2 minute read
Think Up
Think Up! Make Better Decisions and Optimize Business Success
Edition 1
Pages Dimensions Subject 09/28/2020
208 216x138 Business & Management Skills
This book << Teaches readers to stop and think, avoid the most common biases and mistakes made in rational thought and ultimately make better decisions in business and beyond << Deals with common cognitive biases like confirmation bias, group think and limiting beliefs << Sets out a ten-step plan to implement better thinking that allows you to consider alternative options and push yourself to overcome thinking traps
Author Information
Jonathan MacDonald is a strategy consultant, keynote speaker and award-winning bestselling author. He has been creating and advising businesses for almost three decades including work with Google, Apple, P&G, Unilever, Nestlé, Microsoft and IKEA. His various accomplishments include devising and rolling out the Ministry of Sound’s digital strategy, launching a Sky TV channel and becoming the youngest ever Chairman of the British Music Industries Association. He is a highly rated speaker, a contributor to Forbes and a Sunday Times bestselling author. His last book won the Embracing Change category at the 2019 Business Book Awards.
Description
What if you could mindread and snoop around in the minds of the world’s best business leaders? How do they think and can we somehow copy and paste their thought patterns to allow us to experience similar levels of business success? Thinking doesn’t just happen. You have to train for it. And these legendary business minds have different thought processes from the rest of us.
There are many reasons why we don’t reach optimum thought performance and we make the wrong decisions at work. We often rely on past experience, we listen to experts blindly or we let group thinking take over. The Sunday Times bestselling and Business Book Award winning author, Jonathan MacDonald, argues in Think Up!that you can train your mind to make better decisions to ultimately win at work. This book is a practical guide to thinking better, managing the most common biases and traps in judgement and putting in place a system to reach optimal thought performance.
Think Up! teaches you to pause your thinking muscle, develop an awareness of factors and influences on your decisions, and evaluate better paths and alternatives. With great examples of where companies and leaders have got it right by pausing and thinking, as well as spectacular failings in business decisions, examples include Microsoft, Virgin, Google and GE. Thinking shouldn’t be an afterthought. Prioritize it and think up!
Table of Contents
1 The Impact of Thought 1.1 How decisions drive actions 1.2 Examples of how positive and negative outcomes started by optimal or sub-optimal thought 1.3 The general lack of focus in addressing how thoughts are generated 1.4 The business processes that encourage and discourage optimal performance 2 The Patterns of Great Versus Bad Decisions 2.1 Limiting beliefs 2.2 Cognitive biases 2.3 Winner’s mindset 3 The Framework of Optimal Thought Performance 3.1 Awareness of thought - practice of mindfulness 3.2 Understanding of thought 3.3 Control of thought 4 Training Your Thinking Muscle
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