION SURVEY Your feedback matters
Beautiful home brochures and marketing materials
Instantly promote new listings, open houses and updates
Your online address is the focal point of our marketing
500+ real estate websites work for you
Millions of media impressions each month
RELOCATION
We move companies from around the world
MARKETING YOUR HOME
YOUTUBE & INSTAGRAM VIDEOS VIDEO
Our automated marketing systems puts your property video on YouTube and creates animated content for social media sites like Instagram and Facebook.
Instagram is one of the fastest growing social sites, with more than 1 billion people using the platform each month. DĂŠcor, style and cultural content are a perfect backdrop for our listings.
YOUTUBE One third of all people online use YouTube. And, Google search results rank videos above traditional websites. Our property videos reach a mobile and digital buyer audience on this important platform.
SOURCES: YouTube.com and Instagram.com, December 2018
Slideshow videos are automatically created for homes, making it easy for our agents to share new listings, open houses, price improvements and successful sales.
MARKETING YOUR HOME
DIGITAL EXPOSURE EXCLUSIVE DIGITAL MARKETING
INSTAGRAM READY SOCIAL VIDEOS
PROPERTY VIDEO CREATION
FACEBOOK SOCIAL RETARGETING ADS
ZILLOW ENHANCED PROPERTY FEEDS
...AND 400+ CONSUMER SITES
BHHSCHICAGO.COM LOCAL REACH
PRE-MARKET ACCESS FOR AGENTS
DIGITAL & SOCIAL ADVERTISEMENTS
DIGITAL OPEN HOUSE CAPTURE
BHHS GLOBAL REACH
NEXT GENERATION CRM & CMAS
TARGETED EMAIL MARKETING
ADWERX Our comprehensive digital marketing uses Adwerx launch ads to showcase your listing. ▪ A ds automatically created for new listings* ▪ S hown to potential homebuyers in a 15 mile radius ▪ D isplayed on premium websites, social media and mobile apps AdWerx uses anonymous online behavioral data to target ads for your home toward local people who are potential buyers, across a network of websites. Daily campaign marketing reports show you the results.
*New residential for sale listings, seven day campaign, program subject to change
MARKETING YOUR HOME
LOCAL ADVERTISING Reinforcing our marketing campaigns at the local level, Berkshire Hathaway HomeServices Chicago advertises in a variety of publications strategically targeted at key demographics. Our ads are seen in trusted news sources including: CHICAGO TRIBUNE TRIB LOCAL PIONEER PRESS | THE DOINGS
When they ask where you are from, you proudly tell them Chicago. So do we.
JWC MEDIA NORTH SHORE WEEKEND 22ND CENTURY MEDIA MY SUBURBAN LIFE PAPERS WALL STREET JOURNAL CS FOREST & BLUFF ULTIMATE ADDRESS LUXURY COLLECTION MAGAZINE HARBOR COUNTRY NEWS THE REAL ESTATE GUIDE BEACHER WEDNESDAY JOURNAL INDEPENDENT NEWSPAPERS We provide your home with maximum exposure to the ideal audience. Tapping into the local marketplace, we are present in the communities that we live in and love.
BHHSChicago.com © BHH Affiliates, LLC. An independently operated subsidiary of HomeServices of America, Inc., a Berkshire Hathaway affiliate, and a franchisee of BHH Affiliates,LLC. Berkshire Hathaway HomeServices and the Berkshire Hathaway HomeServices symbol are registered service marks of HomeServices of America, Inc.®
MARKETING YOUR HOME
The McCleary Group Presents R E A L
E S T A T E
COMING SOON
901 CLEVELAND, HINSDALE
901 CLEVELAND, HINSDALE | 5 BEDROOMS, 7 FULL AND 1 HALFBATH BATH 5 BEDROOMS, 7 FULL AND 1 HALF Magnificent Home with Breathtaking Resort Style Back Yard!with Magnificent Home
Breathtaking Resort Style Back Yard!
