2 minute read
Employer Branding
Employer Branding Use your Brand to Attract the Employees you Need for your Business to Succeed
Edition 1
Pages Dimensions Subject 08/28/2020
232 234x156 Talent Management & Recruitment
This book << Explains how to identify, attract and engage the people with the skills the business needs to succeed << Provides guidance on how to build employer branding into recruitment strategies << Includes guidance on how to develop and communicate an employee value proposition (EVP)
Author Information
James Ellis is an employer branding consultant and the founder of The Talent Cast podcast. With more than 20 years’ experience in recruitment and talent acquisition, Ellis is a frequent keynote speaker and industry commentator on how employer branding can be used to improve the quality of hires and overall company performance. Previously, he was the Global Head of Employment Brand at Groupon.
Description
Getting recruitment right should be a key business priority because the costs of getting it wrong are huge. These are not limited to simply wasted salary, recruitment costs and training spend, a poor hiring decision impacts individual and team productivity and workforce morale. These poor decisions often occur because recruiters don’t know how to effectively use their employer brand. This is a company’s reputation as a place to work, their employee value proposition and culture and getting this right ensures that a business attracts the people it needs to succeed and can build an engaged, motivated and productive workforce. Employer Branding is a practical guide for all recruitment and talent professionals which explains what employer branding is, why it’s important and most importantly, how to use it to identify, attract and acquire the talent the business needs.
Employer Branding is a step-by-step guide which allows people management professionals to understand how to identify what skills their business needs and how to attract the people with these skills. It also explains how to develop a compelling employee value proposition and identify the best way to communicate this as well as how to make the most of social media and company review sites This book also contains expert guidance on how to ensure the employer brand experienced by existing employees aligns with the external messaging. Packed full of case studies from companies who have seen the benefits of a strong employer brand including Southwest Airlines, Visa, Marriott and Microsoft, this is essential reading for all HR professionals needing to make their company the top choice for the candidates they need to outperform the competition.
Table of Contents
1 What is employer branding and why is it HR’s responsibility 2 Using employer branding in your recruitment strategy 3 How to identify the talent you need 4 How to find the talent you need 5 How to attract the talent you need 6 How to communicate your employer brand 7 Where to communicate your employer brand 8 How to use social media to leverage your employer brand 9 Aligning external and internal employer brand messages 10 Using employer brand to move from tactical to strategic recruitment 11 Employee retention, motivation and engagement 12 Make them want to work for you
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