VISUAL COMMUNICATION
PORTFOLIO
SAKSHI KOHLI 2019
ABOUT ME Hello! My name is Sakshi Kohli. I was born in Chandigarh, India and brought up in different parts of the country. I am an avid doodler who loves iconography, patterns and type. I am currently pursuing my Masters in Visual Communication from Unitedworld Institute of Design, Ahmedabad. I am a hard working individual looking for an internship opportunity to enhance my skills.
EDUCATION 2017-2019 ( 2.5 years) M.des. (Visual Communication) Unitedworld Institute of Design 2016-2016 (6 months) Visual Communication (Diploma) Arena Multimedia 2013-2016 (3 years) B.Com MCM DAV College, Chandigarh 2012-2013 (1 year) 12th Commerce Army Public School, Chandimandir
SOFTWARE SKILLS Adobe Illustrator
Adobe Photoshop
Adobe Indesign
Adobe After Effects
Adobe XD
AREAS OF INTEREST
HOBBIES
Illustration
Motion Graphics
Crafts
Films
Branding
Publication
Baking
Tennis
UI and Web
Packaging
Ukulele
Lettering
WORK EXPERIENCE Jan 2019- Present Freelance Graphic Designer Rottn Candi Dec 2016-Present Freelance Graphic Designer The Souled Store 2016-2016 (2 months) Graphic Design Intern Brand Th3ory
CONTACT INFO +91 9041839144 kohlisakshi20@gmail.com Chandigarh, India https://www.behance.net/kohlisaksh748e
CONTENTS
01 Illustrations
07 Packaging Design
11 Branding
17
29
Calendar Design
Miscellaneous
21
35
Publication Design
Freelance Work
25 Type Explorations
01 Illustrations SEAMLESS PATTERN ILLUSTRATIONS A series of seamless pattern designs made using flat style illustrations. Through this series of illustrations, I learnt how to make simple objects using basic shapes and how to arrange and tie everything together. Through this course I also got a better understanding of which colours go well together and how to make colour palettes to signify the mood of the design.
01
SUMMER TIME PATTERN A pattern illustration made using elements from my favourite season, summer. The kitsch colour palette perfectly describes the mood of the season. 02
SEAMLESS NATURE PATTERN An illustration made as a personal project, inspired by nature. All the elements in this composition were made using basic shapes. This pattern can be used on laptop sleeves, gift wrapping papers, tin containers and tote bags. 03
04
SEAMLESS DOG PATTERN A seamless doodle illustration of dogs made as a personal project that can be used on fabric or shoes or any desired surface. 05
06
02 Packaging ZABA PREMIUM DARK CHOCOLATE Packaging design for a hypothetical premium sugarfree dark chocolate for diabetic people made using all natural ingredients namely, raw cacao and vanilla. This chocolate bar can be enjoyed by all chocolate lovers. The chocolate comes in three different flavours, namely, orange, blueberry and cranberry. The elements used in the design of its packaging are all of its ingredients. The colour palette style and color palette is minimal with just three colours, black and white and the colour of the flavour.
07
08
ZABA DARK CHOCOLATE
DARK CHOCOLATE
ORANGE ORGANIC CHOCOLATE MADE FROM FINEST CACAO AND VANILLA 80% CACAO
100g
GLUTEN FREE
Zaba dark choclolates are one of a kind organic sugarfree dark chocolates made from all natural indgredients, the ямБnest cocoa beans and vanilla to give you the best chocolate experience without the guilt trip of eating sugar. INGREDIENTS COCOA SOLIDS, COCOA BUTTER, VANILLA, ROSE, ORANGE, NO ARTIFICIAL FLAVOURS ADDED
NUTRITIONAL INFORMATION Calories
Sugar (g)
Fat (g)
Saturates
Salt (g)
48
0
3.4
2.8
0.16
4%
0%
6%
11%
3%
MANUFACTURED BY:
NET WT: 100g
MRP: Rs. 120 GUJARAT COOPERATIVE BATCH NO: 79836 CHOCOLATE MARKETING MFD: 12/10/18 FEDERATION PVT. LTD. PIN: 68494 STORE IN A COOL, DRY CUSTOMER CARE: 765887537 PLACE.
ZABA DARK CHOCOLATE
ZABA
ZABA DARK CHOCOLATE
NO ADDED SUGAR
BEST BEFORE 12 MONTHS
THE BOX The box is 5.5 inches tall and 3.5 inches wide. The packaging was designed in such a way as to show the all the natural ingredients of the chocolate as well as the fact that it is gluten free and sugar free. 09
10
03 Branding PUPPERSTOP Branding and identity design for a hypothetical pet brand called Pupperstop. This brand is a one stop shop for all things that a dog needs to live a happy, healthy and an overall pawsome life. From a chew toy to a bandana to full on workshops for training, Pupperstop has it all. It’s a company founded by one dog lover for all the dog lovers out there. The design process involved first, thinking of the name to listing down the key words to coming to the final logo and finally designing a webiste for it.
11
SYMBOL IDEATION
THE FINAL SYMBOL
THE LOGOTYPE
THE SYMBOL
PUPPERSTOP YOUR DOG’S HAPPY PLACE
The main idea behind the symbol was to show two main subjects i.e a shop and a dog. Hence, the cart and the paw print. The form of the cart was made in such a way so as to perfectly fit the paw print.
