The Corporate Angle
Mr. Pranav Jain Assistant Manager TrucksDekho.com
Digital is Now a Core Strategy to Survive the Storms of Change Businesses have always worked on intuition. The decision of what will work was traditionally taken by professionals who could constantly narrow down the possibilities of failures either by failing or by learning. This approach worked for companies’ pre-1991. But with the advent of digital technologies, the whole business ecosystem transitioned. Mr. David Rogers in his book “The Digital Transformation Playbook” suggests the skill required to operate businesses in the digital era has transformed especially when the result concerns a company’s customer, competition, data, innovation and value. Let’s explore how strategic themes now follow a completely new status quo.
multiple others. They form dynamic networks that interact with and shape brands. Hence identification and nurturing of customer networks becomes essential. Firstly, companies need to go beyond their existing marketing funnels by creating channels to encapsulate customer loyalty and evangelism. Secondly, customer’s path to purchase, i.e., customer journey, needs to be conceived to survive this age of hyper-personalization that a buyer demands as their interactions become omnichannel. And lastly, firms need to build relationships with customer networks by helping them engage and collaborate with their brand.
Evolving B2C Relationship Changing B2B Dynamics Companies have historically seen customers as solely the buyer of their goods and have tried to In the past, only similar companies were seen as reach them to buy through ways that appeal to competition. But in the digital age, competition is masses. But as business ecosystem more between dissimilar companies across industries. Companies are actually fighting for a moves towards digital, customers not only make customer’s time and preference making a restaurant their personal purchase decision, but also influence and a theatre rivals. The digital revolution is, hence,
KAIZEN’S OPERATIONS & RESEARCH ENTITY
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