Daniela McIntire // Korlynn Mulligan
Collection Theme
Mood Board
“Essential colours are most prominent, with lagoon blue, dusty rose and mustard seed. Secondary colours including slightly dusty tones complement, while bright accents and metallic hints work perfectly on details.” - WGSN
ss’ 16 color palette
Color Textures Music Visuals
sensory elements
Window display elements Festival image backdrop Ferris wheel & tent silhouette window stickers H&M X Coachella logo window stickers Mannequins dressed in key items Desert natural elements (sand, cactus & grass) Recorded video display Floating bubbles Festival blankets Spot-lights
Multi-fabric blends Textural surface embellishments Fringed fabrics & trims Lace embroidery Denim Lively patterns Creative prints Openwork mesh Sequins
ss’ 16 Fabrics
Target Consumer PRofile
The Ragin’ Rebel
The cool conn0isseur
The stylish sophisticate
The
Ragin’ Rebel Name // Sophia Age // 18 Occupation // student Location // LA Income // Allowance Status // Single
“retail therapy is the key to life.”
Blogger Eco Conscious Social Butterfly Social Media Part Time Vegan Part Time Chipotle Connoiseur shops H&M on the reg Music Festival Fiend
Sophia’s H&M collection
The cool Connoisseur Name // Charlie Age // 26 Occupation // Interior Designer Location // chicago Income // 50K Status // married
At Home Chef Film Buff Tech savvy Art Collector World traveler gives to charities shops H&M weekly Music Festival Fiend
Charlie’s H&M Collection
“style is something that comes from within you.”
Social Media
The stylish sophisticate
“I love fashion. i live for fashion”
Fitness Guru Raw enthusiast heel adidct Social Media Name // khloe brittney spears Age // 24 fan Occupation // FT blogger spiritual Location // Brooklyn shops H&M daily Income // 55K Music Festival Fiend Status // engaged
khloe’s H&M Collection
final window displays
store layout
In store research
mannequin displays
Competitors PRofile
zara Creates a warm & pleasant environment White walls Bright lighting Floor to celling mirrors Free-standing mannequins Closed windows Uses tables, rounders, donkeys & accessory columns Floor layout uses compartments to move customer from one area to another
Forever 21 Open Floor Plan Store is broken up into eight subbrand sections White color palette High-density fixtures refinished in stainless steel Clean Urban look with a little edge
urban outfitters Industrial and urban store ambiance Creative art installations Use of natural and found elements/materials Use of geometric shapes and images Often use closed window style Open ceilings with exposed lighting & venting Steel piped rack displays
gap Clean uncluttered displays White open floor plan Wood accents Product lighting Casual comfort style Simple white headless mannequins Product Grouping
uniqlo Open large-scale store layout Sleek & modern store ambiance Floor to ceiling merchandising displays Use of glass, oak and steel materials Large atrium and cathedral-like ceiling Color coordinate merchandise to create a rainbow effect LCD screens displaying currents advertisements and latest trends LED tunnel with flashing ticker tape announcing current sales
5 design inspirations
Nike visuals Creative inspiring presentations intricate artwork Includes graphics of inspiring athletes Mannequins always in an action pose Clean store layout Colors are visually appealing Every visual display encourages reflects their mission statement
anthropologie Displays “Seduces� the consumer softly They are written visual stories vibrant color palettes creative and innovative materials used crafted by hand an earthy escape from reality
Ralph lauren Displays luxury englishmen aesthetic wooden fixtures and a muted color palette full window displays with Timeless preppy aesthetic dimmed lighting throughout the store cases to merchandise clothing
apple Displays Modern sleek store layouts glass is the main medium used graphics widely used in the window displays wooden fixtures in the store brightly lit moving wall graphics displaying product
dior Displays soft grays with bright color pops with the merchandise luxurious installations creative cubbies to hold the merchandise clean spacious store layout furniture is decadent and very feminine mirrors placed around the store oozes the vibe of a luxurios boudoir