The Nut House Brand Book
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Table of Contents Welcome
1
Who We Are
3
Our Vibe
5
Our Corporate Logo
7
Our Typefaces
9
Our Colours
11
Our Stationery
13
Our Menu
15
Hello! Welcome to The Nut House Brand Book. Flip the page if you wish to get to know us a little better.
Who We Are About The Need Our Vision
About
The Need
The Nut House is a happy little corner for vegans located in the heart of Udaipur. Everything in this cafe is vegan friendly, be it the food, the interiors and even the workers who work at the cafe. It is called ‘the nut house’ because as a replacement for all the dairy products, we use nuts. The nut house also implies that veganism doesn’t always have to be boring and bland. It can be fun and whacky and that’s what we aim to deliver.
After doing an extensive market research, it was realised that veganism is something that most people consider unachievable, especially youngsters. We want to show that a vegan meal can be just as exciting or delicious as any other meal containing meat or dairy without having the need to kill or torture millions of animals. We want to add the element of ‘fun’ to our cafe and at the same time, any person who walks into our cafe gets an introduction to the vegan way of life because of our choice of ingredients, products and interiors.
Our Mission To make the vegan way of life an enjoyable experience and to make delicious food with good quality ingredients.
Our Vision To open our little corner cafe all over the country and to help more people realise that torturing animals to satisfy our tastebuds is wrong.
Company Goals Our main goal is to maintain long term relations with all our customers and do our bit to save the animals by spreading awareness whenever possible.
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Our Vibe Cafe Graphics
5
HAPPY CHEEKY
NUTTY
Our Corporate Logo The Symbol Logo appications Final Logo
The Logo
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The Logotype
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The Final Logo
The logotype is a clean, bold and modern typeface arranged in a circle.
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The symbol is an almond which represents the nuts. Almond milk is a very essential part of vegan diet so it was fitting to use an almond in the logo. Since our brand is all about breaking the stereotype that veganism is boring, the next challenge was to make the almond look fun. This was achieved by adding googly eyes to the almond to make it look like a character.
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The Symbol
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Our Typefaces Logo Typeface Tagline Typeface
Logotype Typeface
Tagline Typeface
Big John: Regular
Big John: Regular
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! $ % & ( )
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z 1 2 3 4 5 6 7 8 9 0 ! $ % & ( )
Menu Typeface
Body Typeface
Flamante Round: Bold
Roboto: Bold
ABCDEFGHIJKLMN O P Q R ST UVW XY Z
ABCDEFGHIJKLMN OPQRSTUVWXYZ 1234567890 !$%&()
!$%&()
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Our Colours Logo Colour Palette
Logo Colour Palette
#EAD5A4
#E8B14E
#AA6E46
C = 10
C=9
M = 15
M = 36
Y = 42
Y = 73
K=1
K=1 #E7AB55
C=9
C = 58
M = 33
M = 58
Y = 76
Y = 56
K=1
K = 63 #443A37
C = 24
C = 55
M = 60
M = 78
Y = 78
Y = 69
K=1
K = 84 #2C1510 11
Our Stationery Letterhead Envelope Visiting Card
The Letterhead The letterhead is a standard A4 sized letterhead with bands of colour on the top and the bottom and all the important information aligned to the center. To, Mr. Somanchi Founder, The Big Bite Pvt. Ltd. New Delhi, India Subject: Collaboration for a Food festival Sir, The 5th annual Grub festival is round the corner and lots of big food companies will be participating and collaborating for the same. Our team requests you to join hands with our company for the event so that we can deliver the best possible results and help the customers have the best experience. We are drawn to your company since yours is the only other vegan food brand that is going to be present at the festival. Once again, we sincerely request you to collaborate with us at the Grub food festival on the 2nd of May, 2019. Hoping for a quick response.
Regards, Sakshi Kohli Founder The Nut House
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The Business Card The Business Card is 3.5 long and 2 inches wide, with logo in the front and on the back along with all the information.
2 inches
3.5 inches
3.5 inches
The Envelope
2 inches
4.1 inches
9.5 inches
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VEG NACHOS
130
FRENCH FRIES
80
POTATO HOTDOG CORN AND CHEESE
130 80
ALMOND CHEESE POPPERS
100
ALL VEGGIE DOG
100
CRISPY POTATO SANDWICH
120
MARGHERITA
120
TOFU SANDWICH
120
MUSHROOM JALAPENO
120
VEGGIE DELIGHT SANDWICH
120
VEGGIE LOVERS PIZZA
120
CRUNCHY MUNCHY BURGER
150
GLAZED DONUT
150
POTATO ZINGER BURGER
150
CHOCOLATE DONUT
150
VEGGIE BURGER
150
SPRINKLED UNICORN DONUT
150
LEMONADE
150
COLD COFFEE WITH ICE CREAM 100
BERRY BLAST
150
FRAPPE
WATERMELON
150
CAPPUCCINO
100 80
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