Confident Digital Content

How to Create and Manage Amazing Social Media and Web Content for a Futureproof Career

Edition: 2 Date: 03/09/2020 Price: £14.99 ISBN Paperback: 9781789663365 ISBN Ebook: 9781789663372 Pages: 216 Format (mm): 215x140 Product Category: General Subject: Workplace Skills

Author Information

Adam Waters has been working in digital for fifteen years. He currently runs BFBS Creative. He’s a juror for the Royal Television Society Digital Journalism awards and a regular digital advisor to charities and government. Passionate about creating opportunities through digital skills, Adam is on the InsideOut Leaderboard and runs mentoring programmes for young people. « Explains the basics of video creation, graphic design, photography, digital journalism and writing skills specialized to the digital world « Can enhance all career paths, with advice on boosting creativity, career prospects, entrepreneurship and leadership in the digital world and exercises to help you put your knowledge into practice « New to this edition: Covers the latest trends including fake news and social listening analysis; updated and improved case studies; and a new chapter on digital content campaign planning « Features interviews with experts from Mumsnet, CNN International, HuffPost UK, Bunster’s Hot

Sauce and Crocstar Media « Is part of the popular Confident series, which introduces and explains the key digital skills you need to enhance your career

Description

Are you considering a career in social media? Are you an entrepreneur or freelancer looking to boost your online content marketing? Maybe you’re looking for your next career pivot, or you’re simply seeking skills to give your CV that competitive edge? Wherever you are in your career, Confident Digital Content can help.

Covering the essentials of online content, this book takes you through everything you need to know - from how to write effectively for online platforms, through to video, audio, graphic design and photography. Featuring inspiring case studies from individuals at companies including CNN International, Mumsnet, Bunster’s Hot Sauce and HuffPost UK, this practical beginner’s guide includes guidance on content marketing strategy, metrics and community management.

This updated second edition features advice on the latest trends, including fake news, the importance of stories and social listening analysis. Though trends, fads and hashtags change, the principles of great online content remain the same - let Confident Digital Content give you the grounding you need to ace your social channels and supercharge your career.

About the Confident series... From coding and web design to data, digital content and cyber security, the Confident books are the perfect beginner’s resource for enhancing your professional life, whatever your career path.

Table of Contents

Introduction 1 Why digital content skills are essential for your career 2 How to write for digital 3 Making great video 4 Graphic design, photography and audio 5 Digital community building 6 Evaluation 7 Social media 8 People 9 Campaign planning 10 Conclusion