THE LOGO
PUPPERSTOP YOUR DOG’S HAPPY PLACE
12
TYPEFACES USED Jellee: Roman
Arial: Regular
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 12345678 90 !@#$%&*()
ABCDEFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 12345678 90 !@#$%&*()
COLOUR PALETTE
#F38A35
#FFFFFF
FINAL LOGO
PUPPERSTOP YOUR DOG’S HAPPY PLACE
13
14
THE WEBSITE The Pupperstop website has everything from accessories to workshops to a blog to help with with pet parenting. It is a responsive webiste which can be accessed on all screen sizes, be it a laptop, a phone or a tablet. It is clean, modern, and easy to use. 15
16
04 Calendar THE 2018 COLOURING CALENDAR A self initiated project on calendar design. The concept behind this calendar was to keep the user engaged and relaxed on an everyday basis, the reason being that one tends to get overwhelmed when looking at deadlines. Colouring has calming properties. Also, listing down the goals for the month further helps keep the user organised. This was the concept behind the calendar. The colour palette consisted of very light pastel colours.
17
18
CALENDAR SPREADS Each spread is 148 mm x 210 mm in measure. The colours used are pastel colours and there are 6 colours in total. The upper portion is for colouring in the illustrations and lower portion is to write the important tasks for the month. In addition to that, there a suggestions for the month, facts and one bad habit to let go of in each month. 19
CHOICE OF ILLUSTRATIONS The illustrations used in this project were very simple doodles of the festivals or the important events happening in that particular month. The above example of the month of februrary has illustrations of events and festivals like the Chinese new year, valentine’s day, cancer day depicted by using the ribbon etc. 20
05 Publication MAGAZINE SPREAD DESIGN The magazine design class assignment was a group project. The group consisted of 5 members and each person had some contribution in the magazine in terms of layout, content and the overall art direction. Our magazine was a student magazine called ‘Unwind’, wherein we had interviews with established design professors, list of interesting places to visit in and outside the campus, stories, poetry, promotional pages for student instagram accounts their talents etc. My contribution in this project was in terms of content generation, and two whole spreads, one of them being an interview with a design professional, Ms. Lolita Dutta about travel and design and the other one being a story written by me along with a supportive comical illustration for the same.
21
22
AN INTROVERT’S MARCH TO CONFIDENCE This spread was a story written by me on the struggles I faced as an introvert army kid and how I learnt to be comfortable in my own skin over a period of time. I also made a comical illustration in support of the text. 23
24
06 Type Explorations DECORATIVE TYPE AND LETTERING 36 days of Type is what sparked my interest in type. Through the course of this callenge I tried to integrate my love for pattens with type and made decorative type designs. Through the course, I also developed a keen interest in lettering and decided to letter my favourite quotes. This section shows snippets from my lettering series and decorative type design.
25
26
LETTERING A lettered poster made as a personal project taking reference from pop culture quotes, this one being from ‘Stranger Things’. There were a total of 4 poster made in this series. 27
LETTERING A lettered poster made as a personal project taking reference from pop culture quotes. this one being from ‘Harry Potter’ .There were a total of 4 poster made in this series. 28
07 Miscellaneous Screen Printed Coasters Doodles Illustrated Poster Infographic
29
SCREEN PRINTED COASTERS A set of four coasters that I made in the screen printing class using MDF. In this course, we learnt how to mix colours, expose screens, and the usage of a nylon squeeze to make our prints. 30
SNIPPETS FROM THE DAILY DOODLE CHALLENGE These are some of the snippets from an instagram challenge called the daily doodle challenge wherein there were daily prompts for thirty one days for the entire month of january. I focused on improving my composition skills during the course of this challenge. 31
32
ILLUSTRATED POSTER A self inititated illustrated poster design wherein I integrated patterns, doodles and some elements from the game, Pacman. 33
COFFEE FACTS 2 MOST ND
RECOGNISABLE
SMELL
IT IS POSSIBLE FOR
A PERSON TO
OVERDOSE ON COFFEE
IN THE STATES
ONLY AFTER BURNING WOOD
ESPRESSO IS REGULATED BY BY THE ITALIAN
GOVERNMENT. THEY BELIEVE IT IS A PART OF DAILY LIFE.
THE FIRST WEB CAM LOOKED AT
A COFFEE POT THE BEST TIME
GEORGE WASHINGTON (NO, NOT THE PRESIDENT)
WAS THE FIRST
PERSON TO INTRODUCE INSTANT COFFEE
2.25 BILLION CUPS OF
COFFEE
CONSUMED
DAILY
TO DRINK COFFEE IS BETWEEN
LOWERS
9:30AM - 11:30AM
HEART STROKE
THE RISK OF
COFFEE FACTS INFOGRAPHIC A self initiated infographic project on the various coffee facts that I read about on various websites, one of them being bored panda. 34
08 Freelance Work MERCHANDISE DESIGN This section includes freelance work done for merchandise companies, which included Badge designs for a pop culture themed company called ‘The Souled Store’ and six men’s T shirts designed for a start up T-shirt brand called Rottn Candi.
35
T-SHIRT DESIGN An example of one of the six men’s T-shirts that I designed for a T shirt brand called ‘Rottn Candi’. 36
BADGE DESIGN Examples of Badge Design for ‘The Souled Store’. Besides badges, there were also posters and stickers of the same design. 37
T-SHIRT DESIGN An example of one of the six men’s T-shirts that I designed for a T shirt brand called ‘Rottn Candi’. 38
THANK YOU SAKSHI KOHLI kohlisakshi20@gmail.com 9041839144 Unitedworld Institute of Design