FOR MORE INFORMATION OR A PRIVATE TOUR CONTACT MEGAN OR TOM
Chairman’s Circle Platinum Award Recipients Luxury Property Specialists
Megan McCleary
630.780.1913 | McClearyGroup.com
Tom McCleary
MARKETING YOUR HOME
PUBLIC RELATIONS & SOCIAL MEDIA Special Advertising Supplement
February 14, 2020
664 E 6th Street Hinsdale, IL 60521 $1,899,000 Megan McCleary | MMcCleary@BHHSChicago.com | 630-780-1913
MARKETING YOUR HOME
SPECIAL ADVERTISING FEATURE
Sophisticated Elegance in Idyllic Hinsdale Setting Sophisticated, yet so very livable, this 6,542-square-foot French-inspired Hinsdale estate is awe-inspiring with an idyllic setting along the curve of East 6th Street and across from the parkway. Uncompromising in design and execution, this remarkable four bedroom, four and one half bath home has been featured in numerous commercials and magazines no doubt due to its gracious, fluid floor plan and impeccable attention to detail. The dramatic great room, accented with Venetian plaster detail and coffered ceiling, is highlighted by a wall of French doors and stunning fireplace and can easily accommodate a formal dining area. The spacious family room with vaulted ceiling overlooks the terrace and backyard. The expansive kitchen has dazzling white custom cabinets, marble countertops and high-end appliances. The gourmet space flows effortlessly to the spacious family room with a vaulted ceiling, walls of windows and a charming marble fireplace highlighting this open living space. A delightful screened porch overlooks the lovely fenced-in yard. The first floor master suite is elegance
personified. With vaulted ceilings, French doors, a bay windowed sitting area and an amazingly luxurious bath along with dual walk-in closets, this is exactly where you will want to begin and end your day. Also found on the first floor are a mudroom with laundry, a butler’s pantry and a screened in porch. The second level is host to a guest suite, loft, and two charming bedrooms with a Jack-and-Jill compartmentalized bathroom, and two walk-in closets. Continue to the lower level, offering a sprawling open space for indoor play, a private office that may be utilized as a bedroom, a full bathroom, and an abundance of storage. The remarkable outdoor space features an expansive
fenced-in yard, and a patio perfect for al fresco dining and summer parties. The home has recently undergone a true renaissance, boasting fresh exterior and interior paint, professional landscaping, restored hardwood, stone and marble flooring, and new porches, patios and driveways. Additionally the home includes a complete low voltage system for network and security, and a 3-car garage. To find out more, please reach out to broker Megan McCleary at MMcCleary@ BHHSChicago.com or 630.780.1913. 664 East 6th Street, Hinsdale, IL 60521 $1,899,000
MARKETING YOUR HOME
WHERE BUYERS COME FROM 55% INTERNET
28% REAL ESTATE AGENT
6% 5% <1%
4%
YARD SIGN
FRIEND, RELATIVE OR NEIGHBOR
HOME BUILDER
PRINT MEDIA
2% OTHER
*Source: 2019 The National Association of Realtors® Profile of Home Buyers and Sellers.
SELLING YOUR HOME
GETTING YOUR HOME READY Enhance Your Home Before You List. Make it easy for potential buyers to envision their belongings in your home!
HOME EXTERIOR Consider curb appeal Inspect the exterior and address any problems Maintain lawn, walkways and outside areas
HOME INTERIOR Make every room sparkle Store or remove clutter Inspect and repair plumbing, heating, cooling and alarm systems Paint in a neutral shade Consider professional staging for maximum results
SELLING YOUR HOME
PROFESSIONAL STAGING
Staging Before and After Photos Before
Staging Before and After Photos
After
SELLING YOUR HOME
POSITIONING YOUR HOME IN THE MARKET Berkshire Hathaway HomeServices Chicago agents do a thorough analysis of your local market to help determine the value of your home. By setting the asking price at the fair market price, your home is seen by the largest possible audience as it is introduced to the market.
A property gets maximum interest during the first few days. Listing at the best price, rather than trying a higher price, ensures that a home is marketed to the right group of buyers.
Higher Prices Attract Fewer Buyers
Higher Prices $$$
FAIR MARKET VALUE
Actual Fair Market Price $$
Lower Price $
NUMBER OF BUYERS
Lower Prices Attract Many Buyers
The McCleary Group is an award winning residential real estate team, specializing in luxury homes. From unsurpassed market knowledge to ďŹ rst-class staging and expert contract negotiation, we provide the ultimate in personal service.
Megan McCleary
o. 630.780.1913 | c. 312.848.9370. MMcCleary@BHHSChicago.com McClearyGroup.com
Tom McCleary